Group members: Ali (pUrki) and Sidra Zulfiqar from the Federal Urdu University of Katachi, Pakistan. The document analyzes the weaknesses, opportunities, and threats for Zong, a Pakistani telecommunications company. Weaknesses include its association with the old brand Paktel and weak brand standing compared to competitors. Opportunities include expanding globally, acquiring other companies like Warid, and introducing new products. Threats involve new market entrants, buyer bargaining power, substitute products, and unstable economic and political conditions. The future strategy suggested is to increase transparency with its parent company, acquire other Pakistani cellular companies, expand coverage worldwide, and increase productivity.

1. GROUP MEMBERSGROUP MEMBERS
Ali (pUrki) : 72Ali (pUrki) : 72
Sidra Zulfiqar: 38Sidra Zulfiqar: 38
B.S ( 3B.S ( 3rdrd
))
FEDERAL URDU
UNIVERSITY
KATACHI , PAKISTAN

4. WEAKNESSES
BAD IMAGE
Bad image of associate with Paktel. And still now
having old staff of paktel.
BRAND STANDING
Zong have week brand standing as compared to
other telecom companies because they are new
in the market.
BAD MIS
Zong does not have the proper lists of its
customers. It has the list but this list is not
authentic which is increasing the unauthorized
use of its sim specially pre pay.

5. OPPORTUNITIES:
EXPAND GLOBALLY
ZONG can expand the globally and can develop it
strategy in other countries.
ACQUIRE / MERGER
As warid is going in loss and in the condition of
liquidations its big opportunity for Zong to acquire
warid telecom.
NEW PRODUCT DEVELOPMENT
Zong can introduce new products such as dish TV.
PAK CHINA BORDER
Zong can cover the border of China, with the
Karakoram highway (old Silk Route) and can play a vital
role in freight transportation.

6. THREATS:
•Threat of new entrance.
•Bargaining power of buyers.
•Threat of substitute product.
•Law and order situation.
•Economic and political
condition.

10. FUTURE STRATEGY
•More transparency and
increased of information between
CMCC and Zong.
•Acquisitica of other cellular
companies in Pakistan.
•Expand the coverage of Zong all
over the world.
•Increased probability.