Nepal Airlines Corporation was established in 1958 and began operations with one aircraft serving domestic routes. The presentation analyzes Nepal Airlines Corporation through a SWOT analysis, discussing its strengths as the national carrier representing Nepal, but also its weaknesses like weak finances and mismanagement. Opportunities for growth through tourism and partnerships with other airlines are mentioned. Threats include political instability, competition and rising fuel costs. The impacts of liberalization, Nepal's WTO participation, and linking tourism policy to the airline are evaluated. Problems like outdated infrastructure and an unstable government are identified. The presentation recommends adopting a business level strategy of cost leadership to gain a competitive advantage through lower costs.

1. Presentation
on
“Nepal Airlines Corporation”
Presented by:
Khem Raj Katel
Texas International College

3. Background/ History
Nepal airlines corporation was incorporated on
1St July 1958 through enactment of Nepal
Airlines Corporation Act 2019.
Nepal airlines corporation began with one
aircraft ‘Douglas DS-3’ used for limited
services at domestic routes.

4. SWOT Analysis
Strength Weakness
Opportunities Threats
SWOT
Analysis
HarmfulHelpfulInternalorganxternalorgan

5. Strength
National flag carrier of Nepal.
NAC has both domestic &international
operation.
Strong brand name representing Nepal.
Value in the mind of customer.

6. Weakness
Weak financial condition.
NAC receives a lots of complain from
customer for its service.
Lack of its own maintenance.
Mismanagement.

7. Opportunities
Large International market.
Good opportunities at tourism sector.
To link up with other major Asian
Airline companies.
The non penetrated domestic market.

8. Threats
Political Instability.
Poor safety condition.
Competitors.
Fuel price hike.
Low worker commitment.

9. Impact of liberalization on NAC
Growth of private sector in Aviation
market.
Increase in foreign direct investment.
Changing market place scenario.
Change the system of organization.

10. Impact of Country's participation
in WTO to NAC
Threat to domestic business.
Increase the rule based system.
Expansion of transit rights.
Trade diversification

11. Linkage of Tourism policy and NAC
Tourism sector is the good source of opportunities to
Nepal Airlines. Tourism policy includes the certain
objectives towards Nepal Airlines.
Development of air services.
The national civil aviation policy will be
implemented as an integral part of tourism policy.

12. Problem identification
Weak technology and physical
infrastructure.
Lack of Energy.
low responsible worker.
Current unstable Nepalese government.

13. Recommendation
Strategy is a means of achieving long-term goals.
It affects the organization’s long term growth and
development.
I recommend the business level Strategies in
the Nepal Airlines Corporation.

14. Business level Strategy
Focus
Focus
Cost leadership Differentiation
Lower Cost Differentiation
Competitive Advantage
NarrowtargetBroadtarget
CompetitiveScope