SWOT AND PESTLE ANALYSIS OF REGIONAL AND INTERNATIONAL AIRLINES

1. S U B M I T T E D B Y,
A N A N D H U P. S
M B A AV I AT I O N
SWOT AND PESTLE ANALYSIS OF
VARIOUS REGIONALAND
INTERNATIONALAIRLINES

2. AVIATION INDUSTRY

4. Strengths Weakness
 Largest air carrier in India
in terms of traffic volume.
 Strong backing by the
government of India.
 Connects remote
destinations
Financial crisis.
Low profitability
Flight delays and
cancellation records.
SWOT ANALYSIS OF AIR INDIA

5. Opportunities Threats
Changing consumer
opinions including
price consciousness.
Growth of Tourism
Industry
Expansion of routes
and International
destinations
Poor track record
compared to its
competitors
High Competition from
competitors
Increase in fuel costs.

6. SPICE JET

7. Strength Weakness
 Spice Jet operates India's
first bio jet fuel flight
 Strong backing by promoters.
 Having more than 35
destinations in India.
 Low market share due to
high competition.
 Has less routes compared to
its competitors.
SWOT ANALYSIS OF SPICEJET

8. Opportunities Threats
SpiceJet launches air
cargo services on
domestic and
international routes
SpiceJet sets sights on
more international
routes to keep fleet
busy.
Rising Fuel Costs can
decrease margins
for Spice Jet
 Changing govt policies
and international
pressure affects brand
operations.

9. INDIGO

10. Strength Weakness
 lowest fare carrier.
 On-time Performance
Continuous profit
maker
Covers less routes .
Continuous grounding of
Indigo’s A320neo
aircrafts.
Concentrate only on
middle class society.
SWOT ANALYSIS OF INDIGO

11. Opportunities Threats
Indigo placed order for
new aircrafts to expand
fleet size.
Rapid expansion by
buying new airbuses.
Indigo plans to starts
flights to london.
Strong competition.
Rising fuel cost.
Changing government
policies.

12. GOAIR

13. Strength Weakness
 Strong backing by the
promoters.
 Nearly 230 daily flights .
 Covers almost all major
cities.
 Market share is very less.
 Go Air entered Indian
market very late.
 No too many destinations
compared to competitors
SWOT ANALYSIS OF GOAIR

14. JET AIRWAYS

15. Strengths Weakness
 India’s largest domestic
airline in the private sector .
 Alliance with Etihad Airway
 Jet airways has a strong base
of fleet and a strong network
 Delay in paying salary of
employees.
 Loosing domestic market
share due to new entrants.
 airline’s slow response to
customer complaints
SWOT ANALYSIS OF JET AIRWAYS

16. Opportunities Threats
Strategic Alliances
wide reach
Positive growth in
Indian airline industry
High competition
High fuel price

18. Strengths Weakness
 Backed by the TATA
group & Singapore
airlines.
 Good-in flight experience
 Frequent flier program
Less number of
aircrafts.
Higher price
Less locations served.
SWOT ANALYSIS OF VISTARA

19. AIR DECCAN

20. Strengths Weakness
Strong backing by the
promoters.
LCC segment is ever
growing in the country.
 Limited no of routes and
destinations compared to
competitors.
 It has less market share
in the Indian Industry
SWOT ANALYSIS OF AIR DECCAN

21. TRUJET

22. Strength Weakness
 Trujet first to get
clearance under UDAN
Scheme
 Trujet operates 14
Destinations in India.
Limited no of routes
and destinations.
Low market share
SWOT ANALYSIS OF TRUJET

23. POLITICAL ECONOMICAL
Unstable Political
Condition
Terrorism
Government Policies
Increase in Operational
cost
Increase in petroleum
prices.
Increasing tax and tariff.
PEST ANALYSIS OF AIRLINES IN GENERAL

24. SOCIAL TECHNOLOGICAL
Lack of skilled
manpower( in flight
staffs)
Air travel now beame
luxury to necessity.
Moderniztion and
privatization of airport.
Increase in web based
ticketing

25. LEGAL ENVRONMENTAL
Regulators are very
strict with airlines.
Highly expensive
rules.
Airlines are forced to
adopt “green flying”
Sudden climate change
Air pollution