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Swot Analysis Of Apollo Tyres
Chapter 1
1.1 Introduction
The top 5 players in Indian tyre industry – Apollo, Birla, Ceat, JK Tyres and MRF – command over 70% of the
market, with product offerings across all major categories. India continues to be driven by the commercial vehicle
tyre segment, where truck and bus tyres contribute as much as 55% of the industry's revenue.
Apollo Tyres Ltd, with its corporate headquarters in Gurgaon, India, is in the business of manufacture and sale of
tyres since its inception in 1972. Over the years, the company has grown manifold, establishing its footprint across
the globe.
The company has manufacturing presence in Asia, Europe and Africa, with 9 modern tyre facilities and exports to
over 118 countries. Powered by its key brands – Apollo, ... Show more content on Helpwriting.net ...
Organizational situations corporate Situation and strategies adopted
The strategic factor that the company satisfies is the strength of having a wide range of products. They must be able
to continue to maintain many products varieties and build on them efficiently. Using R & D to overcome the
problem of pasteurization as well as satisfying growing global demand is not an easy task and hence requires time
and efficiency to meet the needs globally. Last but not least is overcoming the threat of competitors in the long run.
Apollo Tyres Ltd, with its corporate headquarters in Gurgaon, India, is in the business of manufacture and sale of
tyres since its inception in 1972. Over the years, the company has grown manifold, establishing its footprint across
the globe.
The company has manufacturing presence in Asia, Europe and Africa, with 9 modern tyre facilities and exports to
over 118 countries. Powered by its key brands – Apollo, Dunlop (brand rights for 32 African countries) and
Vredestein, the company offers a comprehensive product portfolio spread across passenger car, light truck, truck–
bus, off highway and bicycle tyres, retreading material and retreaded tyres.
.–
Operational situation and
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Current Profitability Of Pirelli & Co
Executive Summary
This report provides an analysis and evaluation of the current profitability, liquidity and financial stability of Pirelli
& C and it main competitors Michelin and Bridgestone. Methods of analysis include horizontal and vertical analyses
as well as different types of ratios. All observations can be found in the appendixes.
Analysis of the consolidated statement and research in Internet show as that activity, solvency, and profitability
ratios of Pirelli are slightly below competitor's averages.
Despite this the company is profitable and can cover all its obligations, stock price of company is increase by
28.95%, Dividend per share by 15,62% compared to 2012. Decrease in profitability mainly caused by a negative
balance ... Show more content on Helpwriting.net ...
The major areas of weakness require further investigation and remedial action by management.
Introduction of the Pirelli & C
Pirelli & C. is an Italian company, the 5 largest tyre manufacturer behind Bridgestone, Michelin, Continental and
Goodyear. Its headquarters are located in Milan in so–called Pirelli Tower.
Giovanni Battista Pirelli found company in 1872. At the beginning, it produced and sold elastic rubber. In 1894,
company patented the first tyres for bicycles, and the first patent for car tyre was acquired in 1901. Later on, the
company was reorganized and from it was the sector of production tyres for cars and moto–equipment allocated.
Now Pirelli is present in 13 countries with 21 plants, it produces car, motorcycle, truck, bus and agricultural tyres. In
addition, the Group has a wide commercial presence (more than 160 countries) with a balanced exposure to both
mature and emerging markets.
Pirelli tyres are widely used in motor–racing world. Since 2011 until 2018 it will be the exclusive supplier for
Formula 1, GP2 and FIM World Superbike Championship. In addition, Pirelli is the sponsor of Italian football club
"Internazionale" from
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Goodyear Tire And Rubber Co.
Goodyear Tire and Rubber Co. faces approximately 62,000 claims involving asbestos–related injuries in New York,
Maryland, Texas, Florida and Pennsylvania. The claims allege exposure to asbestos through the tire company's
products, including floor tiles, gaskets and furnace hoses, according to Law360. Berkshire Hathaway Specialty
Insurance Co. filed a petition in federal court Wednesday to declare it has no duty to pay defense costs, though
Goodyear says otherwise due to an insurance policy. "[Berkshire] contends it has no such obligation for some or all
of the underlying claims," the lawsuit says, according to the news source. "Alternatively, if [Berkshire] is found to
have any such obligation, [Berkshire] contends that this obligation is
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Pirelli Company Report
1. Introduction.
The main purpose of this business report is to illustrate the current condition of Pirelli Company. This report
contains parts namely introduction, general description of the company with its history, profile in the market, current
value and future plans, SWOT analysis on the global market where strengths, weaknesses, opportunities and threats
are provided, market analysis on the home market and companies performance in the last five years where the
company is analyzed by porter's five forces and finally, the conclusion where is provided the summary of the whole
report. All information is taken from up to date annual report of the company, other academic sources and
recognized news sites.
2.Company profile
Pirelli & Co. ... Show more content on Helpwriting.net ...
Moreover, its properties are sold in 160 countries. Pirelli's market share in Europe and South America is more than
other competitors and it makes them
Pirelli's expenses on Research and Development increased from 150 million USD in 2010 to 206 million USD in
2014 (annual report, 2014), which helps to create new innovations in the future.
Currently, Pirelli is a sole tyre supplier for Formula1 races (SkySports, 2015). Taking into consideration the fact,
that F1 has 750 million spectators through the world
3.2.Weaknesses: In 2014 Michelin became the official tyre supplier for Grand Prix motorcycle races (MotoGP,
2014), hence Pirelli's market shares dropped in this segment. Moreover Michelin and Bridgestone hs
Pirelli has lower market share in Asia with developing economy and North America where can be sold huge amount
of premium tyres. Moreover, company pays lower attention to the motorbike sector.
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Chef Ducasse Research Paper
It is anyone's guess as to why 33 Michelin star–holding Master Chef, Alain Ducasse has chosen to develop his space
ready meals of tomorrow. Maybe he now rubs shoulders with the political bourgeois that can guarantee him a seat
on that trip into deep space and he wants to dine–fine on his journey. Either way, Chef Ducasse has been, is and
always will continue to be the premier vanguard in the culinary world. Alain Ducasse was born in Orthez in 1956
and educated on his parents' farm in Castel–Sarrazin, two hours south of Bordeaux, in France. By the age of 12, he
decided he wanted to be a cook, inspired by his grandmother's skill. He began an apprenticeship at the Pavillon
Landais restaurant in Soustons, near Biarritz, four years later and also trained at the Bordeaux hotel school. ... Show
more content on Helpwriting.net ...
Relocating to the Côte d'Azur, Mr Ducasse became chef of the restaurant at the Hotel Juana in Juan–les–Pins where
he was awarded two Michelin stars in 1985. Hotel de Paris approached Chef Ducasse two years later with an offer to
take over the gloriously ornate Louis XV restaurant. When Mr Ducasse moved his Parisian restaurant into the
sumptuous Hôtel Plaza Athénée in 2000, the Michelin Guide graced it with its highest accolade after it had been
open less than five months. In 2006, he was awarded three stars for his restaurant at the Essex House, making him
the first chef ever to together run three three–starred establishments. As history displays, all pioneers tend to cut
against the grain of the norm and embrace new attitudes of innovation and development. He is now head of more
than twenty restaurants worldwide, including three with three Michelin stars that bear his
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Goodyear Aquatred Case
Goodyear's Aquatred Case
Goodyear, around the late 1980s was developing a tire that would set them apart from the competition.
Unfortunately they were stuck in a time when replacing tires was not high on peoples list of pleasantries, which will
be explained in greater detail. Goodyear developed what they called the Aquatred tire which was supposed to give
greater traction during wet weather and a superior quality that would have the same traction after much use as some
tires did when they were brand new. However, they faced a few problems along the way. The price for this new tire
was going to be quite expensive. The industry at this time was not looking for a high performance tire so much, but
rather something with a guarantee and ... Show more content on Helpwriting.net ...
In order to determine which option to choose, Goodyear weighed the advantages and disadvantages of each. The
advantage of having a 'premium' tire is being able to charge more, thus generating higher profits. On the other hand,
consumer perception at the time was that buying tires is a 'grudge purchase' and they were not willing to pay the
extra money for features they didn't want. Goodyear's tires had always been marketed toward the average consumer
who wanted a good tire at a good price. The possibility of losing those loyal customers was high. The second option
of which distribution channel to go through also has its advantages and disadvantages. The advantage of moving to a
large wholesaler, rather than just independent tire dealers, was greater exposure and possibly higher profits.
However, Goodyear's past revenue mainly came from loyal independent dealers, and it could be devastating to
business if Goodyear lost that loyal base. In addition to the cost, independent tire dealers didn't feel Aquatred's
'premium' features warranted the high cost or that it would appeal to their customers.
In the end Goodyear tried to do too much and forgot their market and what made them so great in the first place. It is
shown that in the '80s and early '90s Goodyear was in commanding lead of their competitors in the segment they
were targeting. I believe that if they were going to launch the tire, then broadening their channels to a
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Operational Strategy Of Bridgestone
Introduction
Company Profile–
The Bridgestone Group is the world's biggest manufacturer of tire and rubber merchandise, established in the year
1931. Bridgestone has 144,303 total employees and having business existence in almost 150 countries.
Tyre
The Bridgestone Group provides an extensive variety of tires to clients around the globe, for example, tires for
traveller autos, trucks and transports, airplane, development and mining vehicles, cruisers, and so forth.
Differentiated Products
The Bridgestone Group makes and offers a scope of elastic items and other expanded items. A considerable lot of
these items and innovations are utilised as a part of an assortment of ordinary applications, and advance a wide
scope of businesses and purchaser ... Show more content on Helpwriting.net ...
Couple of drivers anticipate going by a car shop. The experience is regularly tedious and many individuals end up
spending more than they anticipate. Bridgestone Retail Operations–which incorporates more than 2,200 tires and car
benefit focuses, for example, Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus, and Wheel Works–
would like to change those discernments by changing its client encounter.
Stu Crum, president of Bridgestone Retail Operations, confined the activity as "Vision 2020." At a late press
occasion, Crum takes note of that "we're not simply rivalling other auto mind organisations, we're contending with
[the client encounters of] Nordstrom and Chick–fil–A... thus we will probably be positioned with the most respected
client benefit organizations before the decade's over."
Bridgestone in America, incorporates Bridgestone Retail Operations, Firestone Building Products, and different
divisions allude to the client as "the manager." And keeping the supervisor glad is
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Visual rhetoric paper
What's Riding On Your Tires? In this advertisement created by Michelin, it is a clear picture of a baby and a tire
standing upright behind it. The advertisement is titled, "Michelin, because so much is riding on your tires", hence
the baby. The purpose of this ad is to convince its audience to spend extra money to buy Michelin tires instead of the
cheaper, less safe brands. For this ad the targeted audience would be drivers with families. In a more specification of
the driver it would be drivers who are mothers. In the photo you notice that the baby is sitting in front of a Michelin
tire with one hand resting in the middle of the tire. It seems as ... Show more content on Helpwriting.net ...
It's a mother's natural instinct to protect her young. You could also argue that the audience is partially fathers as
well. Many people will agree that it's a father's job to provide, protect and keep his family safe. This meaning that
the father would look at this advertisement and want to buy his specific brand of tires for the assurance of safety for
his family. In the following ad it is clear that pathos is used strongly to sway the audience. There are many emotions
that gather into this advertisement. The overall emotion is the idea that it provides a certain safety for the viewer's
family. In this Michelins advertisement pathos is used in a way where they include a cute baby giving that
assumption that it protects the viewer's children. For this Ad logos is used to show that people need and should pay a
higher cost for their tires because of the trustworthiness built into the tires. Logos gives the ad a meaning to care for
it. Michelin makes it seem like they really want you to buy their tires because nothing bad could happen to you and
your family if their tires are the ones that are on your car. In the sincere paragraph printed on the ad they give
reasoning's as to why their tires are more expensive than others. This advertisement suggest that their tires will last
longer than the cheaper tires.
In order to successfully sway the audience to what you want them to want, it is important that your advertisement
has credibility or ethos. For Michelin ad,
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Analysis of Michelin's Business Activities
Michelin Business Activities Michelin SCA (Michelin) is one of the largest manufacturing tire company in the
world. The company principally sells and manufactures tires to a variety of vehicles, which include passenger cars,
two–wheel vehicles, trucks, aircraft and agricultural equipment. The company also offers travel assistance to various
companies across the worlds. As a world's leading manufacturer of tire, Michelin enhances customer enjoyment by
providing better mobility solution to million of consumer around the globe. Apart from engaging in the car–
manufacturing venture, the company also develops and distributes lifestyle products, which include car and bicycle
accessories, gifts and collectables, leisure and work accessories. Michelin is famous in the automotive industry
because the company integrates innovative system in tire design making its product to enjoy global competitive
market advantages. At the end of the 2011 fiscal year, the company recorded the net sales of 20.7 billion making the
company to record 15.8% growth in the net sales between 2010 fiscal year and 2011 fiscal year. Apart from the
increase in the net sales that the company recorded between 2010 and 2011, the basic earning per share also
increases from 6.78 in 2010 to 8.10 in 2011 fiscal year. The dividends per share also increase from 1.78 in 2010 to
2.10 at the end of the 2011 fiscal year. (Michelin 2011). Fundamental objective of this paper is to provide the
financial analysis of Michelin
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Goodyear Tires Case Study Essay
Case Study: Goodyear: The Aquatred Launch
Although Goodyear was the leader in U.S. passenger tire market with 15% market share, the company still had to be
very careful in all things done because the competition was so intense. There were so many players in the industry,
both branded and private label. Although, each of them had less than 10% of market share, the second in rank,
Michelin, was growing very fast in both replacement and OEM market. Also, the private label had become the
biggest threat for all branded tires since many branded tire owners intended to replace their tires with private label.
Changes in consumer preferences
From Goodyear's research, 45% of tire buyers thought that price was the most important factor ... Show more
content on Helpwriting.net ...
The company could lose lots of tire customers who their preferred outlets had no Goodyear tires. Although
Goodyear claimed not to want its tires sold in low–priced outlets, they sporadically obtained Goodyear tires.
Therefore, Goodyear should answer itself first why it didn't want its tires sold in low–priced outlets? Bad image?
Then why Michelin, which had its tires sold in low–priced outlets, still got higher percentage from value–oriented
buyers and quality buyers in the survey of 'what brand of tires the owners intended to buy the next time'?
New product launched: Aquatred
Aquatred was a new tire providing improved driving traction under wet conditions. The question was 'was it the
right product for the dealers and for the consumer, as the industry seemed to be turning toward long–life warranties
and low–cost private label?'
It was also planned to launch during the Winter Olympics in January of 1992. However, the initial inventory of
Aquatreds had been made to fit only domestic cars and molds to produce other sizes would not be available until
several months after the Olympics.
In addition, Goodyear hoped to price the Aquatred at a 10% premium over the existing most–expensive tire.
However, as the company research stated that more customers were price–sensitive, the company
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Birla Tyre Division of Kesoram Industries
Chapter I: Introduction 1.1. Background of the project Birla Tyre is a division of Kesoram Industries, founded in
1991. They manufacture tyres of automobiles, motorcycles, commercial vehicles, farm vehicles and heavy earth–
mover machinery. It then collaborated with world–class tyre manufacturer Pirelli, in the production and
development of its tyres. Since then, Birla Tyres has built a solid reputation for quality and is now recognized as one
of the best manufacturers around. This research will firstly focus on the buying behavior of the tyre resellers
(dealers) of Indian Tyre in Nepal. In the later part it will also focus on the seasonality effect on buying behavior of
Nepal Tyre Centre Pvt. Ltd. (a sole authorized distributor of Birla Tyres in Nepal). In Nepal most of the tyres are
imported from India. The company importing the tyre from India becomes the authorized distributors of the product.
The distributors are the one who looks after increasing the sales of the product by appointing dealers in different
areas within the country. The only authorized distributor of Birla tyre is Nepal Tyre Centre Pvt. Ltd. Similarly there
are other authorized distributors for other brands like MRF, CEAT, JK, Apollo, Dunlop, Bridgestone, etc. The major
market players of Indian Tyre Company in Nepalese market are: a. MRF Tyre b. CEAT Tyre c. Apollo Tyre d. JK
Tyre e. Birla Tyre f. Others (Dunlop, Bridgestone) MRF Ltd. MRF Ltd. is the leading tyre brand in India, and it is
the first
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Goodyear Co Essay
Throughout the years Goodyear has been distributing its tires only through the company–owned Goodyear Auto
Service Centers and franchised Goodyear Tire dealers. The decision of Goodyear Company to broaden its
distribution to Sears Auto Centers will have several advantages and disadvantages related to this action.
Advantages: 1) Increase in sales in the short term, which will create an increase of market share in the long term.
Goodyear's sales are declined because of multi–branding among mass merchandisers by warehouse membership
club stores and discount tire retailers. Also, customers are price sensitive and they seek inexpensive tires at places
such as Sears. 2) Expanded distribution. Sears has a strong market presence and can ... Show more content on
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2) Goodyear's Tires brand image maybe hurt. Due to the fact that Sears sells mostly tires that are not premium
quality, consumers may start to think Goodyear as a moderate brand and not as a high–quality product as it has been
positioned. 3) Consumers of tires are becoming more price conscious and less brand loyal, thus they easily proceed
into brand switching and erode the importance of securing replacement sales through original equipment sales to
vehicle manufactures. 4) Dealer–sponsored private–label tires accounted for 15% to 20% of total replacement tire
sales in the US in 1991.Many dealers are able to influence choices and push their private–label tires to obtain higher
margins.
The above decision of Goodyear Company to distribute its tires to Sears Auto Centers should be carefully
implemented. As we know Goodyear tires have been positioned as high quality products and as the advertising
slogan communicates, "The best tires in the world have Goodyear written all over them". This means that well
studied actions should be taken when it comes to distribute to places such as Sears Auto Centers. The customers that
go to department stores to replace their tires, they are not really knowledgeable about the several types of tires.
Thus, they choose on the basis of price or others patronize with their dealers. As mentioned earlier, consumers are
not brand loyal and they are becoming more
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Research Paper On Gordon Ramsay
Gordon is a celebrity Tv chef. He is known for his great skills as a chef and a entertainer. He hosted multiple of his
own Tv shows. Gordon has also created his own empire of restaurants across the world. Not only has he done that,
but has also wrote many books as well. Gordon Ramsay is the world's most famous british chef. In 1998 Ramsay
opened his own restaurant, the acclaimed Gordon Ramsay, which within three years had won its third Michelin star
and had been rated as one of the best restaurants in the world. In 1999 he opened Pétrus, which earned a Michelin
star within seven months, and in 2001 he established Gordon Ramsay at Claridge's, which won a Michelin star two
years later. A growing succession of Michelin star–winning restaurants followed, including the Savoy Grill, the
Boxwood Café, Menu, the Grill Room, Maze, and La Noisette. In 2001 Ramsay launched his first international
restaurant, Verre, in Dubai (in Dubayy, United Arab Emirates). His first American location, Gordon Ramsay at the
London, opened in 2006 in New York City, and in 2008 Gordon Ramsay au Trianon began serving in Versailles
(outside Paris). He later opened ventures in such locales as Japan, Australia, and South Africa.
("GordonRamsay."BritannicaSchool,EncyclopædiaBritannica,21Aug.2012.school.eb.com/levels/high/article/Gordon–
Ramsay/477020. Accessed 3 Apr. 2017.) ... Show more content on Helpwriting.net ...
In 2001, it was voted Top Restaurant in the UK in the London Zagat Survey and was awarded its third Michelin star,
making Gordon Ramsay the first Scottish chef to win three Michelin stars. In 2011, the Daily Mail claimed that
Ramsay spent more time on television than in the kitchen but he still retained the three stars for his Chelsea
restaurant. At that time Ramsay was one of only four chefs in the UK to retain three Michelin Stars for his restaurant
(the others being Heston Blumenthal, Alain Ducasse and Alain
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The Goodyear And The Tire Industry
The Goodyear name has been one of the most recognized brands in the tire industry around the world. They are
known for having a superior quality product through the price and positions they have chosen. Their slogan, "The
best tires in the world have Goodyear written all over them," (Kerin, 2005) provides their customers with a high
class message and creates an importance for them to preserve the accessibility of their high value brands.
Unfortunately, consumers have become more price conscious about their tire purchases and less focused on loyalty
to a specific brand. They experienced a 3.2% decline in the market share for the tires associated with passenger car
replacement (Kerin, 2005). Because of this change, Goodyear has seen a drop in their sales. With already 2 million
Goodyear brand tires, which have been worn out, being replaced at 850 Sears Auto Center locations annually,
Goodyear reopened previous discussions with Sears to possibly sell their Eagle brand tires or all Goodyear tire
brands through them. Choosing to do so could create great benefits for the company but could also generate turmoil
within their franchises and other retail chains where their brands are sold. Before making the final decision, they
must determine how this move will affect their franchisees, are they willing to significantly change their distribution
policy, what brands Goodyear will allow to be retailed through the Sears network, and how cannibalization of their
brands sold via other
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What Are The Political Issues Of Michelin?
INTRODUCTION
Michelin, a company which was incorporated in 28th May 1889 by the brothers, Édouard and André Michelin. It's
operating in Clermont–Ferrand, France. Their nature of business is solely concentrating on production of tires for
aircrafts, automobiles, heavy equipment, motorcycles, bicycles and space shuttles. They have the iconic symbol of
the Bibendum, which symbolizes Michelin. Michelin also own companies like BFGoodrich, Kleber, Tiger, Riken,
Kormoran and Uniroyal (in North America). They are 1 out of the 2 largest tire manufacturers in the world.
Michelin are the only proud supplier of tires to supply tires to space shuttles during the entire time of the space
program. They are frequently voted for producing the best tires around the world as it's been voted by in the
authorities consumer surveys. Michelin also own Citroen. ... Show more content on Helpwriting.net ...
POLITICAL
The political problems faced by Michelin started since World War 1. That was when Michelin lost their market share
to Americans. And soon after that, Michelin's rubber production was affected by the British as they were controlling
2/3 of the world's rubber production and they imposed the, Stevenson Restriction Scheme, which controlled the
price of rubber. Then the coolies, in 1927, who were working in Michelin's Rubber Plantation, were being
condemned by the IndoChina government showed no mercy to them as they were regulating the need of labor.
French government allowed the French Planters' Association to introduce the low–wages contract with high
productivity level
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Case Study Of Kal Tire
Part 1: About Us
i. About Kal Tire Store
Kal Tire is a tire production company that was established in 1953 by Thomas J. Foord and Jim Lochhead. Its
headquarters are located in Vernon, British Columbia and it was named after a prominent lake in the region– the
Kalamalka Lake. It has grown over time and now boasts of 165 branches in several regions. They have a wide
market reaching many parts of the world including Ghana and Argentina. The products offered by Kal tire include
tires and wheels for many sizes of vehicles from small trucks to trailers.
Among the tires that are produced by Kal tires are all weather tires for SUV, Cars and for light trucks. All–weather
tires come with resilience and are very durable. They can survive rough terrain ... Show more content on
Helpwriting.net ...
Appreciate other users of Kal Tire all over the universe and you are assured that you are in the right company.
Kal Tire on Google Plus https://plus.google.com/116992440394667991424/posts Kal Tire are on Google plus and
they are really vibrant. Their profile welcomes you to their world of tires and wheels and you can add them to your
circles for easy contact the next time you want to make an order or make inquiries about the company.
Part 3: Kal Tire Contact
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The Organization On The Industrial Landscape Of India
CHAPTER 1 : ABOUT THE ORGANIZATION
1. ABOUT THE ORGANIZATION
The advent of JK organization on the industrial landscape of India almost synchronizes with the beginning of an era
of industrial awareness– an endeavor for self–reliance and the setting up of a dynamic Indian industry. This was way
back in the middle of the 19th century, and the rest that followed is history. "Excellence comes not from mere words
or procedures. It comes from an urge to strive and deliver the best. A mindset that says, when it is good enough,
improve it. It is a way of thinking that comes only from a power within."
Jk tyre is an Automotive Tyre, Tubes and Flaps manufacturing company based in Delhi, India. The name JK is
derived from the initials of Kamlapatji (1884–1937) and his father Seth Juggilal (1857–1922).
It is the Radial tire Leader in India and is the only tyre manufacturer offering the entire range of 4 wheeler radials
for Trucks, Buses and Cars.
JK Tyre has a worldwide customer base in over 80 countries across all 6 continents. It is a part of J. K. Organisation
group of Companies. JK Tyre acquired Mexican tyre major Tornel in 2008.
1.1 Core Values:
JK organization has been a forerunner in the economic and social advancement of India. It always aimed at creating
job opportunities for a multitude of countrymen and to provide high quality products. It has striven to
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Michelin: SWOT Analysis
Michelin SWOT Analysis Compagnie Generale des Etablissements Michelin (Michelin) is a leading manufacturer
of tires. It is also engaged in the distribution of navigation systems, as well as in the production of lifestyle products.
Its key products include passenger car tires, truck tires, earthmoving equipment tires, agricultural equipment tires,
aircraft tires, and two wheeler tires. The company operates in 170 countries worldwide. It is headquartered in
Clermont–Ferrand, France and employed 108,300 people as of 2011 (Michelin, 2012). The company recorded
revenues of E20,719 million (approximately $26,551 million) during the financial year ended December 31, 2011 (
FY2011), an increase of 16% over 2010. This was primarily due to a positive price mix, and improved volumes. The
company' s operating profit was E1,945 million (approximately $2,492 million) during FY2011, an increase of 15%
over 2010. The net profit was E1462 million (approximately $1,874 million) in FY2011, an increase of 39% over
2010 (Michelin, 2012). History In 1889, the brothers André and Édouard Michelin took control of a struggling
rubber products business in Clermont–Ferrand, an industrial city in central France. According to the company's
official history, a bicyclist came to their workshop in 1889 with a flat tire. Pneumatic (inflatable) tires had just been
invented by John Boyd Dunlop the year before. Pneumatics provided a much more comfortable ride than the
alternative––solid rubber tires––but
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Essay Bridgestone/Firestone, Inc Company Overview
Bridgestone/Firestone Company Overview
Bridgestone/Firestone, Inc., a subsidiary of Bridgestone Corporation, was formed in 1990 when Bridgestone U.S.A.
merged with The Firestone Tire & Rubber Company. In addition to manufacturing tires, Bridgestone/Firestone
produces a variety of products including air springs, building materials, synthetic and natural rubber, and industrial
fibers and textiles. The Nashville, Tennessee–based company has over 38 QS9000/ISO9000 Certified production
facilities throughout the Americas, along with numerous international facilities throughout the world.
Firestone's company philosophy is derived from a blend of Japanese and Americans methods, with a focus on
providing quality products. In the words ... Show more content on Helpwriting.net ...
This fact is essential to the survival of the company should the Firestone tire business disappear as a result of the
current recall fiasco.
Bridgestone/Firestone has also signed a new deal with Honda of America Manufacturing Inc. Firestone has
previously supplied approximately 75 percent of the tires to be put on the Honda Civics manufactured in Ohio and
Alliston, Ontario. Dunlop Tire Corporation supplied the other 25 percent. The new deal will equip all new Civics
from those plants with Firestone tires. Not only does this add to Bridgestone/Firestone's revenues, but it also shows
that Honda has confidence in Firestone's ability to produce quality tires (Chappell, 09/15/00).
Bridgestone/Firestone also has a deal with Saturn Corporation to equip every Saturn with Firestone tires. Some
Saturn dealers say that customers have asked about the recall but that customers have not stopped buying them
because of the recall. A spokeswoman for Saturn says that they are not even considering choosing a different
supplier. This, along with the Honda deal and a strong commitment to Toyota helps Bridgestone/Firestone's image in
that it shows that Firestone's non–Ford customers have faith in the Firestone brand (Chappell, 09/11/00).
Another important strength for Bridgestone/Firestone is the fact that they have survived another big recall in the
past. In 1978, the National Highway Traffic Safety Admininstration forced the
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Creative Writing: Elie Wiesel's Restaurant
The handwriting was so tiny it required looking glass to see clearly. Well it wouldn't have it was wearing his glasses.
In his haste to get to work he had forgotten them though.
"Can you read this" Joseph passed the order form to his sous chef.
"Two Lobster Raviolis" Nigel replied.
"Fire me Two Lobster Raviolis please" Joseph repeated to the rest of the kitchen staff.
With a smile he prepared to plate the final order of another sold out night service. Ensuring that his signature creamy
sage sauce was precisely drizzled over the ravioli, he placed the decorative lobster at eccentric angle on top. Sliding
the dish to the waiter's station, his exhausted body filled with a warm feeling of accomplishment. He had found his
passion for cooking ... Show more content on Helpwriting.net ...
The food still was still cooked with the same ingredients, using the same recipes and with the same professional
equipment. It just wasn't food made with a zeal that set it apart from ordinary restaurants.
***
"This restaurant has been awarded Two stars by the Michelin Food Guide" read the gold embossed plaque
A bloody curse Joseph thought to himself as he entered the restaurant. The letters of complaint had flowed in as
soon as he had received those stars. Many customers complained that they felt that the food style failed to satisfy
their palette. In response he had changed his menu it to try a quell their complaints but still the complaints kept
coming.
The artistic flair that had once seasoned his menu retreated as he coiled deeper into his shell. His passion for trailing
new and creative dishes dried up. The staff noticed cracks beginning to form on his once gently but steeled resolve.
***
On his desk sat a letter marked solely with the restaurant address. Joseph picked it up and immediately new what it
contained. It was no surprise he had been expecting it. Taking the decorative letter opener, he slid it through the
paper with one precise
... Get more on HelpWriting.net ...
Essay about Goodyear Case
Goodyear Case
In 1992, the Goodyear Tire and Rubber Company decided to reconsider the offer from Sears to sell Goodyear's
Eagle brand tires. The reasons that Goodyear was contemplating this offer was that Sears was replacing worn out
Goodyear tires at a large amount every year. The tires were not being replaced with Goodyear tires because the
customers at Sears wanted to replace their tires with the best possible tires that Sears offered, and the Goodyear tires
were not in the offering. The company's major options in this decision were whether to sell only the Eagle brand
tires or all of the Goodyear tire brands.
Analysis and Evaluation
The tire industry is global in area and most competitors originate, market and sell their ... Show more content on
Helpwriting.net ...
Goodyear?s principal business is the development, manufacture, distribution and sale of tires throughout the world.
The distribution of tires represented 83% of the company?s corporate sales of $10.9 billion in 1991. Around 60% of
Goodyear worldwide sales were in the tire replacement market and 40% were to the original equipment market.
Because of the Goodyear name, which is one of the best known brand names in the world, the Goodyear tires have
been positioned and priced as premium quality brands. It is one of the leading national advertisers in the U.S. The
company also operates around 1,000 company owned Goodyear Auto Service Centers and sells through 2,500
franchised Goodyear Tires Dealers in the U.S. These outlets account for a good portion of the company?s annual tire
sales.
Recommendations
Because of an industry analysis that expects Sears to benefit from carrying Goodyear tires, I think it would be a
good idea for Goodyear to sell their tires at Sears? stores. The fact that Goodyear is losing many customers to Sears
by Sears not offering replacement tires to their customers is becoming a large loss of business for Goodyear. The
customers at Sears are returning customers, and feel that the integrity of the company is well represented by the
products they offer. For Goodyear to sell their products at the Sears stores, it would show that the Goodyear name
stands for quality and that the product can be
... Get more on HelpWriting.net ...
Channels Of Supply And Distribution
Channels of Supply and Distribution Since Michelin conducts its sales operations in 170 and has production
facilities in 69 countries, it is becoming increasingly apparent that a downstream supply chain management prevails
in the company (Michelin, 2015). However, Michelin can be remarked with a developed system of logistics and
supply. Michelin managed to implement its ICT for establishment of a meaningful B2B integration with its business
customers and partners (Michelin, 2015). Such cloud–based technology enables the firm to perform with high–scale
efficiency in the new environments worldwide. Consequently, it helps Michelin to proceed with its expansion of
Asian market, especially in Vietnam and Thailand. Cloud B2B integration provides the company with an effective
supply chain management, which greatly influences the demands with accuracy and minimum of expenses. It is
particularly important to Michelin, since it deploys environmentally sustainable strategy of performance. As for
non–business target segment, Michelin implements its customer–driven supply–chain management. The company
combines its supply chain strategy with its sustainable objective to reduce its carbon dioxide emissions by 10%
(Michelin, 2014). Thus, Michelin incorporated JDA software for intelligent route and supply planning (Michelin,
2015). In such way, the company can forecast market trends, customer preferences, and approximate demand on a
particular product to make Michelin's logistics almost
... Get more on HelpWriting.net ...
Essay On The Ritz Restaurant
There was a time when the city of London was primarily recognized as one of the financial capitals of the world
(together with New York City), and a thriving hub for culture and tourism. Some of the popular locations and
destinations in London that have charmed and captivated tourists, guests and even locals include the London Eye,
the Tower of London, St Paul's Cathedral and the Buckingham Palace. But today, there's more to the city of London
than the usual financial centers and cultural attractions, museums and castles. If you are a keen follower of culture
and the developments in London, then you will know that London is fast–becoming a popular destination when it
comes to food–high–end restaurants in London, with a cuisine that is worthy ... Show more content on
Helpwriting.net ...
To enjoy your time at this London restaurant, you need to have at least £90, which will cover three courses, which
will also give you a chance to sample steamed Turbot or a lamb. The Square is also a two–star Michelin restaurant,
that is open to exclusive events and private dining experience. This restaurant was reviewed many times, and both
the diners and critics alike love the well–spaced tables and the polished style of service and decor. Aside from the
food, this restaurant is also known as one of London's best when it comes to a choice wine selection. So if you want
to sample the cuisine and the wine selections at The Square, it is important that you plan your visit, make sure you
are ready with £126, the average amount a diner must pay to enjoy three courses, including tea, coffee or half a
bottle of a regular
... Get more on HelpWriting.net ...
Michelin Case Study
Introduction
This essay would to explore and analyze the main issue with inefficient production of Michelin Group, and this
issue is influenced comprehensively by three aspects in Michelin manufacturing process, problems in production
line, production system management, and inventory management. Meanwhile, the below analysis will combine with
relevant tools and theories from the principle of lean production to handle and give detailed recommendations.
Michelin Group, the French tyre manufacturer, is the second largest tyre manufacturer in the world, which through
classifying product lines rely on its own area activities to fulfill the demands of customers and optimize its market
(Michelin.co.uk, 2017). Michelin owns over 69 manufacturing factories in at least 18 countries around the world,
with annual productivity of 180 million tires, 10 million copies of the map, and guides.
Importantly, in terms of manufacturing of Michelin, Michelin puts quality first not just as a slogan – quality
managers maintain absolute controlled over the output per plant and even the output per tyre (Hessman, 2013). So
how can Michelin improves production efficiency with maintaining high quality production as a constant challenge
for Michelin Group's production management.
Methodology
According to the main challenge of inefficient production, i.e. Michelin with improving production efficiency based
on maintaining high quality, the theory of lean production system will meet the direction of development in
Michelin production management. Thomas (1996) pointed that lean production can reduce overall costs, especially
indirect costs, while remaining quality standards and reducing manufacturing cycle time. The goal of Lean
production is maximization of enterprise interests, and timely manufacturing and eliminating all waste in the
production process of raw materials procurement, storage, transportation, production and packaging(Heizer, Render
and Munson, 2017). There are four elements from the lean production theory will be utilized to develop the analysis:
value stream, pull production system, waste elimination and total quality management.
Value stream, is a set of specific activities that are required for a particular
... Get more on HelpWriting.net ...
Case Analysis: Michelin Fleet Solutions
CASE ANALYSIS
Michelin Fleet Solutions
GROUP: 7
Rumaila Abdullah 14084 Aakriti Gulia 14001 Kevin Joseph 14030 Rizwan Shareef 14085 Zaara Ahmad 14072
Michelin Fleet Solutions:
From Selling Tires to Selling Kilometers
Case summary
In the beginning of 2000 Michelin decided to take a step further in their business by providing ... Show more
content on Helpwriting.net ...
4) Moving from a majorly product driven business to that of a services driven one can basically be viewed as
starting from the scratch. Although, one does an advantage of using the already successful brand name like Michelin
did, it still does not pave way for success. Making s transition as big as this one involves major managerial
challenges. Some of the difficulties/barriers that Michelin encountered during this change are as follows:
a) There was change in the business model from a transaction based one to a more relationship based model and
therefore they had to make sure that it was not just about product sales anymore. The need of the hour was to excel
in service delivery as well.
b) It seemed like the Top Management focussed majorly on the front end of the proposition while neglecting the
back end which led to underestimating the costs and resources required to grow their business.
c) Their core competency from the Tire Business was no longer a major part of their sales pitch. And many sales
people felt that their previous technical knowledge had become redundant.
d) Barrier was in the form of resistance to change as well as conflicts within the different divisions of the
... Get more on HelpWriting.net ...
Cooking At Wendy's
At the start of the course I thought that I would enjoy learning about chefs, the food they cooked, and how they
came to be a big part of French culture. Also the evolution of the kitchen and how restaurants came to be. One of the
reasons for this interest in the evolution of the restaurant business and chefs was mainly because of my job in a fast
food location. I worked in a fast food chain called Wendy's in my hometown. My job at this restaurant was to cook
the food that was then sold to the customers. I realized that how I may not be able to cook in my home life, cooking
at Wendy's inspired a curiosity in me. I have always had an interest in food; eating and learning about different
culture's food traditions. The idea of the Michelin guide ... Show more content on Helpwriting.net ...
Chef Loiseau was a chef that took the losing of his stars personally and it ended up taking his life in the process. His
story stars in 1981 when he won his first star before he bought the restaurant from his boss. In the processes of about
ten years he won is third star and made a profit in the restaurant. Twelve years later the Michelin guide came out and
gave him and his chain of restaurants a bad score compared to others and put him on a trail to lose his stars. He did
not take very well to this news and after talking other chefs he ultimately ended up taking his own life over the loss
of his
... Get more on HelpWriting.net ...
Summary of Case Analysis: Goodyear Tire and Rubber...
Summary of Case Analysis: Goodyear Tire and Rubber Company
1. INTRODUCTION GOODYEAR TIRE AND RUBBER COMPANY
Goodyear Tire and Rubber Company, was founded in 1898 and was the world tire production leader until November
1990 when Groupe Michelin took over after merging with Uniroyal Goodrich Tire Company.
Goodyear¡¦s principal business is the development, manufacture, distribution, and sale of tires throughout the world.
Its tires and tube sales represent 83 % of 1991 corporate sales of $10.9 billion with corporate wide earnings of $96.9
million. It has its owned Goodyear Auto Service Centers and franchised Goodyear Tire Dealers in supporting its
distribution and sale of tires in US.
Goodyear controls 20 percent of ... Show more content on Helpwriting.net ...
SITUATION ANALYSIS
We need to consider a number of relevant information prior to making the decision. The information that needs to be
considered is:
(a) What are Goodyear¡¦s situation, its strength, weaknesses, opportunities and threat?
Table 4 ¡VSWOT Analysis on Goodyear
Strength Weaknesses
„X 94 years of experience
„X 37% of US tire–making capacity
„X 60% in the Tire Replacement market (Top Ten in US)
„X 40% in the Original Equipment Manufacturer market
„X Market leader in North America
„X Broadest line of product
„X Broad market brand names with 11 brand names
„X Premium quality brands
„X A leading national advertiser
„X 8000 retails point of sale
„X 1000 company owned Goodyear Auto Service Centers
„X 2500 franchised Tire Dealers „X exclusive distribution policy
„X lack of customer service
Opportunities Threat
„X Additional 850 retails channels „X 2 million Goodyear brands were replace annually at Sears
„X growth of warehouse membership club stores and discount tire retails
„X customers loyalty to Sears
(b) What is the position of Goodyear in the Tire Industry?
There are 2 types of market in the tire industry, namely;
(i) Original Equipment Tire market;
Original equipment tires are sold by
... Get more on HelpWriting.net ...
Michelin Defender Case Narrative Analysis
A product that I have purchased recently is new tires for my car. I purchased four Michelin Defender tires in the
retail store Discount Tire in Knightdale, NC we offer a wide selection of leading tire brands along with Discount
Tire exclusive brands such as Arizonian, Road Hugger, Pathfinder and MB Wheels. Michelin is one of the best tires
brand in Europe and North America. Also, the Defender version has an impressive 90,000 mile warranty. Quality:
The Discount Tire stock is enough in all the major models to meet the demand of many consumers. The Michelin
Company has manufacturing plants in Europe and North America. For that reason they can provide a large of variety
of tires, for example 56 versions for the MICHELIN® Defender. Assortment:
... Get more on HelpWriting.net ...
Marylebone Research Paper
Outcall Marylebone Escorts Visiting Your Private Residence
M – Marylebone Private Residence Escorts would love to make a outcall service to your luxurious home or hotel
suite for an erotic night full of pleasure.
Meeting Your Marylebone Outcall Escort For A Good Time
The quaint and quiet neighbourhood of Marylebone is where calm affluence, supreme excellence, and a "celebrity
status" comes together in a luxurious fashion. Known as a popular tourist hotspot that attracts the rich and famous
and international businessmen who want to potentially buy prestigious flats worth millions of pound, understand
that most properties in Marylebone Village are historic Edwardian and Georgian redbrick buildings or white terraced
townhouses with dark wood paneling and oak balconies. Marathon House NW1 and Bryanton Court W1H has
thousands of square feet of luxurious spaces worth hundreds of pounds ... Show more content on Helpwriting.net ...
Take a seat in the dining room at the porcelain tables and enjoy afternoon tea serve with champagne during an
afternoon date.
Lisson Gallery
Taking your escort to see more art at the Lisson Gallery can really take things a long way when connecting with
them on a deeper level. Lisson is an interesting gallery showcasing international contemporary artists' best works for
plenty of analysations with your escort, and maybe pick up a few pieces for yourself.
Atlas Gallery
This gallery is a bit different compared to the traditional art galleries because it focuses more on contemporary and
vintage photojournalism of historic pictures, mostly from the 20th century, that tells a story about society from the
past by established and new artists.
Wine Tasting
... Get more on HelpWriting.net ...
Bridgestone Americas Holding, Inc.
Executive Summary Bridgestone Americas Holding, Inc, hereinafter, will be referred to as Bridgestone. Bridgestone
is a well–established corporation in the business of selling varied tire and rubber products to markets all over the
world. In this marketing plan, we are focusing on mostly the tire part of the business, which accounts for the
majority of Bridgestone's sales revenues and the effect of customer service centers. In this marketing plan, we have
outlined specific financial, as well as non–financial goals and ways to help implement these goals and reach
projected quotas. We feel that because Bridgestone is such a large corporation, with a large amount of capital, as
well as being well– established in the tire industry, it ... Show more content on Helpwriting.net ...
It is one of the leading tire producers in the world, but there is still competition, and the way to get ahead is to offer
consumers new products that are more cost–efficient, safe, and durable, with good warranties and convenient and
available help provided by service centers when needed. Bridgestone needs to expand its number of company–based
stores that are located within America. It also needs to establish new markets every year, both geographic ones
throughout the world, but also with new demographics, such as younger generations. Bridgestone offers quality
tires, while remaining at low, competitive prices and that is what has attracted its customers for years. It has a wide
consumer base as it is, and revenue is in the millions, but there are always way to improve and make its products
available to more people worldwide. Bridgestone Americas Holding Inc. has such an extensive background, with
strengths coming from both sides of the merger in 1990 between Japan's Bridgestone Company and America's
Firestone Company. The merger created a huge advantage for Bridgestone in the international market. They were
automatically global. Bridgestone also has an advantage because they have been in the tire industry for a very long
time. Currently, Bridgestone's revenue is $20,678 million dollars. Bridgestone is in control of 34% of the total tire
industry.
Situation Analysis:
Pneumatic Tire Market Segmentation:
The market is segmented on the
... Get more on HelpWriting.net ...
Advantages And Disadvantages Of Off Road Tire
This off road tire features tiered side grooves to offer more predictable cornering. It congers all corners without
compromising its traction ability.
Increased Road Grip and Contact
The Hankook DynaPro ATM Off–Road Tire comes with a 7 to 8% wider footprint as compared to its competitors.
The wider road contact area increase the truck stability and makes it reach tricky areas.
Pros
It features a durable construction.
Rugged puncture resistance
It has wider side groove for excellent cornering.
It is highly affordable.
Cons
This tire may compromise its balance so ensure you align it well.
You have to keep the tires well inflated to prevent excessive tear and wear.
This off–road tire is perfect for a variety of terrains. It is cheap and easy to fix in your truck. With wider side groove,
you're sure to tackle corners confidently. The Hankook DynaPro ATM Off–Road Tire is puncture resistance and
durable. It has only a few shortcomings and hence a great purchase. ... Show more content on Helpwriting.net ...
It features incredible tech that ensures great balance and traction to offer a smooth and powerful ride. The Cooper
Discoverer tire is all that you need to power your truck in different trails. Its low price doesn't match its exceptional
performance.
Features and Specifications
55000 Limited Warranty
This tire comes with 55000 limited warranty to give you peace of mind. The long warranty is a sure show that it will
last for long. After the first 55000 miles, you can even sale the tire on second–hand dealers.
Great Balance
It is designed with great technology that gives it unmatched balance. This tire ensures your vehicle won't topple
even when overloading and speeding.
Radial
... Get more on HelpWriting.net ...
Essay on Cause and Effect
Cause and Effect of Price Wars
When large sums of money are at stake, many companies bend and flex to their limits to guarantee defeat over the
competition. Sometimes they take a loss in one area for a gain in another area. There is a cause for every action the
company makes, and in return for their action there is an effect. Although the effect can sometimes be pre–
determined, no one is really sure what the outcome is going to be until the time comes.
There are millions of cars on the road today and they all require tires. When an owner replaces the tires on his or her
vehicle, they can decide what make and model will be on the car. But when a buyer purchases a new car, they do not
have the option of which tires they would ... Show more content on Helpwriting.net ...
They ran them at 90 miles per hour for 200 miles at and average temperature of 90 degrees, which is not exactly
considered every day driving. The effect of these cheaper, lower quality tires was tread belt separation. This occurs
when the tread of the tire peals away from the rest of the tire (http://archives . ) The effect of the tire separation
caused many more problems. Firestone was forced to recall 6.5 million tires. The tires that were affected buy the
recall were the Radial ATX, Radial AXT II, and some Wilderness AT tires. Only the versions of these tires that have
"VD" at the beginning of the serial number are affected. These tires are found mainly on the Ford Explorer and the
Mercury Mountaineer. "We made some bad tires and we take full responsibility for those" said Firestone executive
John Lampe (Naughton). The effect of these 6.5 million recalled tires is starting to show through. "We have seen an
alarming number of serious accidents from rollovers of the Explorer after a tire failure" said Firestone's Lampe
while arguing his defense in front of the supreme court. Evidence directly relates 103 deaths and 400 injuries to
these tires. These statistics were based on 2226 consumer complaints. There are also over 600 deaths alone from the
Explorer rolling over, but not all have been investigated to determine if the tires were the cause. Unfortunately the
number of deaths and injuries is rising every day due to
... Get more on HelpWriting.net ...
Career Exploration Essay Sample
Career Exploration There is no better time than externship to find out what you want to do or where you want to go.
The most important part of finding an externship is finding a place where you will have an enlightening experience
about what it is like to have a passion for food. It is the first time I will step into a professional kitchen with formal
training in culinary arts. I aspire to spend my three months of externship at Restaurant Eve, where I know I will be
challenged and leave knowledgeable about a passion for food and staying true to your roots. Restaurant Eve is a
farm to table style dining experience based on Irish hospitality influenced by Chef Cathal Armstrong's homelands in
Ireland. It comes to no surprise that Restaurant ... Show more content on Helpwriting.net ...
For me Restaurant Eve seems like the perfect fit. It is in Alexandria, Virginia, the positives about this location in
relation to the food scene it the people. The mases in this area have adventurous palettes and can appreciate what
different ingredients can offer to a dish. The owner and executive chef Cathal Armstrong is successful and I hope he
will be willing to offer what he has learned is necessary to succeed in this industry. The more I learn and read about
Chef Catha Armstrong and Restaurant Eve the more I am sure it is the right
... Get more on HelpWriting.net ...
Advertising Language : Advertising And The Language Of...
Why are advertisements everywhere nowadays? The simple answer may be that companies want people to buy their
product. However, there is a deeper meaning to many advertisements that many consumers fail to see. Companies
effectively use imagery, language, and creative approaches to globally advertise their product. "In order to
understand advertising, you must accept that it is not about truth, virtue, love, or positive social values. It is about
selling a product" (O'Neill 348). O'Neill is clearly stating to readers that the main goal of companies is to get
consumers to buy their product. Additionally, advertisement creators creatively portray to consumers their desires,
aspirations, and even fears. Therefore, I agree with O'Neill's statement that advertising language mirrors the fears,
quirks, and aspirations of the society that creates it because of the thousands of existing advertisements that support
his claim in my own life.
Advertisements are unapologetically sexual to mirror the aspirations of many consumers and demand their attention.
Companies prey on a very powerful human weakness of sexuality to sell their products. For example, one of the
most popular singers in the world, Justin Bieber, is the "face" of Calvin Klein's underwear who many female
teenagers find extremely attractive. Because so many consumers find Bieber attractive, Calvin Klein utilizes this to
their advantage and showcases him sexually to sell their product. Also, since Bieber is a well–known celebrity,
Calvin Klein already gains attention from many consumers. "Repetition works, but the all–time favorite advertising
device is sex. Why? Because the desire to be sexually attractive is our most powerful instinct" (O'Neill 349). If the
desire to be sexually attractive is so strong, why would companies not use this to their advantage to help market
their product?
In the advertisement, Justin Bieber is almost completely naked except for a pair of Calvin Klein underwear. Except
for the Calvin Klein Logo at the bottom of the advertisement, there is hardly any text. Instead, the advertisement
consists of a picture portraying this young man who is extremely muscular, has a six–pack, has tattoos over his
shirtless chest, and most of all is
... Get more on HelpWriting.net ...
Case Study Of General Tire
In 1979 Continental purchased the European tire factories of Uniroyal, the U.S. firm that was started its retreat from
the tire business. As a result Continental obtained a second French factory and another German plant and factories in
Scotland and Belgium. The other profit was the established marketing position of the Uniroyal brand. The
acquisition of Kleber–Colombes, a financially troubled French firm in which Michelin held a major stake, was
discussed, but not pursued in 1980.
In 1985 Continental purchased the tire division of Semperit, the largest Austrian rubber firm, for DM 47 million.
The expansion and diversification joined with an economic upturn contributed to an improvement in the firm's
finances. The most remarkable step in Continental's transition, via acquisition, to major international producer came
in 1987 with the purchase of General Tire for US$650 million from GenCorp. Continental obtained the four
factories, the brands, the original equipment contracts, and the marketing network of the fifth largest U.S. tire
manufacturer. In addition, General Tire had owned Mexican and Canadian factories. As a result, Continental then
accounted for 6.6 percent of the world tire market in 1988 and 8.1 percent in 1989, making it the fourth largest
producer, with more than ... Show more content on Helpwriting.net ...
Continental and Yokohama form a 50/50 joint venture to step up tire activities with Japanese automotive
manufacturers. The new company, named Yokohama Continental Tire Co., Ltd., promoted tire businesses by
marketing original equipment tires for passenger cars, light trucks and trucks/busses to Japanese automakers and
their overseas transplants as well as to Korean
... Get more on HelpWriting.net ...
Paul Kitching Grill Essay
Elegant luxury and magical food with a refreshing smattering of madcap fun, in the classy heart of Georgian
Edinburgh. Paul Kitching 21212 is the only Michelin starred restaurant with rooms in Edinburgh. It offers guests a
unique opportunity to enjoy a truly memorable fine dining experience and then retire to the comfort of one of the
equally sophisticated boutique–style rooms upstairs.
OVERVIEW
Paul Kitching 21212 Michelin Star Restaurant, Edinburgh
Paul Kitching 21212 Michelin Star Restaurant, Edinburgh
Paul Kitching 21212 Michelin Star Restaurant, Edinburgh
Paul Kitching 21212 Michelin Star Restaurant, Edinburgh
Paul Kitching 21212 Michelin Star Restaurant, Edinburgh
Paul Kitching 21212 opened in Edinburgh in May 2009. It has received ... Show more content on Helpwriting.net ...
Set over four floors, it's light, spacious and airy. It's also elegant, sumptuously decorated and enjoys commanding
views to the Firth of Forth and beyond from the upper level rooms.
As well as the 38 seat restaurant with open kitchen, there's a drawing room, two private dining areas and four luxury
bedrooms. Many of the period features have been retained, complemented by contemporary lighting and designer
furnishing.
The name of the place needs some explanation: 21212 is the menu format, or at least it was until it changed. The
deal is five courses with a choice of two starters, two mains and two desserts, with one soup course and a cheese
course in between.
A UNIQUE MENU
Paul has stayed true to his contemporary French cooking style but has added a unique approach to his menu
combinations. Though the menu never has more than three choices for any course, variety is achieved by having a
new menu each week. Even regular diners will have something new to experience on their next visit.
It's accessible too, with two course lunches starting at just £22 on weekdays.
A HAVEN FOR WINE LOVERS
The restaurant's extensive wine list means there's something to suit every palate. And if you need some assistance to
select a wine that's just right for your menu choices, our sommelier is always there to give advice.
The restaurant is open for lunch and dinner from Tuesday to
... Get more on HelpWriting.net ...
France Accounting System : Abstract Essay
France Accounting system Abstract In the course of history and as per the needs and complexity of financial system,
almost each and every country in the world developed their own accounting principles and financial reporting
system in accordance to their rule, law, culture and social order. However, as the world moves more toward
globalization, world market economy get close to each other, International investments spread out throughout the
globe especially among countries with open economy. Thus, the diversity in accounting practices is not conducive
for boosting international investments, and businesses in today's market. For example, guess you invest in the
international market and you are required to prepare a financial report in compliance with rule of that country and
then you need to convert the report to where your company is originally resident. First of all, it is a hassle for the
investing companies to report based on the host country rule and regulation. Second, it creates a lot extra costs
which fall on investors to compare the result of the report with different countries and may not be able to make a
good comparison anyway. Thus, it limited the effectiveness of the international capital markets as well as cross
border investment. (International Accounting Pg, 65) Objective: This paper discusses the current France accounting
system, the differences between IFRS, US GAAP and French GAAP, the standard setting bodies, France
convergence to IFRS, , and briefly
... Get more on HelpWriting.net ...
Inc. : Tire Industry Commercial & Non Pneumatic Tires
Bridgestone, Inc.: Tire Industry Commercial & Non–Pneumatic Tires.
4.0 Financials:
Introduction: Bridgestone/Resilient Technologies non–pneumatic tires their recommended cost is $500 per tire. And
also the mark–up that is forty percent. We forecast that sales level will improve at slightest sixty percent from this
activity; this will reduce the force of our fixed costs and get better opportunities to improve our assembly extent,
which will also get better profits indefinitely. Temporary profits are superior with the unique strategy.
 4.1 Break–Even Analysis: Bridgestone/Resilient Technologies manufactures of non–pneumatic tires recently have
been experiencing financial difficulties in its operation. As a matter of fact, for the past three years, tire companies
have been struggling to reach its break–even point. The companies especially Michelin tire company has
experienced losses last year although they have projected a profit of $7,000.
 4.2 Sales Forecast: Bridgestone ambition is to enhance tire sales by generating more company–owned storefronts,
to grow its market. The goal of the company is to add 500 more outlet channels, which can be company–owned or in
another or different manner. One of Bridgestone's key competitors happens to be Goodyear, which is a publicly
traded company that produced $3 billion in revenue in 2014 alone. Bridgestone is really hoping to be more
competitive with this industry competitor and heighten sales within the next five years in order
... Get more on HelpWriting.net ...

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Swot Analysis Of Apollo Tyres

  • 1. Swot Analysis Of Apollo Tyres Chapter 1 1.1 Introduction The top 5 players in Indian tyre industry – Apollo, Birla, Ceat, JK Tyres and MRF – command over 70% of the market, with product offerings across all major categories. India continues to be driven by the commercial vehicle tyre segment, where truck and bus tyres contribute as much as 55% of the industry's revenue. Apollo Tyres Ltd, with its corporate headquarters in Gurgaon, India, is in the business of manufacture and sale of tyres since its inception in 1972. Over the years, the company has grown manifold, establishing its footprint across the globe. The company has manufacturing presence in Asia, Europe and Africa, with 9 modern tyre facilities and exports to over 118 countries. Powered by its key brands – Apollo, ... Show more content on Helpwriting.net ... Organizational situations corporate Situation and strategies adopted The strategic factor that the company satisfies is the strength of having a wide range of products. They must be able to continue to maintain many products varieties and build on them efficiently. Using R & D to overcome the problem of pasteurization as well as satisfying growing global demand is not an easy task and hence requires time and efficiency to meet the needs globally. Last but not least is overcoming the threat of competitors in the long run. Apollo Tyres Ltd, with its corporate headquarters in Gurgaon, India, is in the business of manufacture and sale of tyres since its inception in 1972. Over the years, the company has grown manifold, establishing its footprint across the globe. The company has manufacturing presence in Asia, Europe and Africa, with 9 modern tyre facilities and exports to over 118 countries. Powered by its key brands – Apollo, Dunlop (brand rights for 32 African countries) and Vredestein, the company offers a comprehensive product portfolio spread across passenger car, light truck, truck– bus, off highway and bicycle tyres, retreading material and retreaded tyres. .– Operational situation and ... Get more on HelpWriting.net ...
  • 2. Current Profitability Of Pirelli & Co Executive Summary This report provides an analysis and evaluation of the current profitability, liquidity and financial stability of Pirelli & C and it main competitors Michelin and Bridgestone. Methods of analysis include horizontal and vertical analyses as well as different types of ratios. All observations can be found in the appendixes. Analysis of the consolidated statement and research in Internet show as that activity, solvency, and profitability ratios of Pirelli are slightly below competitor's averages. Despite this the company is profitable and can cover all its obligations, stock price of company is increase by 28.95%, Dividend per share by 15,62% compared to 2012. Decrease in profitability mainly caused by a negative balance ... Show more content on Helpwriting.net ... The major areas of weakness require further investigation and remedial action by management. Introduction of the Pirelli & C Pirelli & C. is an Italian company, the 5 largest tyre manufacturer behind Bridgestone, Michelin, Continental and Goodyear. Its headquarters are located in Milan in so–called Pirelli Tower. Giovanni Battista Pirelli found company in 1872. At the beginning, it produced and sold elastic rubber. In 1894, company patented the first tyres for bicycles, and the first patent for car tyre was acquired in 1901. Later on, the company was reorganized and from it was the sector of production tyres for cars and moto–equipment allocated. Now Pirelli is present in 13 countries with 21 plants, it produces car, motorcycle, truck, bus and agricultural tyres. In addition, the Group has a wide commercial presence (more than 160 countries) with a balanced exposure to both mature and emerging markets. Pirelli tyres are widely used in motor–racing world. Since 2011 until 2018 it will be the exclusive supplier for Formula 1, GP2 and FIM World Superbike Championship. In addition, Pirelli is the sponsor of Italian football club "Internazionale" from ... Get more on HelpWriting.net ...
  • 3. Goodyear Tire And Rubber Co. Goodyear Tire and Rubber Co. faces approximately 62,000 claims involving asbestos–related injuries in New York, Maryland, Texas, Florida and Pennsylvania. The claims allege exposure to asbestos through the tire company's products, including floor tiles, gaskets and furnace hoses, according to Law360. Berkshire Hathaway Specialty Insurance Co. filed a petition in federal court Wednesday to declare it has no duty to pay defense costs, though Goodyear says otherwise due to an insurance policy. "[Berkshire] contends it has no such obligation for some or all of the underlying claims," the lawsuit says, according to the news source. "Alternatively, if [Berkshire] is found to have any such obligation, [Berkshire] contends that this obligation is ... Get more on HelpWriting.net ...
  • 4. Pirelli Company Report 1. Introduction. The main purpose of this business report is to illustrate the current condition of Pirelli Company. This report contains parts namely introduction, general description of the company with its history, profile in the market, current value and future plans, SWOT analysis on the global market where strengths, weaknesses, opportunities and threats are provided, market analysis on the home market and companies performance in the last five years where the company is analyzed by porter's five forces and finally, the conclusion where is provided the summary of the whole report. All information is taken from up to date annual report of the company, other academic sources and recognized news sites. 2.Company profile Pirelli & Co. ... Show more content on Helpwriting.net ... Moreover, its properties are sold in 160 countries. Pirelli's market share in Europe and South America is more than other competitors and it makes them Pirelli's expenses on Research and Development increased from 150 million USD in 2010 to 206 million USD in 2014 (annual report, 2014), which helps to create new innovations in the future. Currently, Pirelli is a sole tyre supplier for Formula1 races (SkySports, 2015). Taking into consideration the fact, that F1 has 750 million spectators through the world 3.2.Weaknesses: In 2014 Michelin became the official tyre supplier for Grand Prix motorcycle races (MotoGP, 2014), hence Pirelli's market shares dropped in this segment. Moreover Michelin and Bridgestone hs Pirelli has lower market share in Asia with developing economy and North America where can be sold huge amount of premium tyres. Moreover, company pays lower attention to the motorbike sector. ... Get more on HelpWriting.net ...
  • 5. Chef Ducasse Research Paper It is anyone's guess as to why 33 Michelin star–holding Master Chef, Alain Ducasse has chosen to develop his space ready meals of tomorrow. Maybe he now rubs shoulders with the political bourgeois that can guarantee him a seat on that trip into deep space and he wants to dine–fine on his journey. Either way, Chef Ducasse has been, is and always will continue to be the premier vanguard in the culinary world. Alain Ducasse was born in Orthez in 1956 and educated on his parents' farm in Castel–Sarrazin, two hours south of Bordeaux, in France. By the age of 12, he decided he wanted to be a cook, inspired by his grandmother's skill. He began an apprenticeship at the Pavillon Landais restaurant in Soustons, near Biarritz, four years later and also trained at the Bordeaux hotel school. ... Show more content on Helpwriting.net ... Relocating to the Côte d'Azur, Mr Ducasse became chef of the restaurant at the Hotel Juana in Juan–les–Pins where he was awarded two Michelin stars in 1985. Hotel de Paris approached Chef Ducasse two years later with an offer to take over the gloriously ornate Louis XV restaurant. When Mr Ducasse moved his Parisian restaurant into the sumptuous Hôtel Plaza Athénée in 2000, the Michelin Guide graced it with its highest accolade after it had been open less than five months. In 2006, he was awarded three stars for his restaurant at the Essex House, making him the first chef ever to together run three three–starred establishments. As history displays, all pioneers tend to cut against the grain of the norm and embrace new attitudes of innovation and development. He is now head of more than twenty restaurants worldwide, including three with three Michelin stars that bear his ... Get more on HelpWriting.net ...
  • 6. Goodyear Aquatred Case Goodyear's Aquatred Case Goodyear, around the late 1980s was developing a tire that would set them apart from the competition. Unfortunately they were stuck in a time when replacing tires was not high on peoples list of pleasantries, which will be explained in greater detail. Goodyear developed what they called the Aquatred tire which was supposed to give greater traction during wet weather and a superior quality that would have the same traction after much use as some tires did when they were brand new. However, they faced a few problems along the way. The price for this new tire was going to be quite expensive. The industry at this time was not looking for a high performance tire so much, but rather something with a guarantee and ... Show more content on Helpwriting.net ... In order to determine which option to choose, Goodyear weighed the advantages and disadvantages of each. The advantage of having a 'premium' tire is being able to charge more, thus generating higher profits. On the other hand, consumer perception at the time was that buying tires is a 'grudge purchase' and they were not willing to pay the extra money for features they didn't want. Goodyear's tires had always been marketed toward the average consumer who wanted a good tire at a good price. The possibility of losing those loyal customers was high. The second option of which distribution channel to go through also has its advantages and disadvantages. The advantage of moving to a large wholesaler, rather than just independent tire dealers, was greater exposure and possibly higher profits. However, Goodyear's past revenue mainly came from loyal independent dealers, and it could be devastating to business if Goodyear lost that loyal base. In addition to the cost, independent tire dealers didn't feel Aquatred's 'premium' features warranted the high cost or that it would appeal to their customers. In the end Goodyear tried to do too much and forgot their market and what made them so great in the first place. It is shown that in the '80s and early '90s Goodyear was in commanding lead of their competitors in the segment they were targeting. I believe that if they were going to launch the tire, then broadening their channels to a ... Get more on HelpWriting.net ...
  • 7. Operational Strategy Of Bridgestone Introduction Company Profile– The Bridgestone Group is the world's biggest manufacturer of tire and rubber merchandise, established in the year 1931. Bridgestone has 144,303 total employees and having business existence in almost 150 countries. Tyre The Bridgestone Group provides an extensive variety of tires to clients around the globe, for example, tires for traveller autos, trucks and transports, airplane, development and mining vehicles, cruisers, and so forth. Differentiated Products The Bridgestone Group makes and offers a scope of elastic items and other expanded items. A considerable lot of these items and innovations are utilised as a part of an assortment of ordinary applications, and advance a wide scope of businesses and purchaser ... Show more content on Helpwriting.net ... Couple of drivers anticipate going by a car shop. The experience is regularly tedious and many individuals end up spending more than they anticipate. Bridgestone Retail Operations–which incorporates more than 2,200 tires and car benefit focuses, for example, Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus, and Wheel Works– would like to change those discernments by changing its client encounter. Stu Crum, president of Bridgestone Retail Operations, confined the activity as "Vision 2020." At a late press occasion, Crum takes note of that "we're not simply rivalling other auto mind organisations, we're contending with [the client encounters of] Nordstrom and Chick–fil–A... thus we will probably be positioned with the most respected client benefit organizations before the decade's over." Bridgestone in America, incorporates Bridgestone Retail Operations, Firestone Building Products, and different divisions allude to the client as "the manager." And keeping the supervisor glad is ... Get more on HelpWriting.net ...
  • 8. Visual rhetoric paper What's Riding On Your Tires? In this advertisement created by Michelin, it is a clear picture of a baby and a tire standing upright behind it. The advertisement is titled, "Michelin, because so much is riding on your tires", hence the baby. The purpose of this ad is to convince its audience to spend extra money to buy Michelin tires instead of the cheaper, less safe brands. For this ad the targeted audience would be drivers with families. In a more specification of the driver it would be drivers who are mothers. In the photo you notice that the baby is sitting in front of a Michelin tire with one hand resting in the middle of the tire. It seems as ... Show more content on Helpwriting.net ... It's a mother's natural instinct to protect her young. You could also argue that the audience is partially fathers as well. Many people will agree that it's a father's job to provide, protect and keep his family safe. This meaning that the father would look at this advertisement and want to buy his specific brand of tires for the assurance of safety for his family. In the following ad it is clear that pathos is used strongly to sway the audience. There are many emotions that gather into this advertisement. The overall emotion is the idea that it provides a certain safety for the viewer's family. In this Michelins advertisement pathos is used in a way where they include a cute baby giving that assumption that it protects the viewer's children. For this Ad logos is used to show that people need and should pay a higher cost for their tires because of the trustworthiness built into the tires. Logos gives the ad a meaning to care for it. Michelin makes it seem like they really want you to buy their tires because nothing bad could happen to you and your family if their tires are the ones that are on your car. In the sincere paragraph printed on the ad they give reasoning's as to why their tires are more expensive than others. This advertisement suggest that their tires will last longer than the cheaper tires. In order to successfully sway the audience to what you want them to want, it is important that your advertisement has credibility or ethos. For Michelin ad, ... Get more on HelpWriting.net ...
  • 9. Analysis of Michelin's Business Activities Michelin Business Activities Michelin SCA (Michelin) is one of the largest manufacturing tire company in the world. The company principally sells and manufactures tires to a variety of vehicles, which include passenger cars, two–wheel vehicles, trucks, aircraft and agricultural equipment. The company also offers travel assistance to various companies across the worlds. As a world's leading manufacturer of tire, Michelin enhances customer enjoyment by providing better mobility solution to million of consumer around the globe. Apart from engaging in the car– manufacturing venture, the company also develops and distributes lifestyle products, which include car and bicycle accessories, gifts and collectables, leisure and work accessories. Michelin is famous in the automotive industry because the company integrates innovative system in tire design making its product to enjoy global competitive market advantages. At the end of the 2011 fiscal year, the company recorded the net sales of 20.7 billion making the company to record 15.8% growth in the net sales between 2010 fiscal year and 2011 fiscal year. Apart from the increase in the net sales that the company recorded between 2010 and 2011, the basic earning per share also increases from 6.78 in 2010 to 8.10 in 2011 fiscal year. The dividends per share also increase from 1.78 in 2010 to 2.10 at the end of the 2011 fiscal year. (Michelin 2011). Fundamental objective of this paper is to provide the financial analysis of Michelin ... Get more on HelpWriting.net ...
  • 10. Goodyear Tires Case Study Essay Case Study: Goodyear: The Aquatred Launch Although Goodyear was the leader in U.S. passenger tire market with 15% market share, the company still had to be very careful in all things done because the competition was so intense. There were so many players in the industry, both branded and private label. Although, each of them had less than 10% of market share, the second in rank, Michelin, was growing very fast in both replacement and OEM market. Also, the private label had become the biggest threat for all branded tires since many branded tire owners intended to replace their tires with private label. Changes in consumer preferences From Goodyear's research, 45% of tire buyers thought that price was the most important factor ... Show more content on Helpwriting.net ... The company could lose lots of tire customers who their preferred outlets had no Goodyear tires. Although Goodyear claimed not to want its tires sold in low–priced outlets, they sporadically obtained Goodyear tires. Therefore, Goodyear should answer itself first why it didn't want its tires sold in low–priced outlets? Bad image? Then why Michelin, which had its tires sold in low–priced outlets, still got higher percentage from value–oriented buyers and quality buyers in the survey of 'what brand of tires the owners intended to buy the next time'? New product launched: Aquatred Aquatred was a new tire providing improved driving traction under wet conditions. The question was 'was it the right product for the dealers and for the consumer, as the industry seemed to be turning toward long–life warranties and low–cost private label?' It was also planned to launch during the Winter Olympics in January of 1992. However, the initial inventory of Aquatreds had been made to fit only domestic cars and molds to produce other sizes would not be available until several months after the Olympics. In addition, Goodyear hoped to price the Aquatred at a 10% premium over the existing most–expensive tire. However, as the company research stated that more customers were price–sensitive, the company ... Get more on HelpWriting.net ...
  • 11. Birla Tyre Division of Kesoram Industries Chapter I: Introduction 1.1. Background of the project Birla Tyre is a division of Kesoram Industries, founded in 1991. They manufacture tyres of automobiles, motorcycles, commercial vehicles, farm vehicles and heavy earth– mover machinery. It then collaborated with world–class tyre manufacturer Pirelli, in the production and development of its tyres. Since then, Birla Tyres has built a solid reputation for quality and is now recognized as one of the best manufacturers around. This research will firstly focus on the buying behavior of the tyre resellers (dealers) of Indian Tyre in Nepal. In the later part it will also focus on the seasonality effect on buying behavior of Nepal Tyre Centre Pvt. Ltd. (a sole authorized distributor of Birla Tyres in Nepal). In Nepal most of the tyres are imported from India. The company importing the tyre from India becomes the authorized distributors of the product. The distributors are the one who looks after increasing the sales of the product by appointing dealers in different areas within the country. The only authorized distributor of Birla tyre is Nepal Tyre Centre Pvt. Ltd. Similarly there are other authorized distributors for other brands like MRF, CEAT, JK, Apollo, Dunlop, Bridgestone, etc. The major market players of Indian Tyre Company in Nepalese market are: a. MRF Tyre b. CEAT Tyre c. Apollo Tyre d. JK Tyre e. Birla Tyre f. Others (Dunlop, Bridgestone) MRF Ltd. MRF Ltd. is the leading tyre brand in India, and it is the first ... Get more on HelpWriting.net ...
  • 12. Goodyear Co Essay Throughout the years Goodyear has been distributing its tires only through the company–owned Goodyear Auto Service Centers and franchised Goodyear Tire dealers. The decision of Goodyear Company to broaden its distribution to Sears Auto Centers will have several advantages and disadvantages related to this action. Advantages: 1) Increase in sales in the short term, which will create an increase of market share in the long term. Goodyear's sales are declined because of multi–branding among mass merchandisers by warehouse membership club stores and discount tire retailers. Also, customers are price sensitive and they seek inexpensive tires at places such as Sears. 2) Expanded distribution. Sears has a strong market presence and can ... Show more content on Helpwriting.net ... 2) Goodyear's Tires brand image maybe hurt. Due to the fact that Sears sells mostly tires that are not premium quality, consumers may start to think Goodyear as a moderate brand and not as a high–quality product as it has been positioned. 3) Consumers of tires are becoming more price conscious and less brand loyal, thus they easily proceed into brand switching and erode the importance of securing replacement sales through original equipment sales to vehicle manufactures. 4) Dealer–sponsored private–label tires accounted for 15% to 20% of total replacement tire sales in the US in 1991.Many dealers are able to influence choices and push their private–label tires to obtain higher margins. The above decision of Goodyear Company to distribute its tires to Sears Auto Centers should be carefully implemented. As we know Goodyear tires have been positioned as high quality products and as the advertising slogan communicates, "The best tires in the world have Goodyear written all over them". This means that well studied actions should be taken when it comes to distribute to places such as Sears Auto Centers. The customers that go to department stores to replace their tires, they are not really knowledgeable about the several types of tires. Thus, they choose on the basis of price or others patronize with their dealers. As mentioned earlier, consumers are not brand loyal and they are becoming more ... Get more on HelpWriting.net ...
  • 13. Research Paper On Gordon Ramsay Gordon is a celebrity Tv chef. He is known for his great skills as a chef and a entertainer. He hosted multiple of his own Tv shows. Gordon has also created his own empire of restaurants across the world. Not only has he done that, but has also wrote many books as well. Gordon Ramsay is the world's most famous british chef. In 1998 Ramsay opened his own restaurant, the acclaimed Gordon Ramsay, which within three years had won its third Michelin star and had been rated as one of the best restaurants in the world. In 1999 he opened Pétrus, which earned a Michelin star within seven months, and in 2001 he established Gordon Ramsay at Claridge's, which won a Michelin star two years later. A growing succession of Michelin star–winning restaurants followed, including the Savoy Grill, the Boxwood Café, Menu, the Grill Room, Maze, and La Noisette. In 2001 Ramsay launched his first international restaurant, Verre, in Dubai (in Dubayy, United Arab Emirates). His first American location, Gordon Ramsay at the London, opened in 2006 in New York City, and in 2008 Gordon Ramsay au Trianon began serving in Versailles (outside Paris). He later opened ventures in such locales as Japan, Australia, and South Africa. ("GordonRamsay."BritannicaSchool,EncyclopædiaBritannica,21Aug.2012.school.eb.com/levels/high/article/Gordon– Ramsay/477020. Accessed 3 Apr. 2017.) ... Show more content on Helpwriting.net ... In 2001, it was voted Top Restaurant in the UK in the London Zagat Survey and was awarded its third Michelin star, making Gordon Ramsay the first Scottish chef to win three Michelin stars. In 2011, the Daily Mail claimed that Ramsay spent more time on television than in the kitchen but he still retained the three stars for his Chelsea restaurant. At that time Ramsay was one of only four chefs in the UK to retain three Michelin Stars for his restaurant (the others being Heston Blumenthal, Alain Ducasse and Alain ... Get more on HelpWriting.net ...
  • 14. The Goodyear And The Tire Industry The Goodyear name has been one of the most recognized brands in the tire industry around the world. They are known for having a superior quality product through the price and positions they have chosen. Their slogan, "The best tires in the world have Goodyear written all over them," (Kerin, 2005) provides their customers with a high class message and creates an importance for them to preserve the accessibility of their high value brands. Unfortunately, consumers have become more price conscious about their tire purchases and less focused on loyalty to a specific brand. They experienced a 3.2% decline in the market share for the tires associated with passenger car replacement (Kerin, 2005). Because of this change, Goodyear has seen a drop in their sales. With already 2 million Goodyear brand tires, which have been worn out, being replaced at 850 Sears Auto Center locations annually, Goodyear reopened previous discussions with Sears to possibly sell their Eagle brand tires or all Goodyear tire brands through them. Choosing to do so could create great benefits for the company but could also generate turmoil within their franchises and other retail chains where their brands are sold. Before making the final decision, they must determine how this move will affect their franchisees, are they willing to significantly change their distribution policy, what brands Goodyear will allow to be retailed through the Sears network, and how cannibalization of their brands sold via other ... Get more on HelpWriting.net ...
  • 15. What Are The Political Issues Of Michelin? INTRODUCTION Michelin, a company which was incorporated in 28th May 1889 by the brothers, Édouard and André Michelin. It's operating in Clermont–Ferrand, France. Their nature of business is solely concentrating on production of tires for aircrafts, automobiles, heavy equipment, motorcycles, bicycles and space shuttles. They have the iconic symbol of the Bibendum, which symbolizes Michelin. Michelin also own companies like BFGoodrich, Kleber, Tiger, Riken, Kormoran and Uniroyal (in North America). They are 1 out of the 2 largest tire manufacturers in the world. Michelin are the only proud supplier of tires to supply tires to space shuttles during the entire time of the space program. They are frequently voted for producing the best tires around the world as it's been voted by in the authorities consumer surveys. Michelin also own Citroen. ... Show more content on Helpwriting.net ... POLITICAL The political problems faced by Michelin started since World War 1. That was when Michelin lost their market share to Americans. And soon after that, Michelin's rubber production was affected by the British as they were controlling 2/3 of the world's rubber production and they imposed the, Stevenson Restriction Scheme, which controlled the price of rubber. Then the coolies, in 1927, who were working in Michelin's Rubber Plantation, were being condemned by the IndoChina government showed no mercy to them as they were regulating the need of labor. French government allowed the French Planters' Association to introduce the low–wages contract with high productivity level ... Get more on HelpWriting.net ...
  • 16. Case Study Of Kal Tire Part 1: About Us i. About Kal Tire Store Kal Tire is a tire production company that was established in 1953 by Thomas J. Foord and Jim Lochhead. Its headquarters are located in Vernon, British Columbia and it was named after a prominent lake in the region– the Kalamalka Lake. It has grown over time and now boasts of 165 branches in several regions. They have a wide market reaching many parts of the world including Ghana and Argentina. The products offered by Kal tire include tires and wheels for many sizes of vehicles from small trucks to trailers. Among the tires that are produced by Kal tires are all weather tires for SUV, Cars and for light trucks. All–weather tires come with resilience and are very durable. They can survive rough terrain ... Show more content on Helpwriting.net ... Appreciate other users of Kal Tire all over the universe and you are assured that you are in the right company. Kal Tire on Google Plus https://plus.google.com/116992440394667991424/posts Kal Tire are on Google plus and they are really vibrant. Their profile welcomes you to their world of tires and wheels and you can add them to your circles for easy contact the next time you want to make an order or make inquiries about the company. Part 3: Kal Tire Contact ... Get more on HelpWriting.net ...
  • 17. The Organization On The Industrial Landscape Of India CHAPTER 1 : ABOUT THE ORGANIZATION 1. ABOUT THE ORGANIZATION The advent of JK organization on the industrial landscape of India almost synchronizes with the beginning of an era of industrial awareness– an endeavor for self–reliance and the setting up of a dynamic Indian industry. This was way back in the middle of the 19th century, and the rest that followed is history. "Excellence comes not from mere words or procedures. It comes from an urge to strive and deliver the best. A mindset that says, when it is good enough, improve it. It is a way of thinking that comes only from a power within." Jk tyre is an Automotive Tyre, Tubes and Flaps manufacturing company based in Delhi, India. The name JK is derived from the initials of Kamlapatji (1884–1937) and his father Seth Juggilal (1857–1922). It is the Radial tire Leader in India and is the only tyre manufacturer offering the entire range of 4 wheeler radials for Trucks, Buses and Cars. JK Tyre has a worldwide customer base in over 80 countries across all 6 continents. It is a part of J. K. Organisation group of Companies. JK Tyre acquired Mexican tyre major Tornel in 2008. 1.1 Core Values: JK organization has been a forerunner in the economic and social advancement of India. It always aimed at creating job opportunities for a multitude of countrymen and to provide high quality products. It has striven to ... Get more on HelpWriting.net ...
  • 18. Michelin: SWOT Analysis Michelin SWOT Analysis Compagnie Generale des Etablissements Michelin (Michelin) is a leading manufacturer of tires. It is also engaged in the distribution of navigation systems, as well as in the production of lifestyle products. Its key products include passenger car tires, truck tires, earthmoving equipment tires, agricultural equipment tires, aircraft tires, and two wheeler tires. The company operates in 170 countries worldwide. It is headquartered in Clermont–Ferrand, France and employed 108,300 people as of 2011 (Michelin, 2012). The company recorded revenues of E20,719 million (approximately $26,551 million) during the financial year ended December 31, 2011 ( FY2011), an increase of 16% over 2010. This was primarily due to a positive price mix, and improved volumes. The company' s operating profit was E1,945 million (approximately $2,492 million) during FY2011, an increase of 15% over 2010. The net profit was E1462 million (approximately $1,874 million) in FY2011, an increase of 39% over 2010 (Michelin, 2012). History In 1889, the brothers André and Édouard Michelin took control of a struggling rubber products business in Clermont–Ferrand, an industrial city in central France. According to the company's official history, a bicyclist came to their workshop in 1889 with a flat tire. Pneumatic (inflatable) tires had just been invented by John Boyd Dunlop the year before. Pneumatics provided a much more comfortable ride than the alternative––solid rubber tires––but ... Get more on HelpWriting.net ...
  • 19. Essay Bridgestone/Firestone, Inc Company Overview Bridgestone/Firestone Company Overview Bridgestone/Firestone, Inc., a subsidiary of Bridgestone Corporation, was formed in 1990 when Bridgestone U.S.A. merged with The Firestone Tire & Rubber Company. In addition to manufacturing tires, Bridgestone/Firestone produces a variety of products including air springs, building materials, synthetic and natural rubber, and industrial fibers and textiles. The Nashville, Tennessee–based company has over 38 QS9000/ISO9000 Certified production facilities throughout the Americas, along with numerous international facilities throughout the world. Firestone's company philosophy is derived from a blend of Japanese and Americans methods, with a focus on providing quality products. In the words ... Show more content on Helpwriting.net ... This fact is essential to the survival of the company should the Firestone tire business disappear as a result of the current recall fiasco. Bridgestone/Firestone has also signed a new deal with Honda of America Manufacturing Inc. Firestone has previously supplied approximately 75 percent of the tires to be put on the Honda Civics manufactured in Ohio and Alliston, Ontario. Dunlop Tire Corporation supplied the other 25 percent. The new deal will equip all new Civics from those plants with Firestone tires. Not only does this add to Bridgestone/Firestone's revenues, but it also shows that Honda has confidence in Firestone's ability to produce quality tires (Chappell, 09/15/00). Bridgestone/Firestone also has a deal with Saturn Corporation to equip every Saturn with Firestone tires. Some Saturn dealers say that customers have asked about the recall but that customers have not stopped buying them because of the recall. A spokeswoman for Saturn says that they are not even considering choosing a different supplier. This, along with the Honda deal and a strong commitment to Toyota helps Bridgestone/Firestone's image in that it shows that Firestone's non–Ford customers have faith in the Firestone brand (Chappell, 09/11/00). Another important strength for Bridgestone/Firestone is the fact that they have survived another big recall in the past. In 1978, the National Highway Traffic Safety Admininstration forced the ... Get more on HelpWriting.net ...
  • 20. Creative Writing: Elie Wiesel's Restaurant The handwriting was so tiny it required looking glass to see clearly. Well it wouldn't have it was wearing his glasses. In his haste to get to work he had forgotten them though. "Can you read this" Joseph passed the order form to his sous chef. "Two Lobster Raviolis" Nigel replied. "Fire me Two Lobster Raviolis please" Joseph repeated to the rest of the kitchen staff. With a smile he prepared to plate the final order of another sold out night service. Ensuring that his signature creamy sage sauce was precisely drizzled over the ravioli, he placed the decorative lobster at eccentric angle on top. Sliding the dish to the waiter's station, his exhausted body filled with a warm feeling of accomplishment. He had found his passion for cooking ... Show more content on Helpwriting.net ... The food still was still cooked with the same ingredients, using the same recipes and with the same professional equipment. It just wasn't food made with a zeal that set it apart from ordinary restaurants. *** "This restaurant has been awarded Two stars by the Michelin Food Guide" read the gold embossed plaque A bloody curse Joseph thought to himself as he entered the restaurant. The letters of complaint had flowed in as soon as he had received those stars. Many customers complained that they felt that the food style failed to satisfy their palette. In response he had changed his menu it to try a quell their complaints but still the complaints kept coming. The artistic flair that had once seasoned his menu retreated as he coiled deeper into his shell. His passion for trailing new and creative dishes dried up. The staff noticed cracks beginning to form on his once gently but steeled resolve. *** On his desk sat a letter marked solely with the restaurant address. Joseph picked it up and immediately new what it contained. It was no surprise he had been expecting it. Taking the decorative letter opener, he slid it through the paper with one precise ... Get more on HelpWriting.net ...
  • 21. Essay about Goodyear Case Goodyear Case In 1992, the Goodyear Tire and Rubber Company decided to reconsider the offer from Sears to sell Goodyear's Eagle brand tires. The reasons that Goodyear was contemplating this offer was that Sears was replacing worn out Goodyear tires at a large amount every year. The tires were not being replaced with Goodyear tires because the customers at Sears wanted to replace their tires with the best possible tires that Sears offered, and the Goodyear tires were not in the offering. The company's major options in this decision were whether to sell only the Eagle brand tires or all of the Goodyear tire brands. Analysis and Evaluation The tire industry is global in area and most competitors originate, market and sell their ... Show more content on Helpwriting.net ... Goodyear?s principal business is the development, manufacture, distribution and sale of tires throughout the world. The distribution of tires represented 83% of the company?s corporate sales of $10.9 billion in 1991. Around 60% of Goodyear worldwide sales were in the tire replacement market and 40% were to the original equipment market. Because of the Goodyear name, which is one of the best known brand names in the world, the Goodyear tires have been positioned and priced as premium quality brands. It is one of the leading national advertisers in the U.S. The company also operates around 1,000 company owned Goodyear Auto Service Centers and sells through 2,500 franchised Goodyear Tires Dealers in the U.S. These outlets account for a good portion of the company?s annual tire sales. Recommendations Because of an industry analysis that expects Sears to benefit from carrying Goodyear tires, I think it would be a good idea for Goodyear to sell their tires at Sears? stores. The fact that Goodyear is losing many customers to Sears by Sears not offering replacement tires to their customers is becoming a large loss of business for Goodyear. The customers at Sears are returning customers, and feel that the integrity of the company is well represented by the products they offer. For Goodyear to sell their products at the Sears stores, it would show that the Goodyear name stands for quality and that the product can be ... Get more on HelpWriting.net ...
  • 22. Channels Of Supply And Distribution Channels of Supply and Distribution Since Michelin conducts its sales operations in 170 and has production facilities in 69 countries, it is becoming increasingly apparent that a downstream supply chain management prevails in the company (Michelin, 2015). However, Michelin can be remarked with a developed system of logistics and supply. Michelin managed to implement its ICT for establishment of a meaningful B2B integration with its business customers and partners (Michelin, 2015). Such cloud–based technology enables the firm to perform with high–scale efficiency in the new environments worldwide. Consequently, it helps Michelin to proceed with its expansion of Asian market, especially in Vietnam and Thailand. Cloud B2B integration provides the company with an effective supply chain management, which greatly influences the demands with accuracy and minimum of expenses. It is particularly important to Michelin, since it deploys environmentally sustainable strategy of performance. As for non–business target segment, Michelin implements its customer–driven supply–chain management. The company combines its supply chain strategy with its sustainable objective to reduce its carbon dioxide emissions by 10% (Michelin, 2014). Thus, Michelin incorporated JDA software for intelligent route and supply planning (Michelin, 2015). In such way, the company can forecast market trends, customer preferences, and approximate demand on a particular product to make Michelin's logistics almost ... Get more on HelpWriting.net ...
  • 23. Essay On The Ritz Restaurant There was a time when the city of London was primarily recognized as one of the financial capitals of the world (together with New York City), and a thriving hub for culture and tourism. Some of the popular locations and destinations in London that have charmed and captivated tourists, guests and even locals include the London Eye, the Tower of London, St Paul's Cathedral and the Buckingham Palace. But today, there's more to the city of London than the usual financial centers and cultural attractions, museums and castles. If you are a keen follower of culture and the developments in London, then you will know that London is fast–becoming a popular destination when it comes to food–high–end restaurants in London, with a cuisine that is worthy ... Show more content on Helpwriting.net ... To enjoy your time at this London restaurant, you need to have at least £90, which will cover three courses, which will also give you a chance to sample steamed Turbot or a lamb. The Square is also a two–star Michelin restaurant, that is open to exclusive events and private dining experience. This restaurant was reviewed many times, and both the diners and critics alike love the well–spaced tables and the polished style of service and decor. Aside from the food, this restaurant is also known as one of London's best when it comes to a choice wine selection. So if you want to sample the cuisine and the wine selections at The Square, it is important that you plan your visit, make sure you are ready with £126, the average amount a diner must pay to enjoy three courses, including tea, coffee or half a bottle of a regular ... Get more on HelpWriting.net ...
  • 24. Michelin Case Study Introduction This essay would to explore and analyze the main issue with inefficient production of Michelin Group, and this issue is influenced comprehensively by three aspects in Michelin manufacturing process, problems in production line, production system management, and inventory management. Meanwhile, the below analysis will combine with relevant tools and theories from the principle of lean production to handle and give detailed recommendations. Michelin Group, the French tyre manufacturer, is the second largest tyre manufacturer in the world, which through classifying product lines rely on its own area activities to fulfill the demands of customers and optimize its market (Michelin.co.uk, 2017). Michelin owns over 69 manufacturing factories in at least 18 countries around the world, with annual productivity of 180 million tires, 10 million copies of the map, and guides. Importantly, in terms of manufacturing of Michelin, Michelin puts quality first not just as a slogan – quality managers maintain absolute controlled over the output per plant and even the output per tyre (Hessman, 2013). So how can Michelin improves production efficiency with maintaining high quality production as a constant challenge for Michelin Group's production management. Methodology According to the main challenge of inefficient production, i.e. Michelin with improving production efficiency based on maintaining high quality, the theory of lean production system will meet the direction of development in Michelin production management. Thomas (1996) pointed that lean production can reduce overall costs, especially indirect costs, while remaining quality standards and reducing manufacturing cycle time. The goal of Lean production is maximization of enterprise interests, and timely manufacturing and eliminating all waste in the production process of raw materials procurement, storage, transportation, production and packaging(Heizer, Render and Munson, 2017). There are four elements from the lean production theory will be utilized to develop the analysis: value stream, pull production system, waste elimination and total quality management. Value stream, is a set of specific activities that are required for a particular ... Get more on HelpWriting.net ...
  • 25. Case Analysis: Michelin Fleet Solutions CASE ANALYSIS Michelin Fleet Solutions GROUP: 7 Rumaila Abdullah 14084 Aakriti Gulia 14001 Kevin Joseph 14030 Rizwan Shareef 14085 Zaara Ahmad 14072 Michelin Fleet Solutions: From Selling Tires to Selling Kilometers Case summary In the beginning of 2000 Michelin decided to take a step further in their business by providing ... Show more content on Helpwriting.net ... 4) Moving from a majorly product driven business to that of a services driven one can basically be viewed as starting from the scratch. Although, one does an advantage of using the already successful brand name like Michelin did, it still does not pave way for success. Making s transition as big as this one involves major managerial challenges. Some of the difficulties/barriers that Michelin encountered during this change are as follows: a) There was change in the business model from a transaction based one to a more relationship based model and therefore they had to make sure that it was not just about product sales anymore. The need of the hour was to excel in service delivery as well. b) It seemed like the Top Management focussed majorly on the front end of the proposition while neglecting the back end which led to underestimating the costs and resources required to grow their business. c) Their core competency from the Tire Business was no longer a major part of their sales pitch. And many sales people felt that their previous technical knowledge had become redundant. d) Barrier was in the form of resistance to change as well as conflicts within the different divisions of the ... Get more on HelpWriting.net ...
  • 26. Cooking At Wendy's At the start of the course I thought that I would enjoy learning about chefs, the food they cooked, and how they came to be a big part of French culture. Also the evolution of the kitchen and how restaurants came to be. One of the reasons for this interest in the evolution of the restaurant business and chefs was mainly because of my job in a fast food location. I worked in a fast food chain called Wendy's in my hometown. My job at this restaurant was to cook the food that was then sold to the customers. I realized that how I may not be able to cook in my home life, cooking at Wendy's inspired a curiosity in me. I have always had an interest in food; eating and learning about different culture's food traditions. The idea of the Michelin guide ... Show more content on Helpwriting.net ... Chef Loiseau was a chef that took the losing of his stars personally and it ended up taking his life in the process. His story stars in 1981 when he won his first star before he bought the restaurant from his boss. In the processes of about ten years he won is third star and made a profit in the restaurant. Twelve years later the Michelin guide came out and gave him and his chain of restaurants a bad score compared to others and put him on a trail to lose his stars. He did not take very well to this news and after talking other chefs he ultimately ended up taking his own life over the loss of his ... Get more on HelpWriting.net ...
  • 27. Summary of Case Analysis: Goodyear Tire and Rubber... Summary of Case Analysis: Goodyear Tire and Rubber Company 1. INTRODUCTION GOODYEAR TIRE AND RUBBER COMPANY Goodyear Tire and Rubber Company, was founded in 1898 and was the world tire production leader until November 1990 when Groupe Michelin took over after merging with Uniroyal Goodrich Tire Company. Goodyear¡¦s principal business is the development, manufacture, distribution, and sale of tires throughout the world. Its tires and tube sales represent 83 % of 1991 corporate sales of $10.9 billion with corporate wide earnings of $96.9 million. It has its owned Goodyear Auto Service Centers and franchised Goodyear Tire Dealers in supporting its distribution and sale of tires in US. Goodyear controls 20 percent of ... Show more content on Helpwriting.net ... SITUATION ANALYSIS We need to consider a number of relevant information prior to making the decision. The information that needs to be considered is: (a) What are Goodyear¡¦s situation, its strength, weaknesses, opportunities and threat? Table 4 ¡VSWOT Analysis on Goodyear Strength Weaknesses „X 94 years of experience „X 37% of US tire–making capacity „X 60% in the Tire Replacement market (Top Ten in US) „X 40% in the Original Equipment Manufacturer market „X Market leader in North America „X Broadest line of product „X Broad market brand names with 11 brand names „X Premium quality brands „X A leading national advertiser „X 8000 retails point of sale „X 1000 company owned Goodyear Auto Service Centers „X 2500 franchised Tire Dealers „X exclusive distribution policy „X lack of customer service Opportunities Threat „X Additional 850 retails channels „X 2 million Goodyear brands were replace annually at Sears „X growth of warehouse membership club stores and discount tire retails „X customers loyalty to Sears (b) What is the position of Goodyear in the Tire Industry?
  • 28. There are 2 types of market in the tire industry, namely; (i) Original Equipment Tire market; Original equipment tires are sold by ... Get more on HelpWriting.net ...
  • 29. Michelin Defender Case Narrative Analysis A product that I have purchased recently is new tires for my car. I purchased four Michelin Defender tires in the retail store Discount Tire in Knightdale, NC we offer a wide selection of leading tire brands along with Discount Tire exclusive brands such as Arizonian, Road Hugger, Pathfinder and MB Wheels. Michelin is one of the best tires brand in Europe and North America. Also, the Defender version has an impressive 90,000 mile warranty. Quality: The Discount Tire stock is enough in all the major models to meet the demand of many consumers. The Michelin Company has manufacturing plants in Europe and North America. For that reason they can provide a large of variety of tires, for example 56 versions for the MICHELIN® Defender. Assortment: ... Get more on HelpWriting.net ...
  • 30. Marylebone Research Paper Outcall Marylebone Escorts Visiting Your Private Residence M – Marylebone Private Residence Escorts would love to make a outcall service to your luxurious home or hotel suite for an erotic night full of pleasure. Meeting Your Marylebone Outcall Escort For A Good Time The quaint and quiet neighbourhood of Marylebone is where calm affluence, supreme excellence, and a "celebrity status" comes together in a luxurious fashion. Known as a popular tourist hotspot that attracts the rich and famous and international businessmen who want to potentially buy prestigious flats worth millions of pound, understand that most properties in Marylebone Village are historic Edwardian and Georgian redbrick buildings or white terraced townhouses with dark wood paneling and oak balconies. Marathon House NW1 and Bryanton Court W1H has thousands of square feet of luxurious spaces worth hundreds of pounds ... Show more content on Helpwriting.net ... Take a seat in the dining room at the porcelain tables and enjoy afternoon tea serve with champagne during an afternoon date. Lisson Gallery Taking your escort to see more art at the Lisson Gallery can really take things a long way when connecting with them on a deeper level. Lisson is an interesting gallery showcasing international contemporary artists' best works for plenty of analysations with your escort, and maybe pick up a few pieces for yourself. Atlas Gallery This gallery is a bit different compared to the traditional art galleries because it focuses more on contemporary and vintage photojournalism of historic pictures, mostly from the 20th century, that tells a story about society from the past by established and new artists. Wine Tasting ... Get more on HelpWriting.net ...
  • 31. Bridgestone Americas Holding, Inc. Executive Summary Bridgestone Americas Holding, Inc, hereinafter, will be referred to as Bridgestone. Bridgestone is a well–established corporation in the business of selling varied tire and rubber products to markets all over the world. In this marketing plan, we are focusing on mostly the tire part of the business, which accounts for the majority of Bridgestone's sales revenues and the effect of customer service centers. In this marketing plan, we have outlined specific financial, as well as non–financial goals and ways to help implement these goals and reach projected quotas. We feel that because Bridgestone is such a large corporation, with a large amount of capital, as well as being well– established in the tire industry, it ... Show more content on Helpwriting.net ... It is one of the leading tire producers in the world, but there is still competition, and the way to get ahead is to offer consumers new products that are more cost–efficient, safe, and durable, with good warranties and convenient and available help provided by service centers when needed. Bridgestone needs to expand its number of company–based stores that are located within America. It also needs to establish new markets every year, both geographic ones throughout the world, but also with new demographics, such as younger generations. Bridgestone offers quality tires, while remaining at low, competitive prices and that is what has attracted its customers for years. It has a wide consumer base as it is, and revenue is in the millions, but there are always way to improve and make its products available to more people worldwide. Bridgestone Americas Holding Inc. has such an extensive background, with strengths coming from both sides of the merger in 1990 between Japan's Bridgestone Company and America's Firestone Company. The merger created a huge advantage for Bridgestone in the international market. They were automatically global. Bridgestone also has an advantage because they have been in the tire industry for a very long time. Currently, Bridgestone's revenue is $20,678 million dollars. Bridgestone is in control of 34% of the total tire industry. Situation Analysis: Pneumatic Tire Market Segmentation: The market is segmented on the ... Get more on HelpWriting.net ...
  • 32. Advantages And Disadvantages Of Off Road Tire This off road tire features tiered side grooves to offer more predictable cornering. It congers all corners without compromising its traction ability. Increased Road Grip and Contact The Hankook DynaPro ATM Off–Road Tire comes with a 7 to 8% wider footprint as compared to its competitors. The wider road contact area increase the truck stability and makes it reach tricky areas. Pros It features a durable construction. Rugged puncture resistance It has wider side groove for excellent cornering. It is highly affordable. Cons This tire may compromise its balance so ensure you align it well. You have to keep the tires well inflated to prevent excessive tear and wear. This off–road tire is perfect for a variety of terrains. It is cheap and easy to fix in your truck. With wider side groove, you're sure to tackle corners confidently. The Hankook DynaPro ATM Off–Road Tire is puncture resistance and durable. It has only a few shortcomings and hence a great purchase. ... Show more content on Helpwriting.net ... It features incredible tech that ensures great balance and traction to offer a smooth and powerful ride. The Cooper Discoverer tire is all that you need to power your truck in different trails. Its low price doesn't match its exceptional performance. Features and Specifications 55000 Limited Warranty This tire comes with 55000 limited warranty to give you peace of mind. The long warranty is a sure show that it will last for long. After the first 55000 miles, you can even sale the tire on second–hand dealers. Great Balance It is designed with great technology that gives it unmatched balance. This tire ensures your vehicle won't topple even when overloading and speeding. Radial ... Get more on HelpWriting.net ...
  • 33. Essay on Cause and Effect Cause and Effect of Price Wars When large sums of money are at stake, many companies bend and flex to their limits to guarantee defeat over the competition. Sometimes they take a loss in one area for a gain in another area. There is a cause for every action the company makes, and in return for their action there is an effect. Although the effect can sometimes be pre– determined, no one is really sure what the outcome is going to be until the time comes. There are millions of cars on the road today and they all require tires. When an owner replaces the tires on his or her vehicle, they can decide what make and model will be on the car. But when a buyer purchases a new car, they do not have the option of which tires they would ... Show more content on Helpwriting.net ... They ran them at 90 miles per hour for 200 miles at and average temperature of 90 degrees, which is not exactly considered every day driving. The effect of these cheaper, lower quality tires was tread belt separation. This occurs when the tread of the tire peals away from the rest of the tire (http://archives . ) The effect of the tire separation caused many more problems. Firestone was forced to recall 6.5 million tires. The tires that were affected buy the recall were the Radial ATX, Radial AXT II, and some Wilderness AT tires. Only the versions of these tires that have "VD" at the beginning of the serial number are affected. These tires are found mainly on the Ford Explorer and the Mercury Mountaineer. "We made some bad tires and we take full responsibility for those" said Firestone executive John Lampe (Naughton). The effect of these 6.5 million recalled tires is starting to show through. "We have seen an alarming number of serious accidents from rollovers of the Explorer after a tire failure" said Firestone's Lampe while arguing his defense in front of the supreme court. Evidence directly relates 103 deaths and 400 injuries to these tires. These statistics were based on 2226 consumer complaints. There are also over 600 deaths alone from the Explorer rolling over, but not all have been investigated to determine if the tires were the cause. Unfortunately the number of deaths and injuries is rising every day due to ... Get more on HelpWriting.net ...
  • 34. Career Exploration Essay Sample Career Exploration There is no better time than externship to find out what you want to do or where you want to go. The most important part of finding an externship is finding a place where you will have an enlightening experience about what it is like to have a passion for food. It is the first time I will step into a professional kitchen with formal training in culinary arts. I aspire to spend my three months of externship at Restaurant Eve, where I know I will be challenged and leave knowledgeable about a passion for food and staying true to your roots. Restaurant Eve is a farm to table style dining experience based on Irish hospitality influenced by Chef Cathal Armstrong's homelands in Ireland. It comes to no surprise that Restaurant ... Show more content on Helpwriting.net ... For me Restaurant Eve seems like the perfect fit. It is in Alexandria, Virginia, the positives about this location in relation to the food scene it the people. The mases in this area have adventurous palettes and can appreciate what different ingredients can offer to a dish. The owner and executive chef Cathal Armstrong is successful and I hope he will be willing to offer what he has learned is necessary to succeed in this industry. The more I learn and read about Chef Catha Armstrong and Restaurant Eve the more I am sure it is the right ... Get more on HelpWriting.net ...
  • 35. Advertising Language : Advertising And The Language Of... Why are advertisements everywhere nowadays? The simple answer may be that companies want people to buy their product. However, there is a deeper meaning to many advertisements that many consumers fail to see. Companies effectively use imagery, language, and creative approaches to globally advertise their product. "In order to understand advertising, you must accept that it is not about truth, virtue, love, or positive social values. It is about selling a product" (O'Neill 348). O'Neill is clearly stating to readers that the main goal of companies is to get consumers to buy their product. Additionally, advertisement creators creatively portray to consumers their desires, aspirations, and even fears. Therefore, I agree with O'Neill's statement that advertising language mirrors the fears, quirks, and aspirations of the society that creates it because of the thousands of existing advertisements that support his claim in my own life. Advertisements are unapologetically sexual to mirror the aspirations of many consumers and demand their attention. Companies prey on a very powerful human weakness of sexuality to sell their products. For example, one of the most popular singers in the world, Justin Bieber, is the "face" of Calvin Klein's underwear who many female teenagers find extremely attractive. Because so many consumers find Bieber attractive, Calvin Klein utilizes this to their advantage and showcases him sexually to sell their product. Also, since Bieber is a well–known celebrity, Calvin Klein already gains attention from many consumers. "Repetition works, but the all–time favorite advertising device is sex. Why? Because the desire to be sexually attractive is our most powerful instinct" (O'Neill 349). If the desire to be sexually attractive is so strong, why would companies not use this to their advantage to help market their product? In the advertisement, Justin Bieber is almost completely naked except for a pair of Calvin Klein underwear. Except for the Calvin Klein Logo at the bottom of the advertisement, there is hardly any text. Instead, the advertisement consists of a picture portraying this young man who is extremely muscular, has a six–pack, has tattoos over his shirtless chest, and most of all is ... Get more on HelpWriting.net ...
  • 36. Case Study Of General Tire In 1979 Continental purchased the European tire factories of Uniroyal, the U.S. firm that was started its retreat from the tire business. As a result Continental obtained a second French factory and another German plant and factories in Scotland and Belgium. The other profit was the established marketing position of the Uniroyal brand. The acquisition of Kleber–Colombes, a financially troubled French firm in which Michelin held a major stake, was discussed, but not pursued in 1980. In 1985 Continental purchased the tire division of Semperit, the largest Austrian rubber firm, for DM 47 million. The expansion and diversification joined with an economic upturn contributed to an improvement in the firm's finances. The most remarkable step in Continental's transition, via acquisition, to major international producer came in 1987 with the purchase of General Tire for US$650 million from GenCorp. Continental obtained the four factories, the brands, the original equipment contracts, and the marketing network of the fifth largest U.S. tire manufacturer. In addition, General Tire had owned Mexican and Canadian factories. As a result, Continental then accounted for 6.6 percent of the world tire market in 1988 and 8.1 percent in 1989, making it the fourth largest producer, with more than ... Show more content on Helpwriting.net ... Continental and Yokohama form a 50/50 joint venture to step up tire activities with Japanese automotive manufacturers. The new company, named Yokohama Continental Tire Co., Ltd., promoted tire businesses by marketing original equipment tires for passenger cars, light trucks and trucks/busses to Japanese automakers and their overseas transplants as well as to Korean ... Get more on HelpWriting.net ...
  • 37. Paul Kitching Grill Essay Elegant luxury and magical food with a refreshing smattering of madcap fun, in the classy heart of Georgian Edinburgh. Paul Kitching 21212 is the only Michelin starred restaurant with rooms in Edinburgh. It offers guests a unique opportunity to enjoy a truly memorable fine dining experience and then retire to the comfort of one of the equally sophisticated boutique–style rooms upstairs. OVERVIEW Paul Kitching 21212 Michelin Star Restaurant, Edinburgh Paul Kitching 21212 Michelin Star Restaurant, Edinburgh Paul Kitching 21212 Michelin Star Restaurant, Edinburgh Paul Kitching 21212 Michelin Star Restaurant, Edinburgh Paul Kitching 21212 Michelin Star Restaurant, Edinburgh Paul Kitching 21212 opened in Edinburgh in May 2009. It has received ... Show more content on Helpwriting.net ... Set over four floors, it's light, spacious and airy. It's also elegant, sumptuously decorated and enjoys commanding views to the Firth of Forth and beyond from the upper level rooms. As well as the 38 seat restaurant with open kitchen, there's a drawing room, two private dining areas and four luxury bedrooms. Many of the period features have been retained, complemented by contemporary lighting and designer furnishing. The name of the place needs some explanation: 21212 is the menu format, or at least it was until it changed. The deal is five courses with a choice of two starters, two mains and two desserts, with one soup course and a cheese course in between. A UNIQUE MENU Paul has stayed true to his contemporary French cooking style but has added a unique approach to his menu combinations. Though the menu never has more than three choices for any course, variety is achieved by having a new menu each week. Even regular diners will have something new to experience on their next visit. It's accessible too, with two course lunches starting at just £22 on weekdays. A HAVEN FOR WINE LOVERS The restaurant's extensive wine list means there's something to suit every palate. And if you need some assistance to select a wine that's just right for your menu choices, our sommelier is always there to give advice. The restaurant is open for lunch and dinner from Tuesday to ... Get more on HelpWriting.net ...
  • 38. France Accounting System : Abstract Essay France Accounting system Abstract In the course of history and as per the needs and complexity of financial system, almost each and every country in the world developed their own accounting principles and financial reporting system in accordance to their rule, law, culture and social order. However, as the world moves more toward globalization, world market economy get close to each other, International investments spread out throughout the globe especially among countries with open economy. Thus, the diversity in accounting practices is not conducive for boosting international investments, and businesses in today's market. For example, guess you invest in the international market and you are required to prepare a financial report in compliance with rule of that country and then you need to convert the report to where your company is originally resident. First of all, it is a hassle for the investing companies to report based on the host country rule and regulation. Second, it creates a lot extra costs which fall on investors to compare the result of the report with different countries and may not be able to make a good comparison anyway. Thus, it limited the effectiveness of the international capital markets as well as cross border investment. (International Accounting Pg, 65) Objective: This paper discusses the current France accounting system, the differences between IFRS, US GAAP and French GAAP, the standard setting bodies, France convergence to IFRS, , and briefly ... Get more on HelpWriting.net ...
  • 39. Inc. : Tire Industry Commercial & Non Pneumatic Tires Bridgestone, Inc.: Tire Industry Commercial & Non–Pneumatic Tires. 4.0 Financials: Introduction: Bridgestone/Resilient Technologies non–pneumatic tires their recommended cost is $500 per tire. And also the mark–up that is forty percent. We forecast that sales level will improve at slightest sixty percent from this activity; this will reduce the force of our fixed costs and get better opportunities to improve our assembly extent, which will also get better profits indefinitely. Temporary profits are superior with the unique strategy.  4.1 Break–Even Analysis: Bridgestone/Resilient Technologies manufactures of non–pneumatic tires recently have been experiencing financial difficulties in its operation. As a matter of fact, for the past three years, tire companies have been struggling to reach its break–even point. The companies especially Michelin tire company has experienced losses last year although they have projected a profit of $7,000.  4.2 Sales Forecast: Bridgestone ambition is to enhance tire sales by generating more company–owned storefronts, to grow its market. The goal of the company is to add 500 more outlet channels, which can be company–owned or in another or different manner. One of Bridgestone's key competitors happens to be Goodyear, which is a publicly traded company that produced $3 billion in revenue in 2014 alone. Bridgestone is really hoping to be more competitive with this industry competitor and heighten sales within the next five years in order ... Get more on HelpWriting.net ...