Unit 1

1. SWOT ANALYSIS

2. STRENGTHS
• WE NOW KNOW THANKS TO OUR PRIMARY RESEARCH
THAT ARE AUDIENCE IS BETWEEN THE AGE OF 16-19
WHICH IS WHERE WE SET OUR TARGET AUDIENCE
• WE NOW ALSO KNOW THE DIFFERENT WAYS THAT OUR
AUDIENCE HAVE BEEN BULLIED SO THAT WE CAN HAVE
THEM AS IDEAS FOR THE VIDEO.
• FROM THE BEGINNING WE KNEW THE CHARITY THAT WE
ARE PROMOTING IN THE VIDEO.
• THE RESEARCH HAS HELPED US NARROW DOWN WHAT
METHODS OF BULLYING WE COULD INCLUDE TO HELP
STOP IT FROM HAPPENING ANYMORE.

3. WEAKNESSES
• WE COULD NOT LIST EVERY POSSIBLE WAY OF GETTING
BULLIED IN THE QUESTIONNAIRE.
• THERE ARE SOME CRUCIAL QUESTIONS THAT COULD
HAVE BEEN ASKED THAT WE DID NOT ADD IN OUR
QUESTIONNAIRE.
• WE DID NOT GET ENOUGH PEOPLE THAT I HAD HOPED TO
ANSWER OUR QUESTIONNAIRE.
• I DID NOT HAVE ENOUGH SECONDARY RESEARCH TO
HAVE A COMPLETE UNDERSTANDING OF WHAT BULLYING
METHODS ARE USED MOST AND OTHER USEFUL
INFORMATION.

4. OPPORTUNITIES
• WE GAVE OUR AUDIENCE THE OPPORTUNITY TO TELLS US
THE TYPE OF BULLYING METHODS SO THAT WE CAN
HOPEFULLY USE THEM IN THE VIDEO.
• WE HAVE AN OPPORTUNITY TO INCLUDE OUR AUDIENCE
IN THE VIDEO THROUGH INTERVIEWS.
• WE HAVE GIVEN OUR AUDIENCE THE OPPORTUNITY TO
GIVE US IDEAS FOR THE VIDEO.
• WE HAVE GIVEN OUR AUDIENCE A CHANCE TO HAVE A
VOICE THROUGH OUR QUESTIONNAIRE AND THE RESULTS
WE HAVE.

5. THREATS
• A THREAT COULD BE THAT ARE AUDIENCE ARE TO SHY TO
GIVE US AN INTERVIEW IF WE DECIDE TO DO INCLUDE
ONE.
• WHEN FILMING THE WEATHER CAN CAUSE A PROBLEM
FOR US AND SLOW DOWN THE PRODUCTION OF THE
VIDEO.
• WE MAY NOT COVER EVERY SINGLE METHOD OF
BULLYING THAT HAS BEEN USED ON OUR AUDIENCE IN
THE VIDEO.
• IT WILL BE DIFFICULT TO MAKE OUR CAMPAIGN VIDEO
UNIQUE TO ALL THE OTHER CAMPAIGN VIDEOS OUT
THERE.

6. THREATS
• A THREAT COULD BE THAT ARE AUDIENCE ARE TO SHY TO
GIVE US AN INTERVIEW IF WE DECIDE TO DO INCLUDE
ONE.
• WHEN FILMING THE WEATHER CAN CAUSE A PROBLEM
FOR US AND SLOW DOWN THE PRODUCTION OF THE
VIDEO.
• WE MAY NOT COVER EVERY SINGLE METHOD OF
BULLYING THAT HAS BEEN USED ON OUR AUDIENCE IN
THE VIDEO.
• IT WILL BE DIFFICULT TO MAKE OUR CAMPAIGN VIDEO
UNIQUE TO ALL THE OTHER CAMPAIGN VIDEOS OUT
THERE.