A SWOT analysis identifies an organization's strengths and weaknesses (internal factors) as well as opportunities and threats (external factors) to help with strategic planning and decision-making. It involves analyzing internal strengths and weaknesses as well as external opportunities and threats in categories such as human resources, finances, the economy, legislation and events. The results of a SWOT analysis can then be used to identify issues to address, set goals and create an action plan.

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What is a SWOT analysis
and why should you use
one?
A SWOT analysis guides you to
identify the positives and negatives
inside your organization (Strength
& Weakness) and outside of it, in
the external environment
(Opportunity & Threat). Developing
a full awareness of your situation
can help with both strategic
planning and decision -making.

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When do you use SWOT?
• Explore possibilities
to problems.
• Make decisions for
your initiative.
• Determine where
change is possible.
• Adjust and refine
plans mid-course.

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What are the elements of a SWOT
analysis?

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What makes a logic model effective?
• Logically links activities and effects.
• Is visually engaging (simple, parsimonious)
yet contains the appropriate degree of detail
for the purpose (not too simple or too
confusing).
• Provokes thought, triggers questions.
• Includes forces known to influence the
desired outcomes.

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Internal Factors: Strengths and
Weaknesses (S, W)
• Human resources
• Physical resources
• Financial
• Activities and
processes
• Past experiences

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• Future trends
• The economy
• Funding sources
• Demographics
• The physical environment
• Legislation
• Local, national or
international events
External Factors: Opportunities and
Threats (O, T)

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How do you use your SWOT analysis?
Use it to:
• Identify the issues or
problems you intend to
change.
• Set or reaffirm goals.
• Create an action plan.

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