CCPHA Presentation
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The document outlines an advocacy playbook created by the California Center for Public Health Advocacy (CCPHA) for a secret bill related to sugar-sweetened beverages. It details CCPHA's mission, team members, and the need for the playbook as a backup for a stalled soda tax bill. The playbook contains sections on traditional media, online media, and partner organizations. It also describes how two team members applied what they learned by drafting sample social media campaigns, an FAQ document, and op-ed for the secret bill. Challenges included the stalled original bill and uncertainty around the secret bill. Future recommendations are to use the playbook for training new hires and on future advocacy campaigns.
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The Future is Now: Tomorrow’s Fundraising Models Starting Today
#14NTCfuture
Online fundraising has changed tremendously over the past decade. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. This session will focus on today's proven best practices and emerging online giving opportunities. We'll be showing real examples from real nonprofit organizations leveraging the real next generation of online fundraising options.
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CCPHA Presentation
- 1. CALIFORNIA CENTER FOR PUBLIC HEALTH ADVOCACY ADVOCACY PLAYBOOK FOR BILL X HaRi Kim, Vanessa Unglaub-Castaño, Eric Fischer
- 2. Our Organization ◻ California Center of Public Health Advocacy ⬜ In charge of leading research,campaigns, and educating city officials to help combat childhood obesity
- 3. Our Team ◻ Eric Fischer ⬜ MPH: HPM ◻ Vanessa Unglaub-Castano ⬜ Interdisciplinary Studies Major HaRi Kim ⬜ Public Health Major ◻ Main Contact: Elizabeth Velton,MPH ⬜ State and National Policy Coordinator
- 4. CCPHA Need and Project Description ◻ Backup bill for Soda Tax Bill (SB622) that is on hold ◻ Secret, but related to sugar sweetened beverages ◻ Our project: create an Advocacy Playbook that CCPHA could utilize for this campaign and as a resource for future campaigns ⬜ Playbook finished early on, focus shifted to learning how to implement skills that we researched ◻Create a social media campaign for Bill X
- 5. Program Playbook ◻ 3 Main Sections: ⬜ Traditional Media ⬜ Online Media ■ Facebook, Twitter, Blogs ⬜ Partner Organization Research
- 6. Traditional Media Newspaper Advertisments. Health Writers. Op-Ed. Letters to the Editor Television: Los Angeles and Bay Area
- 7. Online Media ◻ Twitter ◻ Facebook ◻ Blogs
- 8. Partner Organizations ◻ Researched organizations that supported and did not support SB 622 ◻ Cross referenced with another similar bill to create a list of ‘strategic partner organizations’ for CCPHA to work with on ‘Bill X’
- 9. Playbook Application ◻ HaRi and Vanessa worked on sample social media campaign for CCPHA to adopt ◻ Eric drafted a FAQ document and a sample Op-Ed for the secret bill
- 10. Social Media Campaign ◻ Framing is key! ⬜ Learned how to engage the audience: ■ True/False questions ■ Provide incentives ■ Edgy questions ◻ Two Way Interaction ◻ Partner Social Media Organizations
- 11. Social Media Campaign Mon Tues Wed Thurs Fri Facebook Invite followers to upcoming event… Provide registration link for 411. See sample posts. 1 Ask followers what questions/conce rns they have about s.d. Ask followers to sign a petition. Provide link to petition. Provide incentives for first 10 people who sign up for event! Answer questions from followers. Twitter Announce creation of a chat room or focus group on sugary drinks… See sample tweets.2 Refer back to other partner organization. Retweet (RT) Create inventive for others to tweet their questions about sugary drinks/obesity. Ask who is going to the upcoming event? @CCPHA Blog Talk about #sugarsindisgui se and recomm. to avoid consumption Upcoming event info and why it is important to attend and show support. Post link to video or other media with quick facts Include reasons and articles for addictive nature of junk food/sugary drinks. Write about making the switch to water is not only easy but fun!
- 13. Challenges ◻ SB622 is on hold in the Senate Appropriations of CA Legislature ⬜ Unable to have direct advocacy experience ■ Overcame this by applying our playbook to sample social media campaign and op-ed/FAQ ⬜ Uncertainty of whether our secret bill will even be introduced because the bill is still being drafted, and legality of it is still in research
- 14. Future Recommendations ◻ New hires to go over Advocacy Playbook as a resource to guide them ⬜ Use Op-Ed, FAQs, and sample social media campaign ⬜ Give new ideas & insight to the actual campaign in February ◻ Utilize playbook as active live document to be used on future campaigns & to continually train new hires in the future
- 15. Questions