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Sweeny Seo30 Web20 Final

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Marianne Sweeny
Marianne Sweeny

This is a presentation that I did for the Enterprise Search Summit West 2008 that has been amended for a Web Project Management class at the University of Washington

TechnologyDesign
1 of 23
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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO 0.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search 1.0: The Birth of Relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0
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Search 2.0
Data/Intel: Semantic Web: Hilltop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data/Intel: Semantic Web: Topic-Sensitive PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data/Intel: Automatic Query Expansion: LSI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LSI on Google ,[object Object],[object Object],[object Object],[object Object],[object Object]
Data/Intel: Query Expansion: Orion Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Harnessing Collective Intelligence: Search Behavior & Google History
Harnessing Collective Intelligence: Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.sifry.com/alerts/archives/000436.html ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search 2.0: Search Independent from a Single Device: Mobile Search ,[object Object],[object Object],[object Object],[object Object],* Neilsen Research: Critical Mass of the Mobile Web: July 2008
Search 2.0: Rich User Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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SEO 2.0: Data is the next “Intel inside” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO 2.0: Harnessing the Collective Intelligence
SEO 2.0: Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO 2.0: Search Independent from a Single Device: Mobile Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO 2.0: Search Independent from a Single Device: Local Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where It Was – Where It Is Going

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