Sustainable hotel management focuses on bringing positive experiences to local people, tourism companies, and tourists while having a low environmental impact and respecting local culture. Ecotourism aims to conserve the natural environment and improve welfare of local people through responsible travel that minimizes impacts and provides financial and other benefits to conservation and local communities. While ecotourism focuses on ecological conservation, sustainable tourism more broadly aims to minimize overall impacts on the environment and local communities for any type of tourism. It is important to identify potential "greenwashing" by hotels through lack of proof of sustainable actions, vagueness in claims, or reliance on false labels rather than substantive programs.

1. Sustainable Hotel Management
Tourism
A Form of Anatolie Pirgaru nº 42217
Development Joana Cordeiro nº 31156
Luís Saraiva nº 39550
Nowadays
Teacher: Kate Torkington
English III
11/12/12
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2. 2
Summary
 Sustainable Tourism
 Ecotourism
 Ecotourism vs Sustainable Tourism
 Greenwashing
 To identify the false advertising

3. 3
Sustainable
tourism
low impact The aim is to bring
on the positive experience
environment for:
and local Local people,
Help to
culture Tourism companies,
generate
future Tourists
employment
for local
people

4. 4
Respect the socio-cultural authenticity of
host communities,
conserve their built and living cultural
heritage and traditional values, and
contribute to inter-cultural understanding
and tolerance.

5. 5
Ecotourism 7 points to define
Ecotourism
Involves travel to natural
destinations
“responsible Minimizes impact
travel to natural
areas that Builds environmental awareness
conserves the
environment Provides direct financial benefits for
and improves conservation
the welfare of
Provides financial benefits and
local people”. empowerment for local people
The International
Ecotourism Society
Respects local culture
Supports human rights and
democratic movements

6. 6
Ecotourism vs Sustainable
Tourism
Ecotourism focused on Sustainable tourism
ecological conservation focuses on travel that has
and educating travelers minimal impact on the
on local environments and environment and local
natural surroundings communities
Ecotourism - form of The concept of
tourism, or a category of sustainability can be
vacation similar to beach, applied to all types of
adventure, health, or tourism
cultural

7. 7
G
 a form of spin in which green marketing;
R
E  used to promote the perception that an
E organization's aims and policies are
N environmentally friendly;
W
 whether it is to increase profits or gain
A
S political support, greenwashing may be
H used to manipulate popular opinion to
I support otherwise questionable aims.
N
G

8. 8
The Seven Sins of Greenwashing:
o Sin of the hidden trade-off
o Sin of no proof
o Sin of vagueness
o Sin of worshiping false labels
o Sin of lesser of two evils
o Sin of irrelevance
o Sin of fibbing

9. 9
How identify the false
advertising?
During the trip: Before traveling:
o Ask about the actions taken. o See if the company described
o Sustainable companies show on their website, the socio-
the developed actions that environmental projects they
were taken, so if you do not developed.
find anything in the hotel on o Search the Internet the name
the actions taken, be of the companies along with
suspicious! the word sustainability and see
what you find.

10. 10
Start a linen (both towels and sheets) reuse program
low-flow showerheads
Switch to low-flow toilets
Switch to compact fluorescent light bulbs
Buy food and guest amenities in bulk
Turn off lights and turn down heating/air conditioning
Install window film
Guestroom recycler baskets
Recycling bins
Products that contain recycled material.

11. 11
Conclusion