Macro Perspective of Tourism and Hospitality

1. Sustainable Management
Tourism and Hospitality

2. Sustainable management of tourism and
hospitality means achieving quality growth in a
manner that does not deplete the natural and
built environments and preserve the culture,
history, and the heritage of the local community.
Sustainable tourism and hospitality consists of
the natural surroundings plus the built structures
such as lodging, museums, art galleries, and
attractions.
The word "environment" includes the natural
habitats, built structures, culture, heritage,
history, and social interactions.

3. The key to sustainable management of
tourism and hospitality is to balance the
number of the visitors with the capacity
of the given environment in a manner
that allows the greatest interaction and
enjoyment with the least destruction.
Carrying capacity is a major concern
when discussing sustainable
management of tourism and hospitality.
Carrying capacity is the largest number
of people a destination can efficiently
manage within its given environ and
management capabilities.
Sustainable tourism and hospitality practices can be a useful means of providing a community or
destination an improved quality of life.

4. Enhancing understanding among nations and promoting a culture of peace will
make people see that sustainable tourism and hospitality development can take
place.
Managing Sustainable Tourism and Hospitality

5. What are the Sustainable Development Goals?
It is also known as the Global Goals, are a
universal call to action to end poverty, protect
the planet, and assure that all people enjoy
peace and prosperity.
The SDGs are an inclusive program formed to
look into the root causes of poverty and bind all
individuals to help alleviate it.
The SDGs provide us with a common plan and
agenda to tackle some of the pressing challenges
facing our world such as poverty, climate change,
and conflict.

7. UNDP has the experience and expertise to
drive progress and help support countries on
the path to sustainable development.
UNDP has been working in the Philippines for over 40 years. Today, it continues to
strengthen the country's capacities at the national and local levels to promote
democratic governance, sustainable management of natural resources, climate
change adaptation and disaster risk management, and resilience and peacebuilding.
Their work is concentrated in three focus areas; sustainable development,
democratic governance and peace building, and climate and disaster resilience.

8. Sustainable Tourism and Hospitality Framework
In the beginning of life and it will be until the end,
people are united with nature. This is the beginning
triad of TIME, PEOPLE, and NATURE, the integrity of
creation.
Drawing from the Filipinos' mythical past of Malakas and Maganda or the biblical story of Adam
and Eve, it is second nature of the Filipino to see the other person as a “fellow human being”
(kapwa-tao). Hence, the concept of equality and partnership is nothing new to the Filipino. This
is the concept that is at the heart of sustainable tourism and hospitality in the Philippines.
Because of this unity with nature and this concept of equality and partnership, even family and
community can be one in owning up the accountability to be stewards of the future:
▪ as a way of giving glory to the Creator;
▪ as a way of valuing human life and the legacy of our forefathers; and
▪ out of respect for the dignity of the human person.

9. Peace is the foundation and the essential ingredient of attractive
tourism and hospitality. Tourism and hospitality promotes international
and cross-cultural understanding that is why it is referred to as the
world's peace industry.
“IF YOU WANT TOURISTS TO FIND YOUR CITY/PROVINCE/
MUNICIPALITY/ BARANGAY ATTRACTIVE, THE RESIDENTS MUST FIRST
FIND IT ATTRACTIVE”
Tourism and hospitality is sustainable when it dignifies and makes people
proud of it because people treat each other well; it satisfies the customer
because there is a lot of caring; and it promotes well-being because it
brings out the best in every Filipino.
This heart of gold in every Filipino, in every family and
community is the soul of the Philippine tourism and
hospitality. This is the ideal of motivation for sustainable
tourism and hospitality.

10. Current Trends in Sustainable Tourism and Hospitality
The National Geographic Traveler, in its March 2004 issue, published criteria to
measure the extent to which worldwide tourism destinations follow the best
practices in a sustainable tourism and hospitality development. These criteria are the
following:
1. Environment and ecological quality;
2. Social and cultural integrity;
3. Condition of any historic building and archeological site;
4. Aesthetic appeal;
5. Quality of tourism and hospitality management; and
6. Overall outlook for the future.
These criteria were first used to evaluate 115 world destinations regarding their
sustainability

11. Global Impact of Sustainable Tourism and
Hospitality
Globally, the interest to tourists in sustainable
tourism and hospitality has grown tremendously
since the beginning of the 21st century. This
interest will surely continue in the next several
years as long as the international community
recognizes, endorses, and promotes the concept.
Sustainable tourism and hospitality policy in the
world nowadays is a positive approach which aims
to maintain quality tourism and hospitality
products in order to satisfy the growing domestic
and international market for environmentally
sound tourism and hospitality experiences.

12. The following are the principles contained in the Code of Ethics for
Tourists published in the Parks Canada Vacation Planner:
1. Enjoy our diverse natural and cultural heritage and help us protect
and preserve it;
2. Assist us in our conservation efforts through the efficient use of
resources including energy and water;
3. Experience the friendliness of our people and the welcoming spirit of
our communities. Help us preserve these attributes by respecting our
traditions, customs, and local regulations;
4. Avoid activities which may threaten wildlife or plant population or
which may be potentially damaging to our natural environment; and
5. Select tourism and hospitality products and services which
demonstrate social, cultural, and environmental sensitivity.
The investment in sustainable tourism and hospitality practices, either
made by international agencies or the local community, has a great
impact on the global tourism and hospitality marketplace.

13. The Benefits of Sustainable Tourism and Hospitality
Tourist attractions in both the natural and built environments are important factors for
economic growth. Unspoiled natural ecosystems, well-maintained historic sites, and cultural
heritage events can produce economic and quality of life benefits. Satisfied visitors are likely
to be repeat visitors and can surely contribute to the economic growth of tourism and
hospitality of a local community
The economic benefits of successful sustainable tourism and hospitality management
include developing new businesses, expanding job opportunities, increasing income,
marketing new products, improving infrastructure, encouraging diversification, integrating
the local economy and special opportunities with other services and products, promoting
community pride, and higher quality of life to the local population.
The key to sustainable tourism and hospitality is to manage the destination
effectively to provide benefit to the local population, to enrich the visit of
the tourist, and to preserve the tourism and hospitality products for future
generations to enjoy.