The document discusses tourism in India, providing an overview of the tourism industry and its importance to the economy. It outlines different types of tourism including leisure, business, medical, cultural, adventure, sports, and religious tourism. Specific popular destinations are highlighted for each tourism type. The tourism industry in India involves accommodation providers, tour operators, travel agents, conference organizers, and regulatory bodies. A SWOT analysis of the tourism industry in India is also mentioned.

1. TOURISM INDUSTRYTOURISM INDUSTRY
IN INDIAIN INDIA
Presented by
MANJU RAWAT
M.B.A 1ST
sem.

2. CONTENT
Introduction of Tourism Industry
Need of Tourism Industry
Objectives of Tourism Industry
Tourism Industry in India
Types of Tourism
Leisure tourism
Business tourism
Medical tourism
Cultural tourism
Adventure tourism
Sports tourism
Religious tourism
Wildlife tourism
SWOT Analysis
Reference

3. Acknowledgment
This Project Work would not have been possible without the
guidance & motivation of my mentors.
I acknowledge a deep debt of gratitude to Mrs. Avina Mathur
Ma’am for the valuable help and encouragement rendered in the
making.
I thank Mr. Bhanot Sir whose obliging nature has contributed much
to this project work.

4. Introduction of tourism
“Tourism is the temporary movement of
people to destinations outside their normal
places of work and residence, the activities
undertaken during their stay in those
destinations, and the facilities created to
cater to their needs”
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

5. Need of Industry
The most important qualities are communication, teamwork
and customer service skills. Whatever the location, position
or technical skills, to make it in travel and tourism you need
to enjoy challenges and have the ability to work well with
people.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

6. Explain the historical factors that encouraged the
development of tourism
Explain the impact of physical, human, and regional
geography on tourism activities
Identify future challenges and opportunities facing the
tourism industry
Objectives of Industry
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

7. Tourism Industry
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

8. Tourism Industry
ACCOMMODATION
Providing the ‘nuts and bolts’ of the industry:
Hotels, villas, apartments, camping parks
Packages of travel tours to popular locations
Selling the travel product/service to individual and business consumers
TOUR OPERATORS
Four dominant firms
TUI (Thomson)
First Choice
MyTravel
Thomas Cook
All vertically integrated, operating at more than one level in market
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

9. Tourism Industry
TOUR DISTRIBUTORS
Usually includes business and leisure travel agents:
Some large and well-known
Some small and independent
Others in niche parts of market
TOURISM AGENCIES
Make My Trip
Cox & King
Yatra
Goibibo
Clear Trip
Travel guru
Akbar Travels of India Pvt Ltd
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

10. Tourism Industry
CONFERENCE/EXHIBITION ORGANISER
The importance of location
Value and service at venues
The role of sponsorship
Customer care
REGULATORY BODIES
Consortium of Independent Tour Operators
Federation of Tour Operators
People1st (Skills Council for Tourism, Hospitality and Leisure)
Regional Development Agencies (RDAs)
OTHER INDUSTRY PLAYERS
The Tourism Alliance represents industry views to the government
Other firms in industry, such as insurance companies and car hire firms.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

11. Types of Tourism
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

12. Leisure time can be defined as “free time”, not doing any work. It is that
time to do things that you normally have no time for in your daily life.
Leisure tourism includes a holiday with the following:
Leisure activities
Relaxation: Sleep, relax, reading, walk on the beach, taking a scenic drive
Sport activities: hiking, swimming, surfing, running
Visiting friends and relatives
Shopping for goods that will be used by the tourist.
Leisure Tourism
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

13. Top Leisure Tourism destination in INDIA
 Udaipur :The city of lakes.
 Kerala : Kerala is one of India’s biggest attractions. Rich
in culture, Kerala is the birthplace of Ayurveda.
 Goa :Sun, sand, sea and a sizzling nightlife pushes Goa to
the top by design.
 Srinagar :Home of the romantic Dal Lake, Srinagar was a
hot favourite summer destination for officers of the British
Raj.
 Shimla :Shimla in the Himalayas. There are also a few
family-run boutique hotels like Chapslee, and of course.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

14. Business tourism can be defined as “travel for the purpose of
business”. Business Tourism can be divided into three sections:
Trading for goods to be resold on a wholesale basis
Conduct business transactions e.g. visiting a client, contract
negotiations
Attending a conference, exhibition or event associated with their
business.
Business Tourism
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

15. Medical Tourism
Medical Tourism involves people who travel to a different place
to receive treatment for a disease, health condition, or a surgical
procedure, and who are seeking lower cost of healthcare and
higher quality of care. Favorite procedures in medical tourism
include Cardiology, Cardiothoracic, Cosmetic Surgery, Plastic
and Reconstructive Surgery, Weight Loss, Neuron, Eye,
Orthopedic Surgery, as well as Organ Transplants (kidney).
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

16. Top Medical Tourism destination in INDIA
MUMBAI: India is placed among the top three
medical tourism destinations in Asia, mainly due
to the low cost of treatment, quality healthcare
infrastructure and availability of highly-skilled
doctors, says a study.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

17. Cultural Tourism
Cultural tourism or sometimes referred to as heritage
tourism is the division of tourism concerned with the
region’s culture, specifically the lifestyle and history of
the people, their art, architecture, religion and other
elements. Cultural tourism includes cultural facilities
such as museums, theatres and festivals. This is one of
the most popular types of tourism and attracts tourists
from different parts of the world.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

18. Top Cultural Tourism destination in INDIA
Red Fort, New Delhi : Location: Netaji Subhash Marg,
Metro Station- Chandni Chowk
Jama Masjid, Delhi : Location: Off Netaji Subhash Marg, west of
Red Fort
Metro Station: Chawri Bazaar
Taj Mahal, Agra : Location: Located in Agra, U.P. approx 200
kilometers (125 miles) from Delhi. It’s a famous city of India’s
popular Golden Triangle tour.
Jantar Mantar, Jaipur, Rajasthan : Location: Located in jaipur,
M.P.
Fatehpur Sikri, Uttar Pradesh : Location: Located in Agra, U.P.
Bharat Pur road
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

19. Top Cultural Tourism destination in INDIA
Sun Temple, Konarak, Orissa : Location: Located in Orissa, India.
Amer Fort, Jaipur, Rajasthan :Location: Located in jaipur, M.P.
Buddhist Monuments at Sanchi, Madhya Pradesh : Location:
Located in Sanchi,M.P.
Qutub Minar, New Delhi :Location: Mehrauli
Nearest Metro Station: Qutub Minar
Mahabodhi Temple, Bodh Gaya, Bihar :Location: Located in Bodh
Gaya city,Bihar.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

20. Adventure Tourism
Adventure tourism is an outdoor activity that generally takes place
in an unusual, remote or a wilderness area. This adventurous
activity can take place in the sea, in rivers, in the air, in mountains
and is associated with low or high levels of physical activity. There
are many types of products and services that fall within the
Adventure Tourism category such as: bungee jumping,
mountaineering expeditions, rafting, rock climbing, diving, wind
surfing, paragliding and many more.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

21. Top Adventure Tourism destination in INDIA
Adventur Activities Destinations
Mountaineering
Ladakh Manali
Nanda Devi Kufri
Kamet Kangchenjunga
Dunagiri Rathong
Hanuman Tibba Talung
Camel Safari
Bikaner Jaisalmer
Pushkar Jodhpur
Rock climbing
Parvati Valley Madhugiri
Malshej Ghat Paithalmala
Miyar Valley Savanaduga
Shey Rock Ramanagara
Paragliding
Biling Bedni Bugyal
Manali Nandi Hills
Kunjapuri Pawana
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

22. Top Adventure Tourism destination in INDIA
Adventur Activities Destinations
Camping
Solang Valley, Manali Joshimath
Spiti Valley Ramnagar
Chandertal Lake Sawai Madhopu
Mussoorie Manvar
Jaisalmer Gir National Park
Kolad Kanha National Park
Coorg Glenburn Tea Estate
Pushkar Kalijhora
Sonamarg Cardamom hills
Anjuna Wayanad
Ladakh
Scuba
Goa Lakshadweep Islands
Andaman and Nicobar Islands Netrani
Rafting
Kullu Teesta, Kalimpong
Rishikesh Brahamputra, Tuting
Deoprayag CoorgSOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

23. Sports Tourism
Sports tourism refers to international travel either for viewing or
participating in a sporting event. Examples include international
sporting events such as the Olympics, world cup (soccer, rugby,
and cricket), tennis, golf and Formula 1 Grand Prix.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

24. Religious Tourism
Religious Tourism or faith tourism are people of faith who
travel on their own or in groups to holy cities or holy sites
for pilgrimages, crusades, conventions, retreats, religious
tourist attractions or missionary work.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

25. Top Religious Tourism destination in INDIA
Golden Temple :Amritsar: Golden temple, which is renowned as
Harmindar Sahib or Sri Durbar Sahib is the popular holy shrine of
Sikhs, located in Amritsar,Punjab-India.
Badrinath Temple: Uttarakhand: Badrinath Temple is also known
as Badrinarayan temple, situated along the Alaknanda River, in the hill
town of Badrinath, Uttarakhand in India.
Kedarnath Temple: Uttarakhand: Kedarnath temple is one of the
holiest Hindu temples dedicated to Lord Shiva. It is located near the
Mandakini River near in Kedarnath, Uttarakhand in India.
Tirupathi:south-eastern India:The sacred and one of the ancient
temples of Sri Venkateshwara is nestled in the verdant Eastern Ghats
alongsouth-easternIndia.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

26. Top Religious Tourism destination in INDIA
Murudeshwara Temple:The Murudeshwar temple situated atop a
small hill called Kanduka Giri is a major tourist attraction.
Mecca Masjid:Mecca Masjid is a magnificent building with a main
hall that is 75 feet high, 220 feet wide and 180 feet long.
Kali Temple:Kali temple is dedicated to Hindu Goddess Kalika and is
one of the most sacred pilgrimage destinations of India.
Meenakshi Amman Temple:Madurai, Tamil Nadu:Meenakshi
Amman Temple is one of the most important Hindu Pilgrimage places,
located in the heart of Madurai, Tamil Nadu.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

27. Wildlife Tourism
Wildlife tourism is the observation of wild (non-domestic) animals
in their natural environment or in captivity. It includes activities
such as photography, viewing and feeding of animals.
Other minor forms of tourism include Slum tourism, Luxury
tourism, Agritourism, Geo-tourism, Culinary tourism and many
more.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

28. Top Wildlife Tourism destination in INDIA
Corbett National Park :The Corbett National Park is situated in the
foothills of the Himalayas and is spread over the districts of Nainital and
Garhwal in the State of uttarakhand, located in northern India.
Bandhavgarh National Park :Located within the Vindhya Range, the
Bandhavgarh National Park is touted for housing the highest density of
tiger population in India.
Ranthambore National Park: Ranthambore National Park is positioned
at the convergence of the Vindhyan plateau and Aravali hill, in the
Eastern region of Rajasthan.
Sunderbans National Park : The road to Sunderbans National Park is
not dusty; rather it is moist and saline because it is located in the World's
largest Delta formed by the mighty Ganges and Brahmaputra.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

29. Top Wildlife Tourism destination in INDIA
Gir National Park :Gir National Park in Sasangir, Gujarat is a
beautiful park dotted with an abundance of flora and fauna.
Kaziranga National Park :Kaziranga National Park is a place where
you can study the features and explore the territory of One Horned
Rhinoceros.
Bharatpur Bird Sanctuar: Keoladeo Ghana National Park or
Bharatpur Bird Sanctuary as it is more commonly known as, is a
wonder of the natural world as the Taj Mahal is to the human world.
Kanha National Park :Kanha National Park is one of the world
famous tiger reserves located in Madhya Pradesh in the districts of
Balaghat and Mandla.
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

30. s.w.o.t analysis
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

31. s.w.o.t analysis
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

32. s.w.o.t analysis
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

33. s.w.o.t analysis
SOURCES::www.wikepedia.com, www.google.com,www.incredibleindia.org, www.tourism.gov.in

34. Reference
Website
 www.wikepedia.com
 www.google.com
 www.incredibleindia.org
 www.tourism.gov.in

35. THANK YOU