This document discusses how to put shared value at the heart of business. It explains that shared value means creating economic value in a way that also addresses societal needs and challenges. Businesses are in a position to drive change by connecting their missions to priorities like well-being, empowering women, and environmental stewardship. The document outlines a process for creating shared value that includes connecting to business mission, setting priorities and goals, embedding initiatives across the business, taking collective action with NGO and community partners, and sharing success stories. It provides examples from Coca-Cola of programs focused on water stewardship, women's economic empowerment, and community well-being.