SlideShare a Scribd company logo
HOW TO PUT SHARED VALUE AT
THE HEART OF BUSINESS
DO BUSINESS AND
BRANDS HAVE THE
POWER TO CHANGE
THE WORLD FOR
THE BETTER?
3
4
TODAY’S
DYNAMIC
ENVIRONMENT
SOCIETAL ISSUES at the forefront
More People means more STRESS ON
RESOURCES
Trend towards CREATIVE
PARTNERSHIPS (beyond $)
The MILLENNIAL GENERATION
Business has opportunity to DRIVE
CHANGE
5
6
What it is…
“Shared Value: Creating
economic value in a way
that also creates value for
society by addressing its
needs and challenges”
7
What it is NOT
“Business acting as
businesses, not as charitable
donors, are the most powerful
force for addressing the
pressing issues we face.”
8
HOW?
The
Way of Creating
Shared Value
CONNECT TO YOUR BUSINESS MISSION
10
Our mission
To refresh the world…
To inspire moments of optimism and happiness…
To create value
and make a difference.
SET SHARED VALUE PRIORITIES AND GOALS
12
OUR ASPIRATION
Growing our
business by
making a
positive
difference in
the communities
we serve
Well-Being
(people)
Women
(community)
Water
(environment)
Creating Shared Value: The 3 Ws
13
WOMEN’S
ECONOMIC
EMPOWERMENT 70PERCENT
Economically
empower 5 million
women entrepreneurs
across our global value
chain by 2020.
Women control 70% of
global consumer
spending and are pillars
of their communities
and the backbone of
our business in many
countries.
865,000
women empowered
to date in over 50
countries
OUR GOAL
14
A Simple Idea Can Change The World
Video: Introducing 5by20
15
16
Gender-based
entrepreneurship
training customized for
SURI store owners
and operators.
OUR GOAL
To empower 20,000
women under the
SURI programme by
2020.
17
ACTIVE,
HEALTHY
LIVING
Our business is only as
healthy as the
communities we serve.
We help to improve the
wellbeing of our
consumers, employees
and communities.
70PERCENT
physical
activity
programs+290
+125countries
Help get people moving
by supporting physical
activity programs in
every country in which
we do business.
OUR GOAL
18
Safely return to nature and
communities the same
amount of water we use in
our finished beverages and
their production.
Water is essential both to our business and to
communities and ecosystems everywhere.
That’s why we recognize our obligation — and
opportunity — to improve our water use
efficiency and replenish the water we use.
OUR GOAL
94%
WATER
STEWARDSHIP
500+
Community water
projects in 100+
countries
of the water we use
Replenishing
+2Million
People benefited
from our clean
water programs
EMBED ACROSS THE BUSINESS
20
Connecting shared value to our planning
Rank Priorities
Assess InitiativesTake Inventory
2
Track via scorecard
3 4
1
TAKE COLLECTIVE ACTION
22
CIVIL SOCIETY
GOLDEN
TRIANGLE
23
24
WATER STEWARDSHIP IN MALAYSIA
25
Working with NGO partners to create
awareness of water conservation issues,
bring clean water into rural communities,
rehabilitate peatswamp forests, and
protect key water catchment areas.
26
Over the last 8 years Coca-Cola
Malaysia has worked with Raleigh
International and Muslim Aid, to
provide access to clean water for
more than 21,600 villagers in rural
Sabah.
SHARE YOUR STORIES
Page 2710/29/2015
28
Every Bottle Has A Story Video
Malaysia - Gunsarob Garing’s story
29
30
Mass Media
• High Rated TVC, 86% reach
• Cinema Ad screened nationwide
• TV Documentary coverage
• Mobile Exhibitions
Media Engagement
Asia Pacific Water Summit
• Regular press engagement
• Media trips
• National Conferences
• Fundraising through brand
platforms
700 Consumers
& Community
Volunteers
Step Up, Scale Up, Speak Up
WATER – RAKNAM THAILAND
31
I love the fact that positivity
in Coke is not only about the
brand and the product, but
also about uplifting
communities through
programs that help them live
better lives.
Triyono Prijosoesilo
Coca-Cola Indonesia
32
Summary
1 Connect to your Business Mission
2 Set Shared Value Priorities & Goals
3 Embed across the Business
4 Take Collective Action
5 Share your Stories
33
Thank You

More Related Content

What's hot

OCWA's 2013 Social Responsibility Report
OCWA's 2013 Social Responsibility ReportOCWA's 2013 Social Responsibility Report
OCWA's 2013 Social Responsibility Report
jodileigh5
 
Coca-Cola Drums up Water Stewardship Awareness for Earth Day
Coca-Cola Drums up Water Stewardship Awareness for Earth DayCoca-Cola Drums up Water Stewardship Awareness for Earth Day
Coca-Cola Drums up Water Stewardship Awareness for Earth Day
rbarrel397
 
Transformational Leadership for a Sustainable Water Future
Transformational Leadership for a Sustainable Water FutureTransformational Leadership for a Sustainable Water Future
Transformational Leadership for a Sustainable Water Future
Texas Living Waters Project
 
Final presentation The DoNation
Final presentation The DoNationFinal presentation The DoNation
Final presentation The DoNationg00dfornothing
 
CSR ON COCA-COLA INDIA
CSR ON COCA-COLA INDIACSR ON COCA-COLA INDIA
CSR ON COCA-COLA INDIA
Prarthana Jaiswal
 
SDGs: PIONEERING SOLUTIONS FOR INDIA
SDGs: PIONEERING SOLUTIONS FOR INDIASDGs: PIONEERING SOLUTIONS FOR INDIA
SDGs: PIONEERING SOLUTIONS FOR INDIA
Hindustan Unilever Limited
 
iDE_program_statement
iDE_program_statementiDE_program_statement
iDE_program_statementGowri Chandra
 
Tcom 220 power point
Tcom 220 power pointTcom 220 power point
Tcom 220 power point
DUSTINRACOMA
 
Holiday Giving LinkedIn Style
Holiday Giving LinkedIn StyleHoliday Giving LinkedIn Style
Holiday Giving LinkedIn Style
LinkedIn
 
Techutrion: Careers that Nourish Lives; Technology and Science Careers in Foo...
Techutrion: Careers that Nourish Lives; Technology and Science Careers in Foo...Techutrion: Careers that Nourish Lives; Technology and Science Careers in Foo...
Techutrion: Careers that Nourish Lives; Technology and Science Careers in Foo...
Career Communications Group
 
Non-Profit Energy Alliance: Sustainability Webinar
Non-Profit Energy Alliance: Sustainability WebinarNon-Profit Energy Alliance: Sustainability Webinar
Non-Profit Energy Alliance: Sustainability Webinar
Arts and Humanities Council of Montgomery County
 
Salubrious
SalubriousSalubrious
Salubrious
Brandon T. Luong
 
CSR Activities of ITC
CSR Activities of ITCCSR Activities of ITC
CSR Activities of ITC
ArnabAcharjee3
 
M&s plan a rowland hill
M&s plan a   rowland hillM&s plan a   rowland hill
M&s plan a rowland hill
CIM East of England
 
Food and the Planet – Sustainable Food Lab
Food and the Planet – Sustainable Food LabFood and the Planet – Sustainable Food Lab
Food and the Planet – Sustainable Food Lab
Sustainable Food Systems
 
Vision For A Sustainable Australia Presentation
Vision For A Sustainable Australia PresentationVision For A Sustainable Australia Presentation
Vision For A Sustainable Australia Presentation
Geoff Gourley
 
Center for Social Innovation
Center for Social Innovation Center for Social Innovation
Center for Social Innovation
BringFoodHome
 
Coca Cola Company
Coca Cola CompanyCoca Cola Company
Coca Cola Companyshe0417
 

What's hot (20)

OCWA's 2013 Social Responsibility Report
OCWA's 2013 Social Responsibility ReportOCWA's 2013 Social Responsibility Report
OCWA's 2013 Social Responsibility Report
 
Coca-Cola Drums up Water Stewardship Awareness for Earth Day
Coca-Cola Drums up Water Stewardship Awareness for Earth DayCoca-Cola Drums up Water Stewardship Awareness for Earth Day
Coca-Cola Drums up Water Stewardship Awareness for Earth Day
 
Transformational Leadership for a Sustainable Water Future
Transformational Leadership for a Sustainable Water FutureTransformational Leadership for a Sustainable Water Future
Transformational Leadership for a Sustainable Water Future
 
Final presentation The DoNation
Final presentation The DoNationFinal presentation The DoNation
Final presentation The DoNation
 
CSR ON COCA-COLA INDIA
CSR ON COCA-COLA INDIACSR ON COCA-COLA INDIA
CSR ON COCA-COLA INDIA
 
SDGs: PIONEERING SOLUTIONS FOR INDIA
SDGs: PIONEERING SOLUTIONS FOR INDIASDGs: PIONEERING SOLUTIONS FOR INDIA
SDGs: PIONEERING SOLUTIONS FOR INDIA
 
iDE_program_statement
iDE_program_statementiDE_program_statement
iDE_program_statement
 
Tcom 220 power point
Tcom 220 power pointTcom 220 power point
Tcom 220 power point
 
Green India
Green IndiaGreen India
Green India
 
Holiday Giving LinkedIn Style
Holiday Giving LinkedIn StyleHoliday Giving LinkedIn Style
Holiday Giving LinkedIn Style
 
Techutrion: Careers that Nourish Lives; Technology and Science Careers in Foo...
Techutrion: Careers that Nourish Lives; Technology and Science Careers in Foo...Techutrion: Careers that Nourish Lives; Technology and Science Careers in Foo...
Techutrion: Careers that Nourish Lives; Technology and Science Careers in Foo...
 
Non-Profit Energy Alliance: Sustainability Webinar
Non-Profit Energy Alliance: Sustainability WebinarNon-Profit Energy Alliance: Sustainability Webinar
Non-Profit Energy Alliance: Sustainability Webinar
 
Salubrious
SalubriousSalubrious
Salubrious
 
CSR Activities of ITC
CSR Activities of ITCCSR Activities of ITC
CSR Activities of ITC
 
M&s plan a rowland hill
M&s plan a   rowland hillM&s plan a   rowland hill
M&s plan a rowland hill
 
Food and the Planet – Sustainable Food Lab
Food and the Planet – Sustainable Food LabFood and the Planet – Sustainable Food Lab
Food and the Planet – Sustainable Food Lab
 
No my friend, the river ganga is not pure
No my friend, the river ganga is not pureNo my friend, the river ganga is not pure
No my friend, the river ganga is not pure
 
Vision For A Sustainable Australia Presentation
Vision For A Sustainable Australia PresentationVision For A Sustainable Australia Presentation
Vision For A Sustainable Australia Presentation
 
Center for Social Innovation
Center for Social Innovation Center for Social Innovation
Center for Social Innovation
 
Coca Cola Company
Coca Cola CompanyCoca Cola Company
Coca Cola Company
 

Similar to Sustainable Brands Kuala Lumpur 2015, Gill Mclaren, Coca-cola

Nestle Planning Deck
Nestle Planning DeckNestle Planning Deck
Nestle Planning Deck
Seth Lincoln
 
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
CORPORATE SOCIAL RESPONSIBILITY IN INDIACORPORATE SOCIAL RESPONSIBILITY IN INDIA
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
Shree Ganesh
 
Private Sector Value Proposition
Private Sector Value PropositionPrivate Sector Value Proposition
Private Sector Value PropositionIwl Pcu
 
coca-cola-business-sustainability-report-2022.pdf
coca-cola-business-sustainability-report-2022.pdfcoca-cola-business-sustainability-report-2022.pdf
coca-cola-business-sustainability-report-2022.pdf
r18209528
 
Water Report - Pepsico
Water Report - PepsicoWater Report - Pepsico
Water Report - Pepsico
Zorays Solar Pakistan
 
PepsiCo: Delivering Access to Safe Water through Partnerships
PepsiCo: Delivering Access to Safe Water through PartnershipsPepsiCo: Delivering Access to Safe Water through Partnerships
PepsiCo: Delivering Access to Safe Water through Partnerships
Sustainable Brands
 
Sustainability Advantage Overview - August 2020
Sustainability Advantage Overview - August 2020Sustainability Advantage Overview - August 2020
Sustainability Advantage Overview - August 2020
Turlough Guerin GAICD FGIA
 
CSR Analysis-creative.pptx now see this so that i can get this
CSR Analysis-creative.pptx now see this so that i can get thisCSR Analysis-creative.pptx now see this so that i can get this
CSR Analysis-creative.pptx now see this so that i can get this
umangchoudharymba
 
LPK 2013 Sustainability Report
LPK 2013 Sustainability ReportLPK 2013 Sustainability Report
LPK 2013 Sustainability Report
LPK Realm
 
140321 master url_presagbar_en
140321 master url_presagbar_en140321 master url_presagbar_en
140321 master url_presagbar_en
Limmat Stiftung
 
free-the-children-2014-annual-report
free-the-children-2014-annual-reportfree-the-children-2014-annual-report
free-the-children-2014-annual-reportRebecca Wilson
 
Campbells 2014 CSR Report
Campbells 2014 CSR ReportCampbells 2014 CSR Report
Campbells 2014 CSR Report
Sustainable Brands
 
CSR Group Project
CSR Group ProjectCSR Group Project
CSR Group Project
JuliaEfremenko
 
pepsico_sustainability_report_2015_and_-2025_agenda
pepsico_sustainability_report_2015_and_-2025_agendapepsico_sustainability_report_2015_and_-2025_agenda
pepsico_sustainability_report_2015_and_-2025_agendaMartin Hofler
 
coca-cola-business-environmental-social-governance-report-2021.pdf
coca-cola-business-environmental-social-governance-report-2021.pdfcoca-cola-business-environmental-social-governance-report-2021.pdf
coca-cola-business-environmental-social-governance-report-2021.pdf
Rise29
 
v6suws-University-of-British-Columbia-2015-Annual-Report
v6suws-University-of-British-Columbia-2015-Annual-Reportv6suws-University-of-British-Columbia-2015-Annual-Report
v6suws-University-of-British-Columbia-2015-Annual-ReportConnie Hsu, CPA
 
coca-cola vietnam case study
coca-cola vietnam case studycoca-cola vietnam case study
coca-cola vietnam case study
NavanSodhi
 
Royal Cup Sustainability Report 2014
Royal Cup Sustainability Report 2014Royal Cup Sustainability Report 2014
Royal Cup Sustainability Report 2014
Royal Cup Coffee
 
Pathway to Sustainable Development-Kirti sagar
Pathway to Sustainable Development-Kirti sagar Pathway to Sustainable Development-Kirti sagar
Pathway to Sustainable Development-Kirti sagar
Kirti Sagar
 

Similar to Sustainable Brands Kuala Lumpur 2015, Gill Mclaren, Coca-cola (20)

Nestle Planning Deck
Nestle Planning DeckNestle Planning Deck
Nestle Planning Deck
 
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
CORPORATE SOCIAL RESPONSIBILITY IN INDIACORPORATE SOCIAL RESPONSIBILITY IN INDIA
CORPORATE SOCIAL RESPONSIBILITY IN INDIA
 
Private Sector Value Proposition
Private Sector Value PropositionPrivate Sector Value Proposition
Private Sector Value Proposition
 
coca-cola-business-sustainability-report-2022.pdf
coca-cola-business-sustainability-report-2022.pdfcoca-cola-business-sustainability-report-2022.pdf
coca-cola-business-sustainability-report-2022.pdf
 
Water Report - Pepsico
Water Report - PepsicoWater Report - Pepsico
Water Report - Pepsico
 
PepsiCo: Delivering Access to Safe Water through Partnerships
PepsiCo: Delivering Access to Safe Water through PartnershipsPepsiCo: Delivering Access to Safe Water through Partnerships
PepsiCo: Delivering Access to Safe Water through Partnerships
 
Sustainability Advantage Overview - August 2020
Sustainability Advantage Overview - August 2020Sustainability Advantage Overview - August 2020
Sustainability Advantage Overview - August 2020
 
CSR Analysis-creative.pptx now see this so that i can get this
CSR Analysis-creative.pptx now see this so that i can get thisCSR Analysis-creative.pptx now see this so that i can get this
CSR Analysis-creative.pptx now see this so that i can get this
 
LPK 2013 Sustainability Report
LPK 2013 Sustainability ReportLPK 2013 Sustainability Report
LPK 2013 Sustainability Report
 
140321 master url_presagbar_en
140321 master url_presagbar_en140321 master url_presagbar_en
140321 master url_presagbar_en
 
free-the-children-2014-annual-report
free-the-children-2014-annual-reportfree-the-children-2014-annual-report
free-the-children-2014-annual-report
 
Campbells 2014 CSR Report
Campbells 2014 CSR ReportCampbells 2014 CSR Report
Campbells 2014 CSR Report
 
FEMSA_SR14_Eng
FEMSA_SR14_EngFEMSA_SR14_Eng
FEMSA_SR14_Eng
 
CSR Group Project
CSR Group ProjectCSR Group Project
CSR Group Project
 
pepsico_sustainability_report_2015_and_-2025_agenda
pepsico_sustainability_report_2015_and_-2025_agendapepsico_sustainability_report_2015_and_-2025_agenda
pepsico_sustainability_report_2015_and_-2025_agenda
 
coca-cola-business-environmental-social-governance-report-2021.pdf
coca-cola-business-environmental-social-governance-report-2021.pdfcoca-cola-business-environmental-social-governance-report-2021.pdf
coca-cola-business-environmental-social-governance-report-2021.pdf
 
v6suws-University-of-British-Columbia-2015-Annual-Report
v6suws-University-of-British-Columbia-2015-Annual-Reportv6suws-University-of-British-Columbia-2015-Annual-Report
v6suws-University-of-British-Columbia-2015-Annual-Report
 
coca-cola vietnam case study
coca-cola vietnam case studycoca-cola vietnam case study
coca-cola vietnam case study
 
Royal Cup Sustainability Report 2014
Royal Cup Sustainability Report 2014Royal Cup Sustainability Report 2014
Royal Cup Sustainability Report 2014
 
Pathway to Sustainable Development-Kirti sagar
Pathway to Sustainable Development-Kirti sagar Pathway to Sustainable Development-Kirti sagar
Pathway to Sustainable Development-Kirti sagar
 

More from Sustainable Brands

How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...
Sustainable Brands
 
The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...
The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...
The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...
Sustainable Brands
 
Building Harmony: How to Champion Sustainability from Grain to Biscuit
Building Harmony: How to Champion Sustainability from Grain to BiscuitBuilding Harmony: How to Champion Sustainability from Grain to Biscuit
Building Harmony: How to Champion Sustainability from Grain to Biscuit
Sustainable Brands
 
Tackling Systemic Problems and Shifting Entire Product Categories through Mul...
Tackling Systemic Problems and Shifting Entire Product Categories through Mul...Tackling Systemic Problems and Shifting Entire Product Categories through Mul...
Tackling Systemic Problems and Shifting Entire Product Categories through Mul...
Sustainable Brands
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Sustainable Brands
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Sustainable Brands
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Sustainable Brands
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Sustainable Brands
 
New Tactics in Contextual Promotion of Healthy Lifestyles
New Tactics in Contextual Promotion of Healthy LifestylesNew Tactics in Contextual Promotion of Healthy Lifestyles
New Tactics in Contextual Promotion of Healthy Lifestyles
Sustainable Brands
 
Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...
Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...
Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...
Sustainable Brands
 
Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...
Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...
Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...
Sustainable Brands
 
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...
Sustainable Brands
 
Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...
Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...
Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...
Sustainable Brands
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Sustainable Brands
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Sustainable Brands
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Sustainable Brands
 
The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...
The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...
The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...
Sustainable Brands
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Sustainable Brands
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Sustainable Brands
 
Building Brand Value through Upcycling: How Creativity, Marketing and Social ...
Building Brand Value through Upcycling: How Creativity, Marketing and Social ...Building Brand Value through Upcycling: How Creativity, Marketing and Social ...
Building Brand Value through Upcycling: How Creativity, Marketing and Social ...
Sustainable Brands
 

More from Sustainable Brands (20)

How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...
 
The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...
The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...
The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...
 
Building Harmony: How to Champion Sustainability from Grain to Biscuit
Building Harmony: How to Champion Sustainability from Grain to BiscuitBuilding Harmony: How to Champion Sustainability from Grain to Biscuit
Building Harmony: How to Champion Sustainability from Grain to Biscuit
 
Tackling Systemic Problems and Shifting Entire Product Categories through Mul...
Tackling Systemic Problems and Shifting Entire Product Categories through Mul...Tackling Systemic Problems and Shifting Entire Product Categories through Mul...
Tackling Systemic Problems and Shifting Entire Product Categories through Mul...
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
 
New Tactics in Contextual Promotion of Healthy Lifestyles
New Tactics in Contextual Promotion of Healthy LifestylesNew Tactics in Contextual Promotion of Healthy Lifestyles
New Tactics in Contextual Promotion of Healthy Lifestyles
 
Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...
Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...
Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...
 
Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...
Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...
Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...
 
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...
 
Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...
Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...
Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
 
The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...
The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...
The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
 
Building Brand Value through Upcycling: How Creativity, Marketing and Social ...
Building Brand Value through Upcycling: How Creativity, Marketing and Social ...Building Brand Value through Upcycling: How Creativity, Marketing and Social ...
Building Brand Value through Upcycling: How Creativity, Marketing and Social ...
 

Recently uploaded

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
buy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accountsbuy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accounts
Susan Laney
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 

Recently uploaded (20)

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
buy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accountsbuy old yahoo accounts buy yahoo accounts
buy old yahoo accounts buy yahoo accounts
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 

Sustainable Brands Kuala Lumpur 2015, Gill Mclaren, Coca-cola

  • 1. HOW TO PUT SHARED VALUE AT THE HEART OF BUSINESS
  • 2. DO BUSINESS AND BRANDS HAVE THE POWER TO CHANGE THE WORLD FOR THE BETTER?
  • 3. 3
  • 4. 4 TODAY’S DYNAMIC ENVIRONMENT SOCIETAL ISSUES at the forefront More People means more STRESS ON RESOURCES Trend towards CREATIVE PARTNERSHIPS (beyond $) The MILLENNIAL GENERATION Business has opportunity to DRIVE CHANGE
  • 5. 5
  • 6. 6 What it is… “Shared Value: Creating economic value in a way that also creates value for society by addressing its needs and challenges”
  • 7. 7 What it is NOT “Business acting as businesses, not as charitable donors, are the most powerful force for addressing the pressing issues we face.”
  • 9. CONNECT TO YOUR BUSINESS MISSION
  • 10. 10 Our mission To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference.
  • 11. SET SHARED VALUE PRIORITIES AND GOALS
  • 12. 12 OUR ASPIRATION Growing our business by making a positive difference in the communities we serve Well-Being (people) Women (community) Water (environment) Creating Shared Value: The 3 Ws
  • 13. 13 WOMEN’S ECONOMIC EMPOWERMENT 70PERCENT Economically empower 5 million women entrepreneurs across our global value chain by 2020. Women control 70% of global consumer spending and are pillars of their communities and the backbone of our business in many countries. 865,000 women empowered to date in over 50 countries OUR GOAL
  • 14. 14 A Simple Idea Can Change The World Video: Introducing 5by20
  • 15. 15
  • 16. 16 Gender-based entrepreneurship training customized for SURI store owners and operators. OUR GOAL To empower 20,000 women under the SURI programme by 2020.
  • 17. 17 ACTIVE, HEALTHY LIVING Our business is only as healthy as the communities we serve. We help to improve the wellbeing of our consumers, employees and communities. 70PERCENT physical activity programs+290 +125countries Help get people moving by supporting physical activity programs in every country in which we do business. OUR GOAL
  • 18. 18 Safely return to nature and communities the same amount of water we use in our finished beverages and their production. Water is essential both to our business and to communities and ecosystems everywhere. That’s why we recognize our obligation — and opportunity — to improve our water use efficiency and replenish the water we use. OUR GOAL 94% WATER STEWARDSHIP 500+ Community water projects in 100+ countries of the water we use Replenishing +2Million People benefited from our clean water programs
  • 19. EMBED ACROSS THE BUSINESS
  • 20. 20 Connecting shared value to our planning Rank Priorities Assess InitiativesTake Inventory 2 Track via scorecard 3 4 1
  • 23. 23
  • 25. 25 Working with NGO partners to create awareness of water conservation issues, bring clean water into rural communities, rehabilitate peatswamp forests, and protect key water catchment areas.
  • 26. 26 Over the last 8 years Coca-Cola Malaysia has worked with Raleigh International and Muslim Aid, to provide access to clean water for more than 21,600 villagers in rural Sabah.
  • 27. SHARE YOUR STORIES Page 2710/29/2015
  • 28. 28 Every Bottle Has A Story Video Malaysia - Gunsarob Garing’s story
  • 29. 29
  • 30. 30 Mass Media • High Rated TVC, 86% reach • Cinema Ad screened nationwide • TV Documentary coverage • Mobile Exhibitions Media Engagement Asia Pacific Water Summit • Regular press engagement • Media trips • National Conferences • Fundraising through brand platforms 700 Consumers & Community Volunteers Step Up, Scale Up, Speak Up WATER – RAKNAM THAILAND
  • 31. 31 I love the fact that positivity in Coke is not only about the brand and the product, but also about uplifting communities through programs that help them live better lives. Triyono Prijosoesilo Coca-Cola Indonesia
  • 32. 32 Summary 1 Connect to your Business Mission 2 Set Shared Value Priorities & Goals 3 Embed across the Business 4 Take Collective Action 5 Share your Stories