Salubrious is a non-profit organization founded in 2012 to combat global food scarcity through connecting farms, ideas, and technology. The organization aims to educate farmers, create local farm networks for trading, and provide resources to intensify agricultural production and incomes. Within its first year, Salubrious plans to research failing farms, improve production at 6 farms and start a small network, while also creating a viral video campaign to raise awareness and initial donations. The organization will partner with other groups and universities to bring innovations to farms and make small wins impactful.

1. Salubrious
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Non-profit/Food Basic Information
Networking farms, ideas and technology to fight against food Founded: 2012
scarcity.
Website: www.salubrious.com
Contact Information
Description
Twitter: @BrandonTLuong
With the global food crisis spiraling towards chaos each
year, Salubrious was created to combat against this @VarunManohar
dilemma through innovation and ingenuity. The non-profit
aims to aid low-producing farms by re-innovating the @StefanieBJ
agricultural issue, educating the farmers on new
technological breakthroughs, and create a new eco-system @MaxBSimons
based around the farm. Through research analysis, @ReneAtilano
strategic partnerships and company ingenuity, Salubrious
has the tools to fend humanity against food scarcity, and
bringing the world together one farm at a time. Below is an
executive summary of what Salubrious and how it plans to History By Year
revolutionize the agricultural world.
2013 Establish office in Shanghai
Vision
Win HULT Prize Competition
Reduce food scarcity and increase food security worldwide.
2012 1500 Fans
Mission
Win grant by Angel Investors, Inc
Improve economic conditions in food scarcity regions by
making food affordable, accessible, and safe. To produce 1000 Fans
SALUBRIOUS conditions for all 500 Fans
Our Goal Video Goes Viral
 Educate the farmers to increase food availability. Salubrious was created
 Creating a local network of farms, we will be able to
trade within villages thus reducing costs which incur
due to massive imports.
 Provide education on improving agricultural production,
such as crop rotation, crop capacity, weather patterns,
etc, while also investing in livestock and water irrigation
to intensify crop production.
 Raise the income of the farm into an ecosystem by
increasing crop production which in turns creates more
job opportunities.

2. Salubrious
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Within the year 2013, we will have: Financial Plan
 Research which areas have a failing farm, establish a It's important for our business to be self sustainable since
connection to discuss our objective, and begin one million dollars is a meager amount to a colossal prob-
improving their lives. By January 1st, 2014 we will have lem. Our solution would be to turn the $1 million into larger
aided 6 farms, and begun a small network amongst amount to not only sustain ourselves, but to allow more fi-
them to better strengthen their farms. nancial freedom for other areas, such as research, supplies,
expenditures and others. Some of the sources of revenue
 Create an astounding video to be broadcast around the would be:
interweb in order to raise awareness about our cause
and raise a small donation to start improving the farms. 1) Collecting donations from our viral video campaign
 Build strong relations with other NGOs, universities, 2) Utilizing Social CRM, a non-profit CRM system and a
and research institutions to bring technological strong company CRM integration
breakthroughs, agricultural innovations and influential
people together to make small wins into larger victo- 3) Purchases generate from the website
ries. 4) Patent research findings
To Reach Our Goal: 5) Win investments from Angel Investors and other finan-
cial entities.
To reach our yearly goal, we would be carrying out several
plans simultaneously as to be more effective and efficient. In the first six months of implementing our plans, we would
First, we begin on researching on which farms are in dire have establish our organization, the main headquarters,
need of help, and improve their production rate with the expediting the social network campaign, and staffing our
current technology available. Our team will find vacant positions.
partnerships with existing non-profit groups to bring in more
financial support, research findings and coordination of
allocating resources. Another task would be promoting
agricultural research to universities and research facilitates Conclusion
by granting portions of the farms to those who qualify. Next, By the end of the six months, we will have a self-sustaining,
we will create a viral video to raise awareness of our project
functional organization ready to make a bigger impact on
in order to drive more donations, sponsorships, more
partnerships and volunteers. In addition, we will penetrate the world.
the digital arena through establishing websites, social Salubrious is here to raise awareness of the food crisis,
media, and mobile apps for further branding. bridge people, idea and technology, and create a functional,
sustainable example.
Founded on 25 September 2012
Salubrious Established