The document discusses Hindustan Unilever Limited's (HUL) water conservation initiatives as part of its 'Start a Little Good' campaign, focusing on various aspects such as plastic waste management, livelihood empowerment, and hygiene education. It emphasizes the urgency of water scarcity in India and outlines HUL's ongoing commitment to sustainable practices since 2002, with support from various NGOs and government organizations. The campaign encourages individual actions to conserve water and highlights the company's ethical responsibility to use resources wisely.

1. Business communication
Khushboo Goyal
19DM094
Water Conservation Programme by HUL

2. “START A LITTLE GOOD”
INITIATIVE BY HUL
 Start a little good with “ Water Conservation”
 Start a little good with “ Plastic Waste
Management”
 Start a little good with “ Empowering Livelihood”
 Start a little good with “ Teaching Good Hygiene
Habits”

3. Watershed Management Project (2002) in Khamgaon,
Maharashtra.
Sustainable Development of Water (2004) in Silvassa,
and other locations of Dadra Nagar Haveli
Renovate Rainwater Harvesting System (2008) in
Puducherry with DHAAN Foundation.
HUL WATER CONSERVATIONINITIATIVES

4. ARISTOTLE PERSUASION MODEL

5. ETHOS
Goodwill: Goodwill of Hindustan Unilever
Limited
Good sense : To quench the thirst of village
people
Good Moral Character : CSR initiative of
HUL.

6. PATHOS
It is related to individual emotions
Feeling of Shame: We are wasting too much of water
while taking shower which otherwise could have been
used to quench the thirst of millions of people
Feeling of Pity: People standing in long queues to quench
their thirst.

7. LOGOS
It talks about the logic behind any action.
Awareness: Aware and insist the people to use water
judiciously otherwise the supply of water in India would
be half its demand by 2030( As per the report of NITI
Aayog)

8. CIALDINI’S PERSUASION MODEL

9. RECIPROCITY
HUL has been using the society resources hence now
obliged to do something good for the society as whole
through its CSR Projects
SCARCITY
Availability of water is major cause of concern for the
simple reason that it is SCARCE.

10. CONSISTENCY & COMMITEMENT
HUL had started this campaign in 2002 and till now has
covered 180 villages of India and is committed of help
villagers in every possible way.
SOCIALPROOF
To prove that most people waste lots of water while
taking shower which could otherwise be used to
quench the thirst of people.

11. Various NGOs and
Government organizations to
join hand with HUL.
More villages are yet to be
covered under this project.
Company’s Goodwill
Project on the topic which is
very much relevant in current
scenario.
Cooperation and trust of
villagers on HUL.
No cricket or Bollywood
celebrity has been
advertised
Request not an Obligation
Other big brands like
ITC , Dabur undertaking
similar projects.

12. A LITTLE GOODFROMYOUR SIDE
Have a shorter shower.
Turn off the tab.
Start saving water.
Your initiatives can help a village to
quench its thirst.
THANK YOU