The document discusses the private sector value proposition of the USWP, outlining its roles in creating an enabling environment for innovation, co-creation with stakeholders, intermediary roles, and thought leadership. It then summarizes FEMSA's journey from initial social responsibility efforts to modern social investment and sustainability programs. FEMSA/Fundacion FEMSA focuses on sustainable water resources and quality of life through capacity building, research, conservation, education and partnerships.

1. Private Sector Value Proposition
Align priorities/nexus
Create shared value
Reduce community, operational and
institutional risks
Reduce transactions costs
USWP Roles:
• Creating the enabling environment for
commercialization/innovation and solutions
• Co-creation with various stakeholders
• Intermediary role for co-investment
• “Coordinator/developer” role with menu of
solutions
• Issue promotion, education, and outreach
• Thought leadership and knowledge transfer
1

2. Social Investment
Making a better future for all

3. A STORY OF SHARED VALUE
Since its origin as a local brewery in
1890, FEMSA has committed to
act responsibly engaging both community
and environment.
WE HAVE GONE BEYOND OUR LEGAL OBLIGATIONS,
LEADING THE INDUSTRY IN SUSTAINABILITY EFFORTS
STAGE I
STAGE II
Social Responsibility
is seen as an ethic or
moral problem that
must be faced with
principles or creeds.
CSR becomes
related with the
philanthropy and the
civic alliances of
companies
•Private medical service
•44 medical centers in
the country (1980s)
•Expansion of social
development to 8 Latin
American countries
(2000)
•Update of Social
Development Model
(2004)
(1890)
•Housing support (1906)
•Internal training (1912)
•SCYF foundation (1918)
•ITESM foundation (1943)
STAGE III
Governments
establish
guidelines to
regulate company
and society
relations
•IMSS (1945) and
INFONAVIT (1975)
•Recognized as a
Socially Responsible
Company &
•First Sustainability
Report in FEMSA
(2005)
STAGE IV
CSR is conceived
as a “social
investment”
•2008

4. ABOUT
FUNDACIÓN FEMSA
We are a social
investment
instrument that
supports the
conservation
and sustainable
use of water
resources and
the improvement
of quality of life
in our communities
through applied
education,
science, and
technology.
OUR STRATEGIC AREAS
SUSTAINABLE
DEVELOPMENT OF
WATER RESOURCES
Through its three programs:
1.- Capacity Building and
Applied Research
2.- Water and Sanitation
3.- Watershed Conservation
QUALITY OF LIFE
Through its two
programs:
1.- Capacity Building
and Applied Research
2.- Education in
Nutrition and Physical
Activity

5. OUR FOCUS
WE CAN
NEVER DO IT ALONE
THIS IS WHY WE ONLY WORK
THROUGH STRATEGIC ALLIANCES
We go beyond the traditional diologue with key
audiences to build strategic partnerships that
give us a better platform to ensure successful
interventions.
Our alliances are built upon commen
objetctives, transparency, and open
communication channels to add value and
maximize efforts.

6. SUSTAINABLE DEVELOPMENT OF
WATER RESOURCES
Through its three programs:
1.- Capacity Building and Applied Research
2.- Water and Sanitation
3.- Watershed Conservation

7. Capacity Building and Applied Research
With the goal of addressing
regional challenges of the water
community, the Center, a joint
initiative from Tecnológico de
Monterrey, FEMSA Foundation
and the IDB, was born in 2008.
It offers comprehensive solutions
through research, training, and
technological development.
RESULTS
+1500 TRAINED PROFESSIONALS
40 PUBLICATIONS
23 COURSES
http://www.centrodelagua.org/

8. In three years Water Links
will permanently benefit
110,000 peopole in
Colombia, Guatemala,
Mexico, Honduras, and
Nicaragua.
GOALS IN 3 YEARS
Every
community
benefited by
Water Links
are rural,
some of them
in remote
regions, and
many of them
have high
poverty rates.
+110,000
people
benefited
5 countries
permanently
improvements
in water access,
sanitation, and
hygiene

9. Water Funds are an innovative
way of paying for the services
we receive from nature and
reinvesting these resources in
conservation activities.
7
BENEFITS OF WATER FUNDS
Its main goal is
for people and
nature to prosper
through the
commitment and
joint efforts of
stakeholders.
• They align activities
public polity by
in watersheds.
improving
• They guarantee the
coordination between
sustainability of
public and private
interventions.
investments.
• Tey are based on
• Monitoring is
science.
mandatory.
• They make business • They evaluate their
sense
impact.
RESULTS 2013
16
• They can influence
Water Funds in different
operation stages
7
countries with
Water Funds

10. MEXICO
• Semilla de Agua, Chiapas 2012
• Fondo de Agua Metropolitano de
Monterrey – 2013
ECUADOR
• Fondo para la Protección del Agua –
FONAG, Quito –2000
• Fondo del Agua para la
conservación de la cuenca del río
Paute – FONAPA, Azuay –2008
• Fondo de Páramos Tungurahua y
Lucha Contra la Pobreza,
Tungurahua – 2008
• Fondo Pro-Cuencas, Zamora - 2006
COLOMBIA
• Agua Somos, Bogotá – 2008
• Agua por la Vida y la Sostenibilidad,
Valle del Cauca – 2010
• Fondo de Agua Cuenca Verde,
Medellín, 2013
PERÚ
• Aquafondo, Lima – 2012
VENEZUELA
• Fondo de Agua de Mérida – 2013
BRASIL
• Fondo de Agua PCJ y
Alto Tete, Sao Paulo –
Brasil, 2005
• Productores de Água da
Floresta, Guandu – 2008
• Fondo de Agua de
Pipiripau, Brasilia –2012
• Pago por Servicios
Ambientales Espíritu
Santo , Espiritu Santo –
2008
• Pago por Servicios
Ambientales Camboriu,
Camboriu –2013

11. Thank you!
Vidal Garza, Director, FEMSA Foundation
vidal.garza@femsa.com.mx
Carlos Hurtado, Water Resources Manager
carlos.hurtado@femsa.com.mx
www.femsafoundation.org