Margaret A. Kidd, Program Director, Supply Chain and Logistics Technology, College of Technology, University of Houston is Guest Speaker for CILT international webinar on Supply Chain Sustainability in the Maritime Sector

1. Sustainability: Skills and Social Development
Vital for the Port Community
Margaret A. Kidd, MILT, CPE™
Program Director, Supply Chain & Logistics Technology
College of Technology, University of Houston

2. Table of Contents
I. Sustainability
II. UNSDG
III. UNSDG 8 and 11
IV. Triple Bottom Line
V. Literature Review CSR Port Community – Exploring “Social”
VI. Case Study Ports – Community Impact & Employment
VII. World Ports Sustainability Program
VIII. Actionable Opportunities Port Communities
IX. References

3. Sustainable
Development
World Commission On Environment And
Development’s 1987 Brundtland Report
´Our Common Future` As 'Development
That Meets The Needs Of The Present
Without Compromising The Ability Of
Future Generations To Meet Their Own
Needs’.
Photo Source: https://commons.wikimedia.org/wiki/File:Rio_de_Janeiro_Helicoptero_49_Feb_2006_zoom.jpg

4. https://www.un.org/sustainabledevelopment/

5. https://www.un.org/sustainabledevelopment/economic-growth/

6. https://www.un.org/sustainabledevelopment/cities/

7. Sustainability As Balancing Act
Triple Bottom Line
ENVIRONMENT SOCIAL ECONOMIC

8. Literature Review CSR Port Community
Exploring Social

9. Corporate Social Responsibility
“CSR” Port Community
CSR is a tool used by companies to
establish positive relations with
their surroundings and to gain
competitive edge. (Klimek and
Dabrowski 2018, P. 81)
https://www.arcgis.com/apps/mapviewer/index.html?layers=b04b76b94059436e93757c301c10026c

10. CSR Port Community: Exploring “Social”
o Community Impact
o Employment
o Political and Legal*
(Stein and Acciaro, 2020)

11. Community
Impact:
Identify
Stakeholders
Four Stakeholder Groups:
• Macro-environmental Level - entire business
system, plus society at large.
• Second Level - corporation micro-environment -
immediate environment, suppliers and
distributors , competitors, customers, the local
community and the financial community.
• Third Level - the business organization-
superiors, subordinates, other employees and
trade unions.
• Fourth Level - peers, family, friends. (Lantos
2001)

12. Community Impact: Engagement
Stakeholder-oriented Perception:
• Organizations exist within networks of stakeholders, face potentially
conflicting demands of these stakeholders and translate the demands into
CSR objectives and policies. (Lindgreen & Swaen, 2010)
Engagement Strategies:
• Donations; Sponsorship awards; Community investments; Community
developments (Ozuem, Howell & Lancaster 2014).

13. Employment:
Training &
Scholarship
Need – Fill The Gap:
• Study by Betty Aigbogho Arhelo shows that, on average, 20 % of
Caribbean port workers are provided with new skills in the areas of
technology, human resource development, information
technology, health and safety and handling of dangerous goods
and customs documentation (Arhelo 2017).
• World Bank Study Logistics Competencies: Workforce of the future
must address logistics skills gap.
Build the Pipeline:
• Reposition training from cost context to competitive advantage.
• Transition training to “digital and knowledge” based economy.
• Invest in next generation of workers – scholarships, internships,
apprenticeships, K-12 outreach.

14. Reporting Port Sustainability
Need Global Standardization
Need Participation Globally
Need Benchmarking Economic, Environment and Social (Address Scale – TEU’s, Tonnage, Goods
Value, Passengers Carried)
Focus Historically Environment
European Ports (107 Members): Using EcoPorts - Self Diagnosis Method and Port Environmental
Review System
https://www.ecoports.com/about

15. Case Study Ports
Methodology: Content Analysis Public Websites
Community Impact & Employment

16. Community Grants Program
Source Map:: https://www.glo.texas.gov/ost/acp/houston/Port%20of%20Houston-Map.pdf
“Awareness, Feedback, Investment”
https://porthouston.com/community-outreach/grantsprogram/

17. Promoting Supply Chain
& Logistics to Drive
Workforce Development
“Everything you buy – your glasses, your favorite chair, your cereal – was
delivered to you via Supply Chain & Logistics Technology. In Houston, that
industry employs millions to manufacture, source, procure, label and ship goods
throughout the region.”
Research Reaching Houston New Platform UH
https://research.uh.edu/reaching-houston/stories/promoting-supply-chain-logistics-to-drive-workforce-development.html

18. Community Outreach:
Maritime Education - PHPME
Maritime Youth Expo
Scholarships
Internships
Small Business Development
M/V Sam Houston Tour Boat
Community Partner Grants
Sponsorships
Speakers Bureau
Community Advisory Council
Industry Conferences
Employee Volunteer – Marsh Mania
Source Photo: https://m.facebook.com/pg/PortHOU/photos/?ref=page_internal&mt_nav=0

19. Porto do Açu – Social Management
• Pursue sustainable social-economic development
through actions that promote value not only for
the Company`s shareholders and investors, but
also for society, during the enterprise`s entire life
cycle.
• Value communities surrounding the enterprise and
support local social-economic progress, based on
open and transparent dialogue, contributing to
income generation and better quality of life for the
population.
https://portodoacu.com.br/en/sustainability/

20. Photo
Source:
https://portodoacu.com.br/rppn-caruara/
• Infrastructure – Power Transmission, Water Wells, Drinking Water Distribution System,
Paved Roads, Highway Junctions, Dredging
• Technical Support Public Administration - São João da Barra Urban Plan and Land
Utilization and Occupation Law
• Support to Traditional Fishing – Dental Clinic, IT Lab, Boat Licenses, Port Contracts
Fishing Boats, Fisherman Training Center, Donation – Navigational Kits, Bus, Tractors,
Truck, Ploughs, Speedboat, Computer to Fishing Colony, Purchase Property for
Headquarters Fishing Colony, Courses, Workshops, Training, Family Farming Program
• Public Healthcare – Expansion/Renovation Açu Emergency Center
• Support Public Safety – Donation 2 Buses Traveling Court, 5 Civil/Military Vehicles
• Local Culture – Theater Project, Carnival Songs Competition,
• Social Programs – Traffic and Environmental Education, Local Supplier Development
Program, Professional Qualifications, Social Communication Health Conditions
https://portodoacu.com.br/en/sustainability/

21. Taking Action. Creating Values 2017/2018 Sustainability Report
Source: https://sustainableworldports.org/project/port-of-hamburg-taking-action-creating-values/
Composition:
• Previous HPA Sustainability Reports
• Hamburg Climate Plan
• UNSDG’s
• World Ports Sustainability Program
• PIANC Indicators
• GRI Standards
Five Areas of Action:
• Sustainable Port Mgt
• Port Infrastructure
• Traffic Management
• Environmental & Climate Protection
• HPA Employees

22. Source://sustainableworldports.org/project/port-of-hamburg-taking-action-creating-values/Source: https
Quality & Attractiveness Working at Port:
Recruiting Next Generation
Strengthening Vocational Colleges
Information & Education at Schools & Universities
Transition Schools to Work
Programs for Students Who Discontinue Schooling
Retaining Junior Staff – Training & Professional Development
Awareness Digitization & Structural Shift of Work
Occupational Health & Safety
Equal Opportunity, Improve Work Life Balance,
Recruit Larger % Women: Mentoring, Networking,
Part-Time Work, Parent – Child Workrooms,
Childcare During Holidays, Pilot Nursery Places
Employee Children
Actively Shape Relationship City and Port -
Planning:
Fresh Approaches Conflict & Resolution
Space for Innovation – City-Port Lab
Further Development Hafen City
Port Part of City Culture – Conservation,
Recreation, Shipping
Stakeholder Dialog – Trends, Expectations, Needs – Target 2025:
Employees – KPI Attractive Employer
Suppliers – Supplier Management System
Customers – Quality & Efficiency HPA Products & Services
Politics & Civil Society
Social Engagement Employees HPA:
Approx. 10 % Participate, Dialog Charities &
Interest Groups, Maritime, Environment, Education

23. World Ports Sustainability Program
Showcasing Meaningful Projects

24. World Ports
Sustainability
Program
“WPSP”
• Established - May 2017 by International Association of Ports
and Harbors
• Guided - the 17 UN SDGs
• Strategic Partners - American Association of Port Authorities,
European Sea Ports Organization, World Association for
Waterborne Transport Infrastructure
• Themes – Climate and Energy, Community Outreach and
Port-City Dialog, Governance and Ethics, Resilient
Infrastructure, Safety and Security
• Areas of Interest – UNSDGS Port Governance, Digitization,
Environmental Ship Index, Climate Action, Clean Marine
Fuels, Womens’ Forum, Port XL, Energy Efficiency, Port Call
Optimization, Anti Corruption, Carbon Footprinting,
Navigating Climate Change
https://sustainableworldports.org/about/

25. Port Projects
Submitted
“WPSP”
• Port of Açu – Protecting Sea Turtles 2021
• Port of Açu – Together in the fight against Covid-19 2020
• Port of Açu – Emergency Preparedness Project 2019
• Port of Açu – AbrAÇU Volunteer Project 2016
• Port of Açu – Employability Network 2014
• Port of Açu – Vila da Terra project 2012
• Port of Açu – Conservation hand in hand with communities 2010
https://sustainableworldports.org/portfolio/type/port-projects/?continent=SA

26. Port Projects
Submitted
“WPSP”
• Hamburg Port Authority – Onshore Power Supply (OPS) Germany 2020
• Hamburg Port Authority – homeport 2020
• Port of Hamburg – 5G-MoNArch 2019
• Port of Hamburg – Taking Action / Creating Values 2018
• Port of Hamburg – Secure Truck Parking 2018
• Port of Hamburg – Hamburg Sustainable Fleet 2017
• Port of Hamburg – Virtual Reality for model-based port infrastructure
management 2017
•
https://sustainableworldports.org/portfolio/type/port-projects/?country=DE

27. Actionable Opportunities Port Communities
Workforce, Skills Development and Global Reporting Standard

28. Opportunity: Grow Port Community Workforce
Source: World Bank .(2017). Logistics Competencies, Skills and Training .

29. Logistics
Performance Index
• Customs
• Infrastructure
• Timeliness
• Logistics Competence
• Ease International
Shipments
• Tracking & Tracing
Source: https://lpi.worldbank.org/
Upskill Workforce – Trade Is People

30. Global Trade Only as Strong as Weakest Link

31. Workforce Development
Opportunities
Professional Development Certifications
• Renewables: Offshore Wind Logistics
• CILT Level I – IV Supply Chain & Logistics
• Shorebase: Offshore Support Industry
Guyana- Suriname Basin
• Corporate Social Responsibility (CSR)
Port Management
• Corporate Social Responsibility (CSR)
Shorebase Guyana
College of Technology

32. Offshore Wind Logistics Certification
Photo Source: https://www.energy.gov/eere/wind/offshore-wind-research-and-development

33. “World’s Biggest New
Oil Find Turns Guyana
Upside Down”
WSJ August 28, 2020
Corporate Social Responsibility
(CSR): Shorebase Guyana
Shorebase: Offshore Support
Industry Guyana-Suriname Basin
Source Map Guyana: CIA World Factbook
Source Offshore Oil: ttps://oilnow.gy/featured/usgs-will-reassess-guyana-suriname-basin-in-2020-following-multi-billion-barrel-discoveries-by-exxonmobil/

34. Global Reporting
Initiative
Provides Framework:
Economic, Social, & Environmental
Reporting - Transparency
Reporting Requirements,
Recommendations and Guidance
Sample Ports:
European Ports, Port of Sydney
https://www.globalreporting.org/about-gri/mission-history/

35. Thank You Margaret A. Kidd, MILT, CPE™
Program Director, Supply Chain & Logistics Technology
College of Technology, University of Houston
Email: mkidd@uh.edu Phone: 713-743-9081

36. References
ArcGIS. https://www.arcgis.com/apps/mapviewer/index.html?layers=b04b76b94059436e93757c301c10026c
Arhelo, B. A. (2017). Capacity building for tourism and logistics: redefining the role of human resources. Worldwide Hospitality and Tourism Themes, 9(1),
95–104. https://doi.org/10.1108/WHATT-11-2016-0066
CIA World Factbook. https://www.cia.gov/the-world-factbook/
EcoPorts. https://www.ecoports.com/about
Global Reporting Initiative “GRI”: https://www.globalreporting.org/about-gri/mission-history/
Hanna Klimek, & Janusz Dąbrowski. (2018). Corporate social responsibility of the Port of Gdynia. SHS Web of Conferences, 57.
https://doi.org/10.1051/shsconf/20185701017
Hamburg Port Authority. Taking Action Creating Values, 2017 – 2018 Sustainability Report for the Port of Hamburg.
https://sustainableworldports.org/project/port-of-hamburg-taking-action-creating-values/
Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. The Journal of Consumer Marketing, 18(7), 595–632.
https://doi.org/10.1108/07363760110410281
Lindgreen, A., Swaen, V., & Johnston, W. (2009). The Supporting Function of Marketing in Corporate Social Responsibility. Corporate Reputation
Review, 12(2), 120–139. https://doi.org/10.1057/crr.2009.9
Oil Now Guyana: https://oilnow.gy/featured/usgs-will-reassess-guyana-suriname-basin-in-2020-following-multi-billion-barrel-discoveries-by-exxonmobil/
Ozuem, W., Howell, K., & Lancaster, G. (2014). Corporate social responsibility: towards a context-specific perspective in developing countries. Social
Responsibility Journal, 10(3), 399–415. https://doi.org/10.1108/SRJ-04-2012-0086
Stein, M., & Acciaro, M. (2020). Value Creation through Corporate Sustainability in the Port Sector: A Structured Literature Analysis. Sustainability (Basel,
Switzerland), 12(14), 5504–. https://doi.org/10.3390/su12145504
Texas General Land Office: https://www.glo.texas.gov/ost/acp/houston/Port%20of%20Houston-Map.pdf
United Nations Sustainable Development. https://www.un.org/sustainabledevelopment/
Port Houston. https://porthouston.com/community-outreach/grantsprogram/
Porto do Açu: https://portodoacu.com.br/en/sustainability/
University of Houston. Research Reaching Houston. https://research.uh.edu/reaching-houston/stories/promoting-supply-chain-logistics-to-drive-
workforce-development.html
US Department Energy. Offshore Wind Research and Development: https://www.energy.gov/eere/wind/offshore-wind-research-and-development
Wall Street Journal. (2020, February 28). World’s Biggest New Oil Find Turns Guyana Upside Down . https://www.wsj.com/articles/worlds-biggest-new-
oil-find-turns-guyana-upside-down-11582909332
Wikipedia. https://commons.wikimedia.org/wiki/File:Rio_de_Janeiro_Helicoptero_49_Feb_2006_zoom.jpg
World Association for Waterborne Transport Infrastructure. (2014). Sustainable PortsaGuide for Port Authorities.
World Bank. Logistics Performance Index. https://lpi.worldbank.org/
World Bank Study. (2017). Logistics Competencies, Skills and Training.
https://documents1.worldbank.org/curated/en/551141502878541373/pdf/118559-PUB-PUBLIC-pubdate-8-10-17.pdf