Homework Spain


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Homework Spain

  1. 1. Index Presentation Description of Valencia city Cruises tourism figures Marketing mix of cruise tourism analysis SWOT analysis of Valencia in cruise tourism Conclusion
  2. 2. GastronomyWeather Entertainment Culture
  3. 3. Marketing mix
  4. 4. TOURIST PROFILE Lots of profiles = no target audience. 40 to 50 years on average. new segments : young tourists and family tourism. In pairs or groups of pairs.
  5. 5. VALENCIA PORT 200 stopovers . Over than 500.000 passengers. Seventh among the first European ports. Terrestrial network connections by road and rail. Near an international airport.
  6. 6. SUSTAINABLE PORT Fully committed to environmentalprotection and sustainable development. The Port Authority of Valencia has developed an environmental policy maintain the balance between the increase in port activity and protection of the natural environment. Ecoport-Lex a System Port Environmental Legislation.
  7. 7. Cruise activities in Valencia Trips to Madrid for Business tourists with the high speed train. Valencia tours  City tour
  8. 8.  Oceanografic
  9. 9.  Bioparc
  10. 10.  Main sold products of the last years have been: Western mediterranean cruises, departure in Spain and stops in Tunisia or Malta, Italy and France. Eastern mediterranean and de Egeo cruises, departure in Venece for a week; or 3 , 4 days if you go out to Atenas port. The demand in North european countries have been rising steadily in the last years
  11. 11. Cruises is increasing its demand, number of passengersin 2012 arrived to 480000, an increase of 27%.Cruise arrivals over 200 stopover and more than 500,000passengers in the port of Valencia.
  12. 12. This increase is due to: The personal attention and quality of service . The trust of the cruise companies that have opted for the Port: Iberojet, Mediterranean Shipping Co., Seabourn,Travelplan, etc. Important attraction of the city.
  13. 13. Types cruises Small: personal and exclusive treatment, high class service. Medium: entertainment and leisure activities. Large: activities all day. Family holiday.
  14. 14. Price The prize for the West Mediterranean is between 450€ and 600€ from 7 to 9 days. The prize for the West Mediterranean is between 300€ and 600€ from 5 to 7 days. The prize for the West Mediterranean is between 300€ and 500€ from 5 to 8 days. The prize for the West Mediterranean is between 300€ and 500€ for 7 days. The prize is between 400€ and 700€ for 7 days. In August from 800€ and between 6 and 14 days. The middle expenditure for the cruisers that visits Valencia is between 50 and 70 daily euros.
  15. 15. Promotion Marketing online Creating and updating promotional materials Media Plan Stocks Reverse
  16. 16. SWOT Strengths The city of Valencia is a consolidated destination business tourism, business, urban and parties. Improved growing international positioning Tourist Destination city of Valencia as a cruise destination, sporting events, cultural and idiomatic. Historical and artistic heritage of international appeal Spectacular landmark complex of leisure and culture: "City of Arts and Sciences" (Valencia). Important destinations of sun and sand. Agrifoodstuffs and gastronomic of great singularity: "all i pebre" orxata, rice cookers ... Homeport 4 large shipping (Pullmatur, MSC, Costa Cruises and Iberocruceros)
  17. 17. SWOT Weaknesses Increase the level of the adaptation for tourism demand for certain services such as trade and public transport. Seasonality of demand. The poor image of the politicians impacts negatively in the international economic perception of the city.
  18. 18. SWOT Threats Opportunities  Improved strategic Overcrowding infrastructure: rail, port and Environmental impacts of airport  Development of the impact and major infrastructure: continuity of great international extensions events held seaports, highways, airports, in  Use of all the new channels available to promote the city, dustrial estates and estate such as, social media locations.  Opening of the last expansion of the Port
  19. 19. Conclusion A perfect place to cruise tourism  Weather  Attractions  Recent reforms of the port It must make a great effort  Services  Infrastructures  Policies
  20. 20. Thanks for your attention