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• Climate change: a problem for the environment and
people
• Most people want to engage in protecting the
climate!
• Often they lack time, money and knowledge…
• Climate protection: avoiding - reducing -
compensating
 Support climate protection in everyday life with 2
clicks when doing online shopping
• A website with a shop-search
engine
• A browser extension will remind
you automatically
• Automated commission handling
Users go shopping -
(almost) as usual via
iGreenit - in over 500
partner shops.
iGreenit receives a
commission of about 5% of
the purchase value by the
partner shops
80% of this commmission will
be donated to atmosfair and
invested in CO2 reduction
• 80% of Germans see climate change as a severe
problem, 53% are already taking some action (Eurobarometer).
• 42 Mio. people in Germany buy online for about 40
bill. Euro a year(Statistische Bundesamt).
• This mass market is the target group!
1 active user buys Ø for €100/month1 online.
 Ø €5 commission= €4 donation to atmosfair
 Ø €48 donation/year, €12 revenue for iGreenit
10.000 active users would generate yearly:
€480.000 donations for atmosfair and €120.000
revenue for iGreenit 1empirical value
iGreenit Carrotshop bioddicted Offsetmy (UK) Gocarbonneutral (UK)
charitable Yes No No No No
good usability Yes Yes No No No
successful - €2000 /y No - -
acknowledged
partner
Yes No Yes No No
number of shops >500 <30 <80
Percent as donation 80% 100% progressive not clear Ca. 40%
GET NEUTRAL wegree ECOSIA
• Simple and free
• Technical know how/automated handling
• No Log-in
• Big selection of partner shops
• Not for profit
• Media partnerships
• Social media campaigns
• SEO
• Events
• GoogleAds
YOU?
• Knowledge transfer
• Project selection by users
• Personal CO2-footprint of users
• Internationalization
• Offline market access through pay back cards
• Feedback on idea and prototype
• Funding via foundations
• Media partnerships
• Built website
• Outreach
Thank you!
Benjamin – Business Lead
Frank – Product Lead
Alice - Design
David – Business Development & Sales
Gebhard – Backendentwickler
Jonathan – Project Manager
Get to know us
Jonathan Niessen
0179-9116422
jonathan.niessen@boost-project.com
Boost Engagement FBX
gemeinnützige GmbH
Kurfürstenstr. 114
10787 Berlin
boost ist eine gemeinnützige GmbH
mit Sitz in Berlin
www.boost-project.com
www.facebook.com/boost.project
• http://www.klimanavigator.de/dossier/artikel/037412/ind
ex.php
• http://ec.europa.eu/public_opinion/archives/ebs/ebs_372
_en.pdf
• http://bioddicted.de/
• http://www.carrotshop.org/
• http://www.gocarbonfree.com/offsetcarbon/
• http://www.co2cut.com
• http://www.offsetmy.co.uk/
• http://bioddicted.de/
• http://www.ecosia.org/
• http://www.get-neutral.com/
Pictures:
CC BY-SA: Sean Winters
CC BY-SA: Tim Sackton
CC BY-SA: Neil Palmer (CIAT)
CC BY-SA: ktu-media
CC BY-SA: Dennis Jarvis
CC BY-SA: Cee Bee
CC BY: Amber de Bruin
CC BY: Frank Vassen
CC BY: Paul Pierce
CC BY: puyol5
CC BY: Luke Jones
CC BY: Ingrid Taylar
CC BY: Tim Morgan
CC BY: Anssi Koskinen
CC BY: Wolfgang Staudt
CC BY: jenny downing
CC BY: Paul Stevenson

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Sustainability drinks #1 - iGreenit

  • 1.
  • 2. • Climate change: a problem for the environment and people • Most people want to engage in protecting the climate! • Often they lack time, money and knowledge…
  • 3. • Climate protection: avoiding - reducing - compensating  Support climate protection in everyday life with 2 clicks when doing online shopping
  • 4. • A website with a shop-search engine • A browser extension will remind you automatically • Automated commission handling
  • 5. Users go shopping - (almost) as usual via iGreenit - in over 500 partner shops. iGreenit receives a commission of about 5% of the purchase value by the partner shops 80% of this commmission will be donated to atmosfair and invested in CO2 reduction
  • 6. • 80% of Germans see climate change as a severe problem, 53% are already taking some action (Eurobarometer). • 42 Mio. people in Germany buy online for about 40 bill. Euro a year(Statistische Bundesamt). • This mass market is the target group!
  • 7. 1 active user buys Ø for €100/month1 online.  Ø €5 commission= €4 donation to atmosfair  Ø €48 donation/year, €12 revenue for iGreenit 10.000 active users would generate yearly: €480.000 donations for atmosfair and €120.000 revenue for iGreenit 1empirical value
  • 8. iGreenit Carrotshop bioddicted Offsetmy (UK) Gocarbonneutral (UK) charitable Yes No No No No good usability Yes Yes No No No successful - €2000 /y No - - acknowledged partner Yes No Yes No No number of shops >500 <30 <80 Percent as donation 80% 100% progressive not clear Ca. 40%
  • 10. • Simple and free • Technical know how/automated handling • No Log-in • Big selection of partner shops • Not for profit
  • 11. • Media partnerships • Social media campaigns • SEO • Events • GoogleAds
  • 12. YOU?
  • 13. • Knowledge transfer • Project selection by users • Personal CO2-footprint of users • Internationalization • Offline market access through pay back cards
  • 14. • Feedback on idea and prototype • Funding via foundations • Media partnerships • Built website • Outreach
  • 16. Benjamin – Business Lead Frank – Product Lead Alice - Design David – Business Development & Sales Gebhard – Backendentwickler Jonathan – Project Manager
  • 17. Get to know us Jonathan Niessen 0179-9116422 jonathan.niessen@boost-project.com Boost Engagement FBX gemeinnützige GmbH Kurfürstenstr. 114 10787 Berlin boost ist eine gemeinnützige GmbH mit Sitz in Berlin www.boost-project.com www.facebook.com/boost.project
  • 18. • http://www.klimanavigator.de/dossier/artikel/037412/ind ex.php • http://ec.europa.eu/public_opinion/archives/ebs/ebs_372 _en.pdf • http://bioddicted.de/ • http://www.carrotshop.org/ • http://www.gocarbonfree.com/offsetcarbon/ • http://www.co2cut.com • http://www.offsetmy.co.uk/ • http://bioddicted.de/ • http://www.ecosia.org/ • http://www.get-neutral.com/ Pictures: CC BY-SA: Sean Winters CC BY-SA: Tim Sackton CC BY-SA: Neil Palmer (CIAT) CC BY-SA: ktu-media CC BY-SA: Dennis Jarvis CC BY-SA: Cee Bee CC BY: Amber de Bruin CC BY: Frank Vassen CC BY: Paul Pierce CC BY: puyol5 CC BY: Luke Jones CC BY: Ingrid Taylar CC BY: Tim Morgan CC BY: Anssi Koskinen CC BY: Wolfgang Staudt CC BY: jenny downing CC BY: Paul Stevenson

Editor's Notes

  1. Get Neutral (Mobil App, gamification) Ecosia (Suchmaschiene, Bäume pflanzen) WeGreen (Produktsuchmaschiene, Nachhaltigkeitsranking)