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14.03.10 v06 www.humancredit.cc
Humancredit
Advertising for the good(s)
14.03.10 v06 www.humancredit.cc
We want to solve a social problem!
Co-Founder
raumHOCH GmbH
Architect
Co-Founder
Graphscape GmbH
Lead Developer
2
Co-Founder
forum Nachhaltig
Wirtschaften Marketing
Georgi Musev Christian David Alistair Langer
14.03.10 v06 www.humancredit.cc
100 Billion Dollars every year
3
are earned with
our personal
data
are needed
desperately for
charity
14.03.10 v06 www.humancredit.cc
How to transfer the money?
4
?
with
advertisement?
14.03.10 v06 www.humancredit.cc
Nobody is happy!
5
14.03.10 v06 www.humancredit.cc
- NGOs
- Advertising industry & brands!
- Internet users
6
14.03.10 v06 www.humancredit.cc
- NGOs
7
14.03.10 v06 www.humancredit.cc
NGOs earn less than 10% via online fundraising
8
14.03.10 v06 www.humancredit.cc
don’t raise enough online
9
The “Gelbe Villa” in Berlin:
“We get maximum 5% over
the internet…”
14.03.10 v06 www.humancredit.cc
- Advertising Industry
10
14.03.10 v06 www.humancredit.cc
$ 100 Billion on digital ads in 2013
11
+ 30%
14.03.10 v06 www.humancredit.cc
but negative perception of digital ads:
“annoying”, “don’t work”, “bad targeting”…
12
Google
$ 25 Mio. to AdBlocker
Plus
14.03.10 v06 www.humancredit.cc
- Internet users
13
14.03.10 v06 www.humancredit.cc
We, the users provide the raw material…
14
14.03.10 v06 www.humancredit.cc
…but don’t have any influence on the profit.
15
14.03.10 v06 www.humancredit.cc
We accept conditions of use…
16
14.03.10 v06 www.humancredit.cc
We are flooded by non-relevant ads…
17
14.03.10 v06 www.humancredit.cc
Why aren't ads always “super cool”?
18
14.03.10 v06 www.humancredit.cc
We want to change this!
19
14.03.10 v06 www.humancredit.cc
Humancredit aims to divert 1%
of the global online advertising
revenue to charitable projects
and make advertising better!
20
14.03.10 v06 www.humancredit.cc
$1 Billion in 5 Years
for the good(s).
21
14.03.10 v06 www.humancredit.cc
Our Win-Win-Win Strategy
22
14.03.10 v06 www.humancredit.cc
A tale where the „Bad Guys“ also win!
23
14.03.10 v06 www.humancredit.cc
NGOs
get
Humancredits
Turning ad-millions into donations.
24
Internet User
become provider,
collect Humancredits,
deliver consciously:
Brands
&
Advertisers
become buyer;
fund the Humancredits
Cookies,
Attention
Feedback,
Time
Humancredit,
a non-profit platform, sources,
hosts and promotes…
“Social Payback”:
They decide, who should profit from their data, receive
only relevant ads, donate with their Online-Activity & Time
– without spending Money!
Win
“Social Micropayment”:
get a new fund raising source,
better online fundraising,
more donations.
Win
“Social Advertising”:
better targeting,
new feedback channel,
more reach, efficiency,
consumer ad-engagement, ad-quality,
ad-budgets turn into donation-budgets.
Win
14.03.10 v06 www.humancredit.cc
What will
Brands & Advertisers
pay for?
25
14.03.10 v06 www.humancredit.cc
For a Premium Ad-Brand!
26
14.03.10 v06 www.humancredit.cc
A “Fair Traid” seal for online marketing.
27
14.03.10 v06 www.humancredit.cc
A seal for socially responsible ads.
28
“Peugeot pays for your attention!”
“The Emirates too ;-)”
like?
dislike?
we love your feedback!
14.03.10 v06 www.humancredit.cc
For social surveys on ads & products.
29
“We donate for
your Feedback!”
200 Humancredits
in 2 Minutes
= 2 Dollars!
14.03.10 v06 www.humancredit.cc
For socially responsible inventories.
30
“We donate for your Spotify-time!”
14.03.10 v06 www.humancredit.cc
… and for socially responsible advertisers.
31
“Google donates for watching you!”
324.501.437 Humancredits
donated
14.03.10 v06 www.humancredit.cc
No one has to change anything
on his value chain!
32
14.03.10 v06 www.humancredit.cc
Status-Quo
33
Advertiser
Target Group &
AD-CONTENT
Audience Targeting
AD-BOX
Impressions, Clicks,
3rd party Cookies
Audience
AD-CONTENT
Free Software
Impressions, Clicks,
3rd party Cookies
Attention
Brand
Target Group &
AD-CONTENT
Inventory
Target Group
AD-CONTENT
Audience Targeting
AD-BOX
Free Software
AD-SPACE
Impressions, Clicks,
3rd party Cookies
$
$
(Peugeot, Emirates...) (Google...) (Spotify, Handelsblatt...)
14.03.10 v06 www.humancredit.cc
Added Value = structure stays the same
34
Advertiser
Target Group &
AD-CONTENT
Audience Targeting
AD-BOX
Impressions, Clicks,
3rd party Cookies +++
Audience
AD-CONTENT
Free Software
Impressions, Clicks,
3rd party Cookies +++
Attention +++
Engagement
1st party Data
Customer Feedback
Brand
Target Group &
AD-CONTENT
Inventory
Target Group
AD-CONTENT
Audience Targeting
AD-BOX
Free Software
AD-SPACE
Impressions, Clicks,
3rd party Cookies +++
$
$
$
Donation
(Peugeot, Emirates...) (Google...) (Spotify, Handelsblatt...)
14.03.10 v06 www.humancredit.cc
Humancredit ads value
to each step
of the value chain
35
14.03.10 v06 www.humancredit.cc
Christian is happy!
36
“At the end of the
month I’ve collected
with my “Web Time”
2,40 Dollars for
charities without a
single click!
They go to
‘Gelbe Villa!’”
14.03.10 v06 www.humancredit.cc
Georgi even more…
37
“I’ve beaten Christian ;-
)
I just gave my feedback
to some ads and
collected about 820
Humancredits!
They go to the ‘Sinn-
Stiftung!’”
14.03.10 v06 www.humancredit.cc
The bills of the “Gelbe Villa” are paid ;-)
38
“At least there is
somebody who
donates for our
operating costs!
Since we take part at
Humancredit things go
better!”
14.03.10 v06 www.humancredit.cc
Our Roadmap
39
14.03.10 v06 www.humancredit.cc
What’s next?
1. We run an online survey campaign.
2. We are at the reCAMPAIGN March, 24-25
3. We invite you to a workshop April, 12-13
4. The founding of the “Humancredit gGmbH” is under
construction.
40
14.03.10 v06 www.humancredit.cc
Donate 500 Humancredits in 5 Minutes!
You donate up to 5 EUR with your feedback!
www.humancredit.cc
With feedback on our concept.
For one out of five betterplace - projects.
Enjoy!
!!! still some bugs to fix :D !!!
41
14.03.10 v06 www.humancredit.cc
Thanks!
Georgi, Christian, Alistair
42
14.03.10 v06 www.humancredit.cc
Humancredit
Advertising for the good(s)

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Editor's Notes

  1. werden missbraucht werden gebraucht
  2. MIT Werbing?
  3. Tendenz STARK steigend
  4. Brands suchen Feedback woanders.
  5. Man hat keinen Einfluß auf den Profit! Man füllt sich wie ein Daten-Opfer.
  6. Wofür werden die Brands & Werbeindustrie bezahlen?
  7. für etwas was sie heute umsonst kriegt?