Arianna Nicoletti, fashion designer and activist on "Upcycling Fashion" Arianna Nicoletti is a fashion designer and activist working with the concept of "Upcycling" since 2009. Fascinated by the aspect of textile waste reduction, in the last years together with her team she initiated many projects in Berlin: in 2010 they founded their own upcycling label aluc, which was followed by the first German blog about upcycling fashion and the first concept store dedicated to the topic, The Upcycling Fashion Store. With the institution of their monthly networking event Strich&Faden, they created a proper hub for sustainable fashion in Berlin. In 2012 she started up the project Water to Wine – Material Pool in collaboration with the Berliner Stadtmission creating a source of second-hand textiles for international designers. She is the co-founder of the project The Green Fashion Tours Berlin and a founding member of the association Future Fashion Forward e.V.

1.
How can sustainable fashion keep up with trends
Arianna Nicoletti
BETAHAUS BERLIN | 13.01.16

2. UPCYCLING
FASHIONSTORE
THE
BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti

3. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti
FAST FASHION IS THE
SECOND DIRTIEST INDUSTRY
IN THE WORLD. AFTER THE
BIG OIL
Photos: Lu Guang and Qiu Bo for Greenpeace

4. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti
Photos: Tim Mitchell und Arianna Nicoletti
1,1 MI TONS* OF USED CLOTHES
AND TEXTILES ARE COLLECTED
PER YEAR IN GERMANY
THE FASHION INDUSTRY
PRODUCES BETWEEN 5-10% OF
PRE-CONSUMER WASTE
*Fachverband Textilrecycling

5. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti
I WANTED TO OPPOSE THE SYSTEM
OF TRENDS AND PROPOSE
SOMETHING NEW.
THERE IS ALREADY SO MUCH
UNNECESSARY WASTE IN THE
WORLD.
YOHJI YAMAMOTO
Article i-D 06.10.15 Photo: Charlie Engman

6. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti
Photos: Caerina Gili

7. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti

8. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti
UPCYCLING
FASHIONSTORE
THE

9. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti
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Hauptstraße
W
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Straße des 17.Juni
Kurfürstenstraße
Bülowstraße
Heidestraße
Grünewaldstraße
Florastraße
Mühlenstraße
5
1
15
19
Sonnenallee
Elsenstraße
Hauptstraße
Nöldnerstraße
Saalestraße
Silbersteinstraße
Torstraße
Torstraße
PRENZLAUER
BERG
BEZIRK
MITTE
BERLIN
Alexanderplatz
Mollstraße
Landsberger Allee
TIERGARTEN
BEZIRK
FRIEDRICHSHAIN-KREUZBERG
KREUZBERG
LICHTENBERG
Pistoriusstraße
Ostseestraße
Grellstraße
Wichertstraße
Storkower Straße
Danziger Straße
DanzigerStraße
PetersburgerStraße
Karl-Marx-Allee
BoxhagenerStraße
Gürtelstraße
Frie
densstraße
Mühlenstraße
Stralauer Platz
Holzmarktstraße
WarschauerStraße
Am
TreptowerPark
Puschkinallee
Stralauer Allee
SchönhauserAlleeSchönhauserAllee
Hermannstraße
Karl-Marx-Straße
Brunnenstraße
Ebertstraße
Prinzenstraße
Heinrich-Heine-Straße
Bernauer Straße
Behmstraße
Bornholmer Straße
HochstraßePrinzenallee
Pankstraße
Invalidenstraße
Unter den Linden
Friedrichsstraße
Leipziger Straße
Wilhelmstraße
Stresem
annstraße
Oranienstraße
Wienerstraße
Urbanstraße
Panierstraße
GlogauerStraße
KottbusserDamm
Mehringdamm
Yorckstraße
Hasenheide
Luisenstraße
Berliner Allee
GreifswalderStraße
Am Friedrichshain
Grunerstraße
PrenzlauerAllee
NEUKÖLLN
SCHÖNEBERG
BerlinerStraße
PrenzlauerPromenade
Neumannstraße
Blücherstraße
Gneisenaustraße
3
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26
30
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13
20
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12
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27
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17
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c Miriam Braun

10. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti
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11. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti

12. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti
THE CONSUMER HAS A BIG
RESPONSABILITY
AND
POWER!

13. BETAHAUS BERLIN | 13.01.16
How can sustainable fashion keep up with trends?
Arianna Nicoletti
THANK YOU!
Arianna Nicoletti
arianna@aluc.eu
www.aluc.eu
www.upcycling-fashion.de
www.greenfashiontours.com