The document discusses trends at the intersection of social media and corporate social responsibility (CSR). It finds that companies are increasingly integrating social media like Facebook, Twitter, YouTube and blogs into their sustainability reporting and stakeholder engagement. This is creating new business opportunities and driving improved performance in reporting, engagement and operations. Top companies for social media and CSR in 2011 included Coca-Cola, Starbucks and Disney. The use of videos, comments and questions/answers on websites is growing. By 2015, Twitter is projected to become the top source of sustainability news, and investment in sustainable social media activities is expected to increase by over 25% for most companies.
1) The integration of social media and sustainability is creating new business opportunities and supercharging business performance in sustainability reporting, stakeholder engagement, and operational efficiency.
2) Investment in sustainable social media is expected to increase substantially in 2011, with over 80% of companies increasing their investment and over a quarter expecting at least a 25% rise.
3) Trends include the increased use of videos and social media platforms like YouTube and Twitter for sustainability communications, as well as more interactive features on CSR websites like comments, questions, and ideas.
Executives report that companies' use of social tools is becoming more mainstream and beneficial. A majority of companies now use at least one social tool, especially for internal communication and collaboration. Most executives see measurable benefits like reduced costs, though barriers remain to fully realizing social tools' value. A growing number of "fully networked" companies are seeing disproportionate benefits by using social tools both internally and externally. Mobile access to social tools is also on the rise, with over half of employees using them this way.
The document is Interbrand's 2008 ranking of the top 100 global brands by brand value. It lists each brand's ranking from 2008 and 2007, country of origin, sector, 2008 brand value in millions of US dollars, and percentage change in brand value from 2007. The top brand was Coca-Cola, with a brand value of $66.67 billion and 2% growth. Google was the second most valuable brand, worth $59.03 billion, up 3% from 2007. Microsoft maintained third place at $59.01 billion, up 1% from the previous year.
The New role of HR leaders in Energy IndustryZinnov
The document discusses the new role of HR leaders in the energy industry. It suggests that HR leaders should help energy companies connect, build, and preserve goodwill with local communities through social networking technologies. This could help improve brands and drive profits while enabling community development. For example, gas stations could be transformed into knowledge sharing hubs that educate local communities and add value for the energy companies. HR professionals would lead these community initiatives and help redefine employee benefits to have a positive impact on society.
Mint Coverage Webchutney Digital Outlook 2010Sidharth Rao
The document summarizes key findings from a 2010 study on digital media trends and online advertising spending among India's top 1,000 advertisers. Some of the main findings include:
- Online ad spending grew 66% in 2009 but still only accounted for 4% of total ad spending. It was projected to grow 45% in the next fiscal year.
- Banking, financial services, and insurance contributed the most (19%) to online ad spending, followed by consumer services (18%).
- Most advertisers used online ads primarily to drive traffic to their websites and create brand awareness, but few saw it as effective for customer engagement or direct sales.
- Mobile advertising growth was lower than expected, with
This document discusses a study conducted by IBM and Seriosity on leadership lessons that can be learned from online games. The study was inspired by findings from IBM's Global Innovation Outlook 2.0 report that business is becoming more global, virtual, and fast-paced. The study examined whether qualities exhibited by leaders in online multiplayer games, which involve large numbers of people collaborating virtually, could translate to leadership in corporations. Survey results found that almost half of IBM gamers felt gaming improved their real-world leadership skills, and 40% had already applied techniques from online games to their work leadership.
Canada continues to lead the world in online engagement, with visitors spending an average 45 hours per month online, representing a fertile ground for digital marketers and advertisers.
How companies are doing CSR in Social MediaDinesh Thakur
Facebook and Twitter provide effective platforms for companies to conduct corporate social responsibility (CSR) activities due to their large user bases and engagement features. Facebook has over 500 million users who spend 700 billion minutes per month on the site, allowing companies to connect with stakeholders through customized pages, videos, blogs and groups. Similarly, Twitter allows companies to increase followers and participate in communities to promote CSR causes like the Children's Defense Fund, which aims to ensure all children get a healthy start through leave no child behind. These social media sites offer opportunities for relationship building and message sharing around important social issues.
1) The integration of social media and sustainability is creating new business opportunities and supercharging business performance in sustainability reporting, stakeholder engagement, and operational efficiency.
2) Investment in sustainable social media is expected to increase substantially in 2011, with over 80% of companies increasing their investment and over a quarter expecting at least a 25% rise.
3) Trends include the increased use of videos and social media platforms like YouTube and Twitter for sustainability communications, as well as more interactive features on CSR websites like comments, questions, and ideas.
Executives report that companies' use of social tools is becoming more mainstream and beneficial. A majority of companies now use at least one social tool, especially for internal communication and collaboration. Most executives see measurable benefits like reduced costs, though barriers remain to fully realizing social tools' value. A growing number of "fully networked" companies are seeing disproportionate benefits by using social tools both internally and externally. Mobile access to social tools is also on the rise, with over half of employees using them this way.
The document is Interbrand's 2008 ranking of the top 100 global brands by brand value. It lists each brand's ranking from 2008 and 2007, country of origin, sector, 2008 brand value in millions of US dollars, and percentage change in brand value from 2007. The top brand was Coca-Cola, with a brand value of $66.67 billion and 2% growth. Google was the second most valuable brand, worth $59.03 billion, up 3% from 2007. Microsoft maintained third place at $59.01 billion, up 1% from the previous year.
The New role of HR leaders in Energy IndustryZinnov
The document discusses the new role of HR leaders in the energy industry. It suggests that HR leaders should help energy companies connect, build, and preserve goodwill with local communities through social networking technologies. This could help improve brands and drive profits while enabling community development. For example, gas stations could be transformed into knowledge sharing hubs that educate local communities and add value for the energy companies. HR professionals would lead these community initiatives and help redefine employee benefits to have a positive impact on society.
Mint Coverage Webchutney Digital Outlook 2010Sidharth Rao
The document summarizes key findings from a 2010 study on digital media trends and online advertising spending among India's top 1,000 advertisers. Some of the main findings include:
- Online ad spending grew 66% in 2009 but still only accounted for 4% of total ad spending. It was projected to grow 45% in the next fiscal year.
- Banking, financial services, and insurance contributed the most (19%) to online ad spending, followed by consumer services (18%).
- Most advertisers used online ads primarily to drive traffic to their websites and create brand awareness, but few saw it as effective for customer engagement or direct sales.
- Mobile advertising growth was lower than expected, with
This document discusses a study conducted by IBM and Seriosity on leadership lessons that can be learned from online games. The study was inspired by findings from IBM's Global Innovation Outlook 2.0 report that business is becoming more global, virtual, and fast-paced. The study examined whether qualities exhibited by leaders in online multiplayer games, which involve large numbers of people collaborating virtually, could translate to leadership in corporations. Survey results found that almost half of IBM gamers felt gaming improved their real-world leadership skills, and 40% had already applied techniques from online games to their work leadership.
Canada continues to lead the world in online engagement, with visitors spending an average 45 hours per month online, representing a fertile ground for digital marketers and advertisers.
How companies are doing CSR in Social MediaDinesh Thakur
Facebook and Twitter provide effective platforms for companies to conduct corporate social responsibility (CSR) activities due to their large user bases and engagement features. Facebook has over 500 million users who spend 700 billion minutes per month on the site, allowing companies to connect with stakeholders through customized pages, videos, blogs and groups. Similarly, Twitter allows companies to increase followers and participate in communities to promote CSR causes like the Children's Defense Fund, which aims to ensure all children get a healthy start through leave no child behind. These social media sites offer opportunities for relationship building and message sharing around important social issues.
The document discusses barriers to dialogue and CSR communication in social media. It analyzes interviews with managers at a pharmaceutical company about launching a CSR Twitter account. Key barriers identified include unfamiliarity with social media, managerial scepticism of outcomes on new platforms, restrictive internal guidelines, and limited resources. These barriers negatively impact principles of building online relationships like keeping communication useful, frequent, conversational, and committed. The conclusion emphasizes looking at organizational aspects and developing capabilities for social media communication.
USC Sustainability faced issues with lack of brand awareness, resources, and an ambiguous role on campus. A survey found that 46% of students were unaware of USC Sustainability and only 8% knew of the Green Engagement Fund. Research showed that consistent messaging across media platforms is key to reaching students and millennials, who have some concern for sustainability but lack full knowledge. The recommendations proposed focusing efforts, integrating sustainability into department apps, and utilizing communication strategies on easy, medium, and hard scales to promote effective communication and increase awareness of USC Sustainability's role and resources.
The document is a resume for Xi (Lindsey) Hou, who is seeking a full-time position in category management or account management. She has a Master's degree in Entrepreneurship and Innovation from USC Marshall School of Business and a Bachelor's degree in Communication from UCSD. Her previous experience includes brand management, student advising, marketing research, and marketing intern roles.
The Office of Sustainability at the University of Southern California leads various initiatives to promote environmental stewardship on campus and in the local community. It oversees programs such as a green office certification program, urban gardening workshops, sustainability outreach to Greek life, and waste diversion efforts at football tailgates. The office aims to reduce USC's environmental impacts and integrate sustainability into the university's culture through these programs.
The document discusses why alumni invest in and support the USC Marshall Alumni Association - Orange County Chapter. It provides quotes from 18 alumni board members discussing their reasons for supporting the association, which include giving back to the school, helping other Trojans succeed personally and professionally, continuing the legacy of USC, and valuing the lifelong friendships and connections formed through the Trojan network. The last section encourages readers to join the association and continue the support.
Changing Reality (With Constructive Conversations) - John Marshall RobertsSustainable Brands
Join John Marshall Roberts as he discusses the urgency for businesses to rethink the way they create, generate and maintain their messages with the consumer public. Radical ideas, entertaining messaging and fundamentally new communications strategies are crucial for communicating sustainability!
Who benefits from rapidly increasing Voluntary Sustainability Standards (VSS)...essp2
This document summarizes a study on the benefits of Voluntary Sustainability Standards (VSS) for coffee producers in Ethiopia. The study finds that:
1) Certified coffee exports in Ethiopia make up a small share of total exports, around 5-6% in recent years.
2) Coffee producers receive a small price premium of 0.80 US cents/lb for certified red cherries, equivalent to about $7.50-20 more annual income per producer.
3) However, only one-third of the overall 13.7 US cents/lb export premium is transmitted to producers, with the rest going to overhead costs, cooperative investments, and debt repayment.
This document summarizes a guest lecture on valuation methodology in appraisal practice given at USC Marshall School of Business. It discusses the three main approaches used in appraisals: 1) cost approach, which values property based on construction costs, 2) sales comparison approach, which compares the subject property to similar properties that have recently sold, and 3) income approach, specifically discounted cash flow analysis, which values a property based on its income-generating potential. It also covers who typically hires appraisers and for what purposes, such as lenders for loan underwriting or companies for purchase accounting. Real property interests like fee simple ownership, leased fees, and leaseholds are also defined and the appropriate valuation methods discussed.
This presentation was given by Saffron Woodcraft, keynote speaker at the Asia/Pacific International Conference on Environment-Behaviour Studies (AicE-Bs).
http://fspu.uitm.edu.my/cebs/index.php?option=com_content&view=article&id=227&Itemid=144
This document discusses how ethical branding and corporate social responsibility are increasingly important to consumers and brands. It notes that the market for ethically produced goods is growing significantly. Social media can help brands increase transparency about their ethical practices and values, encourage user-generated content, build consumer trust and drive traffic. The document provides examples of how brands like TOMS, Tropicana, Divine Chocolate, Marks & Spencer and Patagonia use social media differently to engage consumers and communicate their ethical values and activities. It emphasizes listening to consumers, providing relevant content, delivering on promises, and maintaining consistency and transparency.
This document discusses how companies can utilize social media for corporate social responsibility and other initiatives. It outlines 6 growing trends of using social media for social good: 1) online donations, 2) micro-volunteerism, 3) crisis mapping, 4) crowd-sourced cause marketing campaigns, 5) government 2.0/open government, and 6) online and offline engagement. Examples are provided for each trend, such as Facebook's Causes app and CrowdRise platform for fundraising, Sparked and Do More Good for micro-volunteering, and Ushahidi for crisis mapping. The document also discusses cross-sector collaboration through social media and resources for learning more.
This document discusses how companies can use social media for corporate social responsibility. It recommends developing a social media communication plan and identifies opportunities to engage stakeholders online. Key elements include using social media as a strategic tool, creating a communication plan for platforms like Twitter, and finding ways to partner with relevant organizations and hashtags to strengthen social impact efforts.
Some of the slide ideas in this come from a presentation also available on Slideshare I think. But I will be damned if I can remember now where they came from. To the authors, my sincerest apologies.
Case Study: Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Objectives with Social Media
Presented by: Matt Cabrey, Senior Director, Corporate Communications, Shire Pharmaceuticals
To help fight hunger, Shire Pharmaceuticals partnered with Philadelphia based Philabundance to engage high school sudents in a food drive. Social media outreach was a critical component of the CSR initiative resulting in 25,000 students collecting 64 tons of food. More than 30 Shire employees volunteered; and, the company itself collected 1 ton of food. Over 8.5 million media impressions were achieved.
www.bdionline.com
Make the world a better place using new media and technology! How can businesses use social media for CSR and sustainability work? A lecture for the Swedish Institute.
CSIC research fellow Tracey Wright interviews 12 DC-area small businesses to explore how they use social media to communicate their socially responsible business practices to their stakeholders.
Employee Resource Groups that Drive BusinessKevin Carter
Employee Resource Groups (ERGs) are comprised of employees from traditionally underrepresented groups and their allies who share a common purpose or background. ERGs have evolved from internally-focused social groups to serving as strategic partners that support various business units. The names of ERGs, such as Affinity Groups, Employee Network Groups, and Business Resource Groups, often reflect their purpose and motivations, though ERG has emerged as a common term in recent years. Many companies are moving away from the Affinity Group label towards ERG or BRG to emphasize their business alignment.
TVA Utilility Forum - North Amer Sept 2011Mike Wallace
Sustainability reporting trends show increasing demand from stakeholders for environmental, social, and governance (ESG) information from companies. Various frameworks and standards have emerged for ESG reporting, with the Global Reporting Initiative seen as a leading framework. Analysis of technology companies shows variation in ESG performance and disclosure, with some disclosing more information through metrics on topics like emissions, energy use, waste generation and water consumption. Demand for ESG information is driven by large investor groups and initiatives representing trillions in assets under management.
The document discusses barriers to dialogue and CSR communication in social media. It analyzes interviews with managers at a pharmaceutical company about launching a CSR Twitter account. Key barriers identified include unfamiliarity with social media, managerial scepticism of outcomes on new platforms, restrictive internal guidelines, and limited resources. These barriers negatively impact principles of building online relationships like keeping communication useful, frequent, conversational, and committed. The conclusion emphasizes looking at organizational aspects and developing capabilities for social media communication.
USC Sustainability faced issues with lack of brand awareness, resources, and an ambiguous role on campus. A survey found that 46% of students were unaware of USC Sustainability and only 8% knew of the Green Engagement Fund. Research showed that consistent messaging across media platforms is key to reaching students and millennials, who have some concern for sustainability but lack full knowledge. The recommendations proposed focusing efforts, integrating sustainability into department apps, and utilizing communication strategies on easy, medium, and hard scales to promote effective communication and increase awareness of USC Sustainability's role and resources.
The document is a resume for Xi (Lindsey) Hou, who is seeking a full-time position in category management or account management. She has a Master's degree in Entrepreneurship and Innovation from USC Marshall School of Business and a Bachelor's degree in Communication from UCSD. Her previous experience includes brand management, student advising, marketing research, and marketing intern roles.
The Office of Sustainability at the University of Southern California leads various initiatives to promote environmental stewardship on campus and in the local community. It oversees programs such as a green office certification program, urban gardening workshops, sustainability outreach to Greek life, and waste diversion efforts at football tailgates. The office aims to reduce USC's environmental impacts and integrate sustainability into the university's culture through these programs.
The document discusses why alumni invest in and support the USC Marshall Alumni Association - Orange County Chapter. It provides quotes from 18 alumni board members discussing their reasons for supporting the association, which include giving back to the school, helping other Trojans succeed personally and professionally, continuing the legacy of USC, and valuing the lifelong friendships and connections formed through the Trojan network. The last section encourages readers to join the association and continue the support.
Changing Reality (With Constructive Conversations) - John Marshall RobertsSustainable Brands
Join John Marshall Roberts as he discusses the urgency for businesses to rethink the way they create, generate and maintain their messages with the consumer public. Radical ideas, entertaining messaging and fundamentally new communications strategies are crucial for communicating sustainability!
Who benefits from rapidly increasing Voluntary Sustainability Standards (VSS)...essp2
This document summarizes a study on the benefits of Voluntary Sustainability Standards (VSS) for coffee producers in Ethiopia. The study finds that:
1) Certified coffee exports in Ethiopia make up a small share of total exports, around 5-6% in recent years.
2) Coffee producers receive a small price premium of 0.80 US cents/lb for certified red cherries, equivalent to about $7.50-20 more annual income per producer.
3) However, only one-third of the overall 13.7 US cents/lb export premium is transmitted to producers, with the rest going to overhead costs, cooperative investments, and debt repayment.
This document summarizes a guest lecture on valuation methodology in appraisal practice given at USC Marshall School of Business. It discusses the three main approaches used in appraisals: 1) cost approach, which values property based on construction costs, 2) sales comparison approach, which compares the subject property to similar properties that have recently sold, and 3) income approach, specifically discounted cash flow analysis, which values a property based on its income-generating potential. It also covers who typically hires appraisers and for what purposes, such as lenders for loan underwriting or companies for purchase accounting. Real property interests like fee simple ownership, leased fees, and leaseholds are also defined and the appropriate valuation methods discussed.
This presentation was given by Saffron Woodcraft, keynote speaker at the Asia/Pacific International Conference on Environment-Behaviour Studies (AicE-Bs).
http://fspu.uitm.edu.my/cebs/index.php?option=com_content&view=article&id=227&Itemid=144
This document discusses how ethical branding and corporate social responsibility are increasingly important to consumers and brands. It notes that the market for ethically produced goods is growing significantly. Social media can help brands increase transparency about their ethical practices and values, encourage user-generated content, build consumer trust and drive traffic. The document provides examples of how brands like TOMS, Tropicana, Divine Chocolate, Marks & Spencer and Patagonia use social media differently to engage consumers and communicate their ethical values and activities. It emphasizes listening to consumers, providing relevant content, delivering on promises, and maintaining consistency and transparency.
This document discusses how companies can utilize social media for corporate social responsibility and other initiatives. It outlines 6 growing trends of using social media for social good: 1) online donations, 2) micro-volunteerism, 3) crisis mapping, 4) crowd-sourced cause marketing campaigns, 5) government 2.0/open government, and 6) online and offline engagement. Examples are provided for each trend, such as Facebook's Causes app and CrowdRise platform for fundraising, Sparked and Do More Good for micro-volunteering, and Ushahidi for crisis mapping. The document also discusses cross-sector collaboration through social media and resources for learning more.
This document discusses how companies can use social media for corporate social responsibility. It recommends developing a social media communication plan and identifies opportunities to engage stakeholders online. Key elements include using social media as a strategic tool, creating a communication plan for platforms like Twitter, and finding ways to partner with relevant organizations and hashtags to strengthen social impact efforts.
Some of the slide ideas in this come from a presentation also available on Slideshare I think. But I will be damned if I can remember now where they came from. To the authors, my sincerest apologies.
Case Study: Shire Pharmaceuticals Partners with Nonprofit Philabundance to Achieve CSR Objectives with Social Media
Presented by: Matt Cabrey, Senior Director, Corporate Communications, Shire Pharmaceuticals
To help fight hunger, Shire Pharmaceuticals partnered with Philadelphia based Philabundance to engage high school sudents in a food drive. Social media outreach was a critical component of the CSR initiative resulting in 25,000 students collecting 64 tons of food. More than 30 Shire employees volunteered; and, the company itself collected 1 ton of food. Over 8.5 million media impressions were achieved.
www.bdionline.com
Make the world a better place using new media and technology! How can businesses use social media for CSR and sustainability work? A lecture for the Swedish Institute.
CSIC research fellow Tracey Wright interviews 12 DC-area small businesses to explore how they use social media to communicate their socially responsible business practices to their stakeholders.
Employee Resource Groups that Drive BusinessKevin Carter
Employee Resource Groups (ERGs) are comprised of employees from traditionally underrepresented groups and their allies who share a common purpose or background. ERGs have evolved from internally-focused social groups to serving as strategic partners that support various business units. The names of ERGs, such as Affinity Groups, Employee Network Groups, and Business Resource Groups, often reflect their purpose and motivations, though ERG has emerged as a common term in recent years. Many companies are moving away from the Affinity Group label towards ERG or BRG to emphasize their business alignment.
TVA Utilility Forum - North Amer Sept 2011Mike Wallace
Sustainability reporting trends show increasing demand from stakeholders for environmental, social, and governance (ESG) information from companies. Various frameworks and standards have emerged for ESG reporting, with the Global Reporting Initiative seen as a leading framework. Analysis of technology companies shows variation in ESG performance and disclosure, with some disclosing more information through metrics on topics like emissions, energy use, waste generation and water consumption. Demand for ESG information is driven by large investor groups and initiatives representing trillions in assets under management.
The survey found that:
1) Most companies have between 2-3 staff members working on social media, either exclusively or as part of broader roles.
2) While many companies have 1 or more people working exclusively on social media, far more integrate social media responsibilities into existing jobs on a part-time basis.
3) There appears to be a consensus that social media expertise is best organized by integrating it into various roles, rather than requiring exclusive focus, with the majority of large companies taking this approach.
The survey found that:
1) Most companies have between 2-3 staff members working on social media, either exclusively or as part of broader roles.
2) While many companies have 1 or more people working exclusively on social media, far more integrate social media responsibilities into existing jobs on a part-time basis.
3) There appears to be a consensus that social media expertise is best organized by integrating it into various roles, rather than requiring exclusive focus, with the majority of large companies taking this approach.
The document presents the results of the 2010 BrandZ Top 100 ranking of the most valuable global brands. It shows the top 100 brands ranked by their estimated brand value, as well as their brand value change from 2009. Several brands saw significant brand value increases such as Samsung (+80%), Baidu (+62%) and MasterCard (+57%). The ranking includes many new entrants and highlights the top 15 brands based on the importance of branding to their value.
Social Media... and Why You Need to Pay AttentionCarlos Dominguez
This document discusses how social media and new technologies are changing the world at an increasingly rapid pace. It notes that Facebook has grown from 150 million users in 5 years to 400 million users currently, with half spending an hour a day on the site. It also discusses how companies that are more engaged in social media have grown revenues faster than those that are less engaged. The document advocates embracing and leveraging change through new technologies.
Becoming iConic-Applying Apple's Principles Dallas Diggs at The Connective HubDallas Diggs
Our view on leveraging Apple's amazing success. Although we agree with their 4 basic keys to success, there is no substitute for their amazing strategic insight, timing, and hard work. We believe others can leverage these 4 core points to great success.
Shaping the Future of Media Interactive Media Gamesshahib amin
Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners.
For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.
New scale-out, solid-state, and cloud-integrated storage products provide a more flexible alternative to traditional monolithic storage systems. These new products are better suited for many companies' needs. The article discusses how storage innovation through new technologies can provide benefits over traditional storage approaches. It highlights some key new product categories and technologies that offer more flexible and scalable options for companies' storage needs.
This document summarizes the findings of a benchmark study conducted by dotCommerce that analyzed the online shopping experiences of 20 major UK retailers. The study evaluated the retailers across seven key areas of their ecommerce sites, including website content, design, product search/pages, marketing, checkout/funnels, and after-sale support. Each retailer was given an overall percentage score indicating how effective their site was based on 130 best practices. The report aims to provide guidance to help both large and small businesses improve their online sales.
This document is a summary of dotMailer's 2010/11 annual benchmark study of retail email marketing performance. It examines the best and worst practices of 36 top brand email marketing campaigns. The document provides over 70 best practice guidelines and tips across sections such as sign-ups/unsubscribes, technical aspects, email effectiveness, design/branding, and social media/viral marketing. It aims to help marketers increase email marketing sales and performance.
Intervista Institute - Executive Education Planner 2013Jim Robins
We bring thought leaders from a variety of fields to leaders in challenging business and government environments, where it’s not business as usual. Over 9000 executives and their their teams have chosen Intervista’s programs to help their organizations to innovate.
Integrating ideas from technology, design, business and culture, to help your team make connections that enable innovative thinking.
The document discusses the growing popularity of mobile tablets and smartphones, and how they are replacing desktop computers. It provides examples of companies that have created successful marketing content and apps for tablets. Key points mentioned include that over 20% of businesses plan to purchase tablets for employees in Q2 2012, and that tablets offer advantages like low printing costs and intuitive touch interfaces for marketing.
Computational advertising in Social NetworksAnmol Bhasin
This document discusses computational advertising in social networks. It notes that two new technological disciplines, computational advertising and social networks, are converging to transform how marketers reach consumers. The author argues that practitioners in these fields should develop innovative products and sophisticated algorithms to define the future of this new digitally social era.
This document outlines the agenda for the 53rd EOQ Congress on a new society for the brave of heart and mind. It discusses key concepts around social entrepreneurship such as having an ethical vision, passion for creating social and economic value, and resilience. It also covers the triple bottom line of economic, social and environmental dimensions that organizations should consider. Finally, it contrasts old paradigms of maximizing profit versus new paradigms of transformational leadership, stakeholders, ethics and partnerships to create win-win economies through grassroots approaches and sustainable development.
The recording industry struggled to adapt to digital disruption over the past two decades. In just 30 seconds, the video shows newspaper circulation plummeting from 240 million to 31 million between 2000 and 2010 as more Americans got online. Similarly, newspaper classified ad revenue dropped from $48.6 billion to $22.8 billion as readers shifted to online job/housing sites. The industry failed to embrace digital change and transition revenue models in time to remain viable.
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...Sustainable Brands
Dirk Voeste of BASF Corporation discusses how BASF is changing its business strategy through a breakthrough product portfolio assessment that evaluates the sustainability of its solutions. Key points:
- BASF categorized all of its products into four categories based on their sustainability contributions. It aims to increase the percentage of "Accelerator" products that substantially contribute to sustainability.
- The assessment analyzed 60,000+ product applications representing €66.3 billion in sales. It found that 23% were Accelerators that outgrow markets with higher margins. Over 60% of BASF's R&D pipeline are Accelerators.
- BASF integrates sustainability fully into its investment decisions and portfolio management as a major lever to
Building Harmony: How to Champion Sustainability from Grain to BiscuitSustainable Brands
Mondelēz International is focused on sustainability across its biscuit operations in Europe. Albert Mathieu, President of the Biscuit Category Europe, discusses how the company works with farmers to grow crops sustainably and reduces environmental impact at factories. The goal is to champion sustainability from grain to finished biscuit.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document discusses how companies can drive business model transformation from within by recognizing changing markets, fitting new models with corporate strategy, and building support networks. It provides examples of innovative business models and recommends mapping current models, planning the customer journey, and assembling all elements like market needs and strategic aims to form a new "jigsaw" business model. The goal is to help businesses develop profitable approaches to sustainability through the REBus project which provides free support for pilot programs across Europe.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes research from the Natural Marketing Institute (NMI) on global sustainability trends. NMI conducts an annual tracking study of over 150,000 consumer interviews in 23 countries to understand attitudes and behaviors related to environmental and social responsibility. The research compares perspectives between developed countries like the US, UK, Germany and Japan, and emerging countries like Russia, China, India and Brazil. It finds that consumers in emerging countries generally care more about environmental protection and socially responsible business. The research also shows increases since 2010 in consumers choosing sustainable products over conventional options.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes a presentation on the future of living spaces and workplaces given at Sustainable Brands London in November 2015. The presentation discusses research that identifies different consumer attitudes towards sustainability and circular concepts. It also outlines several emerging trends, like the squeeze on living space in urban areas, the blurring of work and personal life, the rise of responsive smart home technologies, community-focused "maker" movements, and a growing focus on zero waste solutions. These underlying technological and social changes are creating more opportunities for sustainable living than can be achieved through messaging alone. The presentation argues that businesses should focus on aligning with these emerging needs rather than just "selling sustainability."
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
1) The document summarizes a report by Wolff Olins investigating how leadership practices are changing to adapt to employees who are independent and individualistic.
2) It discusses tensions leaders face in creating an "uncorporation" culture that liberates employees while still meeting corporate goals. It also outlines shifts in leadership approaches over time from command-and-control to more distributed and purpose-driven models.
3) Key leadership approaches highlighted include acting as a "Designer in Chief" who focuses on culture rather than outputs, distributed leadership that trusts employees, and providing a "rough sense of purpose" rather than rigid ideologies.
New Tactics in Contextual Promotion of Healthy LifestylesSustainable Brands
Disney has had a longstanding commitment to promoting healthy lifestyles since 2006. This includes establishing nutritional guidelines for food and beverages, implementing promotional guidelines, and partnering with organizations like Change4Life. Disney aims to make healthy living fun and accessible for families through storytelling, experiences like Run Disney races, and partnerships with advocates, retailers, and chefs. Research shows that healthy living is universally important to parents worldwide who trust Disney to help children live active, well-balanced lives.
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...Sustainable Brands
Unilever's VP of Sustainable Business argues that while having a strong purpose is important for brands, it is not enough on its own to drive sustainable growth. Brands need to demonstrate their positive impact through transparency and accountability. She also stresses the importance of engaging consumers in purpose by showing how individual actions can contribute to collective change.
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Sustainable Brands
The document discusses a presentation by Anna Swaithes from SABMiller on leveraging the UN Sustainable Development Goals for brands. SABMiller has over 200 local brands consumed in over 80 countries. SABMiller is committed to contributing to the Global Goals and having three brands in each market build sustainable development messages into their brand activations by 2020. Examples are provided of brands in India, Uganda, and Colombia that are engaging in programs focused on livelihoods, sustainable supply chains, and supporting workers and farmers.
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Sustainable Brands
This document discusses leveraging the UN Sustainable Development Goals for brands. It provides an introduction to the goals, including ending poverty, and outlines expectations for business engagement. Civil society organizations see opportunities for businesses to contribute through their core activities. The business case for alignment with the SDGs includes access to new markets among the 4 billion living in poverty and growth in green technologies worth over $3 trillion by 2020.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Easily Verify Compliance and Security with Binance KYCAny kyc Account
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Sustainability 2.0 - The Confluence of Sustainability and Social Media
1. April 20, 2011
Sustainability 2.0:
Current trends at the confluence
of social media and CSR
“We follow our customers, and so,
not surprisingly, we’re investing in
our social networking activities” –
VP, Sustainability, U.S.-based
consumer electronics company
Executive Summary 1
2. Social networks are changing sustainability reporting & stakeholder engagement
Sustainability 2.0 framework Executive summary
New Business Opportunities
1) The integration of social media
and sustainability is creating new
Sustainability & Reporting
business opportunities.
Facebook Twitter
2) The confluence of social media
and sustainability is supercharging
business performance in three
Sustainability
2.0
t
men
Blogosphere YouTube
core sustainability functions:
g ag e
n
er E
CSR
hold
website
- reporting and compliance
Stake
Marketing & Communications
- stakeholder engagement, and
- operational efficiency.
Executive Summary 2
3. Coca-Cola, Starbucks and Disney topped the Zumer/SB Insights 2011 index
Top 10 in the Zumer/SB Insights Index What sustainability professionals said about
!"#$%&'()'"*+
Rank Company Facebook Twitter YouTube Blogosphere CSR Website Fortune ranking their peers:
1 Coca-Cola 1 4 11 18 4 10
2 Starbucks 2 2 12 28 1 26
3 Walt Disney 3 8 9 31 3 19
4 Google 9 1 1 2 44 2
5 Intel 15 23 4 10 10 31
6 McDonald's 4 10 32 22 5 14
7 Toyota 27 13 25 1 8 7 • “Starbucks does a really good job. They
8 BMW 5 43 2 5 24 22
9 General Electric 36 12 20 14 2 16 are leading edge thinkers in every respect.
10 Southwest Airlines 6 3 16 36 24 12
They have pioneered this idea of fewer
Bottom 10 in the Zumer/SB Insights Index CSR measures. And, of course, their
!"#$%&'()'"*+ Twitter activities are far and away the best
Rank Company Facebook Twitter YouTube Blogosphere CSR Website Fortune ranking
40 Nestle 29 40 39 35 24 34 among consumer products companies.” –
41 FedEx 38 41 36 23 31 13
42 DuPont 38 36 38 21 38 49 Vice President, Corporate Citizenship,
43
44
Wells Fargo
United Parcel Service
35
34
39
38
42
33
17
49
40
20
39
33
UK-based high-street retailer
45 Goldman Sachs 38 43 46 8 42 8
46 General Mills 25 43 45 41 31 47
47 Costco 17 43 43 43 44 21
48 Singapore Airlines 37 31 46 48 44 27
49 JP Morgan Chase 38 43 46 45 35 18
50 Berkshire Hathaway 38 43 46 33 49 3
Executive Summary 3
4. 82% of CSR professionals to increase Facebook investment in 2011
Projected Facebook activities
Projected annual
% of companies that
expenditure on
will invest in Facebook
sustainability Facebook $409
initiatives in 2011 &
initiatives (2010-2014,
2012? $352
million, USD)
$297
18%
$259
$221
Will invest
in Facebook
Will not
invest
82%
2010 2011F 2012P 2013P 2014P
Executive Summary 4
5. Twitter will be the #1 source of sustainability news by 2015
Sustainability presence on each social network (current / future) % change
Q: How strong is your presence on each social network in 2011? 2011-2015
How strong will it be in 2015?
Twitter 2011 18% 73% 9%
+54%
Twitter 2015 72% 22% 6%
Facebook 2011 36% 45% 18%
+32%
Facebook 2015 68% 25% 7%
YouTube 2011 17% 46% 37%
+24%
YouTube 2015 41% 27% 32%
Company blog 2011 45% 18% 36%
+4%
Company blog 2015 49% 24% 27%
Strong Average Minimal
Executive Summary 5
6. Companies use YouTube to generate positive feedback and dialogue
Percent of companies creating their own YouTube content: What the professionals said:
66% of companies
“broadcast 10%
themselves” • “For the moment our self-generated
24% YouTube content is done on the cheap
purposefully. We did not want our videos to
66%
feel over-produced. We are not trying to
produce a slick video, in fact all the videos
Yes No No You Tube channel
that you find on our CSR site are
unrehearsed. The idea is to catch people
User comments on corporate YouTube channels:
95% of user doing what they would already be doing,
comments are 3% 2% describing their day-to-day commitment to
positive
environmental and social responsibility.” –
51%
Vice President, Corporate Social
44%
Responsibility, U.S.-based fast-moving
consumer goods retailer
Very positive Positive Negative Very negative
Executive Summary 6
7. The manufacturing and auto sectors have high sustainability blog rates
Industries with high1) sustainability blog activity: What the professionals said:
Average 44% 56%
Automotive 75% 25%
• “We started our corporate blog
about 5 years ago. The idea was
Consumer electronics 100%
that if other blogs are talking
Enterprise services 40% 60%
about us, we had better get our
Financial services 60% 40%
side of the story out there as
FMCG 25% 75% well. We have now found that
Food and beverages 50% 50% blogging is a very good way to
Internet services 100% have a dialogue in today’s
Manufacturing 100% world.” – Vice President,
Retail 33% 67%
Sustainability, U.S.-based
Travel 67% 33%
packaged consumer goods
company
% of companies with high sustainability blog activity
% of companies with low sustainability blog activity
1) Any company with over 3% overall blog comments relating to sustainability is defined as “high sustainability blog activity” Executive Summary 7
8. Videos, idea innovation and education are growing rapidly on CSR websites
Zumer’s five pillars of a comprehensive CSR/sustainability website
Development % companies % companies
Pillars Description Attributes trend 2011 2010 Pros Cons Industry opinion (sustainability professionals)
A Website • CSR website linked to 94% 88% • First point of contact for • Can be buried within • “Websites are becoming increasingly
corporate homepage stakeholders searching for corporate websites competitive; hard to stay on top of trends”
information
Access to
sustainability information
Reporting • Annual reports available 80% 78% • Reports provide historic • Reports can be opaque, • “Reporting is essential. It’s more effort to not
for download data and assessable metrics challenging to navigate report than to report these days.”
B Videos • Videos (on website, in 60% 44% • Make sustainability • Does not always • “We have been using videos for communication
reports, on YouTube) information digestible for reference most important from the executive team. It’s something we can
Videos
pertaining to CSR activities diverse stakeholder groups information put together quickly.”
C Sharable content • CSR content sharable to 42% 34% • Enables rapid sharing • Saturation of • “We link to Facebook and YouTube. Maybe
Facebook, YouTube and and spreading of CSR information; stakeholder Twitter next, although, we like to wait and see
Share
Twitter content fatigue what happens.”
D Commentary • Stakeholders can post 26% 24% • Creates a simple medium • Can lead to negative • “It can be hard to handle all the comments; but
publicly viewable to hear from stakeholders comments / criticism it’s a nice idea.”
Dialogue and commentary
comments on CSR website
Question & answer • Stakeholders can post 28% 22% • Companies can respond • Risk of having questions • “Q&A has been really useful for us. We can
questions and receive directly to stakeholders’ not responded to respond to complaints immediately.”
answers on CSR website CSR concerns
Idea innovation • Stakeholders to post 22% 12% • Help companies crowd- • Challenge for companies • “The drive to idea innovation platforms will
ideas on specific challenges source ideas to manage glut of ideas definitely continue.”
E Gaming • Gaming functionality on 14% 8% • Give stakeholders a way • Can take people away • “Gaming is going to be the next big
CSR website to have fun on CSR from serious CSR issues thing.”
website
Education • Educational section(s) on 54% 36% • Reach stakeholders • Education and action • “We’ve been doing this for a long time, will
Engagement
CSR website through knowledge sharing not always symbiotic certainly continue.”
& best-practice sharing
Volunteering • Ability for stakeholders 12% 6% • Way for companies to • Can lead to management • “This is a great idea. I’d love to make it
to volunteer to contribute solicit help from challenges happen.”
to specific initiatives concerned stakeholders
Executive Summary 8
9. Conclusions
Investment in sustainable social media
As companies look to 2011, three trends will Q: By how much do you expect to increase your
emerge company’s investment in sustainable social media in
2011?
1) Continued and increased integration of
sustainability and social media activity 83% of 36%
companies to
increase 28%
2) The shortening and digitizing of investment in
sustainability reports 2011
12%
3) Significant increase in sustainable social 11%
7%
media investment 6%
+25% 20-25% 10-20% 0-10% No change Negative
Executive Summary 9
10. About us and contact details
About us: For more information, please contact:
Zumer Interactive, Inc Zumer Advisory Services
Zumer provides leading corporations with research, strategy consulting and software- Jonathan Godsall, Co-President
as-a-service to improve the financial performance of their sustainability investments. jgodsall@zumer.com
With offices in San Francisco, British Columbia and London, Zumer serves both Twitter: @ZumerInc
global and local corporations seeking to uncover new business opportunities created
by the confluence of sustainability and social media. USA | 901 Mission Street, Suite 105 | San Francisco, CA | 94103
UK | 34b York Way | London, England | N1 9AB
Canada | 180 Olive Street | Victoria, BC | V8Z 1B7
Sustainability Strategy Consulting San Francisco | 415.706.8054
London | 075.8029.2672
Victoria | 250.507.6567
Sustainable Life Media, Inc. SB Insights
Thomas Miner, Executive Producer
Sustainable Life Media is the leading producer of sustainable business conferences and thomas@sustainablelifemedia.com
educational events, with supporting products and services that include targeted e- Twitter: @thomasminerjr
newsletters, training, an online learning resource and community and more. We're here
to inspire and support innovation for sustainability by linking people with ideas and Corporate HQ | Sustainable Life Media, Inc. | 608 Burlingame Ave. | Burlingame,
solutions that are creating positive change in the global business marketplace. California | 94010
San Francisco office | 602 20th Street | San Francisco, California | 94107
Corporate | phone: 650.344.9693 | fax: 650.240.1370
San Francisco | phone: 415.626.2212 | fax: 650.240.1370
Executive Summary 10