Social Media and Corporate Social Responsibility
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When I see this deck now it amazes me how social media has continued to advance. At the time this was cutting-edge, almost radical.
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www.bdionline.comSocial Media in CSR
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Social media and csr ss
Some of the slide ideas in this come from a presentation also available on Slideshare I think. But I will be damned if I can remember now where they came from. To the authors, my sincerest apologies.
How companies are doing CSR in Social Media
Facebook and Twitter provide effective platforms for companies to conduct corporate social responsibility (CSR) activities due to their large user bases and engagement features. Facebook has over 500 million users who spend 700 billion minutes per month on the site, allowing companies to connect with stakeholders through customized pages, videos, blogs and groups. Similarly, Twitter allows companies to increase followers and participate in communities to promote CSR causes like the Children's Defense Fund, which aims to ensure all children get a healthy start through leave no child behind. These social media sites offer opportunities for relationship building and message sharing around important social issues.
CSR communication in Social Media
Make the world a better place using new media and technology! How can businesses use social media for CSR and sustainability work? A lecture for the Swedish Institute.
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CSR, SMEs and Social Media: A Report from the Front LinesCenter for Social Impact Communication, Georgetown University
CSIC research fellow Tracey Wright interviews 12 DC-area small businesses to explore how they use social media to communicate their socially responsible business practices to their stakeholders.Sustainability 2.0 - The Confluence of Sustainability and Social Media
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Social Media/CSR workshop
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UXSG2014 Workshop (Day 2) - How to think like an entrepreneur (Trent Mankelow)
How to think like an entrepreneur
Facilitated by
Trent Mankelow
Director and Co-founder
Optimal Experience, New Zealand
The Net Impression: Social Networking and Your Personal Brand
The document discusses how personal branding and social networking can impact an individual's reputation or "personal brand". It emphasizes that everyone has the potential to stand out and build their skills into a notable personal brand through excellence, differentiation, authenticity, consistency, and network reach. However, privacy is reduced due to social media. The document provides tips for developing a positive personal brand online such as knowing your strengths and goals, getting honest feedback, having a strategic plan and timeline, and using social media appropriately to build quality relationships.
Aha sb13 whitepaperfinal
The document provides 7 keys for connecting with audiences about sustainability: 1) Be positive and focus on solutions rather than problems, 2) Keep messages simple, 3) Build trust by being transparent, 4) Engage audiences through examples rather than explanations, 5) Go against the grain by speaking softly rather than loudly, 6) Borrow the halo effect from popular brands and values, 7) Create an ongoing social media platform for engagement rather than one-time reports.
Putting Yourself On The Spot: What To Do When Nothing Else Is Working
David Sill; Head of Sales Enablement, DiscoverOrg, speaking at The 2018 Sales Development Conference at the Ritz-Carlton San Francisco.
What it takes to create innovation that wins by Andria Long
Andria Long discusses what it takes to drive innovation success. She provides 4 keys: 1) Define the right goals by setting realistic expectations for size of innovation. 2) Focus on creating what consumers really want or need through early consumer guidance. 3) Differentiate and evolve offerings or risk being replaced. 4) Embrace failure and learn from mistakes to iterate and improve faster than competitors. Innovation success rates are low due to not meeting these keys - not understanding consumer needs, lacking differentiation, and failing to adapt or learn from failures.
(10/15) Personal Branding - Professional Work
The document discusses various topics related to business and leadership.
1) It provides an overview of Shell, describing it as a large multinational oil and gas company operating in over 90 countries that acquired BG Group in a major merger.
2) It discusses perspectives on the merger from experts, shareholders' reactions, and how Shell responded to address concerns.
3) It also touches on other topics like defining professionalism, evaluating risk, the importance of emotional intelligence and social skills for power and influence, and different leadership styles.
THE PROMISE OF CROWDSOURCING: 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS)
THE PROMISE OF CROWDSOURCING:
7 THINGS WE STILL NEED TO DO
(+3 PREDICTIONS)
Crowdsourcing Week Global Conference - Singapore
by Better Ventures | It’s better when everyone wins™
CTO Universe Leadership Series: The Six Principles of Persuasion
As senior tech leaders, we often fall prey to thinking that a “good idea” and logical case is sufficient to get the desired response and result. We might be trying to get our CEO on-board with investment in a new technology or a rearchitecture effort, or we might want culture or process changes by our team. Our “good idea” is simply the beginning. An idea must be communicated; a case must be made; and ultimately other people must be persuaded to get onboard.
Michael Carducci brings a fascinating background to this webinar. He’s a technologist and regularly works to help senior leaders improve their results. He’s also a professional mentalist and has been a student of psychology, human behavior and the principles of influence for nearly two decades.
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
Enchantment
Transcription of notes by Gahlord Dewald at June 2011 Blogging strategy summit - Guy Kawasaki was speaker. http://thoughtfaucet.com/
The Promise of Crowdsourcing: 7 Things We Still Need to Do
By Shelley Kuipers, Better Ventures. Presented at Crowdsourcing Week Global 2015. Learn more and join us at our next event: www.crowdsourcingweek.com
Ten ways to waste large amounts of public money on Social Change programmes...
Professor Jeff French
(Ironic) "Lectio magistralis"
European Social Marketing Conference. Antwerp 2018
1.Intorduction To begin with, we have decided to come up with a.docx
1.Intorduction
To begin with, we have decided to come up with a product called “Build Your Future.” The purpose for our brand “Build Your Future” is to help people find that perfect spouse they’ve been missing or searching for. Who wouldn’t want the perfect spouse for someone who’s always going to be there for you and never cheat. “Build Your Future” is also for people who are lonely and don’t have what it takes to get the person they want. Our company will be building human like robots with artificial intelligence from the ground up based off the buyer’s preference. Consumers will have the choice of everything they would want to be included in their person of interest for instance; hair color, skin color, height, weight, and personality.
2. Method
The mastermind behind the planning came about via social media. Social media is a platform that allows many individuals to create and share their ideas in social networking. So as I prepared to do my secondary research, I used social media sites like Facebook, Twitter, and Instagram to gather all the intake I needed for our new products. While doing this, we found many sources like “Being single hits very hard at night”, “I deserve everything and then some”, “The older you get the harder it is to like somebody”, “This generation will really have you kicking it solo”, and many more. Going about this process gave me a lot of information I needed, being that almost everyone in this generation communicate through the internet.
Based off of our research for our secondary data, we decided to provide surveys amongst several individuals. In the survey, we asked if any would want to find their significant other the natural way or build one. Out of a total of 100 surveys, 75% of the people requested build as their choice. Also in the survey, we provided other questions regarding the choice of building their soulmate like; descriptive features, personality traits, and other qualifications that would matter in their case for their spouse to convey. The answers to those questions would help significantly being that our new product has the ability to assemble whatever you would prefer your spouse to have. Interviews were also conducted to go off of the surveys presented to strongly justify the individual’s choice and honesty.
3. Summary of Secondary Research
4. Target Market
Target market consists of anybody who is seeking love. Teenagers, Young Adults, Senior Citizens, and Middle Age People of all ages. On our website we will have a We always see people complain or have problems with their spouse no matter the age this product will be useful and helpful. Build Your Future gives these people the ability to have it all and create just what you want in a spouse.
5. Product Description and Benefit Analysis
Our product is an actual man or woman you have the opportunity to create and build your own spouse. The benefits of this product gives the.
Marketing for Optometrists: Tips and Trends to Win Today's Patient
Who’s the wittiest of them all? Join us for a Marketing Showdown with Dr. Alan Glazier and Dr. Justin Bazan, moderated by Dr. Nathan Bonilla-Warford with insights by digital marketing expert Jeff White.
Expect trends, strong takeaways to instantly improve your marketing and solid optometry humor from some of our fave OD’s!
Industry trends optometrists can capitalize on in this new era of marketing
How to leverage your team to help execute your marketing plan
Identifying what you can manage in-house and when it’s time to outsource
Evaluating marketing results and understanding your ROI
The good and the ugly of online reviews and why they matter
Personal Growth in Times of Change - 17.11.2020
Presented to the students of Dublin Business School during the 2020 Personal Career Development week.
Image oneok post 9.12
This document discusses the importance of image and impression management. It notes that 87% of people who lose their jobs or fail to get promotions do so due to improper work habits and attitudes rather than lack of skills. It emphasizes that people judge others based on appearance and that image is reality. It provides tips on dressing professionally, maintaining a positive attitude, and managing one's personal brand.
10 Steps to Manage Your Online Ratings RDJ2016
This document provides a 10 step plan for managing online ratings and reviews. It begins with introductions from Bill Owens and Shashi Bellamkonda. It then discusses the challenges remodeling companies face with online ratings, including a lack of reviews and engagement from clients. The document outlines the importance of an online presence and reputation management. It presents a 10 step plan for managing online ratings that includes setting goals, training staff, asking clients for reviews, responding to all reviews, and measuring results. Group exercises are suggested to help remodelers audit and improve their reputation plans. Emerging trends in online reviews on platforms like Instagram, Amazon, and maps are also discussed.
10 Steps to Manage Your Online Ratings #RDJ2016
Speakers Bill Owens, President of Owens Construction and Shashi Bellamkonda, CMO of Surefire Social share their presentation of a talk they gave at the 2016 Remodeling Show on how remodelers can manage their online reputation in terms of the importance of reviews, acquiring more reviews, and responding to reviews you receive (both 5-stars and 1-stars).
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UXSG2014 Workshop (Day 2) - How to think like an entrepreneur (Trent Mankelow)
UXSG2014 Workshop (Day 2) - How to think like an entrepreneur (Trent Mankelow)
The Net Impression: Social Networking and Your Personal Brand
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Putting Yourself On The Spot: What To Do When Nothing Else Is Working
Putting Yourself On The Spot: What To Do When Nothing Else Is Working
What it takes to create innovation that wins by Andria Long
What it takes to create innovation that wins by Andria Long
THE PROMISE OF CROWDSOURCING: 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS)
THE PROMISE OF CROWDSOURCING: 7 THINGS WE STILL NEED TO DO (+3 PREDICTIONS)
CTO Universe Leadership Series: The Six Principles of Persuasion
CTO Universe Leadership Series: The Six Principles of Persuasion
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
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Ten ways to waste large amounts of public money on Social Change programmes...
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Marketing for Optometrists: Tips and Trends to Win Today's Patient
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More from Jim Ford
Culture of Speed - a Start-up
This was a great assignment. Building an organization within a start-up is a completely different skill set in some ways. It is easy to fall in love with the myth of the start-up with phrases like "burn rate". That means you are losing money. How to you ramp up fast, while growing talent, and keep everyone engaged and motivated, while they work harder than they may ever have. Done right, it is incredibly exciting.
Author the Future
My own experience is that if you have to drive change, empowering people to author the future with you, gets better thinking and better engagement. Our matra became, "None of us is as smart as all of us."
Business Process Re-engineering
The challenge with this BPR was that at the time our clients included 16 Fortune 500 CPG. With that level of sophistication, executing BPR was like changing a tire on a moving car.
Brand Adventure Journal
This really showed the effectiveness of great in-store programs. In addition to industry awards, we found ourselves at the Oscar's, Emmy's, Olympic's......and this was a start-up with zero product less than 24 months earlier.
Puffed Fruit Factory Launch
We launched this factory in Costa Rica as it was close to the fruit and we could better partner with the growers. The technology was unique in that it used vacuum and not just heat to dry the fruit and "puff" it up increasing the flavor profile.
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The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
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Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
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Lifecycle of a GME Trader: From Newbie to Diamond Hands
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EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
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Social Media and Corporate Social Responsibility
- 1. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS COMBINING SOCIAL MEDIA WITH CSR INCREASING THE EFFECTIVENES OF BOTH Social Media Author: J.Ford
- 2. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 2
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- 4. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 4
- 5. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 5
- 6. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 6 Listen to, live the social web, understand it, this cannot be faked Make relevant content for communities of interest Involve Create Guiding the Uncontrollable
- 7. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 7 Promote Actively, respectfully, promote the content with the networks Monitor, iteratively develop and respond or be damned Measure Guiding the Uncontrollable
- 8. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 8 Prior to Embarking
- 9. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 9 o Select the services that your target group uses o Be active and post frequently - Choose quality over quantity o Do not spam your audience with commercial information o Make the point clear without a click on the link o Participate on other micro blogs with replies and comments and join the dialogue with your followers o If you post from an organization - write as an individual o Be honest 7 Tips to Micro Blogging
- 10. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 10
- 11. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 11
- 12. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 12 Some are obvious, some need further review
- 13. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS TRANSFORMATION IS WHITE WATER o New problems, people act differently o The world speeds up o Less margin for error, bigger cost for error o Techniques on the peaceful river no longer apply
- 14. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS RE-RECRUIT YOUR KEEPERS o When change hits, talent typically leaves first o Organizational shake-ups cause people to stop and think o The best people have the most alternatives
- 15. INSIGHTS THAT POWER WINNING PRODUCT DECISIONS I’M SO SURPRISED Don’t assume that people are planning to stay merely because they haven’t told you of their plans to leave All-Stars often keep things to themselves until they are ready to leave The heart leaves before the body