Is Social CRM the new Holy Grail? How big is the hype and what is reality? A critical view on all types of (online) CRM and what Social CRM actually means today.
What is the future of retail? How is it impacted by digital, mobile, social media?
What about Big Data?
The presentation Jo Caudron gave for his keynote speech for the GS1 Forum in Belgium.
Presentation at IIR Mobile Instant Messaging Asia, 27 June 2007, Hong Kong
Diversifying Messaging Applications To Sustain Future Growth Beyond SMS: New Service Opportunities In Mobile IM
• Driving the demand for other mobile data services
• Allowing group communications with mobile and fixed terminals and richer content sharing
• Examining other forms of PC to mobile IM
• Assessing current and projected demand for messaging based m-commerce
• Examining 3G, IMS and instant messaging directions
www.iir-conferences.com/mimasia
Is Social CRM the new Holy Grail? How big is the hype and what is reality? A critical view on all types of (online) CRM and what Social CRM actually means today.
What is the future of retail? How is it impacted by digital, mobile, social media?
What about Big Data?
The presentation Jo Caudron gave for his keynote speech for the GS1 Forum in Belgium.
Presentation at IIR Mobile Instant Messaging Asia, 27 June 2007, Hong Kong
Diversifying Messaging Applications To Sustain Future Growth Beyond SMS: New Service Opportunities In Mobile IM
• Driving the demand for other mobile data services
• Allowing group communications with mobile and fixed terminals and richer content sharing
• Examining other forms of PC to mobile IM
• Assessing current and projected demand for messaging based m-commerce
• Examining 3G, IMS and instant messaging directions
www.iir-conferences.com/mimasia
The tenth chapter of Effective HR deals with Training Evaluation and Management. Through this presentation know the significance of training and evaluation. Understand the training evaluation models and the methods of training evaluation. Donald Kirkpatrick’s training evaluation model is also discussed in the presentation.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/SlideShareEffectHR
Join us on Facebook: http://www.facebook.com/welearnindia
Follow us on Twitter: https://twitter.com/WeLearnIndia
Read our latest blog at: http://welearnindia.wordpress.com
Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
MIS 02 foundations of information systemsTushar B Kute
The series of presentations contains the information about "Management Information System" subject of SEIT for University of Pune.
Subject Teacher: Tushar B Kute (Sandip Institute of Technology and Research Centre, Nashik)
http://www.tusharkute.com
telcwho? Filling the void of meaning.
Trends and Implications of the Berlin Telco Summit 2010
As consumer power is gaining momentum and the democratization of technology is revealing the limits of our current infrastructure, Telco Companies have a great opportunity to shape their identities by filling the void of meaning. These are the key findings of the Berlin Telco Summit 2010.
The participants of this year’s summit – 19 brand and communication strategists from 12 countries – discussed current developments in 15 different markets around the world ranging from India to Mexico. The global strategists identified two areas of conflict that Telecommunication brands should address by clearly positioning themselves, in order to meet the enormous challenges and remain relevant in people’s lives:
Consumers in Power versus Limits of Consumer Power
The growth of consumer power and freedom in the realm of Telecommunication is reflected through several developments. Most obvious is a higher degree of flexibility in terms of tariff plans, allowing consumers to tailor their own tariffs and releasing them from minimum contract terms. In the case of the UK brand giffgaff, which was launched by o2 last year, customers are even turning into the brand’s marketing managers. Smartphones and Social Media Networks are transforming into platforms for people to start their own business and to share and spread their opinion publicly.
However, there are still limits to consumer power. In many cases co-creation is reduced to advertising and communication. And the restriction of consumer power goes even further with some powerful brands establishing themselves as gatekeepers and censors such as Apple, which hit the headlines after banning certain apps from its App store, dictating what is appropriate or not.
Beyond, Social Media and Telecommunication bear great risks and dangers, with millions of people sharing their entire lives with the public, however sometimes too much of it or in a highly addictive way. And these days Social Media is unfortunately not only an agent for positive social and economic change, but also a powerful tool for the evil.
Democratization of Technology versus Limits of Technology
Smartphones and mobile Internet become available to the masses, thanks to attractive financing concepts, affordable data plans and handsets. Also many services are available to more people, e.g. pedestrian navigation, which is increasingly offered for free.
However, the process of democratization of technology poses huge challenges to Telecommunication Companies, especially in terms of infrastructure and data volumes. Thus, network quality has become a big issue again in markets with high smartphone penetration. It is picked up in communications and fuels the current trend of improving basic services and products.
These trends and observations result in two major challenges for the telecommunication industry:
Meaning is Fundamental.
Telco Companies need to develop a clear point of view of what they want to be and what they want to stand for – in the long-term, to avoid turning into replaceable commodity providers and to escape from the ongoing price competition.
Becoming more meaningful can be achieved in various ways e.g., by focussing and thus being able to champion in a few things, such as products or services, rather than averaging in many. Meaning can also be created by being good and acting as responsible corporate citizen, such as the brand “idea” in India, which addresses subjects like education, caste or health that are highly relevant to the Indian society. In order to become more meaningful, Telcos also need to redefine their relationship towards people, acknowledging and leveraging consumer power instead of restricting it and thus turning it into something that is beneficial for both, brands and people.
Innovation is Future.
To avoid losing ground to new competitors from other in
The tenth chapter of Effective HR deals with Training Evaluation and Management. Through this presentation know the significance of training and evaluation. Understand the training evaluation models and the methods of training evaluation. Donald Kirkpatrick’s training evaluation model is also discussed in the presentation.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/SlideShareEffectHR
Join us on Facebook: http://www.facebook.com/welearnindia
Follow us on Twitter: https://twitter.com/WeLearnIndia
Read our latest blog at: http://welearnindia.wordpress.com
Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
MIS 02 foundations of information systemsTushar B Kute
The series of presentations contains the information about "Management Information System" subject of SEIT for University of Pune.
Subject Teacher: Tushar B Kute (Sandip Institute of Technology and Research Centre, Nashik)
http://www.tusharkute.com
telcwho? Filling the void of meaning.
Trends and Implications of the Berlin Telco Summit 2010
As consumer power is gaining momentum and the democratization of technology is revealing the limits of our current infrastructure, Telco Companies have a great opportunity to shape their identities by filling the void of meaning. These are the key findings of the Berlin Telco Summit 2010.
The participants of this year’s summit – 19 brand and communication strategists from 12 countries – discussed current developments in 15 different markets around the world ranging from India to Mexico. The global strategists identified two areas of conflict that Telecommunication brands should address by clearly positioning themselves, in order to meet the enormous challenges and remain relevant in people’s lives:
Consumers in Power versus Limits of Consumer Power
The growth of consumer power and freedom in the realm of Telecommunication is reflected through several developments. Most obvious is a higher degree of flexibility in terms of tariff plans, allowing consumers to tailor their own tariffs and releasing them from minimum contract terms. In the case of the UK brand giffgaff, which was launched by o2 last year, customers are even turning into the brand’s marketing managers. Smartphones and Social Media Networks are transforming into platforms for people to start their own business and to share and spread their opinion publicly.
However, there are still limits to consumer power. In many cases co-creation is reduced to advertising and communication. And the restriction of consumer power goes even further with some powerful brands establishing themselves as gatekeepers and censors such as Apple, which hit the headlines after banning certain apps from its App store, dictating what is appropriate or not.
Beyond, Social Media and Telecommunication bear great risks and dangers, with millions of people sharing their entire lives with the public, however sometimes too much of it or in a highly addictive way. And these days Social Media is unfortunately not only an agent for positive social and economic change, but also a powerful tool for the evil.
Democratization of Technology versus Limits of Technology
Smartphones and mobile Internet become available to the masses, thanks to attractive financing concepts, affordable data plans and handsets. Also many services are available to more people, e.g. pedestrian navigation, which is increasingly offered for free.
However, the process of democratization of technology poses huge challenges to Telecommunication Companies, especially in terms of infrastructure and data volumes. Thus, network quality has become a big issue again in markets with high smartphone penetration. It is picked up in communications and fuels the current trend of improving basic services and products.
These trends and observations result in two major challenges for the telecommunication industry:
Meaning is Fundamental.
Telco Companies need to develop a clear point of view of what they want to be and what they want to stand for – in the long-term, to avoid turning into replaceable commodity providers and to escape from the ongoing price competition.
Becoming more meaningful can be achieved in various ways e.g., by focussing and thus being able to champion in a few things, such as products or services, rather than averaging in many. Meaning can also be created by being good and acting as responsible corporate citizen, such as the brand “idea” in India, which addresses subjects like education, caste or health that are highly relevant to the Indian society. In order to become more meaningful, Telcos also need to redefine their relationship towards people, acknowledging and leveraging consumer power instead of restricting it and thus turning it into something that is beneficial for both, brands and people.
Innovation is Future.
To avoid losing ground to new competitors from other in
Mobile 2.0 Europe 2009 - http://mobile20.eu
Openness in the telecommunication industry
Open with care or care to open?
Carlos Domingo
Director, Internet and Multimedia Lab
TELEFÓNICA I+D
Learning Clusters in Challenging EnvironmentsHaasis
Presentation that aims to prove the importance of relationship management in clusters and cluster initiatives (held in Tallinn, TCI European Regional Cluster Conference, March 2011)
başta EMT olmak üzere MiliMetre, NestNet, Associated Editors, Sanal Haber Merkezi, STH ve diğer bağlı girişimler biraraya getiren yapı; "below the line" denildiğinde kusursuz çözüm sunan servis istasyonu...
Written for a seminar at Universiteit Twente (Netherlands) in March 2009, this presentation by Adrien Joly (Alcatel-Lucent Bell Labs France) introduces approaches for improved enterprise communication and collaboration, which motivates a convergent framework of real-time contextual notifications based on employees' work context. The framework is presented and current research issues (work in progress) are introduced.
The UX Edition of GfK echTalk, looks at Switching your Digital Ecosystem, Discoverability, Gamification, the future for recommendation models and much more.
Marken werden über eine Vielzahl von bewussten und unbewussten, direkten und indirekten, medialen und non-medialen Erlebnissen wahrgenommen. Jedes dieser einzelnen Markenerlebnisse prägt unser Bild von Marken und bestimmt unsere Präferenzen. Besonders attraktiven und intensiven Markenerlebnissen kommen hierbei eine besondere Rolle zu für den Aufbau und die Steuerung des Markenerlebens.
Wir von SM+ sammeln daher jeweils über drei Monate interessante Markenerlebnisse. Aus diesen wählen wir die spannendsten aus, die zukünftig an jedem Quartalsende vorgestellt werden sollen.
Vorschläge sind jederzeit willkommen! Wem interessante Markenerlebnisse begegnen, kann gerne einen Link oder eine Beschreibung an uns senden: Okkan Coban (oco@sasserathmunzingerplus.com)
Marken werden über eine Vielzahl von bewussten und unbewussten, direkten und indirekten, medialen und non-medialen Erlebnissen wahrgenommen. Jedes dieser einzelnen Markenerlebnisse prägt unser Bild von Marken und bestimmt unsere Präferenzen. Besonders attraktiven und intensiven Markenerlebnissen kommen hierbei eine besondere Rolle zu für den Aufbau und die Steuerung des Markenerlebens.
Wir von SM+ sammeln daher jeweils über drei Monate interessante Markenerlebnisse. Aus diesen wählen wir die spannendsten aus, die zukünftig an jedem Quartalsende vorgestellt werden sollen.
Vorschläge sind jederzeit willkommen! Wem interessante Markenerlebnisse begegnen, kann gerne einen Link oder eine Beschreibung an uns senden: Okkan Coban (oco@sasserathmunzingerplus.com)
Marken werden über eine Vielzahl von bewussten und unbewussten, direkten und indirekten, medialen und non-medialen Erlebnissen wahrgenommen. Jedes dieser einzelnen Markenerlebnisse prägt unser Bild von Marken und bestimmt unsere Präferenzen. Besonders attraktiven und intensiven Markenerlebnissen kommen hierbei eine besondere Rolle zu für den Aufbau und die Steuerung des Markenerlebens.
Wir von SM+ sammeln daher jeweils über drei Monate interessante Markenerlebnisse. Aus diesen wählen wir die spannendsten aus, die zukünftig an jedem Quartalsende vorgestellt werden sollen.
Vorschläge sind jederzeit willkommen! Wem interessante Markenerlebnisse begegnen, kann gerne einen Link oder eine Beschreibung an uns senden: Okkan Coban (oco@sasserathmunzingerplus.com)
„Markenvertrauen“ heißt die
vierte Auflage einer Studie, die
seit 2008 von Musiol Munzinger
Sasserath (MMS) erhoben wird, und nun erstmals zusammen mit der Lebensmittel Zeitung durchgeführt wurde. Untersucht wird das Vertrauen der Menschen in Deutschland zu 29 Branchen und 100 Marken.
In Zeiten sich verändernder und instabiler werdender Beziehungen zwischen Unternehmen und den Menschen bietet die Etablierung eines Kundenbeirats Unternehmen die Chance, sich durch den direkten Dialog und ein besseres Kundenverständnis weiterzuentwickeln. In vielen Branchen betreten sie damit heute noch Neuland und können sich somit einen Vorsprung sichern. Ein funktionierender Kundenbeirat wird von der Mehrheit der Bevölkerung als sinnvoll bewertet, obwohl das Thema relativ neu und noch nicht sehr bekannt ist. Entscheidend für den Erfolg ist die durchdachte und nachhaltige Konzeption. Letztendlich aber kommt es auf die Ernsthaftigkeit, die Wertschätzung und das Vertrauen gegenüber den Beiräten sowie den sensiblen Umgang mit den Erwartungen an.
http://www.musiolmunzingersasserath.com/blog/?p=3575
‚Markenerlebnisse sind die neue Leitwährung in der Markenführung’ - das war die Hauptthese, die führende Markenexperten auf dem 3. Club der Markenfreunde zum Thema Markenerleben am 27. Januar 2011 diskutierten. Uwe Munzinger fasst in seiner Präsentation die wichtigsten Erkenntnisse zusammen und erklärt, wie Markenverantwortliche auf Grundlage neuester Forschungserkenntnisse Markenpräferenz kategoriespezifisch messen, managen und maximieren können.
Musiol Munzinger Sasserath stellt wieder die Vertrauensfrage: Per Online-Befragung wurden auch in 2010 1.000 Deutsche repräsentativ zum Vertrauen in 21 Branchen und 49 Top-Marken befragt. Nach zwei Jahren mit massiven Vertrauensverlusten als Folge von Finanz- und Wirtschaftskrise sind unter den momentan sehr positiven Rahmenbedingungen wieder Vertrauenszuwächse in Unternehmen und Branchen zu verzeichnen. Amazon, Nivea, Aldi und Audi sowie Volkswagen genießen das größte Vertrauen als Marken, Google dagegen verliert an Vertrauen.
Nach der Finanzkrise 2008 untersuchte Musiol Munzinger Sasserath wie sehr das Vertrauen der Konsumenten in die Banken gelitten hat, welchen Branchen und Marken überhaupt noch vertraut wird und welche Faktoren ausschlaggebend für Vertrauen in Marken und Unternehmen sind.
Diese erste Erhebung wurde im Oktober 2009 mit einer zweiten Welle ergänzt, die den Vertrauensverlust mit Ergebnissen aus Großbritannien gegenspiegelt und relevante Stellhebel für einen nachhaltigen Vertrauensaufbau bewertet.
Preview of our study "Brands, TV & Facebook" held at Next Conference 10 in Berlin.
An overview of Facebook activities of big German brands from the Top 100 TV-spenders.
Trendreport 2010: TV-Marken auf Facebook
Musiol Munzinger Sasserath, Zucker.Kommunikation und Nielsen untersuchen Facebook-Profile der aktivsten TV-Marken einer Woche im April/KW 15
Dabei wurden vier unterschiedliche Vorgehensweisen bei der Facebook-Strategie der Marken identifiziert.
Nur 4,3 Prozent der Fans sind auf den Marken-Profilen in einer exemplarischen Woche aktiv.
Workshop "Poke, Add, Tweet – und alle haben dich lieb!?" zum Potenzial von Social Media für Marken und Unternehmen anlässlich des Deutschen Marketing Tags 2009 in Berlin
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
35. Gesellschaft für umsetzungsorientierte Markenberatung
und Markenentwicklung mbH
Rosenstraße 18
D-10178 Berlin
T +49 30.7790777-70
F +49 30.7790777-99
hello@musiolmunzingersasserath.com
www.musiolmunzingersasserath.com
Any exploitation of the firm's presentation is prohibited except after previous written permission by the firm. This also and in particular applies to elements of the firm's presentation
not being protected by special legal rights, in particular by copyright.