This document is the September 2012 issue of Ethical Corporation magazine. It contains summaries of articles on topics related to corporate responsibility and sustainability such as responsible reporting, green building models, supplier engagement, and the GM food labeling debate. The magazine also advertises an upcoming conference on CR reporting and communications strategies and previews content in the issue on sustainability salaries, ethical banking, Kimberly-Clark's sustainability efforts, and an essay on leadership.

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Responsible reporting
Social media makes its mark
Green building models
How Skanska is sustainable and commercial
Supplier engagement
Profitable cooperation with Marks & Spencer
September 2012 www.ethicalcorp.com
The GM debate
Pesticide-free progress?

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Qu eceiv
to
CR Reporting and Communications Summit
ote e
r
Ma £150
g2 o
01 ff!
Boost stakeholder engagement
2
and brand reputation with a
cutting-edge CR reporting and
communications strategy
NOVEMBER 20-21, 2012 LONDON
INNOVATION BEST PRACTICE INTERACTIVITY FOCUSED DEBATE
www.ethicalcorp.com/reporting
HEAR FROM THE FOLLOWING
Establish a competitive edge INTERNATIONAL BUSINESS LEADERS:
Stay ahead of the latest developments with sessions
on upcoming G4 and the next phase for integrated
reporting, incorporate the lessons in your GRI
Chairman, Herman Mulder
organisations CR report.
Powerful methods engage external
stakeholders BMW Group
Secure specific communication techniques specially Head of Cultural Engagement, Thomas Girst
designed for the relevant target audience including
investors, customers and media.
Defeat a siege mentality in a crisis Caesars Entertainment
Executive Vice President, Jan Jones
Utilise the openness and transparency of social media
to enhance the reach of your CR programme and
enhance brand reputation.
Bloomberg
Global Head Bloomberg Social Media,
Don't sit on the side-line, Robert Harles
join the debate
Real time critical analysis of sustainability reports
Allianz Global Investors
during our Reporting X-Factor session. Global Head of Sustainability Research,
Bozena Jankowska
Book your place NOW! Call 020 7375 7226 or email steven.wilding@ethicalcorp.com

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Ethical Corporation • September 2012 Contents 3
Contents
5 From the editor
EthicsWatch
6 Sustainability salaries
Better pay
7 Oil sector risks
Tell us more
8 Ethical banking
Small can be beautiful
9 Kimberly-Clark
Paper revolution?
p24 GM rethink? p36 Engaging retailer
10 Mallen Baker 24 GM food labelling 31 NGOwatch
Don’t see me in court What would Rachel Carson say? Adidas accused
Briefing: sustainability reporting 28 NEW Cheat sheet Strategy and management
12 More credibility All the latest research highlights
32 Skanska
16 Is integration the answer? Building green business models
19 Better data; better transparency 30 Peter Knight 36 Marks Spencer
New York urban renewal Real supplier engagement
39 Essay: leadership
22 CRwatch Why company chiefs should be more
Urban development, Ikea-style presidential
43 China column
Paul French on why Beijing is getting tough
on brands
Review
44 Academic news
45 New books
46 Report: STMicroelectronics
47 Report: SABMiller
COVER IMAGE: SHAPLY_DONE/ISTOCKPHOTO.COM
48 People on the move
50 Toby Webb
How CR execs can be future deal makers
p11 We're listening p32 Skanska's tall ambition