1. USC Sustainability
David Myles, Patrick Henderson II, Zhenzhou Ni, Ishita Y Aggarwal

2. Problem
• Lack of brand awareness
• Lack of resources
• Ambiguous role on campus

3. Recommendations
GREEN ENGAGEMENT FUND
MEDIUM
EASY
HARD

4. “◍ Need to narrow focus
◍ Peers unaware of USCOS
◍ Only nine student workers with limited time and
knowledge
Focus Group Discussion (FGD) Results

5. Survey
◍Only 50 responses
◍46% unaware of USCOS
◍8% aware of Green Engagement Fund

6. Academic Research
Consistent messaging across
media platforms, key to reaching
skeptical millennials (Lazarevic,
2012)
Millennials more concerned than
older generations but possess
partial knowledge (Wiernik and
Ones, 2013; Hill, 2012)
Lack of knowledge about
sustainability leads to apathy
(Filho, 2000)
Need to promote effective
communication between
sustainability organizations and
stakeholders (Witteborn, 2010)

7. Email Interviews
University of Florida
University of Washington
University of Notre Dame

8. Communication Strategies
MediumEasy Hard

9. EASY

10. MEDIUM

11. INTEGRATE
sustainability within
department apps
HARD

12. INITIALBUDGET

13. FINAL BUDGET

14. LESSONS LEARNED
• Consulting requires constant questioning of
reality
• Recommendations are only as good as their
supporting research
• Time management is essential and difficult
• Maybe wait a while before going into consulting

15. Our Office
CONSULTANTS
DAVID MYLES
PATRICK HENDERSON II
ZHENZHOU NI
ISHITA Y AGGARWAL
Thank you!