This one-page fact sheet summarizes research on the business benefits of corporate social responsibility (CSR) initiatives. [1] CSR can improve employee engagement, with companies seeing increased operating income and earnings per share. [2] Consumers expect companies to be socially responsible and communicate their CSR efforts, which increases brand reputation and sales. [3] Younger generations especially value CSR and expect companies to give back to their communities. Well-executed CSR programs can positively impact a company's bottom line through improved employee retention and satisfaction.
Marketers can now use data to shape how brands interact with customers and what products and services are offered. By understanding customers as individuals and using predictive analytics, marketers can get ahead of customer demands and design social businesses. Only 48% of CMOs surveyed felt prepared for today's complexity, but a new kind of CMO is adapting by bringing more rigor to marketing investments and proving marketing can be more personal and a service than a sales pitch.
Note: These are slides only. The recording is also available on Slideshare at: https://www.slideshare.net/Altimeter/the-rise-of-digital-influence-with-brian-solis-13017768
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood.
This webinar, expanding upon Brian's recent report, will discuss in greater detail what digital influence is and how businesses can leverage it to their advantage.
How does influence spread online? How does it cause effect? What are the possible outcomes, and how can they be measured? Brian will answer these questions and others, as well as discuss a clear Action Plan to help businesses capitalize on Digital Influence.
Brian's report, The Rise of Digital Influence, is available on the Altimeter Group website at: altimetergroup.com/research/reports/the-rise-of-digital-influence.
Björn Edlund discusses the importance of societal competence for business leaders and sustainability. He asks if leadership is ready to interact with stakeholders and understand how public opinion is formed. Edlund also questions if leaders can assess non-technical risk and are trained to manage issues through assertiveness and compromise. He notes that companies are vulnerable in the public sphere and must frame debates around delivering customer and societal value. Edlund proposes developing societal competence through helping leaders understand reputational vulnerabilities, preparing them for stakeholder engagement, and training them in assertive yet compromising issue management.
This document discusses social media and how companies can use it for customer communication. It defines social media as web and mobile technologies that allow for interactive dialogue and user-generated content. Some key facts about social media usage are provided, such as people spending over 6 hours per day on social networking sites and 93% of businesses using it for marketing. The document explores how social media allows companies to build relationships with customers, create product awareness, promote products, and provide customer support. It also discusses analyzing social data to identify customer attributes and communication opportunities while addressing challenges of managing social media communication.
The document discusses trends and predictions for the future workplace in 2020 and beyond. It notes that demographics are shifting with slower growth in working age populations. Younger generations now in the workforce have different traits and expectations than previous generations. The workplace is becoming more digital, mobile, and global. Employers will need to adapt to attract and retain talent by offering flexible work arrangements, opportunities for learning and growth, and emphasizing social responsibility. The roles of leadership and HR are also expected to change to focus more on developing others, enabling innovation, and creating inclusive cultures.
This document provides information about an upcoming Social Media Career Fair. It discusses how social media skills are now essential for many jobs. It also outlines some of the sessions that will be part of the career fair, including getting active in social media, understanding how social media skills relate to different types of jobs, and learning how to build trust and engage with audiences online. The career fair aims to help people understand how to harness social media for their careers.
Nick Howard: Building Trust in LeadershipEdelman_UK
According to the 2012 Edelman Trust Barometer, regular employees now have more credibility than CEOs when providing information about a company. This represents a major shift that has implications for how internal communicators engage employees and leaders. While traditional corporate communications are distrusted, empowering employees and leaders to advocate for the company through social media and by building stronger customer relationships can help rebuild trust over time. Internal communicators must support leaders to engage authentically with employees through tools and resources that make transparent and candid dialogue easy.
Social care, or customer service through social media, is becoming increasingly important for brands. This presentation discusses how prevalent social care is, why it matters for brands, and the risks of not investing in social care. It also provides best practices for implementing social care programs, including organizational collaboration, developing playbooks, using metrics, and leveraging data-driven insights. Examples are given of both effective and ineffective social care responses on Twitter from various companies.
Marketers can now use data to shape how brands interact with customers and what products and services are offered. By understanding customers as individuals and using predictive analytics, marketers can get ahead of customer demands and design social businesses. Only 48% of CMOs surveyed felt prepared for today's complexity, but a new kind of CMO is adapting by bringing more rigor to marketing investments and proving marketing can be more personal and a service than a sales pitch.
Note: These are slides only. The recording is also available on Slideshare at: https://www.slideshare.net/Altimeter/the-rise-of-digital-influence-with-brian-solis-13017768
Digital Influence is one of the hottest trends in social media, yet is largely misunderstood.
This webinar, expanding upon Brian's recent report, will discuss in greater detail what digital influence is and how businesses can leverage it to their advantage.
How does influence spread online? How does it cause effect? What are the possible outcomes, and how can they be measured? Brian will answer these questions and others, as well as discuss a clear Action Plan to help businesses capitalize on Digital Influence.
Brian's report, The Rise of Digital Influence, is available on the Altimeter Group website at: altimetergroup.com/research/reports/the-rise-of-digital-influence.
Björn Edlund discusses the importance of societal competence for business leaders and sustainability. He asks if leadership is ready to interact with stakeholders and understand how public opinion is formed. Edlund also questions if leaders can assess non-technical risk and are trained to manage issues through assertiveness and compromise. He notes that companies are vulnerable in the public sphere and must frame debates around delivering customer and societal value. Edlund proposes developing societal competence through helping leaders understand reputational vulnerabilities, preparing them for stakeholder engagement, and training them in assertive yet compromising issue management.
This document discusses social media and how companies can use it for customer communication. It defines social media as web and mobile technologies that allow for interactive dialogue and user-generated content. Some key facts about social media usage are provided, such as people spending over 6 hours per day on social networking sites and 93% of businesses using it for marketing. The document explores how social media allows companies to build relationships with customers, create product awareness, promote products, and provide customer support. It also discusses analyzing social data to identify customer attributes and communication opportunities while addressing challenges of managing social media communication.
The document discusses trends and predictions for the future workplace in 2020 and beyond. It notes that demographics are shifting with slower growth in working age populations. Younger generations now in the workforce have different traits and expectations than previous generations. The workplace is becoming more digital, mobile, and global. Employers will need to adapt to attract and retain talent by offering flexible work arrangements, opportunities for learning and growth, and emphasizing social responsibility. The roles of leadership and HR are also expected to change to focus more on developing others, enabling innovation, and creating inclusive cultures.
This document provides information about an upcoming Social Media Career Fair. It discusses how social media skills are now essential for many jobs. It also outlines some of the sessions that will be part of the career fair, including getting active in social media, understanding how social media skills relate to different types of jobs, and learning how to build trust and engage with audiences online. The career fair aims to help people understand how to harness social media for their careers.
Nick Howard: Building Trust in LeadershipEdelman_UK
According to the 2012 Edelman Trust Barometer, regular employees now have more credibility than CEOs when providing information about a company. This represents a major shift that has implications for how internal communicators engage employees and leaders. While traditional corporate communications are distrusted, empowering employees and leaders to advocate for the company through social media and by building stronger customer relationships can help rebuild trust over time. Internal communicators must support leaders to engage authentically with employees through tools and resources that make transparent and candid dialogue easy.
Social care, or customer service through social media, is becoming increasingly important for brands. This presentation discusses how prevalent social care is, why it matters for brands, and the risks of not investing in social care. It also provides best practices for implementing social care programs, including organizational collaboration, developing playbooks, using metrics, and leveraging data-driven insights. Examples are given of both effective and ineffective social care responses on Twitter from various companies.
This document outlines the required reading schedule for an Introduction to Western Civilization course taught by Michael W. Beard in Fall 2011. It lists the chapters and pages from the course text, A History of Western Society, 8th Edition by McKay, Hill, and Buckler, that students are expected to read each week of the semester. Key chapters cover the origins and development of Western civilization from ancient history through the modern era.
Este documento describe una actividad para estudiantes de 2o ESO sobre creatividad literaria y matemática. La actividad involucra la creación de "publipoemas" modificando poemas matemáticos existentes para incluir marcas publicitarias mientras se mantiene la rima y el sentido. La actividad toma 2 horas y busca conectar la creatividad con las matemáticas a través de la poesía.
This document promotes cam modeling as a work-from-home job opportunity. It states that cam modeling allows flexible hours and high earnings of $20-$300 per hour. It promotes the Boleyn Models agency, saying they offer the highest payouts, privacy protections, and daily income payments. Becoming a cam model simply requires a webcam and computer.
Traffic tickets are notices issued by a traffic policeman to a motorist as a result of violating traffic rules. There are many types of tickets that a policeman can issue to a motorist. Some of the most common ones include speeding tickets and parking tickets. A speeding one is issued when a motorist exceeds the speed limit that has been set by the governing laws.
A parking one is issued when a motorist violates the rules of parking a car or any other automobile. One of the reasons why one might be issued with such a receipt is because of parking the car in the wrong direction or a situation whereby a driver has done a double parking. Double parking is considered to be a serious offence because it obstructs the other automobile that was packed before
La serie Los Simpson fue creada por Matt Groening y hizo su primera aparición en 1987 como cortos animados antes de convertirse en una serie independiente en 1989. La serie se centra en la familia Simpson compuesta por Homero, Marge, Bart, Lisa y Maggie y proporciona detalles sobre la edad, profesión y rasgos distintivos de cada miembro.
El documento describe la Ruta de Ingresos y Empresarismo (RIE), un programa que busca incrementar las capacidades productivas, administrativas y empresariales de familias pobres y vulnerables vinculadas a la Red UNIDOS a través de formación y asistencia técnica para emprendimientos individuales o asociativos. El programa se desarrollará en tres fases en 2011 y brindará acompañamiento psicosocial a los participantes. Los requisitos para participar incluyen tener entre 26 y 60 años, estar desempleado o inactivo, carecer de neg
This document provides a summary of Michelle Vann's work experience and qualifications. She has over 20 years of experience working in health care and social housing roles, most recently as a Scheme Manager from 2006 to 2008. She has also taken on volunteer and temporary work since 2011 while recovering from ill health. Her experience includes managing housing schemes for the elderly, working in residential childcare and homeless shelters, and coordinating care services. She has qualifications in health and social care as well as English and maths GCSEs.
Los sonidos están compuestos de una onda principal y armónicos secundarios. El timbre depende de la intensidad y cantidad de estos armónicos. Cada instrumento musical produce un patrón único de armónicos que determina su timbre característico, aunque pueda emitir la misma nota fundamental que otro instrumento. El timbre se define por el espectro de armónicos y la envolvente de amplitud del sonido a lo largo del tiempo.
Purushotham C.V., a peasant, provides basic biographical details in a document including his name, date of birth, place of birth, date of marriage, date of his wife's death, and contact information. No date of death is included. The document suggests he resides in Bangalore, Karnataka, India.
The document provides a wanted poster for the Spiny Water Flea, describing it as an alien invader that has been spotted in Adirondack Lakes. It kills fish and fouls fishing lines. It is distinguished by its resemblance to green snot, long straight tail, and spine twice as long as its half inch body. The document recommends inspecting and cleaning boats and removing all plants to help control the spread and serve as a reward for cleaner lakes.
O documento descreve o que é ser um web designer, incluindo suas principais responsabilidades como projetar a aparência e a navegabilidade de sites e aplicar conceitos de design visual. Também discute as características necessárias para a profissão como criatividade e habilidades artísticas, além de áreas de atuação como design de interface e multimídia.
Exploiter le potentiel des médias sociaux - Accenture InteractiveMarie_Estager
Social media enables companies to deliver highly relevant experiences at scale by tapping into a wealth of consumer data on interests, preferences, and social connections. To fully leverage social media, companies need to (1) industrialize engagement by curating vast amounts of user-generated content, (2) supercharge collaboration by breaking down internal silos and sharing insights across departments, and (3) transform operations by organizing around customer relevance and responding seamlessly to customer needs across channels. Harnessing social media in this way allows companies to engage customers continuously and deliver precisely tailored experiences.
This document discusses the importance of corporate social responsibility (CSR) communication. It argues that communicating CSR initiatives is good for business, as stakeholders increasingly demand transparency and reward responsible companies. While CSR communication was once optional, the global marketplace now requires companies to clearly identify what makes them unique, including their social and environmental practices. Research shows companies communicating their CSR efforts enhance their reputation and develop consumer trust. Overall, effective CSR communication can improve a company's competitive advantage and likelihood of success.
The document discusses Acxiom's Relevance-XTM Social, which allows marketers to leverage social media data to target influential customers and drive word-of-mouth marketing. It analyzes consumer behavior on social networks and how Acxiom can help marketers identify influential users to reach their optimal targets through social relationships and conversations. The solution provides features like targeting VIP programs, gathering customer insights, and reactivating inactive customers.
Engaging with Empowered Customers: Tips for the Digital MarketerSitecore
Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.
Landor Associates predicts trends in shopping behavior, packaging, and social media for 2011. For shopping behavior, consumers will seek authentic brand stories, real value over premium prices, and origins/traceability of products. Packaging will become more sustainable and incorporate new technologies. In social media, brands will need to provide curated, meaningful content to earn a place in users' streams, and location-based services will tailor offers to users' locations.
IBM Study On Sustainable Corporate Social ResponibilityrScott Rains
IBM's Institute for Business Value conducted a survey of over 250 business executives worldwide about corporate social responsibility (CSR). The survey found that most companies now see CSR as an opportunity for growth rather than just a cost of doing business. Specifically:
- 68% of surveyed executives said their companies are focusing CSR activities on creating new revenue streams.
- Over half said their CSR activities already give them a competitive advantage.
- However, 76% admitted they don't fully understand their customers' expectations around CSR.
The document discusses how increased connectivity and information sharing have led to greater visibility into companies' operations and supply chains. It also outlines strategies for companies to integrate CSR into their core business strategies and operations
This document discusses how companies can adopt the ethos of social media in their customer engagement strategies. It outlines that social media has become mainstream in Australia, with users spending many hours per month on sites. While companies recognize the marketing opportunity, most struggle to incorporate social media strategically. The document advocates adopting the ethos of social media - transparency, genuineness, relevance and proximity. It provides a three-phase methodology for companies to develop social media capabilities and opportunities in line with this ethos.
This document outlines the required reading schedule for an Introduction to Western Civilization course taught by Michael W. Beard in Fall 2011. It lists the chapters and pages from the course text, A History of Western Society, 8th Edition by McKay, Hill, and Buckler, that students are expected to read each week of the semester. Key chapters cover the origins and development of Western civilization from ancient history through the modern era.
Este documento describe una actividad para estudiantes de 2o ESO sobre creatividad literaria y matemática. La actividad involucra la creación de "publipoemas" modificando poemas matemáticos existentes para incluir marcas publicitarias mientras se mantiene la rima y el sentido. La actividad toma 2 horas y busca conectar la creatividad con las matemáticas a través de la poesía.
This document promotes cam modeling as a work-from-home job opportunity. It states that cam modeling allows flexible hours and high earnings of $20-$300 per hour. It promotes the Boleyn Models agency, saying they offer the highest payouts, privacy protections, and daily income payments. Becoming a cam model simply requires a webcam and computer.
Traffic tickets are notices issued by a traffic policeman to a motorist as a result of violating traffic rules. There are many types of tickets that a policeman can issue to a motorist. Some of the most common ones include speeding tickets and parking tickets. A speeding one is issued when a motorist exceeds the speed limit that has been set by the governing laws.
A parking one is issued when a motorist violates the rules of parking a car or any other automobile. One of the reasons why one might be issued with such a receipt is because of parking the car in the wrong direction or a situation whereby a driver has done a double parking. Double parking is considered to be a serious offence because it obstructs the other automobile that was packed before
La serie Los Simpson fue creada por Matt Groening y hizo su primera aparición en 1987 como cortos animados antes de convertirse en una serie independiente en 1989. La serie se centra en la familia Simpson compuesta por Homero, Marge, Bart, Lisa y Maggie y proporciona detalles sobre la edad, profesión y rasgos distintivos de cada miembro.
El documento describe la Ruta de Ingresos y Empresarismo (RIE), un programa que busca incrementar las capacidades productivas, administrativas y empresariales de familias pobres y vulnerables vinculadas a la Red UNIDOS a través de formación y asistencia técnica para emprendimientos individuales o asociativos. El programa se desarrollará en tres fases en 2011 y brindará acompañamiento psicosocial a los participantes. Los requisitos para participar incluyen tener entre 26 y 60 años, estar desempleado o inactivo, carecer de neg
This document provides a summary of Michelle Vann's work experience and qualifications. She has over 20 years of experience working in health care and social housing roles, most recently as a Scheme Manager from 2006 to 2008. She has also taken on volunteer and temporary work since 2011 while recovering from ill health. Her experience includes managing housing schemes for the elderly, working in residential childcare and homeless shelters, and coordinating care services. She has qualifications in health and social care as well as English and maths GCSEs.
Los sonidos están compuestos de una onda principal y armónicos secundarios. El timbre depende de la intensidad y cantidad de estos armónicos. Cada instrumento musical produce un patrón único de armónicos que determina su timbre característico, aunque pueda emitir la misma nota fundamental que otro instrumento. El timbre se define por el espectro de armónicos y la envolvente de amplitud del sonido a lo largo del tiempo.
Purushotham C.V., a peasant, provides basic biographical details in a document including his name, date of birth, place of birth, date of marriage, date of his wife's death, and contact information. No date of death is included. The document suggests he resides in Bangalore, Karnataka, India.
The document provides a wanted poster for the Spiny Water Flea, describing it as an alien invader that has been spotted in Adirondack Lakes. It kills fish and fouls fishing lines. It is distinguished by its resemblance to green snot, long straight tail, and spine twice as long as its half inch body. The document recommends inspecting and cleaning boats and removing all plants to help control the spread and serve as a reward for cleaner lakes.
O documento descreve o que é ser um web designer, incluindo suas principais responsabilidades como projetar a aparência e a navegabilidade de sites e aplicar conceitos de design visual. Também discute as características necessárias para a profissão como criatividade e habilidades artísticas, além de áreas de atuação como design de interface e multimídia.
Exploiter le potentiel des médias sociaux - Accenture InteractiveMarie_Estager
Social media enables companies to deliver highly relevant experiences at scale by tapping into a wealth of consumer data on interests, preferences, and social connections. To fully leverage social media, companies need to (1) industrialize engagement by curating vast amounts of user-generated content, (2) supercharge collaboration by breaking down internal silos and sharing insights across departments, and (3) transform operations by organizing around customer relevance and responding seamlessly to customer needs across channels. Harnessing social media in this way allows companies to engage customers continuously and deliver precisely tailored experiences.
This document discusses the importance of corporate social responsibility (CSR) communication. It argues that communicating CSR initiatives is good for business, as stakeholders increasingly demand transparency and reward responsible companies. While CSR communication was once optional, the global marketplace now requires companies to clearly identify what makes them unique, including their social and environmental practices. Research shows companies communicating their CSR efforts enhance their reputation and develop consumer trust. Overall, effective CSR communication can improve a company's competitive advantage and likelihood of success.
The document discusses Acxiom's Relevance-XTM Social, which allows marketers to leverage social media data to target influential customers and drive word-of-mouth marketing. It analyzes consumer behavior on social networks and how Acxiom can help marketers identify influential users to reach their optimal targets through social relationships and conversations. The solution provides features like targeting VIP programs, gathering customer insights, and reactivating inactive customers.
Engaging with Empowered Customers: Tips for the Digital MarketerSitecore
Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.
Landor Associates predicts trends in shopping behavior, packaging, and social media for 2011. For shopping behavior, consumers will seek authentic brand stories, real value over premium prices, and origins/traceability of products. Packaging will become more sustainable and incorporate new technologies. In social media, brands will need to provide curated, meaningful content to earn a place in users' streams, and location-based services will tailor offers to users' locations.
IBM Study On Sustainable Corporate Social ResponibilityrScott Rains
IBM's Institute for Business Value conducted a survey of over 250 business executives worldwide about corporate social responsibility (CSR). The survey found that most companies now see CSR as an opportunity for growth rather than just a cost of doing business. Specifically:
- 68% of surveyed executives said their companies are focusing CSR activities on creating new revenue streams.
- Over half said their CSR activities already give them a competitive advantage.
- However, 76% admitted they don't fully understand their customers' expectations around CSR.
The document discusses how increased connectivity and information sharing have led to greater visibility into companies' operations and supply chains. It also outlines strategies for companies to integrate CSR into their core business strategies and operations
This document discusses how companies can adopt the ethos of social media in their customer engagement strategies. It outlines that social media has become mainstream in Australia, with users spending many hours per month on sites. While companies recognize the marketing opportunity, most struggle to incorporate social media strategically. The document advocates adopting the ethos of social media - transparency, genuineness, relevance and proximity. It provides a three-phase methodology for companies to develop social media capabilities and opportunities in line with this ethos.
In 3 sentences:
The document discusses the importance of listening to customers in today's marketplace where customers have more choices and power than ever before. It argues that companies should shift marketing efforts from broadcasting messages to gaining a deeper understanding of customers by listening to their feedback and using it to improve the customer experience. The role of the chief listening officer is discussed as leading this effort to truly understand customers and integrate customer data and insights across an organization.
The Evolution of the Social Brand - ITAC Digital Commerce ForumBilal Jaffery
The document discusses the rise of social media and how it has fundamentally changed how people connect and consume information and media. It notes that social networks now reach over 1.1 billion users and 70% of internet content is created by individuals. It also discusses how brands must adopt a more people-centric approach on social media, engaging in two-way conversations to remain relevant. The document advocates that companies implement an enterprise social program to better integrate social media across different business functions like marketing, sales, customer service, and HR in order to build deeper engagement with customers and collaborate more effectively internally. It provides a 5-step framework for developing an enterprise social program with governance, risk management, internal connections, support for business units, and real
Social Media AND THE Enterprise Business Intelligence/Analytics ConnectionSeth Grimes
The document summarizes the findings of a study on the connection between social media and enterprise business intelligence/analytics. The study examined how organizations are incorporating social data and methods into their BI strategies and analyses. It found that while enterprises are listening to social media, they have been slow to fully integrate social data and approaches into BI. However, tools are emerging to help bring social insights into enterprise decision making.
The document discusses a study on the impact of social media on corporate brands in Malaysia. It presents background information on social media and corporate brands. The research problem is that while social media is an important part of marketing, there is no accepted theory on its use in Malaysia. The study aims to determine if social media positively influences corporate brands when used in online communications. It proposes a framework relating social media, credibility, embeddedness, user interaction, and corporate brands. Hypotheses and a research design involving questionnaires and statistical analysis are presented to test the framework. A pilot study will check the data collection method and scale the main variables.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
Infographic -- Incorporating Corporate Social Responsbility into Incentive Pr...David Nickelson, PsyD, JD
Corporate social responsibility programs can benefit companies in several ways when incorporated into incentive programs according to a white paper from the Incentive Marketing Association. Such programs can help attract and retain employees as well as customers. Employees exhibit strong loyalty to companies with CSR programs and 38% of consumers buy brands that support causes. Incorporating CSR into incentive programs should include determining a beneficiary, demonstrating commitment, outlining objectives, allowing employee participation, and ensuring donations are tracked.
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
B-M Asia-Pacific Corporate Social Media Study 2011Bob Pickard
This document summarizes the key findings of Burson-Marsteller's 2011 Asia-Pacific Corporate Social Media Study. The study found that 81% of top Asian companies are now using social media for corporate marketing and communications, double the number from 2010. South Korean and Chinese companies are most active, while Taiwanese and Singaporean companies are still more cautious. However, most companies are still focused on pushing out information rather than truly engaging stakeholders through social media.
Survey results, analysis, commentary and analysis from over 1000 participants of the 2009 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
This document provides an executive summary of research conducted by the IBM Institute for Business Value on customer engagement through social media. The research found that while consumers are embracing social media, most do not see it as a way to connect with brands and companies. Instead, customers are pragmatic and want tangible value in exchange for their attention and data on social platforms. The report also uncovered gaps between what businesses think customers want from social interactions and what customers actually report. Overall, the research highlights that businesses need to design social media experiences focused on delivering value to customers, rather than assuming customers want to engage to feel connected to brands.
This document discusses how tourism organizations can effectively engage with the media in today's changing media landscape. It notes that social media has become mainstream, conversations can start anywhere and involve various influencers, and authority has been dispersed. It emphasizes that consumers are more connected and engaged as co-stewards rather than passive viewers. It recommends that tourism organizations analyze their situation, define a strategic media engagement plan using relevant insights, ideate creative content for multiple channels, and continuously evaluate and reshape their approach, with a focus on building trust through dialogue and shared experiences.
Social business will transform how companies operate by becoming more engaged, transparent, and agile. It will impact all business units from marketing and sales to customer service and human resources. A social business connects internal and external stakeholders, removes boundaries between people, and reacts quickly to decisions. It deepens customer relationships, drives operational effectiveness through collaboration, and optimizes the workforce. Companies can listen to customers and engage with them throughout the lifecycle from insight to innovation. Delivering social business requires a strategic approach, unified digital workspace, and significant business transformation.
Similar to Sept 2011 CSRinsights: The Fact Sheet: CSR Impacts the Bottom Line (20)
AOL holds an annual employee volunteer event called Monster Help Day where employees volunteer with local charities. In 2013, nearly 3,000 AOL employees from 21 offices volunteered over 10,000 hours, benefiting 64 charities globally. The event allows employees to give back on AOL's birthday and helps improve AOL's reputation as a company that helps people. Surveys found participating employees had a more positive view of AOL. To encourage participation, offices competed for a grant by being the first to register all employees.
YourCause Typhoon Haiyan Client Case StudyYourCause, LLC
On late November 7th, 2013, Typhoon Haiyan made landfall in the Philippines at Guiuan, Eastern Sumar. The storm became the second-deadliest Philippine typhoon on record and resulted in 4,000+ casualties. The storm dissipated by November 11th and revealed wide-spread catastrophe that led 40% of YourCause corporate clients to quickly execute disaster campaigns. Employee donations plus corporate match reached more than $1M within a week of the typhoon making landfall.
The Levi Strauss Foundation Community Vote ProgramYourCause, LLC
YourCause highlights the Levi Strauss Foundation's community vote program that is an innovative focusing tool to raise awareness and engage a new generation of global employees with their strategic work in corporate philanthropy.
International corporate philanthropy and employee engagement are on the rise. Learn the latest trends of growth, what's popular and how technology (CSRconnect) is supporting global efforts.
August CSRinsights: You Cant Make Everyone HappyYourCause, LLC
This document discusses four obstacles that make it challenging to make employees happy through corporate social responsibility programs: 1) Diversity of opinions and expectations, 2) Ever-changing employee expectations, 3) Individual passions that may not align with company initiatives, and 4) Financial and other limitations on programs. It argues that these obstacles can be turned into opportunities by clearly communicating guidelines, limitations, and reasoning for programs to manage expectations, leveraging individual passions to inspire others, and providing avenues for diverse employees to contribute ideas.
July CSRinsights: Maximize Impact from ReportingYourCause, LLC
1. The document provides four techniques for companies to maximize the impact of their CSR reporting: (1) construct quantifiable programs with goals and metrics to assess impact; (2) keep a local focus by providing geographical breakdowns of results; (3) present reports creatively with stories, pictures and testimonials; and (4) deliver reports through mobile and on-demand methods given the digital world.
2. It recommends focusing on qualitative measurements and strategic outcomes over just quantitative inputs like hours volunteered. Reporting localized impact and engaging stakeholders through various presentation styles can increase understanding and participation in CSR programs.
3. As technology evolves, the expectation is moving from annual paper reports to real-time, mobile
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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Sept 2011 CSRinsights: The Fact Sheet: CSR Impacts the Bottom Line
1. September 2011
CSRinsights
presented by
2 Consumers: Expect and Prefer CSR Companies
The Fact Sheet: CSR Impacts the Bottom Line of consumers want companies to
Consumers today, with the assistance of social
tell them the ways they are
media, the internet, mobile devices, etc., are more supporting causes
It’s in the facts. Research proves a measurable payoff exists of corporate social responsibility
vocal about their expectations around a company’s
(CSR) initiatives to companies as well as their stakeholders. So, we turned on our proverbial
commitment to CSR and how they engage them in
flashlight to aggregate quantifiable data that so easily gets lost in reports, stacks of research and agree brands and companies
the process. Promoting cause awareness and don’t disclose enough
that endless labyrinth we call - the mind.
educating consumers of the company’s related CSR information about their
programs pays off, primarily with an increase in charity/social cause programs
We wrote this edition for two very simple reasons:
brand reputation, purchasing behaviors and sales
through word-of-mouth. In fact, trends start to look of Americans say they bought a
1) To provide you with a high-level business case, within one page, that clearly lays out the proven product because it was
pretty grim when their perceptions don’t meet their
benefits of a well executed CSR program associated with a cause or issue
expectations – feeling they are not engaged enough
in the last year – doubling since
and not clearly communicated to. 1993
2) To equip our readers with a source they can pass to others who may find such information
meaningful and influential within their own decision making process
3 Society: The Influence of Expectations and Trends
1
Employees: Are Willing to Work Longer and
Harder for a Company They Believe In
of executives say they plan to
The "Millennials," also known as the "Y Generation," maintain or increase investments
Companies with high employee engagement had
grew up recycling, eating organic foods, learning new in social networking, blogs, wikis
CSR can be a key driver in employee engagement
increase in operating income technology on a whim, and constantly being attached and other technologies that
within a company. Volunteer hours and giving and almost a 28% growth in encourage peer collaboration
amounts may feel like a fuzzy, do-good metric but the to their social networks. They understand that
earnings per share
community service was a prerequisite to getting into a of Millennials who frequently
reality is these programs can deliver quantifiable
good school, and landing their first job. Now that they participate in their company’s
benefits valued for business returns (if well- Companies with low levels of engagement saw
volunteer activities rate their
managed). Effective employee engagement operating income drop more than entered the workplace, they place high importance on company culture as very positive
programs have shown to reflect improvements in giving back to the community. This tech-savvy
and earnings per share decline of companies say donations
employee retention, business performance and generation is civic minded and 78 million strong,
over 11% increased with more choices for
attracting talent. Making sure employees are well- leading the trends for the future. workplace giving programs
aware and engaged with the company’s program(s)
brings a competitive advantage if they are treated of employed Americans trying to
decide between two jobs
with more than a nice-to-have attitude. offering the same location, job
Helpful Resources and References
description, pay, and benefits
Northup, Jan. "Employee Retention Is the Key to Minimizing Turnover Costs." Web log post. HR.com. HR.COM Limited, 30 Sept. 2010.
What sort of impact can retention play on the would choose to work for the
bottom line? Consider the fact that the cost of company that also supports "2010 Cone Cause Evolution Study." ConeInc.com. Cone Inc, 2010.
replacing a mid-level employee is estimated to be charitable causes
“2011 Deloitte Volunteer IMPACT Survey." Deloitte.com. Deloitte Development LLC, 2011.
roughly 150% the value of their entire compensation Employees who are very involved in their
package, when factoring in time, recruitment, training, company’s cause program are "Closing the Engagement Gap: A Road Map for Driving Superior Business Performance.“
etc. For high-level employees, the cost can reach TowersWatson.com. Towers Watson, 2008.
upwards of 750%. No matter the level of the more likely to be proud of their "Listen Up! The Talent Dialogue Approach to Employee Engagement." Deloitte.com. Deloitte Development LLC, 2009.
employee, and despite the actual cost impact to the company’s values and
company, the indisputable facts remain constant: a "Shaping the Future: Solving Social Problems Through Business Strategy." CorporatePhilanthropy.org.
are more likely to feel a strong Committee Encouraging Corporate Philanthropy, 2010.
well executed CSR program can improve retention,
sense of loyalty than those who
therefore, positively impact the bottom line of the "Social Good." JWTintelligence.com. J. Walter Thompson Company, Sept. 2011.
are not involved
company.
"Workplace Giving Works! Make It Work for You." LBGresearch.org. LBG Research Institute and LBG Associates, 2010.
Contact: Amy Chait | Market Development | achait@yourcause.com