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Sustain Independent Filmmaking: Funding
- 1. Using the World Wide Web to Sustain Independent Filmmaking - Funding -
- 2. The Age of Stupid (2009) Raised £884,338 £450,000 Film Budget £180,000 UK Premiere £100,000 Global Premiere Global Premiere in New York Biggest live film event ever Live to 700 cinemas in 50+ countries Free Internet Screenings UK Premiere Simultaneous at 62 UK screens 1463 private screenings since May 2009 (through Indie Screenings)
- 3. The Age of Stupid (2009) McLibel (1997, 2005), Drowned Out (2002) In Inconvenient Truth (2006), The 11th Hour (2007), Crude (2009) Indian Ocean Tsunami (2004), Hurricane Katrina (2005), Floods in South Asia (2007) Copenhagen Climate Conference 2009
- 4. Crowd-Funding / Fan-Funding STAGE MINIMUM %PROFITS SHARES TOTAL 1 £500 0.05 100 £50,000 2 £5,000 0.25 40 £200,000 3 £5,000 0.25 40 £200,000 final £10,000 0.10 15 £150,000 Source: http://www.spannerfilms.net/how_to_crowd_fund_your_film
- 6. Advantages of Crowd-Funding Editorial Freedom Input and feedback from a lot of people Additional and unexpected help Audience building starts early Free help with marketing Scott Kirsner (2009). Fans, Friends & Followers.
- 9. Other Funding Options Government Funding, Tax Incentives; Funding for the Arts TV Commission Pre-Sales Sponsoring Donations Subsidiaries Make it Cheaply / Own Money
- 10. Funding AUDIENCES Personal Collaboratorsʼ Genre Topic Funding People or People or Organisations Sponsoring Organisations interested in interested in my Who do the Genre of my film Investment Who do I (or my people working (horror, zombies, topic (global personal warming, racism, with me on the rom-com, Donations contacts) know? history, skiing, film know? documentary, french fries, 15th Subsidiaries music video, century silver travel diaries, necklaces, etc.). Pre-Sales thriller, sci-fi).
Editor's Notes
- A few attempts to put the success of The Age of Stupid into perspective: 1. Franny Armstrongs 3rd documentary, people knew her style and trusted her with their investment. 2. Really huge topic with lots of successful documentaries. 3. Natural disasters brought Media Attention (news factors: negativity/death, scale) 4. Climate Change is a big political topic
- Get a lot of people to invest a little and share the profits.
- Be creative in what you offer.
- Indiegogo says: Funding Ratio of 1:5 ($10k on indiegogo means you make $50k from others).
- There are other options like Kickstarter, myProducer, Donation buttons (‘Buy me a beer’, ‘Buy me a coffee’, ‘Buy me a Dinner’ etc.) or brand integration (PlaceVine, XLNTads and Zadby offer to help with this) to help finance your film.
- All 6 funding options could be attempted across the 4 different audiences.