Rock n roll cinema by Future Artists Ltd


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the digital revolution means the stories of the future will be told around the new digital camp fire... this slide show is called rock n roll cinema and how future artists are changing the UK FILM INDUSTRY.

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Rock n roll cinema by Future Artists Ltd

  1. 1. Rock n Roll Cinema Film / Transmedia Revolution [email_address] @futureartists #FALIVE
  2. 2. Before we start… <ul><li>What is the Film Industry? </li></ul><ul><li>What is the UK Film Industry? </li></ul><ul><li>What part do you play in it? </li></ul>
  3. 3. In my opinion <ul><li>Re-think the business model is key </li></ul><ul><li>Film-makers should be entrepreneurs </li></ul><ul><li>Creativity and Business sense </li></ul><ul><li>Experiments in new frontiers - the future artists story… </li></ul>
  4. 4. Experiments and case studies <ul><li>Your State of Emergency </li></ul><ul><li>Broken Britain - </li></ul><ul><li>Project Praxis - evolution of digital creative space. </li></ul><ul><li>Future Artists Creative Co-op </li></ul>
  5. 5. Collaboration and power of the crowd <ul><li>Vimeo festival talk </li></ul>
  6. 6. Create the Cult / Brand / Co-op / Community <ul><ul><ul><li>Determine how customers are emotionally connected with your brand </li></ul></ul></ul><ul><ul><ul><li>Determine what your brand symbolizes in the minds of your best customers </li></ul></ul></ul><ul><ul><ul><li>Support the community so that it reinforces psychological attraction customers have towards your brand </li></ul></ul></ul><ul><ul><ul><li>Whenever possible create a space where your customers can meet and interact with one another – either in person or online </li></ul></ul></ul><ul><ul><ul><li>Sponsor social events that reflect your brand’s mission </li></ul></ul></ul><ul><ul><ul><li>Set up conditions for a fun, playful environment where friendships can be made </li></ul></ul></ul><ul><ul><ul><li>Don’t control community. Instead participate as a co-creator </li></ul></ul></ul><ul><li>Video of Douglas Atkins </li></ul><ul><li>http://www. youtube .com/watch? v=oeIdZZtZkcA </li></ul><ul><li> </li></ul><ul><li>http: //vimeo .com/2500869 </li></ul>
  7. 7. Digital Tools to help you build your community <ul><li>Vyou .com - Talk directly to your community - peer to peer video </li></ul><ul><li>Topspinmedia - Management platform for community (£10 per month) + network </li></ul><ul><li>Ning (private facebook / social network) </li></ul><ul><li>Facebook fanpage (closed network on facebook platform) </li></ul><ul><li>Twitter (open conversations peer to peer) Tweet deck (management for twitter) </li></ul><ul><li>Meetup .com (place for you to all hang out and arrange meetings) </li></ul><ul><li>Youtube (Video sharing community) </li></ul><ul><li>Forums (find a relevant community and become part of it) </li></ul><ul><li>Wordpress (blog, and web site platform - turns your website into mobile version) </li></ul><ul><li>Mailchimp .com (newsletter and and be legal via data compliance) </li></ul><ul><li>Remember to make your community ADMINS and help you with all this! </li></ul>
  8. 8. But remember! <ul><li>Your idea/ ethos has to connect with people, a shared idea, a shared ‘Like’ </li></ul><ul><li>If it doesn't they wont stay round for long. </li></ul><ul><li>Takes about 6 months to start and build something resembling a community, so start when you have a strong idea, test on friends in a pub, non film-maker friends. </li></ul><ul><li>The rule is 1 - 9 - 90 At 6 months it will be fragile, so don’t ask too much, start small. </li></ul><ul><li>When you have a group of people, who share the same idea, values and are a community, you can then take direct action as a collective, in person or online. </li></ul><ul><li>Crowdfunding </li></ul>
  9. 9. Crowd funding: who cares enough to give you some hard earned cash <ul><li>The Rules </li></ul><ul><li>Don’t do this activity without the support of a community. (do a tick box) </li></ul><ul><li>Use a recognized platform, Indygogo, kickstarter, buzzbank, paypal to collect payments </li></ul><ul><li>Offer perks, limited editions, reasons to support this project, WHY SHOULD THEY CARE. </li></ul><ul><li>Don’t rely on just the internet! </li></ul><ul><li>Hold events, bring the community together, raffles, entry fee’s, gigs and happenings, screen your own films and that of your groups, put on events with other film-makers trying to crowd source, bring the two communities together, work with NGO’s, find other groups who SHARE your view point, work with them, build the community. ETC </li></ul><ul><li>Lots of ideas - how do you fundraise…. </li></ul><ul><li>And more to collaboration than £££ / what value is your community ?£?£ </li></ul>
  10. 10. <ul><li>Tick Box - Community in place, major project ready to go, funds in place. </li></ul><ul><li>Start the process of creation, but utilize your network for answers, problem solve and help. </li></ul><ul><li>Run out of money? Make it in sections, do screenings online/events to your group, bring the community together, show what they are working on, more crowd funding. </li></ul><ul><li>The Lost Generation ‘ first project of its kind in the UK’ </li></ul><ul><li>Budget £10,000 / Film and Transmedia / 90 min film / 20 hours of other content / Shot on DSLR and mixed media/ Community platform / art happenings / tour / USP will be to premiere on facebook before the cinema / World-wide pop up cinema release by the Future Artists community / limited edition DVD / Multiplatform release lovefilm, itunes, social media, pop up cinema, vodo / film festivals and university / film school tour. </li></ul>
  11. 11. Lost Generation Process Pre-production/ Production phase’s <ul><li>Put call out to the future artists community for actors to workshop feature film ideas Oct 2010 </li></ul><ul><li>Workshops lead to short film script (10 pages) to be shot in December 2010 - snow stops play </li></ul><ul><li>Shot as a standalone short film in January 2011 or Act 1, to test small crew, and DSLR film-making, Budget £1000 actual costs £1800. (Jan 2011) </li></ul><ul><li>Test phase complete, cast and crew worked well, feels right, rushes screening for cast and crew, we decide to make a feature (March 2011) </li></ul><ul><li>Director starts to blog, uses blogs as a tool to communicate with other film-makers, to share my process, its these people that I will need later for help with tech or distribution, articles a RT and FB by the community, this shows they have an interest in the project. </li></ul><ul><li>April 2011 - deciding which platform to base the project on, and what revenue streams are available to the project, creates a business plan, while working on the creative with all departments on the film. Future Artists loan £10,000 from the bank, business model is based on 1000 fans. </li></ul><ul><li>May 2011 - Asked for content for Future Everything, decided to do a ‘sharing’ of the films process to a mixed audience of press, public and creative. </li></ul>
  12. 13. Production Part 1: <ul><li>Shot on DSLR 550d at 25fps : hired with DOP (Camera cost to buy £600 / lenses x 5) </li></ul><ul><li>6 person crew / 3 day shoot / 8 cast / 10 locations / 12 pages / £1000 (actual £1800) </li></ul><ul><li>The Rules re-mixing the Dogma 95 ethos. </li></ul><ul><li>1) everyone gets paid: crew £50 per day on set / cast £6 per hour as buyout </li></ul><ul><li>2) Crew supply lunch / locations near public transport favored </li></ul><ul><li>3) Actors double as crew, crew do multi-roles (new crew mentality required) </li></ul><ul><li>4) C+C tweet, facebook and blog, take photos and talk about. </li></ul><ul><li>5) locations for free, 3 lights only, one car for camera/grip/lights and sound. </li></ul><ul><li>6) regular all C+C meetings for planning and rehearsal (saves time and money) </li></ul><ul><li>7) £1000 budget per 10 pages 90 pages = £9000 </li></ul><ul><li>8) running the film as a mini co-op </li></ul><ul><li>9) big production values, think big, make for little, </li></ul><ul><li>10) steal from the best, remix, borrow, mashup and collaborate with peer to peer </li></ul>
  13. 14. Distribution: think like a band <ul><li>How we are going to make £10,000 back? </li></ul><ul><li>Since October we have tweeted and facebooked with 20 film collectives, who will show the film and do a profit share, we offer a 50/50 split on the box office, minimum £100 (£2000) - inspired by ethos and blogs. </li></ul><ul><li>DVD release to 500 fans: special edition LP gatefold version £15 each (£7500) - online and at gigs. </li></ul><ul><li>VOD release across all platforms expected £1000 </li></ul><ul><li>3 night run in Manchester of the ‘Lost Generation experience’ transmedia experience, 150 tickets @ £10 = £1500 </li></ul><ul><li>3 night run in London of the ‘Lost Generation experience’ 80 x £10 = £800 </li></ul><ul><li>Sell rights to video platforms on a non exclusive short term deal £2000 </li></ul><ul><li>Total £14,800 ( + £4800) </li></ul>
  14. 15. Online distribution <ul><li>Fatsoma .com (Social ticket distribution) </li></ul><ul><li>Amazon store / Amazon Affiliate (online store and affiliate marketing) </li></ul><ul><li>Dynamo player (90/10 split shareable video player with paywall) </li></ul><ul><li>Distribber (fee based sales agent, gets you on major platforms) </li></ul><ul><li>Facebook on demand (Warner brothers only, is this the future?) </li></ul><ul><li>Open indie (demand it model) </li></ul><ul><li>Dailymotion AD split (if you have a big community, they will talk splits) </li></ul><ul><li>Youtube partnership (if you have a big community, they will talk splits) </li></ul><ul><li>Myebook (paywall) (ebook for your film) </li></ul><ul><li>App store, turn your film into an App and tell a story via transmedia. </li></ul>
  15. 16. What works for YOU? Story and Passion is key Who, what, where and why? Why should anyone care, and Why am I going to spend 2/3 years of my life on this?