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Developing Performance
       Measures
         Teik Oh
         Director
  OTS Management Pty Ltd
Purpose of Workshop

To assist you in developing
   •Performance measures
   •Measurement methods
Your Vision, Mission, Goals,
       and Objectives

Why?
Wh ?                                  Unit Vision, Mission


                Goal 1                      Goal 2                      Goal 3


       Objective 1   Objective 2   Objective 1   Objective 2   Objective 1   Objective 2
How?


         Necessary and Sufficient Objectives to achieve Vision
Performance Measure
      Statements
 A means of objectively assessing businesses,
divisions, projects, products, or services

Should be related to your vision and mission

Should specifically state how you will
measure your objective or goals

 Should state frequency and when your
objective or goals will be measured

Should i di t
Sh ld indicate who will do th measuring
                h   ill d the       i
Structure of a Performance
    Measure Statement
  •The (description of the measure) based
  on (approach used to develop the
  measure)

    •The (number of rejects on a specific
    manufacturing line) based on (daily
    production)

    •The (satisfaction level of customers for a
    specific product/service) based on (a
    quarterly survey of 1,000 customers)

    •The (time taken to do a specific process)
    based on (our timesheet system)
Two Methods to arrive at
                Objectives and Performance
                  j   i           f
                         Measures
                  Objectives set        “Ideal” Measures set
                     Measures                  Objectives
              •Describe vision      •   Describe vision
              •Define mission       •   Define mission
                                    •   List goals arising
                                             g           g
              •List goals arising
               List                 •   Brainstorm
              •List objectives          performance
              •Determine at least
               Determine                measures
              one performance       •   Select “preferred”
              measure for each          performance
              objective                 measures
                                    •   Set targets which
                                        become the
                                        objectives
December 13, 2000
     OEAS--IE Training Workshop                                6
First Approach: Objectives set
       pp         j
     Performance Measures
        Example: (Customer Service)

        Goal: To provide timely response to
             customers’ support calls

    Objective: To reduce the time it takes for a
   customer to resolve their difficulties to less than
        15 minutes for 95% of support calls

    Performance measure: The processing time
   from call to resolution based on the time from
   receipt of a call to the time the customer says
    he is satisfied as recorded in our call system
          satisfied,                   call-system
Second Approach: “Ideal”
                        Ideal
Performance Measures set Objectives
           Example: (Customer Service)

      Goal: To provide timely response to customers’
                       support calls

             Related performance measures
                     (brainstormed)
         •Support call processing time based on….
         •Satisfaction recorded at X% based on annual
         survey….
         •The number of repeat support calls reduced
         based on call logs….
                          g

          Then, select preferred from above, set
         “ideal” statistics – these become targets
Which Approach iis better?
   i

•Horses for courses!

•Best Practice industry?
                      y
•Competitors’ information
available?
•Does your vision, mission set
targets?
•Industry measures?
Evaluating the Quality of Your
         g     Q     y
   Performance Measures
  •Does each measure overtly and specifically relate to
  y
  your vision, mission, goals, and objectives?
                        g            j

  •Is each measure important to the business?

  •Is it possible to collect accurate and reliable data for
  each measure in a timely manner?

  •Is there more than one measure for each goal or
  objective and if so, do the entire set of measures reflect
  the key results of the business product or service?
                         business,
Two Ways of Measuring
    Performance
Direct measures of performance, usually
   •Time
   •Error rates
   •Compliance
   •Cost
   •Number of outputs per input
    Number
   •Standardized tests

Indirect measures of performance usually
                     performance,
   •Perceived time
   •Perceived efficiency
   •Perceived quality
    Perceived
Example: To reduce the time it takes for a
customer to resolve their difficulties to less
 than 15 minutes for 95% of support calls
   Direct measure: The processing time of call
   to resolution based on the time from receipt
   of a call to the time the customer says he is
   satisfied as recorded in our call-system – can
   be directly measured by a clock but may not
   accurately measure “satisfaction”
              y

   Indirect measure: The perceived time
   based on satisfaction survey of a random
                               y
   sample of 500 callers – can measure an
   overall “feeling” but cannot accurately
   define what is “right” time
Five Categories of
           g
Performance Measures
1. Input measures (e.g., staff time,
materials, equipment, resources) are
useful in showing resources or effort used
                g
to
t provide products and services;
        id     d t      d      i
however does not show effectiveness
    You may be a spending resources doing the
                wrong things well

2. Output measures (e.g., number of
products produced or services provided)
are useful in defining product or service;
however, does not reveal quality or
efficiency
   You may be producing a lot of the right things
               inefficiently badly
Five Categories of
           g
Performance Measures
3. Outcome measures (
3 O t                   (e.g., scores on a
standard test, number of units produced) are
useful in showing the impact or benefit of the
employee,
employee product or service

4. Efficiency measures (e.g., cost per unit of
output, outputs per unit of iinput, outputs per
                         i f
unit time) are useful in showing productivity
and cost effectiveness

5. Quality measures (e.g., reliability,
accuracy, competence, responsiveness) are
          y     p             p          )
useful in measuring the effectiveness in
meeting customer expectations - Lack of
quality can be measured (e.g., error rates)

                                                  14
Example Goal: To provide timely response
      to customers’ support calls
  What are possible measures using different
  categories of Performance Measures?

  1. Input measure: The number of call-support staff

  2. Output measure: The average number of calls
  processed per day

  3. Outcome measure: The call processing time for
  calls based on the time from receipt of call to
  satisfaction

  4. Efficiency measure: The average number of
  calls processed per call-support staff per day
                      call support

  5. Quality measure: The satisfaction of applicants
  with the call processing time as measured by a
  survey
Performance Measurement
                  Matrix
                       Quantity                           Quality
                     How much/how many?
                     H      h/h       ?                  How well?
                                                         H     ll?
Performance
                     What input/what output? What input/what output?



                     How much/how many?                  How well?
Outcome
O
                     What result?                        What result?




 December 13, 2000                  OEAS--IE Training Workshop          16
Workshop: Developing
Performance Measures for the
    Ratatouille Foundation
  The vision of the Foundation is “a
  healthy society free of disease”
  The i i
  Th mission of the R t t ill
                 f th Ratatouille
  Foundation is to promote the health &
  welfare of persons resident or located in
  the Kuala Lumpur Metropolitan Region
                                i     i
  by all appropriate means, including
  support of p p healthcare and
     pp      proper
  elimination of causes of disease.
One of Ratatouille’s Goals

 Goal: To minimize the number of rats in Kuala
                    Lumpur

 Achievement of th G l was d fi d by th
 A hi        t f the Goal        defined b the
 Objective: “To reduce the number of rats to
      ten per city block in the next year”

 Brainstormed a Statement of Performance
 measure: “The number of rats per city block
                              p      y
  as measured by an extensive search of a
      random sample of 10 city blocks”
PMs Relate to Goal:      To minimize
the number of rats in Kuala Lumpur
  •The dollars spent per rat killed based on budget and
  exterminator records

  •Percent increase in the n mber of traps set this year based
   Percent                 number                    ear
  on city records

  •The satisfaction of the residents with the extermination
  program based on survey of a random sample of residents

  •The dollars spent on extermination based on the financial
  records

  •The number of rats remaining per city block obtained by
  conducting an extensive search of a random sample of
  the city blocks in Kuala Lumpur.

  •The approximate number of rats killed during the year per
  city block based on the exterminator reports
Evaluating the Quality of Your
         g     Q     y
   Performance Measures
  •Does each measure clearly relate to the associated
   Does
  mission, goal, and/or objective?

  •Is each measure important to management?

  •Is it possible to collect accurate and reliable data for
  each performance measure?

  •Taken together, do the measures accurately reflect
  the key results of the program, activity or service?

  •Is there more than one measure for each goal and/or
  objective?

  •For this example - (Are your measures primarily
  outcome,
  outcome efficiency or quality measures?)
Evaluate: Related to Mission, Important to
          business, Measurable, Comprehensive
          business Measurable Comprehensive, and
                       Preferred Type?
                       MINIMIZE THE NUMBER OF RATS IN KUALA LUMPUR – POSSIBLE
                                         ALTERNATE PM’S:-

                    •The dollars spent per rat killed based on budget and exterminator
                    records
                         d

                    •Percent increase in the number of traps set this year based on city
                    records

                    •The satisfaction of the residents with the extermination program
                    based on survey of a random sample of residents

                    •The dollars spent on extermination based on the financial records

                    •The number of rats remaining per city block obtained by
                    conducting an extensive search of a random sample of the city
                    blocks in Kuala Lumpur.
                    •
                    •The approximate number of rats killed during the year per city
                    block based on the exterminator reports




December 13, 2000                                                                          21
Some Resulting Objectives
                          g   j
               Supporting the Goal
                      MINIMIZE THE NUMBER OF RATS IN KUALA
                                     LUMPUR

                    •To improve the cost effectiveness by
                    10% by end of the year

                    •To obtain high to very high satisfaction
                    rating of 90% of city residents

                    •To reduce the number of rats to 100 per
                                                         p
                    city block in the next year


December 13, 2000                                               22
Summary: Develop
                Performance Measures for
                       each Goal
                      Try to develop an input, output,
                     outcome, efficiency, and quality
                        t        ffi i        d    lit
                    performance measure for each goal

                    Identify whether each is a direct or
                              indirect measure

                      •Can you identify a direct measure for
                      the ones that are currently indirect?
                      •Can you identify an indirect measure
                      for the ones that are currently direct?


December 13, 2000                                               23
Summary: Develop
                            y        p
                         Objectives
                    Evaluate quality of performance
                    measure:-
                       Related
                      •Related
                      •Important
                      •Measurable
                      •Comprehensive
                      •Preferred Type (outcome,
                      efficiency, quality)
                        ffi i        lit )

                    Develop objectives


December 13, 2000                                     24

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Developing Performance Indicators Measures And Methods

  • 1. Developing Performance Measures Teik Oh Director OTS Management Pty Ltd
  • 2. Purpose of Workshop To assist you in developing •Performance measures •Measurement methods
  • 3. Your Vision, Mission, Goals, and Objectives Why? Wh ? Unit Vision, Mission Goal 1 Goal 2 Goal 3 Objective 1 Objective 2 Objective 1 Objective 2 Objective 1 Objective 2 How? Necessary and Sufficient Objectives to achieve Vision
  • 4. Performance Measure Statements A means of objectively assessing businesses, divisions, projects, products, or services Should be related to your vision and mission Should specifically state how you will measure your objective or goals Should state frequency and when your objective or goals will be measured Should i di t Sh ld indicate who will do th measuring h ill d the i
  • 5. Structure of a Performance Measure Statement •The (description of the measure) based on (approach used to develop the measure) •The (number of rejects on a specific manufacturing line) based on (daily production) •The (satisfaction level of customers for a specific product/service) based on (a quarterly survey of 1,000 customers) •The (time taken to do a specific process) based on (our timesheet system)
  • 6. Two Methods to arrive at Objectives and Performance j i f Measures Objectives set “Ideal” Measures set Measures Objectives •Describe vision • Describe vision •Define mission • Define mission • List goals arising g g •List goals arising List • Brainstorm •List objectives performance •Determine at least Determine measures one performance • Select “preferred” measure for each performance objective measures • Set targets which become the objectives December 13, 2000 OEAS--IE Training Workshop 6
  • 7. First Approach: Objectives set pp j Performance Measures Example: (Customer Service) Goal: To provide timely response to customers’ support calls Objective: To reduce the time it takes for a customer to resolve their difficulties to less than 15 minutes for 95% of support calls Performance measure: The processing time from call to resolution based on the time from receipt of a call to the time the customer says he is satisfied as recorded in our call system satisfied, call-system
  • 8. Second Approach: “Ideal” Ideal Performance Measures set Objectives Example: (Customer Service) Goal: To provide timely response to customers’ support calls Related performance measures (brainstormed) •Support call processing time based on…. •Satisfaction recorded at X% based on annual survey…. •The number of repeat support calls reduced based on call logs…. g Then, select preferred from above, set “ideal” statistics – these become targets
  • 9. Which Approach iis better? i •Horses for courses! •Best Practice industry? y •Competitors’ information available? •Does your vision, mission set targets? •Industry measures?
  • 10. Evaluating the Quality of Your g Q y Performance Measures •Does each measure overtly and specifically relate to y your vision, mission, goals, and objectives? g j •Is each measure important to the business? •Is it possible to collect accurate and reliable data for each measure in a timely manner? •Is there more than one measure for each goal or objective and if so, do the entire set of measures reflect the key results of the business product or service? business,
  • 11. Two Ways of Measuring Performance Direct measures of performance, usually •Time •Error rates •Compliance •Cost •Number of outputs per input Number •Standardized tests Indirect measures of performance usually performance, •Perceived time •Perceived efficiency •Perceived quality Perceived
  • 12. Example: To reduce the time it takes for a customer to resolve their difficulties to less than 15 minutes for 95% of support calls Direct measure: The processing time of call to resolution based on the time from receipt of a call to the time the customer says he is satisfied as recorded in our call-system – can be directly measured by a clock but may not accurately measure “satisfaction” y Indirect measure: The perceived time based on satisfaction survey of a random y sample of 500 callers – can measure an overall “feeling” but cannot accurately define what is “right” time
  • 13. Five Categories of g Performance Measures 1. Input measures (e.g., staff time, materials, equipment, resources) are useful in showing resources or effort used g to t provide products and services; id d t d i however does not show effectiveness You may be a spending resources doing the wrong things well 2. Output measures (e.g., number of products produced or services provided) are useful in defining product or service; however, does not reveal quality or efficiency You may be producing a lot of the right things inefficiently badly
  • 14. Five Categories of g Performance Measures 3. Outcome measures ( 3 O t (e.g., scores on a standard test, number of units produced) are useful in showing the impact or benefit of the employee, employee product or service 4. Efficiency measures (e.g., cost per unit of output, outputs per unit of iinput, outputs per i f unit time) are useful in showing productivity and cost effectiveness 5. Quality measures (e.g., reliability, accuracy, competence, responsiveness) are y p p ) useful in measuring the effectiveness in meeting customer expectations - Lack of quality can be measured (e.g., error rates) 14
  • 15. Example Goal: To provide timely response to customers’ support calls What are possible measures using different categories of Performance Measures? 1. Input measure: The number of call-support staff 2. Output measure: The average number of calls processed per day 3. Outcome measure: The call processing time for calls based on the time from receipt of call to satisfaction 4. Efficiency measure: The average number of calls processed per call-support staff per day call support 5. Quality measure: The satisfaction of applicants with the call processing time as measured by a survey
  • 16. Performance Measurement Matrix Quantity Quality How much/how many? H h/h ? How well? H ll? Performance What input/what output? What input/what output? How much/how many? How well? Outcome O What result? What result? December 13, 2000 OEAS--IE Training Workshop 16
  • 17. Workshop: Developing Performance Measures for the Ratatouille Foundation The vision of the Foundation is “a healthy society free of disease” The i i Th mission of the R t t ill f th Ratatouille Foundation is to promote the health & welfare of persons resident or located in the Kuala Lumpur Metropolitan Region i i by all appropriate means, including support of p p healthcare and pp proper elimination of causes of disease.
  • 18. One of Ratatouille’s Goals Goal: To minimize the number of rats in Kuala Lumpur Achievement of th G l was d fi d by th A hi t f the Goal defined b the Objective: “To reduce the number of rats to ten per city block in the next year” Brainstormed a Statement of Performance measure: “The number of rats per city block p y as measured by an extensive search of a random sample of 10 city blocks”
  • 19. PMs Relate to Goal: To minimize the number of rats in Kuala Lumpur •The dollars spent per rat killed based on budget and exterminator records •Percent increase in the n mber of traps set this year based Percent number ear on city records •The satisfaction of the residents with the extermination program based on survey of a random sample of residents •The dollars spent on extermination based on the financial records •The number of rats remaining per city block obtained by conducting an extensive search of a random sample of the city blocks in Kuala Lumpur. •The approximate number of rats killed during the year per city block based on the exterminator reports
  • 20. Evaluating the Quality of Your g Q y Performance Measures •Does each measure clearly relate to the associated Does mission, goal, and/or objective? •Is each measure important to management? •Is it possible to collect accurate and reliable data for each performance measure? •Taken together, do the measures accurately reflect the key results of the program, activity or service? •Is there more than one measure for each goal and/or objective? •For this example - (Are your measures primarily outcome, outcome efficiency or quality measures?)
  • 21. Evaluate: Related to Mission, Important to business, Measurable, Comprehensive business Measurable Comprehensive, and Preferred Type? MINIMIZE THE NUMBER OF RATS IN KUALA LUMPUR – POSSIBLE ALTERNATE PM’S:- •The dollars spent per rat killed based on budget and exterminator records d •Percent increase in the number of traps set this year based on city records •The satisfaction of the residents with the extermination program based on survey of a random sample of residents •The dollars spent on extermination based on the financial records •The number of rats remaining per city block obtained by conducting an extensive search of a random sample of the city blocks in Kuala Lumpur. • •The approximate number of rats killed during the year per city block based on the exterminator reports December 13, 2000 21
  • 22. Some Resulting Objectives g j Supporting the Goal MINIMIZE THE NUMBER OF RATS IN KUALA LUMPUR •To improve the cost effectiveness by 10% by end of the year •To obtain high to very high satisfaction rating of 90% of city residents •To reduce the number of rats to 100 per p city block in the next year December 13, 2000 22
  • 23. Summary: Develop Performance Measures for each Goal Try to develop an input, output, outcome, efficiency, and quality t ffi i d lit performance measure for each goal Identify whether each is a direct or indirect measure •Can you identify a direct measure for the ones that are currently indirect? •Can you identify an indirect measure for the ones that are currently direct? December 13, 2000 23
  • 24. Summary: Develop y p Objectives Evaluate quality of performance measure:- Related •Related •Important •Measurable •Comprehensive •Preferred Type (outcome, efficiency, quality) ffi i lit ) Develop objectives December 13, 2000 24