These slides were presented during the SEMrush webinar "Instagram Absolutely Can Drive Traffic". To access video replay and transcript, visit https://www.semrush.com/webinars/instagram-absolutely-can-drive-traffic/

1. Instagram Absolutely
CAN DRIVE Traffic
bit.ly/SEMRush-deal

2. bit.ly/SEMRush-deal

4. Chloe says…
What
Instagram does
for me

6. ● Post > CTA in caption > Bio > Link > Your site
● IG interactions > Brand Awareness > Your site
● 10,000 followers > Swipe up for link > Your site
bit.ly/SEMRush-deal

8. 1. Be active
2. Build your audience
3. Bring them to your site
UNLOCK traffic from Instagram
bit.ly/SEMRush-deal

9. use and interactions
Instagram personalizes your feed based on your
Interest
the likelihood you’ll
be interested in the
content
1 2 3
Relationship
how often you
engage with the
person posting
Recency
The timeliness of
the post
bit.ly/SEMRush-deal

10. Chloe says…
How to make
the most of
Instagram
without spend
all day scrolling

12. 5 types of content posted 5 times per week
Valuable Aspirational Lifecycle Unique Evergreen
@jenns_trends
helpful,
educational,
teaching, learning
idealized, tangible,
attainable vision or
goal
building awareness,
nurturing
relationships,
encouraging action
proprietary,
branded, business-
focused
timely, relevant,
useful for years to
come
@rightsideoftwenty @pegfitzpatrick @callme_christine @whatihavelearned

13. Want people to know about your profile?
“You start by engaging with other people.
You start by liking their photos, adding comments,
building a relationship with them, and following these
people.”
--Andrea D‘Ottavio
bit.ly/SEMRush-deal

15. How do you translate your
brand to a visual first social
network?

19. bit.ly/SEMRush-deal

21. Chloe says…
How to get a
branded
look/tools I use

24. bit.ly/SEMRush-deal

25. Stories!
bit.ly/SEMRush-deal

26. ● They don’t last--people don’t want to miss them
● IG reminds people how much time they have to
view your story
● They are prominently displayed
● Bigger images
● STICKERS!

27. ★ Unsplash
★ Pexels,
★ Deposit Photo
★ VSCO
★ Adobe Spark
★ Canva
★ Color scheme designer from
Paletton
★ Tailwind

28. #Hashtag #UseThem #LotsOfHashtags
• Audit three competitors and three
influencers in your space
• Spot hashtags that surprise you or
seem to work for them
• Find related hashtags on
Instagram
• Collect those hashtags to use
later, or…
• Leverage technology with a third
party tool to suggest hashtags
bit.ly/SmartBioSEMRush

31. CTA’s for Instagram: bit.ly/SmartBioSEMRush

34. bit.ly/SEMRush-deal

35. bit.ly/SEMRush-deal

36. bit.ly/SEMRush-deal

37. susan@tailwindapp.com
Chloe@tailwindapp.com | @tailwindapp
Thank You!
bit.ly/SEMRush-deal