The document discusses three necessary tools for successful affiliate marketing: 1) Having your own website that provides useful, original content to establish credibility and attract visitors. 2) Using incentives to encourage people to subscribe to your newsletter and visit promoted products/services. Incentives could include free software or exclusive services. 3) Increasing link popularity through reciprocal linking to improve search engine rankings and drive targeted traffic to your site. The key is attracting visitors and encouraging clicks through incentives and link popularity.