Thank you for the insightful discussion. Best of luck with your continued efforts to adapt to changing market conditions while maintaining excellent customer service.

1. Pg. 16
Best Practices from
Dealers and Industry
Experts
Susan Givens
Publisher Of
AutoSuccess Magazine

2. Neil Huffman
Joe Turner
Marketing Manager

3.  Neil Huffman is always looking for
ways to better themselves
 A lot of dealerships have been
challenged by the Internet to change
the way they do business

4. Marketing strategies that others
have found beneficial:
1. Marketing Options
a) Marketing Forms…
2. Community Involvement
a) Sponsorship…

5. Q & A: Joe Turner
 The “Internet Friendly” theme, image, and
reputation seem to be important to the success
of Neil Huffman
 Tell us about your Website.

6. Q & A: Joe Turner
 Direct Dealership or Portal Page…
 Landing Pages
 Neil Huffman has so much inventory, pictures,
and descriptions

7. Q & A: Joe Turner
 Successful vendors
 Key factors with vendors
 Online Negotiation?
 SEO/SEM importance
 “Cyber Sonar”

8. Q & A: Joe Turner
 “Analytics” importance
 Components for ILM or CRM?
 CRC or BDC with a larger dealer group
 Full Systems with FAD…

9. Q & A: Joe Turner
 What comes next…