Folk music videos should feature the artist and focus on natural environments without manufactured imagery. They tell a strong narrative that reflects the deep emotions and themes of the folk song through both the audio and visuals, without flashy effects. The characters are relatable to help viewers connect to the story and be absorbed in the emotional narrative.

1. O F F O L K M U S I C V I D E O S
Codes & Conventions

2. The Artist
Any standard music video should feature the artist in
some capacity. Viewers need to see where the
vocals/instrumentals are originating from, and it
allows for a certain depth of artist promotion.

3. Focus on Nature / The Environment
Folk music is particularly raw and simple, and some
may even call it old fashioned. There’s a general lack
of manufactured imagery in folk music videos to
avoid contrasting with the themes – everything is
usually natural with a focus on the environment.

4. Narrative-Focused
A strong narrative is key to a good folk music video.
The lyrics of folk music are rather deep and
emotional, and the music video needs to reflect that.
Telling a story through both audio and visuals is
essential, and what makes folk quite unique. No
flashy images or special effects, but a solid story.

5. Emotional
Folk music is often very deep and emotional, and the
music video needs to capture that. Its characters
should be relatable, and establish their personalities
rather quickly, so that the audience can connect to
them, and really be absorbed by the story.

6. Captures Themes of the Song
Though a literal interpretation of the lyrics is not
always the best option, a music video should really
capture the song’s general themes. Adapting the
narrative from the story told in the lyrics is the best
option, as it can be manipulated for a video.