The survey results showed that: 1) Music videos are mostly enjoyed and an effective promotion tool. 2) Pop and R&B were the most popular genres while folk was the least. 3) Including the artist and having a storyline were preferred over features like action sequences. The key conclusions for creating an effective music video based on the survey were to: 1) Incorporate the artist to help audiences connect. 2) Include dancing but avoid long action sequences. 3) Keep audiences engaged with multiple locations and an interesting storyline.

1. RESULTS AND ANALYSIS OF
CONDUCTED AUDIENCE SURVEY
I conducted a survey aimed at members of the general public,
in order to take a closer look at the preferences people have
over music videos.
Jessica Hyde

2. The high percentage of people that Small handful of
enjoy watching supports the need people that do
From this question, I can deduce for videos based on the not enjoy
that music videos are mostly entertainment aspect. This suggest watching music
enjoyed and therefore an to me that I need to make my own videos
effective promotion for an artist video entertaining for enjoyable all
or band the way through
jj
Seemingly, the most popular genres of music are ‘Pop’ The least popular choice here was
and ‘RnB’. This is not surprising due to the fact they are ‘folk’. This could be down the the
considered ‘mainstream’ by dominating the charts, selection of people surveyed (Girls
constantly played and promoted on TV music channels aged between 11-18 from a Middle
and Radio Stations. Class background)

3. This is interesting, I
can think of quite a Having the artist in the video is something which the
few successful videos majority of people preferred. A reason behind this could
which do not feature be that the audience feel they can better connect.
the artist
The results for this question are more A number of artists
even than the last, although judging from today interpret the
the high number answering ‘yes’ I think lyrics of the song to
when making the storyboards for my make a suitable
video I will try and follow a storyline. storyline unfold in
the video

4. The use of humour in a video will firstly only
fit with certain genres, and secondly be quite
difficult to put across, especially if there is a
wide target audience. For these reasons I
have decided to stay clear of it.
A possible reason for people
answering ‘no’ could be they I believe that if the survey was taken by a
think the action sequences take combination of boys and girls, the results would be
away from concentrating on the more even. However, from the results I have I can
music. The genre of music also conclude that action sequences are not ideal.
has to be taken into
consideration.

5. It is clear that dancing in the video is important to
the audience, this is perhaps, to add interest and Again, a small number of
movement to it. Many artists like Beyoncé, Lady people disagree.
Gaga, and Ne-Yo will dance themselves.
Interestingly, the results for this question are
quite evenly spread out. There isn’t really a
clear preference here. I think that in my
video I might edit and tweak the colours to
make the image appear more bright and
youthful.

6. From the response to this questions, I can
tell that the audience might be easily bored A single location can have a benefit in
if the video is set in a single location. The the way that the audience an easily
average length of a music promotional video identify and get involved with the
is 3 minutes, and so it is important to keep music, compared to constant
the audience engaged for the duration. switching and changing of set. I will
need to come up with a way to get
the balance just right.
It is clear that too much going on in the video can
distract attention from the music itself, and this is
something I wish to avoid. To do this I will try to make
my visuals fairly simple but also fit with the lyrics and
theme of the song

7. I will try to
avoid using
much
diegetic
sound
Videos which are very long (longer than
the song) can be successful, in examples I’ll need to make my video exciting to
such as Lady Gaga, and Rihanna. not bore the audience and keep it
However, it can be annoying for the related to the music. This I will
audience and I have decided against this consider in the storyboard planning.
Judging by the number of people voting each way, it could be said that music videos
are not used solely to promote buying of the track. There are other benefits and
functions of an effective promo video

8. CONCLUSION
From the Questionnaire, I have gathered that:
 It is preferred that the artist is featured in the video (to connect with the
audience)
 Pop and RnB are the most popular music videos
 Dancing was also seen as a popular choice, but the use action sequences is
not so favourable
And for my project I should:
 Make a notable storyline as many people preferred this
 Incorporate many different locations to keep the audience engaged and fit
with the theme and feel of the music
 Be careful with the use of certain features like diegetic sound