The video analyzes the mise-en-scène, lighting, props, location, editing, and camera work in a folk music video. Key elements include natural costumes and makeup for the female singer, dim orange lighting to create a dreamlike atmosphere, basic props that emphasize simplicity, a location showing a communal gathering, slow motion editing, and basic camera shots suggesting the simplicity of folk culture. Overall, the analysis examines how the technical elements in the video correspond to common folk music conventions.
3. Costume/make-up
As we can see from these two
shots, the costume chosen for
the girl suggests an innocent
nature and a very young ‘girly’
style; both males are dressed in
simple clothing one wearing
braces to add a lower class feel –
folk music was originally music
played by the lower class - It is
hard to see from these shots in
particular but throughout the
video the makeup on the female
is kept completely natural of
course, this also is the same for
The flowers hanging in this shot the hair. Short lose waves again
conforms a common idea in a folk reiterate the innocent nature.
‘culture’. Folk followers stereotypically This is another common thing to
tend appreciate nature. The band see in a music video of this
featured in this video have a song called genre.
‘flowers in you’
4. Lighting
The lighting is low key, as shown in
all 4 shots. The lighting tends to be
a dim orange in many folk videos.
One folk band in
particular, (Mumford and Sons)
decorate their set at gigs with lights
hanging above the crowd. The
lighting in shot two is distorted/out
of focus. This could be to add the
dreamlike atmosphere that many
indie folk videos create
5. Use of Props
Props used in this video are very
basis which emphasises the class
the music originates from.
The lights lining the wall adds to a
dreamlike atmosphere most folk
music videos seem to portray.
The guitar is used to represent the
simplicity of folk genre and the
gentle sound of the music. Many
artists are often feature lip-
synching in their videos.
6. Location
The location is a simple building where a gathering of
people are featured in the video conforming to the idea
of a communal nature folk music embraces
The very first few
shots only
feature the band
in a bland
corridor lit with
dim orange lights
8. • Another editing technique that was used in this video is slow motion. This
is again very common in indie folk music videos as it usually creates a
dreamlike atmosphere or adds emotion/drama to the video.
• The editing in this video corresponds with the lighting like many folk
videos – lighting is very important – for example before a transition to
another shot the lighting with flicker.
10. Camera Shots
The camera tends to typically use
basic shots in folk videos to suggest
the simplicity and easy nature of the
folk ‘culture’.
The third shot is an example of
framing which allows the viewer to
feel apart of the gathering. Shots
like these determine the feel of a
casual gathering to listen to music. It
also features nice lighting – the light
reflects off the closest body featured
in the shot and the light stream is
blocked by the body to the left.