The survey asked people about a magazine front cover and poster for a film to gauge reactions to the genre and effectiveness of the visuals. For the genre, most identified action from the magazine but some saw hints of horror from the poster. 80% felt the visuals matched an action film convention while 20% noted elements of horror. 9/10 felt the pictures were used effectively, with one unsure of the message. Suggested improvements included making the poster look more like action than horror, including props indicating the action genre, altering the horror-like colors, improving the lighting, and updating the fonts to better match the genre.
2. What genre do the magazine front cover
and poster give off?
• Horror x2
• The magazine suggests action but the poster suggests horror
• Action x5
• Crime
• Adventure
3. Do you feel they match the conventions
of an action film?
• 80% of people said yes
• 20% said no. Their responses were that there was a hint of horror and
that the action theme didn’t seem predominant.
4. Do you feel that the pictures are used
effectively?
• 9/10 people said yes
• The one that said no claimed that they weren’t sure what was being
communicated.
5. What improvements can be made?
• The poster could be made to look more like an action rather than
horror
• Have some kind of prop to show that your character is in an action
film
• The colours on the poster are too much like a horror and should be
altered
• The lighting on the poster isn’t too great
• The fonts on the poster are a bit off and could be more lie that for the
genre
