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Valerie Geller: Beyond Powerful Radio

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Valerie Geller: Beyond Powerful Radio

  1. 1. Tell The TruthTell The Truth Make It MatterMake It Matter Never Be BORING!Never Be BORING!
  2. 2. GELLER MEDIA INTERNATIONAL www.gellermedia.com
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  5. 5. • What’s In It For The User? • Is it Relevant? • Does it Matter? • Do you CARE? • Do your listeners care? GELLER MEDIA INTERNATIONAL www.gellermedia.com
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  7. 7. (said it, or who is involved?(said it, or who is involved? If you attribute – “PoliceIf you attribute – “Police say…” etc, try to attribute atsay…” etc, try to attribute at the end not the beginning)the end not the beginning) GELLER MEDIA INTERNATIONAL www.gellermedia.com
  8. 8. • Does This Story Affect Your Listener? • Can You Describe Things More Visually? • Can You Make Someone Care? • In What Way Do You Care About This? • (How) Come You Are Putting This Story On The Air? • If A Problem Is Presented, What is the Solution? • Did This Happen? • Could It Have Been Prevented? • (How) Else Can You Tell The Story? • Would You Tell It To A Friend? • Can You Make It Better? • Would You Tell It If Your Life Depended On Not Losing A Listener? • Would You Put This On A Demo To Get Another Job? GELLER MEDIA INTERNATIONAL www.gellermedia.com
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  10. 10. SOCIAL MEDIA AS A SHOW PREP TOOL GELLER MEDIA INTERNATIONAL www.gellermedia.com
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  12. 12.  Is this conversational, are you talking directly to the listener - NOT just to each other?  Do you sound as though you are reading?  Are you connecting?  Is this authentic?  Would you talk about this off air as easily as on air?  Is this “manufactured” for radio?  Are you making this MATTER?  Are there smooth transitions?  Are there “brick walls” between the elements?  Does your presentation feel seamless between ALL the elements?  Are there moments of genuine humor?  Is there a journey here that your listener cannot get elsewhere?  Powerful moments of truth that connect?  Use of Visual language?  Something new?  What was the authentic self-revelation? (Do I know YOU, the person, from hearing this?) Excerptedfrom“BeyondPowerfulRadio” copyright2011.Reprintedwithpermission. www.gellermedia.com
  13. 13. Are any topics effectively deeply “personal” without going private? Did any segments/moments go too long or feel boring? Are any risks/surprises in today’s show? (Live: Anything goes, if produced, it must be PERFECT.) Were the stories powerful? Did we meet characters we can care about? Have YOU provided “talkable topics” for your audience for later in the day to discuss with others? If so, what? Was today’s show fun? Did you give them enough to come back? How have you “served” your listeners (Informed, Entertained, Inspired, Persuaded, Connected?) Did anything go too long, or feel boring? (There are no boring stories, only boring storytellers) Would your listeners stay even if they weren’t interested in this subject or topic because you MADE this compelling? Excerptedfrom“BeyondPowerfulRadio” copyright2011.Reprintedwithpermission. www.gellermedia.com
  14. 14. Part of Promotion: Getting The Word Out •Twitter, Facebook and all social media can be great promotional tools. •But no one wants to be “sold.” •Remember WIFM ("What's in it for ME?") •People value relationships. •Social Media is SOCIAL. •Set aside time each day to respond personally to listeners who reach out to you. •Saying “Thanks for listening” doesn’t count. GELLER MEDIA INTERNATIONAL www.gellermedia.com
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  18. 18. • Speak visually, in terms your listener can “picture.” • Start with, your best material. • Tell the truth. • Never be boring. • Listen. • Make it matter. • Always address an individual, use “You,” - talk to ONE listener at a time! • Do engaging transitions & handoffs. • Promote authentically. • Promote other people's stuff. • Be who you are. • Take risks. Dare to be great. Excerptedfrom“BeyondPowerfulRadio–ACommunicatorsGuide totheInternetAge”CopyrightValerieGeller2011.Reprintedwith permission. GELLER MEDIA INTERNATIONAL www.gellermedia.com
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