This document discusses the benefits of creating surveys for business, research, or inquiries. Surveys can help provide direction, lead to new ideas and revelations, and help with development. They are an inexpensive way to gather targeted information from an audience. Well-written surveys with clear, thoughtful questions can help measure and monitor thinking, shape goals, and reinforce goals. The document promotes using surveys to understand needs, gain knowledge, and reinforce established goals. It discusses how the author uses surveys in their research and teaching to guide instruction and target it to students' needs.