This document discusses insights from analyzing Facebook data, including: - How long status updates stay in the newsfeed and how that was calculated. - What percentage of a page's fans engage with its content on a daily basis and how that was measured. - How much traffic search engines send to fan pages and the methodology. - Observations about how people spend their time on Facebook, the types of stories that dominate the newsfeed, and how normal users and marketers typically use the platform. - How users and marketers respond when Facebook experiences an outage.

1. Surprises in
Facebook data

2. PageLever measures a lot of Facebook data:
• 700 Million Fans
• 7,000+ Fan Pages
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3. What we discovered in the data…
(Several illustrations courtesy http://graphjam.com/)
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4. How long does a status update stay
in the Facebook newsfeed?
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5. How long do Facebook posts last?
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6. How we calculated this:
http://pagelever.com/long-status-update-stay-facebook-newsfeed/
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7. What are Active Users on
Facebook actually doing?
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8. Better Facebook Analytics by

9. How we calculated this:
http://pagelever.com/2-daily-active-users-facebook-page-engage-
content/
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10. How much traffic do search engines
send to your fan page?
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11. Better Facebook Analytics by

12. How we calculated this:
http://pagelever.com/seo-facebook-google-bing-fan-pages-results/
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13. A few more things we discovered…
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14. How effective are Facebook’s
“Recommended Friends” suggestions for
normal users?
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15. Facebook's "Recommend a Friend"
suggests
Old friend you didn't
realize used Facebook
Jerk who bullied you
throughout highschool
Your Ex
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16. For marketers?
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17. Facebook's "Recommend a Friend"
suggests
Old friend you didn't
realize used Facebook
Jerk who bullied you
throughout highschool
Your Ex
Jay Baer, Mari Smith, &
Brian Solis
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18. Who are a user’s Facebook friends?
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19. Who are a user’s Facebook friends?
Actual friends who they
hang out with
The Facebook Friend
request was more
conversation than the two
of them had in highschool
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20. How do people spend
their time on Facebook?
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21. Time Spent on Facebook
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Throwing Sheep Tagging friends in Wondering why
awkward photos that very attractive
person I've never
met wants to be my
friend
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22. What do Facebook users
do when it snows?
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23. What users do when it snows
Go play in the
snow
Write a Facebook
status update
about it
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24. What type of stories dominate
the Facebook newsfeed?
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25. Facebook Newsfeed Contains:
Things I actually
care about
Farmville
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26. What do normal users post about?
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27. What do normal users post about?
50
45
40
35
30
25
20
15
10
5
0
Music Lyrics Happy Birthday! Complaining about
Facebook
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28. What do marketers post about?
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29. What do marketers post about?
100
90
80
70
60
50
40
30
20
10
0
Happy Birthday! Complaining about Latest Apple Announcement
Facebook
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30. What happens when users forget to log out?
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31. What users do when the previous
user forgot to log out of Facebook
Log out
Write
something
embarassing
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32. What’s the proper etiquette
about Facebook events?
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33. What replying "Maybe" to a
Facebook Event really means
Yes
Maybe
No
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34. Better Facebook Analytics by

35. So where do Facebook fans come from?
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36. Where fans come from
Legitimate
marketing
campaigns
Some dude on
Odesk or Fiverr
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37. How do users respond
when Facebook goes down?
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38. Normal Users: What happens when
Facebook goes down?
70
60
50
40
30
20
10
0
Frantically reload Google what "DNS failure" Get some real work done
Facebook.com means
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39. How do marketers respond
when Facebook goes down?
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40. Marketers: What happens when
Facebook goes down?
100
90
80
70
60
50
40
30
20
10
0
Tweet about it Use the fully-working So that's why our Facebook
mobile version and wonder page never got any likes!
where everyone went
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41. These customers trust PageLever
for better Facebook Analytics:
Measure your fan page at http://pagelever.com/
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