Navigating the Social Media landscape can be difficult for NonProfits. We will provide best practices for gaining followers and converting those followers to Cause Donors.
This document provides tips for small businesses on using inbound marketing to get found online through search engines like Google. It discusses what inbound marketing is and how it differs from outbound marketing. The key aspects of inbound marketing covered are getting found through search engine optimization (SEO), creating content like blogs, and promoting content on social media. It then discusses how to convert website visitors into customers through things like calls to action and landing pages. The overall document provides a high-level overview of an inbound marketing strategy for small businesses.
The Power of SEO: WeddingWire World - John LincolnJohn Lincoln
In this presentation, John Lincoln covers the power of search engine optimization. This is a beginner SEO course that looks at how people are searching on the internet today.
https://ignitevisibility.com
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
Winning Listings and Converting Buyers With Facebook Part 4HSA Home Warranty
Edge Rank is the secret algorithm Facebook uses to determine who sees the content you're posting. Understanding how Edge Rank orders posts is the single most important factor for increasing your reach and the impressions that your page makes. 98% of your fans don't come back to your page to view your posts which means your only way of reaching them is in their newsfeed. Don't miss this webinar!
The document summarizes Barry Schwartz's presentation on latest topics in SEO and search. It discusses Google's Panda update which aimed to improve search quality by targeting low-quality sites, less useful content, and content farms. The update resulted in 12% of Google search results changing. It also reviews Google's history of updates such as Florida, Austin, and Caffeine, and the criticism of Google's search quality prior to the Panda update from bloggers and news sites. The presentation provides details on Panda's goals and impact on SEO.
The document discusses how search engine algorithms have changed, requiring companies to adopt new SEO strategies. It outlines tips for companies to increase their SEO visibility in this new landscape ("SEO 3.0") including optimizing social media presence, local listings, website content/images, and claiming profiles on sites like Google+. The key is taking a holistic approach across online platforms to provide engaging, shareable content for users.
SEO Content Creation 101 By LinchpinSEO for Small Business in ChicagoLinchpin SEO
This document provides an overview of SEO content strategies. It discusses what SEO is, defines different types of content, and outlines strategies for developing high-quality SEO content. These include conducting competitive analysis of keywords, using tools to find related keywords and content ideas, and creating in-depth articles with images, headings, and internal links to provide value for search engines and users. The goal is to produce content that search engines will rank highly and that users will find genuinely useful.
This document provides tips for small businesses on using inbound marketing to get found online through search engines like Google. It discusses what inbound marketing is and how it differs from outbound marketing. The key aspects of inbound marketing covered are getting found through search engine optimization (SEO), creating content like blogs, and promoting content on social media. It then discusses how to convert website visitors into customers through things like calls to action and landing pages. The overall document provides a high-level overview of an inbound marketing strategy for small businesses.
The Power of SEO: WeddingWire World - John LincolnJohn Lincoln
In this presentation, John Lincoln covers the power of search engine optimization. This is a beginner SEO course that looks at how people are searching on the internet today.
https://ignitevisibility.com
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
Winning Listings and Converting Buyers With Facebook Part 4HSA Home Warranty
Edge Rank is the secret algorithm Facebook uses to determine who sees the content you're posting. Understanding how Edge Rank orders posts is the single most important factor for increasing your reach and the impressions that your page makes. 98% of your fans don't come back to your page to view your posts which means your only way of reaching them is in their newsfeed. Don't miss this webinar!
The document summarizes Barry Schwartz's presentation on latest topics in SEO and search. It discusses Google's Panda update which aimed to improve search quality by targeting low-quality sites, less useful content, and content farms. The update resulted in 12% of Google search results changing. It also reviews Google's history of updates such as Florida, Austin, and Caffeine, and the criticism of Google's search quality prior to the Panda update from bloggers and news sites. The presentation provides details on Panda's goals and impact on SEO.
The document discusses how search engine algorithms have changed, requiring companies to adopt new SEO strategies. It outlines tips for companies to increase their SEO visibility in this new landscape ("SEO 3.0") including optimizing social media presence, local listings, website content/images, and claiming profiles on sites like Google+. The key is taking a holistic approach across online platforms to provide engaging, shareable content for users.
SEO Content Creation 101 By LinchpinSEO for Small Business in ChicagoLinchpin SEO
This document provides an overview of SEO content strategies. It discusses what SEO is, defines different types of content, and outlines strategies for developing high-quality SEO content. These include conducting competitive analysis of keywords, using tools to find related keywords and content ideas, and creating in-depth articles with images, headings, and internal links to provide value for search engines and users. The goal is to produce content that search engines will rank highly and that users will find genuinely useful.
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEOLinchpin SEO
FACT. While .edu domains are generally seen as authoritative by search engines, the specific page linking and its relevance to the topic is more important than just the domain alone. Not all .edu links are equally valuable. The content, authority and relevance of the specific page determines the value of the link.
EdgeRank is Facebook's algorithm that determines what gets displayed and how high in the News Feed. It considers affinity (the relationship between a user and page), weight (level of engagement with posts), and time (relevance decays over time). The document provides tips to improve EdgeRank scores like checking your score, nurturing relationships with fans, encouraging engagement through photos and questions, optimizing post timing and frequency, and keeping posts short. Following these steps can help pages get more reach from their posts.
The document discusses Facebook pages and how brands can utilize the new timeline feature. It provides tips on optimizing the cover, about section, pinned posts, and other components. Additional topics covered include best practices for direct messages, hashtags, consistency in posts, blogging, and YouTube analytics. The presentation provides actionable advice on using social media platforms like Facebook and YouTube to engage customers and promote brands.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
Digital Leap Conference Using Seo To Support Online FundraisingDigital Leap
Using SEO to support online fundraising can help non-profits like Surfers Against Sewage (SAS) increase donations. A case study of SAS's website found opportunities to improve SEO by optimizing page titles, descriptions, and links. Paid search through Google Grants can also help non-profits get more exposure. SEO requires analyzing a site, competitors, keywords, and content to develop an effective strategy for improving organic search rankings and driving more visitors to donate.
MyGrahak Shopping Online Ltd. uses social media like Facebook, LinkedIn, and Twitter to build its brand and drive traffic to its online store. Its key strategies on Facebook include running contests to engage users, posting fresh and relevant content regularly, and responding quickly to user queries. It aims to build deep engagement through apps, contests, polls and user-generated content. MyGrahak also uses a blog and LinkedIn to share content and expand its professional network. Its goals on Twitter are to provide shopping information to users and enhance its image through shared experiences. Videos on YouTube showcase the company and shopping advantages on its site.
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
iwalls web Infotech a complete Digital Marketing Services provider company in India, we provided to Digital Marketing, SEO Services,Social Media Marketing, PPC Managementant and web Devloping service center in New Delhi India
Techstars Startup Incubator SEO & Social deckDuane Forrester
Duane Forrester is an expert in search engine optimization (SEO) who has worked at Microsoft and helped optimize websites for major companies. He currently works at Bing providing guidance to webmasters on Bing's SEO tools. Forrester has over 12 years of experience in SEO and social media optimization.
SEO refers to search engine optimization, which is the process of affecting the visibility of a website in a search engine's unpaid search results. The presentation discusses various on-page and off-page SEO techniques including directory submissions, social bookmarking, article submissions, press releases, classified ads, forum posting, blog creation and commenting, search engine submissions, RSS feeds, and business listings. The goal of these techniques is to improve organic search rankings and drive free traffic to a website from search engines like Google, Bing and Yahoo.
Bing Webmaster Tools Search and Social WebinarDuane Forrester
Duane Forrester has over 12 years of experience in SEO, having previously run SEO at MSN. He currently speaks at events on SEO topics, runs forums and blogs to provide guidance to webmasters on tools from Bing. He has helped large companies like Disney, GAP, and Walmart optimize their websites.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.
This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook page with important elements like a cover photo, profile image, tabs, and about section. It emphasizes regularly posting engaging content like photos and videos on a daily basis. Key recommendations include posting in the morning and evening for highest engagement, mixing up post types, replying to comments, and joining conversations on other pages. The goal is to have a well-designed page that encourages ongoing interaction with customers.
The single best way to achieve the greatest gift possible--and deepen a donor's relationship with your organization--is through a face-to-face solicitation. This webinar will provide you with the background, skills and techniques to help you prepare for the encounter and conduct the conversation that will move a giver to the next stage in becoming a life-long donor.
The document provides three steps to strengthen a marriage and prevent affairs:
1) Communicate openly with your partner by talking through issues instead of suppressing problems.
2) Spend quality time together through regular dates and varying social activities as a couple or with other couples.
3) Strengthen emotional intimacy by genuinely telling your partner how much you care for them and appreciate the relationship.
State Charitable & Corporate Compliance for Nonprofits4Good.org
State nonprofit registration and compliance requirements can be challenging and confusing. The complexity is compounded by a lack of uniformity among the states in how registration and compliance are achieved.
Keeping abreast of these requirements, meeting state expectations, and ensuring that a nonprofit’s greatest assets, its reputation and integrity, are spared from embarrassing press in print or on the evening news are of paramount importance.
Also, with state budgets in disarray, new governance requirements and increased scrutiny at the state and federal levels, the risks of noncompliance have never been higher. The costs associated with required registration and compliance in all states, both in terms of time and money, is likely far less than the expenditures required if administrative or enforcement proceedings are initiated in just one state.
This program will give you a broad overview of state charitable and corporate compliance requirements for nonprofits and provide valuable reference information that will assist you in meeting these requirements.
Under the pressure of mounting demand and shrinking resources, nonprofit organizations are struggling more than ever. Whether a start-up, growing or turn-around enterprise the expectations of most nonprofit Boards has moved toward “running like a business”
Although a strong nonprofit must employee sound business practices, it is critical that both the management and Board understand the differences between a business enterprise and a nonprofit enterprise.
Based upon the framework of Jim Collins’ Good To Great and the Social Sectors –Why Business Thinking is not the answer, this webinar will focus on the 4 stages of building a great nonprofit organization and how they are similar and different than the 4 stages of building a great business.
This webinar focuses on building effective coalitions and partnerships for building healthy communities. We all spend too much effort in time-consuming and ineffective coalitions. We know what makes collaborative solutions work. This workshop will explore the six key principles for building effective collaborative solutions and provide participants with stories and tools for the creation of effective collaborative solutions.
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEOLinchpin SEO
FACT. While .edu domains are generally seen as authoritative by search engines, the specific page linking and its relevance to the topic is more important than just the domain alone. Not all .edu links are equally valuable. The content, authority and relevance of the specific page determines the value of the link.
EdgeRank is Facebook's algorithm that determines what gets displayed and how high in the News Feed. It considers affinity (the relationship between a user and page), weight (level of engagement with posts), and time (relevance decays over time). The document provides tips to improve EdgeRank scores like checking your score, nurturing relationships with fans, encouraging engagement through photos and questions, optimizing post timing and frequency, and keeping posts short. Following these steps can help pages get more reach from their posts.
The document discusses Facebook pages and how brands can utilize the new timeline feature. It provides tips on optimizing the cover, about section, pinned posts, and other components. Additional topics covered include best practices for direct messages, hashtags, consistency in posts, blogging, and YouTube analytics. The presentation provides actionable advice on using social media platforms like Facebook and YouTube to engage customers and promote brands.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
Digital Leap Conference Using Seo To Support Online FundraisingDigital Leap
Using SEO to support online fundraising can help non-profits like Surfers Against Sewage (SAS) increase donations. A case study of SAS's website found opportunities to improve SEO by optimizing page titles, descriptions, and links. Paid search through Google Grants can also help non-profits get more exposure. SEO requires analyzing a site, competitors, keywords, and content to develop an effective strategy for improving organic search rankings and driving more visitors to donate.
MyGrahak Shopping Online Ltd. uses social media like Facebook, LinkedIn, and Twitter to build its brand and drive traffic to its online store. Its key strategies on Facebook include running contests to engage users, posting fresh and relevant content regularly, and responding quickly to user queries. It aims to build deep engagement through apps, contests, polls and user-generated content. MyGrahak also uses a blog and LinkedIn to share content and expand its professional network. Its goals on Twitter are to provide shopping information to users and enhance its image through shared experiences. Videos on YouTube showcase the company and shopping advantages on its site.
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
iwalls web Infotech a complete Digital Marketing Services provider company in India, we provided to Digital Marketing, SEO Services,Social Media Marketing, PPC Managementant and web Devloping service center in New Delhi India
Techstars Startup Incubator SEO & Social deckDuane Forrester
Duane Forrester is an expert in search engine optimization (SEO) who has worked at Microsoft and helped optimize websites for major companies. He currently works at Bing providing guidance to webmasters on Bing's SEO tools. Forrester has over 12 years of experience in SEO and social media optimization.
SEO refers to search engine optimization, which is the process of affecting the visibility of a website in a search engine's unpaid search results. The presentation discusses various on-page and off-page SEO techniques including directory submissions, social bookmarking, article submissions, press releases, classified ads, forum posting, blog creation and commenting, search engine submissions, RSS feeds, and business listings. The goal of these techniques is to improve organic search rankings and drive free traffic to a website from search engines like Google, Bing and Yahoo.
Bing Webmaster Tools Search and Social WebinarDuane Forrester
Duane Forrester has over 12 years of experience in SEO, having previously run SEO at MSN. He currently speaks at events on SEO topics, runs forums and blogs to provide guidance to webmasters on tools from Bing. He has helped large companies like Disney, GAP, and Walmart optimize their websites.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.
This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook page with important elements like a cover photo, profile image, tabs, and about section. It emphasizes regularly posting engaging content like photos and videos on a daily basis. Key recommendations include posting in the morning and evening for highest engagement, mixing up post types, replying to comments, and joining conversations on other pages. The goal is to have a well-designed page that encourages ongoing interaction with customers.
The single best way to achieve the greatest gift possible--and deepen a donor's relationship with your organization--is through a face-to-face solicitation. This webinar will provide you with the background, skills and techniques to help you prepare for the encounter and conduct the conversation that will move a giver to the next stage in becoming a life-long donor.
The document provides three steps to strengthen a marriage and prevent affairs:
1) Communicate openly with your partner by talking through issues instead of suppressing problems.
2) Spend quality time together through regular dates and varying social activities as a couple or with other couples.
3) Strengthen emotional intimacy by genuinely telling your partner how much you care for them and appreciate the relationship.
State Charitable & Corporate Compliance for Nonprofits4Good.org
State nonprofit registration and compliance requirements can be challenging and confusing. The complexity is compounded by a lack of uniformity among the states in how registration and compliance are achieved.
Keeping abreast of these requirements, meeting state expectations, and ensuring that a nonprofit’s greatest assets, its reputation and integrity, are spared from embarrassing press in print or on the evening news are of paramount importance.
Also, with state budgets in disarray, new governance requirements and increased scrutiny at the state and federal levels, the risks of noncompliance have never been higher. The costs associated with required registration and compliance in all states, both in terms of time and money, is likely far less than the expenditures required if administrative or enforcement proceedings are initiated in just one state.
This program will give you a broad overview of state charitable and corporate compliance requirements for nonprofits and provide valuable reference information that will assist you in meeting these requirements.
Under the pressure of mounting demand and shrinking resources, nonprofit organizations are struggling more than ever. Whether a start-up, growing or turn-around enterprise the expectations of most nonprofit Boards has moved toward “running like a business”
Although a strong nonprofit must employee sound business practices, it is critical that both the management and Board understand the differences between a business enterprise and a nonprofit enterprise.
Based upon the framework of Jim Collins’ Good To Great and the Social Sectors –Why Business Thinking is not the answer, this webinar will focus on the 4 stages of building a great nonprofit organization and how they are similar and different than the 4 stages of building a great business.
This webinar focuses on building effective coalitions and partnerships for building healthy communities. We all spend too much effort in time-consuming and ineffective coalitions. We know what makes collaborative solutions work. This workshop will explore the six key principles for building effective collaborative solutions and provide participants with stories and tools for the creation of effective collaborative solutions.
On Today's Menu: Your Successful Grant Proposal4Good.org
How can you whip up a successful grant proposal? You’ll need just the right proportions of research, planning, drafting, and editing. And don’t forget to garnish with tasty feedback and a dash of good timing!
Foundations and corporate funders are always looking for ways to make good investments in your community. To partner with them, you have to show exactly how you can help make that happen!
Webinar participants will get a special discount on Dalya’s award-winning book, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact."
Who should attend: This webinar is ideal for: nonprofit directors, staff, board, volunteers, and consultants who help raise money from foundations and corporations; jobseekers are also welcome.
This document summarizes a presentation on leadership for a new era in nonprofits. It discusses how leadership needs to change to address today's complex operating environment. Some of the key points made include: leadership must be shared between the board and executive director through a strong partnership; the board needs to become more diverse, strategic, and accountable; and culture and values must be central to the organization. An effective board for the future requires clarifying roles, engaging in learning, and asking big questions about impact and sustainability.
Building your fitness center online community from Club OneJCC Association
This document provides best practices for building an online fitness center community and retaining members through websites and social media. It recommends including key functionality on the website like navigation menus and inquiry forms. For social media, it suggests objectives of engagement and lead generation by promoting accounts on multiple platforms. It also stresses the importance of reviews and reputation management through monitoring listings, responding to feedback, and cultivating positive reviews.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
Rob Tomlinson from eTapestry discussed strategies for nonprofit fundraising success using web and social media tools. He covered integrating an online approach, using social media like Facebook and video for fundraising, effective email fundraising, and team fundraising. Key points included making websites engaging, using social networks to attract traffic and donors, telling compelling stories through video, designing effective email campaigns, and capturing all donor data from team fundraising efforts.
SpotUsOnline - Our Solutions and ServicesSaboohi Khan
Spot-Us Online provides social media marketing and online optimization solutions. It was founded in 2010 by Saboohi Khan to help businesses improve their online visibility and attract customers through social media and internet marketing. The company develops customized social media strategies and packages that include optimization of Facebook, Twitter, LinkedIn, YouTube and Pinterest as well as other services like website development, video marketing, and reputation management. Spot-Us has helped over 150 clients grow their online presence through Facebook fan pages and other channels.
Spectrum 2012 Conference: Facebook: Beyond the BasicsPatrick Powers
The document discusses best practices for using Facebook effectively. It covers basics like completing your profile information and integrating Facebook with your website. It also discusses recent changes like how apps no longer need continual permission to post and how posts are ranked in the news feed. The document emphasizes optimizing content by heightening user experience, providing clear calls to action, and tracking what types of content like photos, videos or links perform best for your audience. It stresses the importance of keeping up with changes on Facebook and measuring your results.
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
The document provides tips on creating and managing an effective Facebook fan page. It discusses defining social media and the anatomy of a Facebook fan page. It also offers best practices for posting on Facebook, including keeping posts short, using pictures, and avoiding complicated wall posts. Tactics for engagement are presented, such as using text posts, links, images, and responding to fans. The document emphasizes measuring engagement and provides examples of good and bad Facebook ads.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Simple Steps to Building an Effective B2B Social Media StrategySalesEngine
Social media strategy has become increasingly more important in B2B marketing as more organizations are directing a portion of their marketing budgets towards this area. Are you ready to make social media a bigger part of your overall marketing strategy but not sure where to start? The good news is: an effective B2B social media strategy is easier than you might think. Tonya Severance, Copywriter and Social Media Specialist at Sales Engine International, discusses how to build an effective B2B social media strategy.
Social Fresh Tampa: Sharing Content on FacebookHubSpot
Ellie Mirman from HubSpot gave a presentation on tactical Facebook marketing at Social Fresh Tampa. Some of the key points included:
1) B2C businesses tend to have more Facebook page likes on average than B2B businesses.
2) Businesses should share a variety of content on Facebook like blog posts, videos, images and questions in order to engage different types of users.
3) It's important to optimize content for Facebook's news feed algorithm (EdgeRank) which only shows 1 in 500 updates by posting regularly, including images, and encouraging user interaction through comments and shares.
4) Measuring what types of content performs best is important for continuing engagement on Facebook.
The document provides strategies for using Facebook effectively for business. It discusses determining if a Facebook presence will benefit a business, developing content strategies, and building a following on Facebook through promoting the page on a company's website, blog, emails and Twitter account. The key steps outlined are to develop a brand and content strategy, build a following, and continuously experiment, measure and track engagement on the Facebook page.
Brands are increasingly using Pinterest to connect with customers and drive business goals. Pinterest provides opportunities for acquisition, sales and branding. To be successful, brands must establish a strategy for their boards and pins, engage with their audience, measure results and optimize their profile and content over time. Brands have seen traffic increases to their websites from Pinterest and gains in followers and engagement.
Group 5 will use LinkedIn to generate leads, build their network, and find new talent. They will optimize their LinkedIn profiles and company page to engage audiences. They will also create thoughtful content, answer questions on LinkedIn, develop targeted advertising campaigns, and use groups to establish industry leadership. The goal is to attract followers, drive traffic and sales through their social media presence on LinkedIn.
If you’re like most nonprofits you probably already have a presence on Facebook. You have a page with an attractive cover image and maybe even a custom tab. You also consistently post content, and have maybe even tried Facebook ads. But you’re are still confused about the role Facebook plays within your overall marketing communications strategy. You’re not sure how Facebook fits within your events, your volunteer outreach, and your fundraising.
Social Media Metrics Alchemy: Transforming Data Into Engaging Content4Good.org
Creating great, engaging content that builds your community is just a few key data points away! Knowing what social media data to track is critical to transforming raw data into content your community wants. In this webinar, we’ll focus on the five data metrics that tell you what you need to know about your community and the content it wants, and how to create personalized data dashboards using Google Analytics and Facebook Insights.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
This document provides an overview of Facebook marketing. It notes that Facebook has over 221 million global users and discusses the opportunity in Facebook marketing through connection, content, and distribution. It outlines Facebook marketing tools like pages, photos/video, events, and applications. It also discusses measuring Facebook marketing success through statistics and analytics. The key aspects of an effective Facebook marketing strategy are to know your goals and target audience, choose the right tools, measure campaigns, and take additional action based on what is learned.
11 Ways Entrepreneurs Can Leverage FacebookAbbas Alidina
The document provides 11 ways for entrepreneurs to leverage Facebook for marketing. It recommends developing a social media strategy including defining goals and objectives. It also suggests optimizing your profile, setting up privacy settings and lists, participating in communities, creating a Facebook page for your business, building a community through engaging posts, using targeted ads, embedding social plugins, creating converting landing tabs, offering fan exclusive content, using Facebook apps to increase engagement, and measuring your efforts. The overall goal is not just being on Facebook but being involved in conversations.
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
Inbound Marketing & Millennial Donors: A Perfect Marriage4Good.org
The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause.
In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
Most nonprofits involve volunteers in program areas and administrative areas. You might not be aware, however, of the many ways you can involve volunteers in your fundraising activities. This webinar will outline ways you can involve volunteers in fundraising, where to find volunteers, how to recruit them, and how to keep them enthused about your organization.
Could your mission statement describe any of several other organizations that are similar to yours? Do you just haul it out once a year for your annual report and 990? If you’ve been around for many years, you’re clear about your nonprofit’s value to your community, your stakeholders and/or your cause, why bother to revisit your mission statement?
The answers to these questions can make the difference between sustainable success and failure in several ways. Organizations that have a page-long mission statements and think that any effort to review it would be just empty wordsmithing may want to join us for this webinar to see what a rigorously crafted mission statement can do for marketing, fundraising, stakeholder loyalty, strategy, and managing change.
Enter your mission statement in the 4th annual What’s Your Mission? Competition, at http://bit.ly.SyPmission
Takeaways:
Why your mission statement is so important.
Why it’s worth editing your mission statement–and how to do it.
What’s in a good mission statement, and what’s not.
How a good mission statement forms the basis for strategic decisions.
How to measure your performance against your mission statement, and why that’s valuable.
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...4Good.org
This seminar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
Key Leadership Factors for Fundraising Success4Good.org
As the CEO of your organization, you are tasked with many things from operations to quality improvement; fundraising is only one of your concerns. But did you know that everything you do affects fundraising? In fact, the most important factor in fundraising success is not the competence of your fundraiser but your own leadership and that of your Board of Trustees. Join Susan Black, CFRE to learn the six key factors for fundraising success that every nonprofit leader needs to know.
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...4Good.org
We all say that we desire change yet, it seems so difficult for it to actually occur. In this webinar, learn more about the barriers to change that keep us from moving forward in our personal, professional and organizational lives.
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
Why are some nonprofits successful at attracting funding while others struggle? How do funders differentiate between the myriad of nonprofits that want their money? How has the process of successfully approaching funders changed? This cutting edge webinar, based on the practical experience of hundreds of successful funding campaigns, examines the fundraising process from the other side of the desk, that of the funders, and illustrates the techniques that work in today’s economic environment, all designed to help you earn Asking Rights™.
Four Great Hormones to Stimulate Well-Being4Good.org
Recent neuroscience research has verified that the well-being that comes from meaningful conversations depends upon four hormones that we have the ability to either stimulate or depress in ourselves and in others. This Webinar will deal with the four and explain their role in personal and interpersonal well-being.
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
On Today's Menu: Your Successful Grant Proposal4Good.org
The document outlines steps for writing a successful grant proposal, including understanding your organization's purposes and priorities, knowing your readers at funding organizations, and refining your messages to appeal to readers. It also provides tips for grant writing such as telling impactful stories, engaging readers emotionally, and focusing on clarity and conciseness. The presentation aims to help non-profits strengthen their grant proposals.
Mission and Leadership: Work Motivation That Strikes a Chord4Good.org
Most organizations have a formalized mission statement. Too often it is merely posted on a wall in the conference room. Often, employees grow cynical and state that the organization’s mission statement is just that: an empty statement. However, other organizations follow a structured process that allows their managers to lead with integrity while using the core principles of mission-driven organizations.
In this extremely practical presentation, that Dr. Eyal Ronen has never shared in the past, he will describe the practical steps to creating a clear mission, vision, and values for the organization. He will also describe the 4 things every leader must do in order to be effective in accomplishing his or her, and the organization’s mission.
Affordable Special Events Data Tracking and Analysis4Good.org
Special events can be complex and in the process of planning a perfect event, details can be missed. Using data to track the ways in which people participated in the event can help you determine what worked, what didn't work and what people are responding to about your event.
Have You Been Sequestered?—Developing Diverse Sources of Revenue4Good.org
Many nonprofits are excessively dependent upon a single type of revenue. The classic example is the organization which is only funded through government contracts or grants. Others may be totally reliant upon one or two private foundations or local corporations. In this webinar, volunteer leaders, agency CEO's and chief development officers will learn the value of diversifying the sources of revenue so as to enhance financial sustainability.
Practical Strategies for Writing the Annual Appeal4Good.org
The document provides strategies for writing an effective annual fundraising appeal, including understanding donor motivations, writing the appeal as a personal visit, and addressing donor questions and benefits. It outlines the components of a direct mail appeal and characteristics of effective appeals, such as a compelling envelope, reply device, return envelope, and telling a story to show donor benefits. Nonprofit organizations are encouraged to consider donor psychology and needs when crafting appeals to increase response rates.
Thanks to computers, it is easier to collect and obtain data for a grant proposal than ever before. There’s so much data, though, that it can difficult to determine which data to present—especially when grant applications only allow concise answers.
This webinar explains which data grantmakers are looking for, and where to present statistics and other information within the grant proposal. Multiple examples from actual, funded grant proposals will show how data solves grant writers’ most knotty problems by creating need statements, formulating project objectives, devising evaluation measures, and more.
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Getting The Most Out Of Facebook For Your Nonprofit
1. Getting The Most Out Of Facebook
For Your Nonprofit
Darren Rankin
May 15, 2012
A Service
Of: Sponsored by:
2. Protecting and Preserving the www.cjwconsulting.com
Institutional Memories of
Nonprofits Since 1993 (866) 598-0430
info@cjwconsulting.com
A Service
Of: Sponsored by:
4. Today’s Speaker
Darren Rankin
President,
KarmaWell Inc.
Assisting with chat questions: Hosting:
April Hunt, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
A Service
Of: Sponsored by:
8. "If you're not in the social space, then you're not
anywhere. It is crucially important to be
engaging with your customers on a daily basis.”
-Jenna Boig, The Nature Conservancy
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
9. Facebook Allows You To:
Personalize Your Cause
Build Your Community
Engage Your Fanbase
Raise Funds!
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
10. WHY FACEBOOK?
• There are 800 Million people on Facebook
– 1.5 million US non profits
– 75 million Facebookers support non
profit pages
– 100,000 nonprofits have pages
• Nonprofits can use Facebook to find fans
that are Committed to their cause
• Nonprofit supporter bases are Growing
Rapidly
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
11. FACEBOOK WORKS… IF YOU DO IT RIGHT!
Case Study: Tuesday, May 1, 2012
• Facebook called users to register as organ
donors
• Within hours… 6,000 signed up! (15x normal)
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
12. WHO’S THERE NOW?
• Nov 2010 Study: Top 100 nonprofits…
Oct 13, 2011 Review
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
14. BEFORE YOU START:
THINGS TO CONSIDER
• Look at other Nonprofits. What’s Working For Them?
• Consider your goals
– Short-Term
– Long-Term
• Evaluate your resources
• Be prepared to Evaluate/
Analyze Performance
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
22. MANAGE APPS
• Enhance your Page Experience.
• Connect Real-Time actions on the web
• Keep it Simple
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
23. CHOOSE YOUR COVER IMAGE
• Quickly Engage
• Tell Your Story
• Make it Relevant, Specific,
& Emotionally Compelling
Follow the Rules:
NO Contact Info
NO Direct Calls to Action
• Like Us
• Share Us
• Donate
• Pledge
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
24. MAKE YOUR LANDING PAGE
LIVELY/INTERESTING
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
25. INTEGRATE YOUR SOCIAL MEDIA
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
27. WRITE POSTS SPECIFICALLY FOR FACEBOOK
• Provide New Info
that followers care
about
• Discuss Important
Topics
• Keep them
Coming Back!
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
28. Talk about Current Events that
are Relevant to your cause
Be BOLD! Get Your followers’ Attention!
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
29. USE PHOTOS / VIDEOS
Facebook now lets you use videos
and larger photos in your news feed.
Use Them!
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
30. FOLLOW THE 80/20 RULE
80% of Posts Should be Relevant Content
20% Should Have a Call to Action
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
31. HAVE A PURPOSE
What do you intend to get
from FaceBook?
– Raise Funds?
– Recruit Volunteers?
– Gain Likes?
– Foster Activists?
Make sure your posts are in
line with This Goal!
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
32. SET A SCHEDULE AND STICK TO IT!
• Provide Regular Content
• Find Your Frequency
• Assign Responsibilities
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
33. CONSIDER YOUR CALL TO ACTION
Make Sure Fans know what
you want them to do!
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
34. HIGHLIGHT POWERFUL POSTS
The Pin To Top Feature lets you Emphasize a
Specific Post for 7 days
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
35. THE PERFECT POST
Content
Call To Action
Photo
Sharing
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
39. REPLY TO POSTS AND BE AN ACTIVE USER
• Encourage people to post their own
experiences by responding to them personally
• Encourage Discussion Between Users, not just
between your org and the user
• Don’t be afraid to take the conversation
offline through Direct Messaging.
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
40. DIRECT MESSAGING
• Reach out to users individually if they require
private attention
• Be aware of the 2-to-1 rule
1 User Message = 2 Direct Cause Messages
1 User Message = 2 Direct Cause Messages
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
41. NETWORKING
• Follow other Causes. They will Follow You!
• Repost their relevant content to your followers
• Find FaceBook Groups that match your Cause
• Create your Own Groups!
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
42. LINK FROM YOUR WEBSITE
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
43. LINK FROM YOUR EMAILS
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
44. LINK FROM ANYWHERE
Your Twitter
Your Blog
Your Business Cards
Your Email Signature
Your Newsletters
Your Print Promotions
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
51. BEST PRACTICES
• Export Data Monthly for
comparisons and access
when Insights is offline
• Regularly check to see
what your Audience is
Responding To
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
52. DEMOGRAPHICS AND ENGAGEMENT TYPES
• Who are you Engaging?
• What are they Doing?
• Tailor Posts accordingly
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
56. KEY TIPS
• Fill In your FaceBook Information Completely
– Help Fans Find Your Page
• Content Should Be Relevant / Timely
– Remember the 80/20 Rule
• Engage Your Followers
– Keep them Active and Engaged with Your Cause
• Analyze Your Performance
– Monitor your Progress and Make Adjustments
58. GENERAL FACEBOOK DEFINITIONS
Fan: A Facebook "fan" is a user who "likes" a particular page. If a user chooses to
"like" a page, they are then able to get updates from that page's administrator
through status updates, link posts, and event invitations.
Friend: A User who accepts a friend request from another user. Both users will
receive updates and status posts from each other as long as they remain
“friends”
Friend List: A total list of all people connected to a user through approved friend
requests.
Group: A group of FaceBook users with interest in a single subject. Groups are
created by users, and assigned admins. In order to join a group you must be
approved by an admin.
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
59. GENERAL FACEBOOK DEFINITIONS
Like: A Facebook action in which you give your approval for a specific Facebook
page. That page will show up in your list of likes, and any posts made by that
page will show up in your Activity Feed.
Activity Feed: A list of stories created by your friends and any page that you have
liked.
Tag: The act of referencing a specific user or page on one’s posts.
Wall: The area on a profile or page where friends and “fans” can post their
thoughts, views, or criticisms for everyone to see.
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
60. FACEBOOK INSIGHTS DEFINITIONS
Total Likes: The number of unique individuals who click the Like button to “Like”
your Facebook Page. This number is sometimes referred to as Lifetime Likes.
New Likes: The number of unique individuals that liked your Facebook Page
during a specific date range that you select.
Like Sources: The number of times your Facebook Page was liked, categorized by
where the like occurred (on your Facebook Page, website, and so on) during
the specific date range that you select.
Unlikes: The number of unique individuals who have unliked your Facebook Page
during the specific date range that you select.
Friends of Fans: The number of unique individuals who are friends with the
people who like your Facebook Page. These people represent the total
potential reach of any content you publish to your Facebook Page.
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
61. FACEBOOK INSIGHTS DEFINITIONS
People Talking about This: The number of unique individuals who have created a
“story” (see definition below) about your Facebook Page during the time
period you select.
Story: A term used to reference the ways people can interact with your page,
including:
• Liking your Facebook Page
• Liking, commenting on, or sharing a post from your Facebook Page
• Answering a question you asked on your Page
• Responding to an event you posted on your Page
• Mentioning your Page within their own posts
• Tagging your Page in an uploaded picture
• Checking in to or recommending your Facebook Place
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
62. FACEBOOK INSIGHTS DEFINITIONS
Total Reach: The number of unique individuals who have actually seen any
content related to your Facebook Page. This could include content published
on your Page, as well as Facebook Ads and Sponsored Stories that lead people
to your Page.
Organic Reach: The number of unique individuals who saw a specific post from
your Facebook Page on their own News Feeds, tickers, or directly on your
Page.
Paid Reach: The number of unique individuals who saw a specific post from your
Facebook Page through a paid source, such as a Facebook Ad or Sponsored
Story.
Viral Reach: The number of unique individuals who saw a specific post from your
Facebook Page through a story published by one of their Facebook friends.
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
63. FACEBOOK INSIGHTS DEFINITIONS
Active Users: The number of people who have viewed your Facebook Page
or interacted with it in some way (for example, liking it, commenting
on a post, and so on).
Monthly Active Users: The number of people who have viewed your
Facebook Page or interacted with it during the previous 30 days.
Daily Active Users: The number of people who have viewed your
Facebook Page or interacted with it on the specific day you select,
categorized by the type of action they performed.
Engaged Users: The number of engaged individuals who have clicked
anywhere on one of your Facebook Page posts. They could have liked
your post, commented on it, shared it, and so on.
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
64. FACEBOOK INSIGHTS DEFINITIONS
External Referrers: The number of views your Facebook Page received from
website URLs that are not part of Facebook.com.
Page Views: The total number of times your Facebook Page was viewed during
the time period you select.
Tab Views: The total number of times each tab in your Facebook Page was viewed
when people were logged in to Facebook, during the time period you select.
Post Views: The number of times a story published on your Facebook Page News
Feed was viewed during the time period you select.
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
65. FACEBOOK INSIGHTS DEFINITIONS
News Feed: The center column in a Facebook Profile or Page which displays a
continually updated list of stories published by people and Pages you follow
on Facebook.
Page Content or Post Feedback: The number of likes and comments on stories
published in your Facebook Page News Feed during the time period you select.
Daily Story Feedback: A breakdown of how people responded to your stories by
engaging with them (through likes or comments) or unsubscribing from them
(so your Page stories don’t appear in their News Feeds in the future) during
the time period you select.
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
66. FACEBOOK INSIGHTS DEFINITIONS
Daily Page Activity: A breakdown of how people engaged with your Facebook
Page, other than by commenting and liking your posts, on the specific date
you select. For example, this metric will measure when fans write on your
Facebook Wall, upload photos or videos to your Page, write reviews,
participate in your Page’s discussion board, mention your Page in updates
they publish on their own Facebook Profiles, or mention your Page to
friends.
Impressions: The number of times a post from your Facebook Page is
displayed, regardless of where a person sees it. A single person can see a
post multiple times, thus creating an impression for every time that
content is viewed.
Media Consumption: The number of times a piece of media content that you
published on your Facebook Page, including a video, photo, or audio clip,
is clicked and viewed on a specific day.
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up
67. THANKS!!! – NOW GO CAUSING!
Why Facebook? Page Setup Content Engagement Analytics Wrap-Up