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Where news is heading
Key trends in American journalism, news and technology
Jesse Holcomb
Associate Director of Journalism Research, Pew Research Center
November 16, 2016 2www.pewresearch.org
Many pathways to news
November 16, 2016 3www.pewresearch.org
Big shifts in devices people use to access information
November 16, 2016 4www.pewresearch.org
Coincides with a shift in the services they use
November 16, 2016 5www.pewresearch.org
Most have pay TV, though some are cutting the cord
November 16, 2016 6www.pewresearch.org
Interest in news is as high as ever
November 16, 2016 7www.pewresearch.org
About four-in-ten Americans often get news online, but TV
still commands the largest reach
November 16, 2016 8www.pewresearch.org
News watchers overwhelmingly still prefer television, while
readers have migrated to the web
Non-journalistic sources
now part of public’s
media landscape, too
November 16, 2016 9www.pewresearch.org
November 16, 2016 10www.pewresearch.org
Social media’s sharp rise as a prominent pathway to news
Digital publishers have
established presence on
most social platforms
November 16, 2016 11www.pewresearch.org
November 16, 2016 12www.pewresearch.org
Americans are quickly migrating to mobile
November 16, 2016 13www.pewresearch.org
Our study of ‘engaged time’
spent with news on mobile
suggests engagement can
expand to meet the demands
of more in-depth journalism
November 16, 2016 14www.pewresearch.org
November 16, 2016 15www.pewresearch.org
News habits differ starkly by generation
November 16, 2016 16www.pewresearch.org
November 16, 2016 17www.pewresearch.org
Economic pressures continue for publishers
Total revenue across industry has declined dramatically
November 16, 2016 18www.pewresearch.org
November 16, 2016 19www.pewresearch.org
Most of the losses felt in print
November 16, 2016 20www.pewresearch.org
TV news steady, with some growth
November 16, 2016 21www.pewresearch.org
Digital advertising a growing business, but unevenly distributed
Public radio stations are
one of the more revenue-
diverse news enterprises
November 16, 2016 22www.pewresearch.org
More news revenue now coming from the audience
November 16, 2016 23www.pewresearch.org
Crowd-funding just one example
November 16, 2016 24www.pewresearch.org
November 16, 2016 25www.pewresearch.org
Mapping American newsgathering
and newsroom resources
November 16, 2016 26www.pewresearch.org
Sharpest declines in newsroom workforce since 2009
39%
Percent decline of newsroom
staff 1994-2014, according
to ASNE
Impact felt on the local level
In DC: print scales back, digital publishers plant a flag
11/16/16 28
Fewer communities with a Washington correspondent
11/16/16 29
November 16, 2016 30www.pewresearch.org
Nonprofit startups proliferating
November 16, 2016 31www.pewresearch.org
Public attitudes: the trust and approval deficit
November 16, 2016 32www.pewresearch.org
Low marks for national news media
November 16, 2016 33www.pewresearch.org
Trust is higher for news orgs than for social media
Americans largely believe
in the media’s watchdog
role, but also write off
the media as biased
November 16, 2016 34www.pewresearch.org
November 16, 2016 35www.pewresearch.org
Where news is heading
Key trends in American journalism, news and technology
Jesse Holcomb
Associate Director of Journalism Research, Pew Research Center

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Where news is heading

  • 1. Where news is heading Key trends in American journalism, news and technology Jesse Holcomb Associate Director of Journalism Research, Pew Research Center
  • 2. November 16, 2016 2www.pewresearch.org Many pathways to news
  • 3. November 16, 2016 3www.pewresearch.org Big shifts in devices people use to access information
  • 4. November 16, 2016 4www.pewresearch.org Coincides with a shift in the services they use
  • 5. November 16, 2016 5www.pewresearch.org Most have pay TV, though some are cutting the cord
  • 6. November 16, 2016 6www.pewresearch.org Interest in news is as high as ever
  • 7. November 16, 2016 7www.pewresearch.org About four-in-ten Americans often get news online, but TV still commands the largest reach
  • 8. November 16, 2016 8www.pewresearch.org News watchers overwhelmingly still prefer television, while readers have migrated to the web
  • 9. Non-journalistic sources now part of public’s media landscape, too November 16, 2016 9www.pewresearch.org
  • 10. November 16, 2016 10www.pewresearch.org Social media’s sharp rise as a prominent pathway to news
  • 11. Digital publishers have established presence on most social platforms November 16, 2016 11www.pewresearch.org
  • 12. November 16, 2016 12www.pewresearch.org Americans are quickly migrating to mobile
  • 13. November 16, 2016 13www.pewresearch.org
  • 14. Our study of ‘engaged time’ spent with news on mobile suggests engagement can expand to meet the demands of more in-depth journalism November 16, 2016 14www.pewresearch.org
  • 15. November 16, 2016 15www.pewresearch.org News habits differ starkly by generation
  • 16. November 16, 2016 16www.pewresearch.org
  • 17. November 16, 2016 17www.pewresearch.org Economic pressures continue for publishers
  • 18. Total revenue across industry has declined dramatically November 16, 2016 18www.pewresearch.org
  • 19. November 16, 2016 19www.pewresearch.org Most of the losses felt in print
  • 20. November 16, 2016 20www.pewresearch.org TV news steady, with some growth
  • 21. November 16, 2016 21www.pewresearch.org Digital advertising a growing business, but unevenly distributed
  • 22. Public radio stations are one of the more revenue- diverse news enterprises November 16, 2016 22www.pewresearch.org
  • 23. More news revenue now coming from the audience November 16, 2016 23www.pewresearch.org
  • 24. Crowd-funding just one example November 16, 2016 24www.pewresearch.org
  • 25. November 16, 2016 25www.pewresearch.org Mapping American newsgathering and newsroom resources
  • 26. November 16, 2016 26www.pewresearch.org Sharpest declines in newsroom workforce since 2009 39% Percent decline of newsroom staff 1994-2014, according to ASNE
  • 27. Impact felt on the local level
  • 28. In DC: print scales back, digital publishers plant a flag 11/16/16 28
  • 29. Fewer communities with a Washington correspondent 11/16/16 29
  • 30. November 16, 2016 30www.pewresearch.org Nonprofit startups proliferating
  • 31. November 16, 2016 31www.pewresearch.org Public attitudes: the trust and approval deficit
  • 32. November 16, 2016 32www.pewresearch.org Low marks for national news media
  • 33. November 16, 2016 33www.pewresearch.org Trust is higher for news orgs than for social media
  • 34. Americans largely believe in the media’s watchdog role, but also write off the media as biased November 16, 2016 34www.pewresearch.org
  • 35. November 16, 2016 35www.pewresearch.org
  • 36. Where news is heading Key trends in American journalism, news and technology Jesse Holcomb Associate Director of Journalism Research, Pew Research Center

Editor's Notes

  1. The broadband plateau has coincided with a dramatic uptick in smartphone adoption—today, about two-thirds of US adults own one.
  2. Here in the U.S., a shift is taking place. Broadband internet users increased until recently– now plateauing. Big divides along income, racial lines.
  3. Most US adults have a pay TV sub, but we learned in 2015 that about 15% of US adults consider themselves ‘cord cutters.’ Market research firms indicate total Pay TV subs peaked around 2012.