SuperHUB is an EU project that aims to design an open platform integrating multi-modal transportation options and enabling services to address user mobility needs and encourage environmentally-friendly transportation choices. The platform will provide personalized transportation offers and missions through a mobile game interface to influence travel behavior. User data will be shared on social media while respecting privacy, and the platform may offer rewards like badges or discounts to motivate low-carbon transportation choices. The project seeks to test this approach and its potential for sponsors and publicity through real-world demonstrations.

1. SuperHUB: Engaging Citizens
for Green Mobility
Lucia Pannese
27 February 2013

2. Sustainable and PERsuasive Human Users moBility in future cities
@SuperHUB1 www.superhub-project.eu
SUPERHUB project community on Facebook

4. SuperHUB Objective
SuperHUB provides a user-centric, integrated approach to multi-modal
smart metropolitan mobility systems. It will design and test an open
platform able to combine in real time all mobility offers from the relevant
stakeholders together with a set of enabling mobility services able to
address users mobility needs, to redesign transport route options and to
foster behavioural changes.

5. Several SuperHUB scenarios
are being represented in a sort
of graphical storytelling to
explain the project and its
objectives.

6. SuperHUB Persuasive Component
To design and develop a persuasive service component and related
front-end, able to foster behavioural changes in users and to
facilitate the take-up of environmentally-friendly mobility habits.
Mobile Serious Game

7. SuperHUB Game

8. The Interface
Check-in
(«I’m here»)
My Offers
Available
Quick
Missions
Missions
Home
Settings
Badges
Ecomoney

9. Social Aspects
“My Offers” will be published on Facebook
High Collaboration Aspect through My Offers / Quick
Missions….
BUT….
Privacy completely respected: no user details are displaid;
ecomoney transactions are managed automatically by the
system

10. http://www.youtube.com/watch?v=zW_hWChFJqE

11. Exploitation
Badges stimulate motivation
Ecomoney could be transformed into real prizes / discounts
Missions could be used for sponsors & publicity

12. Thank you for
your attention!
Lucia Pannese
CEO, imaginary srl Mob. +39 338 8785839
Innovation Network Politecnico di lucia.pannese@i-maginary.it
Milano Skype: lueolli
@lpannese
Via Mauro Macchi, 50 - 20124 Milan
Phone +39 02 89458.576 www.i-maginary.it