Milan based Imaginary are one of the longest established and most respected European Serious Games companies. Since its formation in 2004, Imaginary has built an enviable reputation for its multi-disciplinary specialisation in the rapidly growing serious games and gamification market place. Imaginary has been a pioneering and innovative company playing a key role in European Research. The key strengths of its multi-disciplinary team are creativity and innovation backed by solid technical competence and an understanding of the commercial potential of serious games and gamification in its 3 main chosen development areas – eHealth and Care, Training and Education, Smart Cities and Communities where the transformational impact of these technologies and applications is now widely acknowledged.

1. Serious Games and Gamification
for eHealth and Care, Training and Education, Smart Cities and Communities
Winter 2015 - 2016

2. About imaginary
Founded in 2004, imaginary's multi-disciplinary team has been developing innovative but
practical solutions in areas such as simulations, serious games and digital interactive
technologies that collect and communicate data, share knowledge, change behaviour,
raise awareness, train, assess and empower staff to provide competitive advantage and build a
sustainable future.

3. The world around us
Energy efficiency,
green mobility and
economic growth in
urban environments
need
to be fostered.
Society is ageing and
costs of care for the
elderly are increasing.
Training and education
need to be more
motivating, inclusive,
social and easily
connected to real life
situations.
The latest generation of
“digital natives” demand
engagement and
interactivity in every aspect
of their lives.

4. In such a demanding environment, imaginary’s multi-disciplinary team
produce applications which engage and empower all generations of
users.
Our value proposition
imaginary develop solutions that address the
challenges of the attention economy through the
innovative use of immersive technologies,
simulations, serious games and the latest
gamification strategies[ ]

5. The benefits of simulations and Serious Games
Engagement and interactivity
Versatility of design
Rich experiences
Spontaneous action
Immediate feedback
Support for reflection
Immediate use of knowledge gained

6. Interaction technologies
Omni
Virtuix©
Kinect
Leapmotion©
Web
Mobile
Oculus
Rift©

7. eHealth and care
Smart cities and communities
Application areas
The solutions described in the examples that follow can be developed
for and/or re-used in many different application areas.
Education and training

8. RehAbility: physical and cognitive rehabilitation
eHEALTH
and CARE
A series of games integrated into a virtual environment allows
patients affected e.g. by stroke or multiple sclerosis to do
physical and cognitive rehabilitation exercises at home.
The medical staff will choose and set up those exercises that are
most appropriate for each specific case, according to the progress
of the whole rehabilitation process. A reporting area stores details
and results of every session.
WATCH THE VIDEO

9. A new children-friendly version is
informing clinical evaluation.
RehAbility KID: children’s version
eHEALTH
and CARE

10. A set of applications for the tablet/PC which, through various motivational
techniques, supports senior citizens to maintain a healthy lifestyle by a
constructive interaction between mind, body and social engagement.
Agegym: a suite for active ageing
www.doremi-fp7.eu
This product was built through:
eHEALTH
and CARE

11. Fit4Life: healthy lifestyle for teenagers
www.pegasof4f.eu
This product was built through
A mobile social game designed specifically for teenagers to sensitize them
and modify their lifestyle habits by encouraging physical movement and
healthy nutrition to avoid obesity and resulting health problems.
eHEALTH
and CARE

12. This serious game is targeted at people affected by autistic
spectrum disorders and their families.
Through 3 different scenarios: an office, a minimarket and a
gardening centre, the virtual working environment offers users
the opportunity to prepare themselves for job interviews, and so
acquire the necessary know-how to deal with critical situations
in the workplace.
iSpectrum: social interactions for people affected by Autism
WATCH THE VIDEO
Trainers said: it was really useful.
It affected users emotions and
their learning process.
ASD users said: it showed me
important aspects of ‘how an office
works in reality’.
TRAINING

13. An interactive, gamified 3D hospital where, following an proven learning
methology, a surgeon can interact with game-based medical content,
navigate environments, access e-learning lessons and learn interactively with
peers.
Smart e-HOSPITAL: the innovative way to design e-learning
TRAINING

14. CLinIC and Think Better Care:
immersive training for nurses and carers
Set in a 3D virtual Hospital and in a 3D virtual Care Home these 2 games
aim to train nurses and carers to cope with complex dialogues and stressful
situations.
A virtual tutor accompanies the user during the whole game experience,
giving feedback and helping to manage specific situations
WATCH THE VIDEO
60% of the healthcare staff
who tested the game
evaluated it as a positive
method to experience new
working situations they
could encounter.
3D Virtual Care Home scenario 3D Virtual Hospital scenario
TRAINING

15. Set in a 3D virtual hospital which was damaged by an earthquake, this
game is designed to offer training for emergency volunteers dealing with
stressful situations and applying procedural knowledge.
A virtual tutor accompanies the user during the whole game experience,
giving feedback and helping to manage specific situations in a better way.
Rescue League: managing emergency situations
70% of the volunteers who
tested the game stated it
helped them to better
understand the working
procedures they have to
follow.
TRAINING

16. Designed for self-regulated learning this simulation targets
multiculturalism and increases awareness of cultural differences in
3 business scenarios: job interview, business dinner, appointment
at the airport.
Through an integrated social network users are encouraged to
share their experiences with each other.
ImREAL: educating to multiculturalism
1, 2WATCH THE VIDEO
TRAINING

17. Hazards and risks can be reduced by training engineers in a virtual
construction site. The game unfolds using ordinary activities and
unexpected, urgent accidents in a farm under renovation.
YARD IN PROGRESS: safety construction site
EDUCATION

18. Like Factory is a game explaining Von Neumann’s computer
architecture starting from very common and well known
operations such as «liking» a post in Facebook.
Like Factory: technology for everyone
EDUCATION

19. e-VITA forward to the past: from storytelling to games
These 4 games give the younger generation the chance to virtually
experience life in 20th century Europe captured through the stories
and memories of people who lived before the European Union was
established.
CLICK ON THE IMAGES TO PLAY
About 100 users plus a panel
of experts demonstrated the
overall applicability and the
effectiveness of the e-VITA
serious games for
intergenerational learning.
EDUCATION

20. SmartSociety is a gamified city environment bringing together different
local and touristic services that citizens can use and contribute to
actively.
The first gamified service is SmartShare, the new app for car pooling.
SmartSociety: a suite for a smarter society
WATCH THE VIDEO
www.smart-society-project.eu
virtual
gamified city
environment
This product was built through:
SMART CITIES
and COMMUNITIES
Smart
Share
app

21. A mobile game designed to raise citizen awareness of green mobility.
The game is based on a mechanism of rewards and shared experience:
virtual missions make you explore and move in the real world alone or
with the help of other users.
ECO-DEALERS: move in green
WATCH THE VIDEO
SMART CITIES
and COMMUNITIES

22. Some of our customers

23. Contacts
imaginary_italy
www.i-maginary.it
imaginarysrl
Via Mauro Macchi, 50
20124 Milano
PH. +39 02 89458.576
FAX +39 02 89458.695 info@i-maginary.it