GuerrillaCyclers is a social mobile game that rewards players with points for cycling or walking around town. Players use a mobile app to track their activity, which converts the path data into points in a sports diary. The diary and points can be shared on a web portal and social networks. The goal is to encourage active and green transportation while allowing for individual and team gameplay. Data from the app is uploaded to the portal in an open format for building public datasets on transportation trends.

1. #GuerrillaCyclers
Born on
board
black
social gaming for cool&green mobility lovers

2. GuerrillaCyclers The Concept
SOCIAL
GAME
Guerrilla cyclers is a reward based social
game aimed at gaining points through
cycling or walking/hiking around the town
The more you play, the more you gain, the
more you share, the more you win (e.g.
tickets for cultural activities, bicycle
accessories and other vouchers...)

3. GuerrillaCyclers How it works
the social game begins through a
SOCIAL
GAME mobile app that users activate
when they start cycling or walking
At the end of the activity the mobile App must be
able to convert the tracked path into points
The mobile App must be able to convert the data
into a sports diary
The mobile App must be able to upload data on a
web portal in an open format (it’s a competition)
Both individual and team play is allowed

4. Data Flow
Smartphone/MOBILE APP
web PORTAL
guerrillacyclers.com
Sports Diary/
first elaboration
for building
open Datasets Upload

5. Mock up samples:
the Activity Diary

6. Mock up samples:
the Sports Diary
A sport diary to be
shared by the
guerillacyclers on the
web portal and with
friends through social
networks

7. Mock up samples:
the G-C Map
“a geolocalysed tag of guerilla
cyclers” ( not a real time
rappresentation )
“a display of the town’s
trending areas and buzzing
POIs”
(aka foursquare)

8. Recommandations not strict
requirements :) to challenge your
creativity
Technical Q&A tomorrow at
12.00 @stefano.martinelli’s
workshop