This document discusses QR codes and their use for sharing links on mobile. It provides 10 best practices for using QR codes: 1) have a mobile-optimized site, 2) set an objective for the QR code, 3) use an appropriately sized QR code, 4) place the QR code where it can be easily scanned, 5) include the URL, 6) design the QR code appropriately for the brand, 7) track scans and usage, 8) test the QR code before widespread use, 9) diffuse the QR code widely in various formats, and 10) be able to update the linked content without changing the QR code. The document also introduces a service called TheSharingCode that allows customizing a QR code landing

1. QR CODES
&
THE SHARING CODE
The bridge to your social links

2. Ubiqua - Our services
Mobile CONTENT:
MOBILE APPS & WEBAPPS
Tech Marketing: Web & web tools: Mobile CHANNEL:
1.Promotions engine 1.Web development 1.SMS gateway
2.Digital signage 2.Web service 2.Bluetooth
3.Augmented development 3.Over The Air
Reallity

3. Mobile Background
7.000 millions
5.000 millions
20%
Source: Google - Ipos Media CT. 2011

4. Use of Social Networks
91% 55%
Internet users Users
are active at least in connects every day
one social network through a mobile device
+ Networks
+ sophisticated: + Uses
+ Points of access
Infography The Cocktail Anlysis 2012

5. QR Codes- Introduction
· Bidimensional codes for storing information
· “Quick Response”
· Created in 1994 by Denso Wave
· Permits interaction Offline Vs. Online

6. 10 best practices with QR codes
1. Mobile site
2. Proposal
3. Size
4. Placement
5. Url
6. Look
7. Tracking
8. Test
9. Diffusion
10. Updates

7. Mobile Site
Mobile content:
Not recommended:
- flash content
- heavy images
- Overloaded sites

8. Proposal
Set an objective previously:
QR= Quick response
Information :
- Relevant
- Additional
DON’T make users waste their time!

9. Size
The ideal size:
Distance of lecture x 1/10
(minimum 1.25cm x 1.25cm)

10. Placement
easy scanning
don’t make it difficult for users
don’t introduce more barriers

11. URL
Ignorance of QR’s:
- What do they are?
- How do they contribute?
- How can we access to the info?
Recommendation: provide url
- for those who doesn’t know it
- for those who doesn’t have a QR
scanner

12. Look
Different Look and feel
Adapted to the brand
Important: keep vectorial size

13. Tracking
Monitoring is done through one and only
short URL per code
Stats:
- nº scans
- moment scanning
- kind of device/platform i2.gd/thesharingcode

14. Test & diffusion
Previously check that the code: Diffusion without limit:
- works properly
- is scannable - printed
- use different scan providers - business cards
- posters
- t-shirts
- coasters
- candy bars
- jewelry, ...

15. Updated
You can edit the content at the middle
of the campaign:
- update data
- change images
- ...
Without changing the QR code

16. TheSharingCode
The bridge to your social sites:
Mobile landing + Short url + QR code
- Socialize the QR code
- Add as many links as you want
- Track your visitors
- Customize your landing adhoc

17. Exemples TheSharingCode
Mini pizzas Informative
cookbook sessions
Interaction with
Social Networks

18. Thanks for your attention