SuperECOmarket is a proposed system to promote environmentally friendly consumerism in supermarkets. It aims to educate consumers about different environmental labels, create incentives for green consumers, and increase competition between brands based on environmental impact. The system would provide supermarkets with an ecological image and make it easier for shoppers to identify eco-friendly products.

1. SuperECOmarket
Presented by:
Alejandra Hoyos
12 April, 2012
Université de Versailles en Saint Quentin-en-Yvelines

2. Which environmental label do you buy when
you go to the supermarket?
Is it an eco-label, a charter, a certification, a
range, a standard seal or a seal of approaval?
Does it target an individual product, the company
of the product or the whole chain of production?
Is it an international label?
Is the product more expensive because of the
label?
What do you get in return for buying eco-friendly
products in the supermarket?

3. CONFUSED?

4. Don’t worry…
SuperECOmarket System
System implemented in supermarkets in order
to promote eco-political consumerism.

5. SuperECOmarket benefits
Promote eco-political consumerism
Educate consumer on environmental labels and footprint reduction
Create economical incentives for green consumers
Increase competitiveness between brands/products based
onenvironmental status
Provide supermarkets with ecological trademark/image

6. Want to know more?
…contact me for further information.