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An ethical skincare brand
committed to create and deliver
environmental, social and
economic value
vegan | cruelty-free | fragrance-free
VISION CORE TECH
HEADQUARTERS &
PRODUCTION
CAUSE
BUSINESS OWNERS
50% FEMALE OWNED
MEDIA PUBLICATIONS AWARDS
SUSTAINABILITY
COMMITTMENT
TECHNOLOGY EXPLOITING THE
HIGHLY RESILIENT, ANTIOXIDANT
AND HYDRATING IDENTITIES OF
PRICKY PEAR AND ARTICHOKE
SOURCED FROM GREECE
EXPORTS
ATHENS, GREECE
DECENT WORK & ECONOMIC GROWTH – SDG 8
RESPONSIBLE CONSUMPTION AND
PRODUCTION – SDG 12
CLIMATE ACTION – SDG 13
LIFE ON LAND – SDG 15
PARTNERSHIPS FOR THE GOALS – SDG 17
BRITISH “VOGUE”
“THE ART OF LUXURY”, 50TH EDITION
NEWSBOMB GREEK PORTAL
TAJMEELI ARABIC WEBSITE
DELUXE MAGAZINE
TFC ONLINE MAGAZINE
LUXURY PROPERTY MAGAZINE ABODE2!
YOTA PAPAGEORGAKI (SHE)
STAVROS DAMIANIDIS (HE)
TO BLEND MEDITERRANEAN
NATURE AND SCIENCE TO
CREATE “DESTRESSING”
SKINCARE PRODUCTS THAT WILL
ARM SKIN WITH RESILIENCE AND
BRING OUT NATURAL BEAUTY
EUROPEAN DESIGN AWARDS,
SILVER 2021.
SHORTLISTED IN THE PURE
BEAUTY AWARDS, LONDON 2021.
ECRM BUYER’S CHOICE AWARD
WINNER, FIRST PRIZE 2022
MEMBER OF THE “1% FOR THE
PLANET” CAUSE.
CONTRIBUTING 1% OF ANNUAL
REVENUES TO ACCELERATING
SMART ENVIRONMENTAL
ACTIONS
SUSTAINABLE INGREDIENTS
DELIVERY TO MORE THAN 68
COUNTRIES WORLDWIDE.
SHIPPING VIA DHL EXPRESS
OUTSIDE GREECE
Divine Seeds was founded to address skin quality deterioration and dehydration. To
do so, it develops a new generation of facial skincare products that enable skincare
health and radiance, while raising environmental and social consciousness.
Based in Athens, Greece, Divine Seeds concentrates on Pricky Pear and Artichoke,
two hero ingredients sourced from the microclimate of Greece, exploiting their
highly resilient, antioxidant and hydrating identities.
Pricky Pear is a cactus growing under severe drought conditions, delivering the
most hydrating oil in the world, consuming almost zero water. Artichoke is an edible
plant whose extracts provide very potent anti-cancer and anti-ageing actives.
Divine Seeds is a startup that works with highly qualified professionals, who
specialize in the sectors of chemistry and cosmetology. Divine Seeds has an
international orientation (exporting to foreign markets) and invests in innovation
and development, proven by the awards it has obtained for its innovative
formulations, products and packaging.
• Product Innovation : We are using the extracts of two
plants that have not been extensively used before in
cosmetology
• Clean Innovation: All our products are fragrance-free,
going against the wave of cosmetics in Europe
• Packaging Innovation : We only use airless pumps in order
to minimize packaging size and product oxidation
• Focus Innovation : We are not generalists, we are
specialists. We choose to create a minimal array of
products
• Promise innovation : we have a 100% return policy upon
any reason of dissatisfaction
DEMAND SIDE:
SUSTAINABLE
CONSUMPTION
SUPPLY SIDE:
SUSTAINABLE
PRODUCTION
SOCIAL ECOLOGY:
THE LOGIC BEHIND THE
FORMULATION OF OUR
PRODUCTS INFLUENCES
CONSUMERS TO ADOPT
SKINIMALISM AND INSPIRES
PROACTIVE AND SUSTAINABLE
CONSUMPTION BEHAVIORS.
IN DIVINE SEEDS WE FOCUS ON
PERFORMANCE AND RESULTS.
CULTURAL ECOLOGY:
WE PROMOTE SUFFICIENCY
AND EFFICIENCY BY MAKING
POTENT FORMULATIONS,
LEADING TO LARGE EFFICACY
FROM USING SMALL
QUANTITIES. WE MAKE THE
MOST OUT OF OUR HERO
INGREDIENTS
NATURE CONSERVATION:
OUR METHODS RESPECT
AND PROTECT ECOSYSTEMS
SERVICES. OUR HERO
INGREDIENTS COME FROM
HIGHLY PRODUCTIVE AND
DROUGHT-TOLERANT
PLANTS. ALL OF OUR
PRODUCTS ARE VEGAN AND
CRUELTY-FREE.
HEALTH AND SAFETY:
WE PRODUCE AND PROVIDE
THE MARKET WITH
HEALTHY, SAFE AND
EFFECTIVE PRODUCTS
SUITABLE FOR ALL SKIN
TYPES AND AGES BY
COMBINIG NATURAL WITH
LAB-BASED INGREDIENTS.
RESOURCE PRODUCTIVITY:
WE AIM AT REDUCING
THROUGHPUT AS MUCH AS
POSSIBLE IN ORDER TO
INCREASE PRODUCTIVITY
AND COMPETITIVENESS.
PRIMARY AND SECONDARY
PACKAGING MATERIALS ARE
FULLY RECYCLABLE AND AS
SMALL AS POSSIBLE.
4 5 1 2 3
Our economic, ecologic and social values underlying our sustainable supply chain.
By producing an entire product
array from ingredients coming
from plants that have been scarcely
used in the past, we give the
opportunity to growers and local
communities to create a new
revenue stream for economic
growth.
By carefully selecting our partners
and suppliers we secure
sustainable production processes,
while inspiring consumers to use
small product quantities and adopt
sustainable beauty routines.
Our business culture, values
and customer relationships
raise awareness and improve
education on climate change
and impact reduction.
We take into consideration the
growth of natural regeneration
and support natural habitats and
protected species. Our
ingredients derive from highly
productive and drought-tolerant
plants.
We strengthen local and domestic
resource mobilization, while
promoting exports of
environmentally sound products to
68 countries and enhancing global
sustainable business partnership.
ESG Slide Template
ENVIRONMENTAL
SOCIAL
GOVERNANCE
SOURCING PRACTCES
WITH RESPECT FOR
BIODIVERSITY: Produce
and provide vegan, cruelty-
free skincare products with
locally sourced ingredients
and re-cyclable packaging.
CONSCIOUS CONSUMERISM:
Increasingly educate users
around sustainable
consumption by enabling them
to embrace “skinimalism”, the
utilization of fewer products
with high efficacy.
SUSTAINABLE STAKEHOLDER
RELATIONSHIPS: Maintain
gender equality in our business
activities and enhance our
customer-centric approach for
the sustainable growth of our
community, “seeds club”.
PRODUCTIVITY AND
CIRCULARITY:
Continuously
minimize resource
throughput,
improve circularity
and take
environmental action.
COLLECTIVE ACTION:
Make partnerships and
support collaborative
schemes to generate
environmental and
societal benefits.
TRANSPARENT
VALUE CHAIN:
Ensure transparency
throughout the value
chain, responsible
production and fair
working conditions.
Contribution to
SDG 16, 17.
Contribution to
SDG 4, 12, 13
Contribution to
SDG 3, 8, 9, 11
Contribution to
SDG 8, 10, 11, 16,
17.
Contribution to
SDG 8, 9, 12, 13,
15, 17
Contribution to
SDG 8, 12, 13,15,
17
We create value by developing and producing unique
facial skincare products. We make that possible by
tapping into our key resources, such as our product
formulations, know-how and cosmetic chemistry
expertise, as well as by engaging and cooperating with
key stakeholders. We maintain a remote working
model to minimise the needs of office spaces.
VALUE
CREATION
VALUE
PROPOSITION
VALUE
DELIVERY
VALUE
CAPTURE
Our value proposition is a full mix of economic, societal
and environmental benefits. Our products enhance
skin health and radiance. Product users enjoy skincare
products of high efficacy, while being inspired to
commit to more sustainable beauty routines and
consumption habits. We use the smallest possible
recyclable tubes for durable packaging and make the
most out of our hero ingredients to increase efficiency
and support the conservation of natural ecosystems.
To deliver value we adopt a customer-
centric approach with 100% satisfaction
guarantee. The ‘Seeds Club’ members enjoy
free express delivery within Greece and EU.
Our customer segments consist of
individual buyers, cosmetic stores and
online marketplaces. Products are ordered
online and delivered in customised boxes.
Our value capturing model is focused on
renevue streams from product sales and the
growth of the ‘Seeds Club’. Further to that
and as a member of 1% for the planet we
aspire to capture value by contributing to
environmental actions. Our cost structure is
based on outsourcing to delegate activities as
needed, expand resources and focus on
business growth.
The world around us, image www.whitehouseps.co.uk
In an era of climate extremes, environmental degradation, urban
pollution and stress,
Divine Seeds addresses skin quality deterioration and
dehydration from a point of view that:
• Focuses on performance, results and continuous optimization of the value chain
while aiming at leaving the minimum environmental footprint.
• Creates a culture of inclusion at a target market level by delivering unisex, vegan,
cruelty-free, and fragrance-free products for all ages and skin colors and types.
• Enables sustainable consumption behaviors of individuals as its skincare
products contain ingredients of high efficacy, thereby allowing consumers to use
small quantities.
• Enhances economic growth through the sustainable valorisation of locally-
sourced and scarcely used pricky pear and artichoke in the cosmetics industry.
i n f o @ d i v i n e s e e d s . g r
w w w. d i v i n e s e e d s . g r
@ @

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DIVINE SEEDS SKINCARE, CREATING SUSTAINABLE VALUE

  • 1. = An ethical skincare brand committed to create and deliver environmental, social and economic value vegan | cruelty-free | fragrance-free
  • 2. VISION CORE TECH HEADQUARTERS & PRODUCTION CAUSE BUSINESS OWNERS 50% FEMALE OWNED MEDIA PUBLICATIONS AWARDS SUSTAINABILITY COMMITTMENT TECHNOLOGY EXPLOITING THE HIGHLY RESILIENT, ANTIOXIDANT AND HYDRATING IDENTITIES OF PRICKY PEAR AND ARTICHOKE SOURCED FROM GREECE EXPORTS ATHENS, GREECE DECENT WORK & ECONOMIC GROWTH – SDG 8 RESPONSIBLE CONSUMPTION AND PRODUCTION – SDG 12 CLIMATE ACTION – SDG 13 LIFE ON LAND – SDG 15 PARTNERSHIPS FOR THE GOALS – SDG 17 BRITISH “VOGUE” “THE ART OF LUXURY”, 50TH EDITION NEWSBOMB GREEK PORTAL TAJMEELI ARABIC WEBSITE DELUXE MAGAZINE TFC ONLINE MAGAZINE LUXURY PROPERTY MAGAZINE ABODE2! YOTA PAPAGEORGAKI (SHE) STAVROS DAMIANIDIS (HE) TO BLEND MEDITERRANEAN NATURE AND SCIENCE TO CREATE “DESTRESSING” SKINCARE PRODUCTS THAT WILL ARM SKIN WITH RESILIENCE AND BRING OUT NATURAL BEAUTY EUROPEAN DESIGN AWARDS, SILVER 2021. SHORTLISTED IN THE PURE BEAUTY AWARDS, LONDON 2021. ECRM BUYER’S CHOICE AWARD WINNER, FIRST PRIZE 2022 MEMBER OF THE “1% FOR THE PLANET” CAUSE. CONTRIBUTING 1% OF ANNUAL REVENUES TO ACCELERATING SMART ENVIRONMENTAL ACTIONS SUSTAINABLE INGREDIENTS DELIVERY TO MORE THAN 68 COUNTRIES WORLDWIDE. SHIPPING VIA DHL EXPRESS OUTSIDE GREECE
  • 3. Divine Seeds was founded to address skin quality deterioration and dehydration. To do so, it develops a new generation of facial skincare products that enable skincare health and radiance, while raising environmental and social consciousness. Based in Athens, Greece, Divine Seeds concentrates on Pricky Pear and Artichoke, two hero ingredients sourced from the microclimate of Greece, exploiting their highly resilient, antioxidant and hydrating identities. Pricky Pear is a cactus growing under severe drought conditions, delivering the most hydrating oil in the world, consuming almost zero water. Artichoke is an edible plant whose extracts provide very potent anti-cancer and anti-ageing actives.
  • 4. Divine Seeds is a startup that works with highly qualified professionals, who specialize in the sectors of chemistry and cosmetology. Divine Seeds has an international orientation (exporting to foreign markets) and invests in innovation and development, proven by the awards it has obtained for its innovative formulations, products and packaging.
  • 5. • Product Innovation : We are using the extracts of two plants that have not been extensively used before in cosmetology • Clean Innovation: All our products are fragrance-free, going against the wave of cosmetics in Europe • Packaging Innovation : We only use airless pumps in order to minimize packaging size and product oxidation • Focus Innovation : We are not generalists, we are specialists. We choose to create a minimal array of products • Promise innovation : we have a 100% return policy upon any reason of dissatisfaction
  • 6. DEMAND SIDE: SUSTAINABLE CONSUMPTION SUPPLY SIDE: SUSTAINABLE PRODUCTION SOCIAL ECOLOGY: THE LOGIC BEHIND THE FORMULATION OF OUR PRODUCTS INFLUENCES CONSUMERS TO ADOPT SKINIMALISM AND INSPIRES PROACTIVE AND SUSTAINABLE CONSUMPTION BEHAVIORS. IN DIVINE SEEDS WE FOCUS ON PERFORMANCE AND RESULTS. CULTURAL ECOLOGY: WE PROMOTE SUFFICIENCY AND EFFICIENCY BY MAKING POTENT FORMULATIONS, LEADING TO LARGE EFFICACY FROM USING SMALL QUANTITIES. WE MAKE THE MOST OUT OF OUR HERO INGREDIENTS NATURE CONSERVATION: OUR METHODS RESPECT AND PROTECT ECOSYSTEMS SERVICES. OUR HERO INGREDIENTS COME FROM HIGHLY PRODUCTIVE AND DROUGHT-TOLERANT PLANTS. ALL OF OUR PRODUCTS ARE VEGAN AND CRUELTY-FREE. HEALTH AND SAFETY: WE PRODUCE AND PROVIDE THE MARKET WITH HEALTHY, SAFE AND EFFECTIVE PRODUCTS SUITABLE FOR ALL SKIN TYPES AND AGES BY COMBINIG NATURAL WITH LAB-BASED INGREDIENTS. RESOURCE PRODUCTIVITY: WE AIM AT REDUCING THROUGHPUT AS MUCH AS POSSIBLE IN ORDER TO INCREASE PRODUCTIVITY AND COMPETITIVENESS. PRIMARY AND SECONDARY PACKAGING MATERIALS ARE FULLY RECYCLABLE AND AS SMALL AS POSSIBLE. 4 5 1 2 3 Our economic, ecologic and social values underlying our sustainable supply chain.
  • 7. By producing an entire product array from ingredients coming from plants that have been scarcely used in the past, we give the opportunity to growers and local communities to create a new revenue stream for economic growth. By carefully selecting our partners and suppliers we secure sustainable production processes, while inspiring consumers to use small product quantities and adopt sustainable beauty routines. Our business culture, values and customer relationships raise awareness and improve education on climate change and impact reduction. We take into consideration the growth of natural regeneration and support natural habitats and protected species. Our ingredients derive from highly productive and drought-tolerant plants. We strengthen local and domestic resource mobilization, while promoting exports of environmentally sound products to 68 countries and enhancing global sustainable business partnership.
  • 8. ESG Slide Template ENVIRONMENTAL SOCIAL GOVERNANCE SOURCING PRACTCES WITH RESPECT FOR BIODIVERSITY: Produce and provide vegan, cruelty- free skincare products with locally sourced ingredients and re-cyclable packaging. CONSCIOUS CONSUMERISM: Increasingly educate users around sustainable consumption by enabling them to embrace “skinimalism”, the utilization of fewer products with high efficacy. SUSTAINABLE STAKEHOLDER RELATIONSHIPS: Maintain gender equality in our business activities and enhance our customer-centric approach for the sustainable growth of our community, “seeds club”. PRODUCTIVITY AND CIRCULARITY: Continuously minimize resource throughput, improve circularity and take environmental action. COLLECTIVE ACTION: Make partnerships and support collaborative schemes to generate environmental and societal benefits. TRANSPARENT VALUE CHAIN: Ensure transparency throughout the value chain, responsible production and fair working conditions. Contribution to SDG 16, 17. Contribution to SDG 4, 12, 13 Contribution to SDG 3, 8, 9, 11 Contribution to SDG 8, 10, 11, 16, 17. Contribution to SDG 8, 9, 12, 13, 15, 17 Contribution to SDG 8, 12, 13,15, 17
  • 9. We create value by developing and producing unique facial skincare products. We make that possible by tapping into our key resources, such as our product formulations, know-how and cosmetic chemistry expertise, as well as by engaging and cooperating with key stakeholders. We maintain a remote working model to minimise the needs of office spaces. VALUE CREATION VALUE PROPOSITION VALUE DELIVERY VALUE CAPTURE Our value proposition is a full mix of economic, societal and environmental benefits. Our products enhance skin health and radiance. Product users enjoy skincare products of high efficacy, while being inspired to commit to more sustainable beauty routines and consumption habits. We use the smallest possible recyclable tubes for durable packaging and make the most out of our hero ingredients to increase efficiency and support the conservation of natural ecosystems. To deliver value we adopt a customer- centric approach with 100% satisfaction guarantee. The ‘Seeds Club’ members enjoy free express delivery within Greece and EU. Our customer segments consist of individual buyers, cosmetic stores and online marketplaces. Products are ordered online and delivered in customised boxes. Our value capturing model is focused on renevue streams from product sales and the growth of the ‘Seeds Club’. Further to that and as a member of 1% for the planet we aspire to capture value by contributing to environmental actions. Our cost structure is based on outsourcing to delegate activities as needed, expand resources and focus on business growth.
  • 10. The world around us, image www.whitehouseps.co.uk In an era of climate extremes, environmental degradation, urban pollution and stress, Divine Seeds addresses skin quality deterioration and dehydration from a point of view that: • Focuses on performance, results and continuous optimization of the value chain while aiming at leaving the minimum environmental footprint. • Creates a culture of inclusion at a target market level by delivering unisex, vegan, cruelty-free, and fragrance-free products for all ages and skin colors and types. • Enables sustainable consumption behaviors of individuals as its skincare products contain ingredients of high efficacy, thereby allowing consumers to use small quantities. • Enhances economic growth through the sustainable valorisation of locally- sourced and scarcely used pricky pear and artichoke in the cosmetics industry.
  • 11. i n f o @ d i v i n e s e e d s . g r w w w. d i v i n e s e e d s . g r @ @