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Case study
Prejudices in work place- Real or perceived?
 Meaning
 Introduction
 Problem
 Recommendation
 Conclusion
Negative attitude towards about a person or
group of people without sufficient knowledge.
 Manjula srivastav- Head of Marketing at Blue
Chips, a computer product firm for last 4 yrs.
 The computer turnover increased by two and
half at when computer price had been crashing.
Six month ago, Blue chips had been taken over by
industrial group.
 Due to which new managing director was
introduced-Anand Prakash, Who had one
priority”Blue chip will Go International” and export.
 That she faced was of male dominancy. She was troubled
by the fact that she had to prove herself regularly at work
place.
 He brought Harish Naik as executive assistant with
special responsibility for exports.
 Initially Harish was assistant to Srivastav for five weeks.
 Within two months he was appointed as Vice President
with higher salary and compensation.
 She was dissatisfied and protested as she wanted to be
Vice-president Marketing(Domestic).
 Her protest did not work and Prakash told her that if she
wants to continue in marketing she have to report to Harish
Naik.
 She finally end the conversation and left the organization.
Recommendations:
 In my point of view Srivastav should continue with job.
 Because if she switch over the company, she is not sure
whether she will face same type of problem in other
company or not.
 As Prakash in newly appointed Managing director in the
company, he has its own perception which she should try
to change by proving herself.
We conclude that Prejudice in work place is perceived and its not
real, from case study it clear Manjula had developed a perception that
there is always a male dominancy at work place but that not true she
has made this perception due to her experience as she had to prove
herself many times, so we conclusion that prejudice in work place is
perceived and its not real.
prejudices in work place- real or perceived

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prejudices in work place- real or perceived

  • 2. Case study Prejudices in work place- Real or perceived?
  • 3.  Meaning  Introduction  Problem  Recommendation  Conclusion
  • 4. Negative attitude towards about a person or group of people without sufficient knowledge.
  • 5.  Manjula srivastav- Head of Marketing at Blue Chips, a computer product firm for last 4 yrs.  The computer turnover increased by two and half at when computer price had been crashing. Six month ago, Blue chips had been taken over by industrial group.
  • 6.  Due to which new managing director was introduced-Anand Prakash, Who had one priority”Blue chip will Go International” and export.
  • 7.  That she faced was of male dominancy. She was troubled by the fact that she had to prove herself regularly at work place.  He brought Harish Naik as executive assistant with special responsibility for exports.  Initially Harish was assistant to Srivastav for five weeks.  Within two months he was appointed as Vice President with higher salary and compensation.
  • 8.  She was dissatisfied and protested as she wanted to be Vice-president Marketing(Domestic).  Her protest did not work and Prakash told her that if she wants to continue in marketing she have to report to Harish Naik.  She finally end the conversation and left the organization.
  • 9. Recommendations:  In my point of view Srivastav should continue with job.  Because if she switch over the company, she is not sure whether she will face same type of problem in other company or not.  As Prakash in newly appointed Managing director in the company, he has its own perception which she should try to change by proving herself.
  • 10. We conclude that Prejudice in work place is perceived and its not real, from case study it clear Manjula had developed a perception that there is always a male dominancy at work place but that not true she has made this perception due to her experience as she had to prove herself many times, so we conclusion that prejudice in work place is perceived and its not real.