Sunderland Culture is a charity organization that aims to improve the culture in Sunderland. They created an exhibition called "Bright Lights Youth Art Exhibit" to showcase work from young, local media creators. They provided opportunities for creators aged 16-25 to develop any type of media that highlights Sunderland's history, culture, and diversity. Creators need to consider audience theories like reception theory to understand how the target demographic may interpret their work. Constraints for projects include limited budget, resources, and the technical experience of creators.