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INTERPRETING THE
BRIEF
THE BRIEF
The client for this project is Sunderland
Culture. They are hosting a media
exhibition called “Bright light: Northern
Talent” which is a media exhibition
showcasing local media talent in the
northeast. The requirements for the
exhibition are to make a short film or
documentary tied to the northeast.
Personally, I like these constrains
because although they are specific, they
still allow me to be free and creative
with my ideas for this.
THE AUDIENCE
My audience for this project are
young people, specifically 16-24
year-olds. This age bracket will be
good for me to work with as I am a
part of this age bracket therefore I
will be able to cator towards them
easier, this age bracket is also the
age bracket of my peers so I will be
able to get feedback and
responses easier on my project and
work
DEADLINES
The first deadline for this project is on
the 26th of April 2024 and a
resubmission on the 11th of June 2024.
These dates give me a lot of time to
work on and perfect my product and
make sure I wont have to rush it and
create something half baked.
CONSTRAINTS
The possible constraints I could have
for this product is mainly to do with
shooting locations, I will either need
to film in public locations where you
don’t need permission to film, or go
through the process of asking for
permission to film in location I want
to film it

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interpreting the brief .pptx888888888888888888888888888888888888888888888888888888

  • 2. THE BRIEF The client for this project is Sunderland Culture. They are hosting a media exhibition called “Bright light: Northern Talent” which is a media exhibition showcasing local media talent in the northeast. The requirements for the exhibition are to make a short film or documentary tied to the northeast. Personally, I like these constrains because although they are specific, they still allow me to be free and creative with my ideas for this.
  • 3. THE AUDIENCE My audience for this project are young people, specifically 16-24 year-olds. This age bracket will be good for me to work with as I am a part of this age bracket therefore I will be able to cator towards them easier, this age bracket is also the age bracket of my peers so I will be able to get feedback and responses easier on my project and work
  • 4. DEADLINES The first deadline for this project is on the 26th of April 2024 and a resubmission on the 11th of June 2024. These dates give me a lot of time to work on and perfect my product and make sure I wont have to rush it and create something half baked.
  • 5. CONSTRAINTS The possible constraints I could have for this product is mainly to do with shooting locations, I will either need to film in public locations where you don’t need permission to film, or go through the process of asking for permission to film in location I want to film it